Toyota News: Coming To Detroit: Toyota Prius C

[William Maley]

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Last year at the North American International Auto Show, Toyota showed a trio of Prius models; the Prius Plug-In, Prius V, and Prius C Concept. So far two out of three have began rolling out. Now, car number three is being shown in production form.

The Toyota Prius C is coming to Detroit next January. The car is about the size of a Yaris but is packing a hybrid drivetrain that is a 1.5L gasoline engine coupled with an undisclosed "high-output" electric motor. The Prius C is expected to get the highest MPG of the group with 50 MPG.

Inside, the Prius C gets Toyota’s new Entune infotainment system, which provides handsfree calling, navigation, entertainment, and information services.

We’ll learn more about the Prius C in January.

Press Release is on Page 2

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Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid Vehicles

TORRANCE (Nov. 15, 2011) –Toyota Motor Sales, U.S.A., Inc., will offer a fuel-efficient hybrid at a more accessible price when the Prius c joins the Prius Family of vehicles in the spring of 2012. The U.S. debut of the Prius c will be next January at the 2012 North American International Auto Show in Detroit.

This highly anticipated subcompact member of the Prius Family will bring Toyota’s renowned Hybrid Synergy Drive® technology to a new segment of buyers when it joins the third-generation Prius Liftback hybrid vehicle, the versatile new Prius v midsize hybrid vehicle and the Prius Plug-in Hybrid model, which will also debut next spring. Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Prius c will offer:

• Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
  
• Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
  
• A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience
  

As with other Prius models, Prius c combines its revolutionary Hybrid Synergy Drive® with excellent aerodynamics to achieve outstanding fuel efficiency. The new Prius c is unique in the Prius Family with a more youthful expression and a sportier dynamic character that offers a more fun-to-drive experience. The vehicle’s five-door format and flexible packaging will adapt to a broad range of owners’ needs.

The Prius c offers an unexpected level of convenience, capability and technology in a compact hybrid-electric at an attractive price. Bluetooth® hands-free phone connectivity, steering-wheel audio controls, and nine airbags will be among the standard features on the 2012 Prius c.

In addition,owners will enjoy a new dimension of connectivity courtesy of the available Toyota Entune™ multimedia system. Entune™ leverages the mobile smartphone to provide a richer in-vehicle infotainment experience with fully integrated access to navigation, entertainment, and information services. It allows users to connect with popular apps such as Bing™, OpenTable.com, and movietickets.com. Entune™ also provides access to real-time information services, such as live weather, traffic, fuel information (location and price), stocks, and sports. The Prius c also offers voice recognition, music streaming, and email/text to speech capabilities.

Toyota Entune™ brings one of the largest selections of music options available to a vehicle, including iheartradio’s 750+ stations and Pandora® internet radio’s personalized music. In addition, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth® audio streaming), and more than 170 stations from SiriusXM™ satellite radio are also available.

Making premium technology available to compact-car shoppers, the Prius c offers superior fuel economy in a stylish, user-friendly package.

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[Blake Noble]

Prius c offers superior fuel economy in a stylish, user-friendly package.

Uhhhh ... since when are Toyotas stylish?

I'd rather have a normal-looking car with a diesel.

[Robert Hall]

It brings Prius Excitement!!! to the subcompact segment.

[ocnblu]

More jovial looking than the sleeeeepy Prius and Prius people mover thingy.

[67impss]

And the Mini-ization of the Pirus begins! Or was that the PanAmerica-ization

[Drew Dowdell]

Am I the only one that sees a Prius Matrix?

[ocnblu]

I like the paint job and the generally friendly appearance.

[67impss]

Am I the only one that sees a Prius Matrix?

I'm seeing it also