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William Maley

Sales: September 2012: Ford Motor Company

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Ford Small Car Sales Reach Decade High; Escape has Best-Ever September; Ford F-Series Hit Best September in 5 Years

  • Ford small car sales totaled 24,628 vehicles in September – the company’s best U.S. small car sales since 2002 and a 73 percent increase year-over-year
  • Escape compact utility sales increased 14 percent for the month; 23,148 Escape sales mark best-ever September sales
  • F-Series produces its 14th consecutive year-over-year sales increase in September, reaching its best September since 2007; total sales were 55,077 pickups – a 1 percent increase
  • Ford Motor Company U.S. sales total 174,976 vehicles in September, unchanged from a year ago; retail sales up 4 percent compared to last year

DEARBORN, Mich., Oct. 2, 2012 – Ford delivered U.S. sales gains across its vehicle portfolio in September, with cars up 2 percent, utilities up 9 percent, and F-Series trucks up 1 percent.

“As more buyers look for new vehicles across the country, Ford is ready with our strongest lineup ever of fuel-efficient cars, utilities and full-size pickups,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Fuel economy remains one of the most important features customers want most today, and Ford is answering the call with five vehicles that deliver 40 mpg or better – with another three on the way by year-end.”

Ford sales of Focus, C-MAX and Fiesta totaled 24,628 vehicles in September, representing Ford’s best September for small car sales in 10 years. Focus sales were up 91 percent, while the all-new C-MAX began sales last month.

Escape had its best-ever September sales, with 23,148 vehicles sold, representing a 14 percent increase versus last year’s record sales. Escape is on pace to surpass last year’s record sales of 254,293 vehicles for the full year.

Ford F-Series, America’s best-selling vehicle, sold a total of 55,077 pickups during September truck month – a 1 percent increase compared to last year – providing its 14th straight month of sales increases.

September U.S. total sales at Ford Motor Company were unchanged from last year and up 4 percent for retail sales. Total car sales are up 2 percent, total utilities up 9 percent, and total trucks down 8 percent – with stronger F-Series, E-Series and Transit Connect sales being offset by the discontinuation of Ranger.


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So why is this in direct contrast to what the media is publishing on how GM and Chrysler had great month of gains and low incentives and Ford has spent crazy on incentives but flat sales in comparison to last year.

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The Ford Ranger's discontinuation skews the narrative a bit. The real concern is Lincoln. The numbers for Lincoln are pretty bad if you think about it, especially since Cadillac outsells Lincoln two to one. Lincoln is looking more like Mercury before Merc was terminated here. Again, why should anyone buy a Lincoln?

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The Ford Ranger's discontinuation skews the narrative a bit. The real concern is Lincoln. The numbers for Lincoln are pretty bad if you think about it, especially since Cadillac outsells Lincoln two to one. Lincoln is looking more like Mercury before Merc was terminated here. Again, why should anyone buy a Lincoln?

Exactly, why buy a Lincoln when everyone else offers far better products in the same categories.

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Glad to see Ford small cars selling well, one more nail in the coffin for Toyota, methinks...

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Ford is actually down a whisker or flat compared to previous year. In some ways flatness of both GM and Ford sales for the month are bothersome considering the industry has seen some good growth.

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The Ford Ranger's discontinuation skews the narrative a bit. The real concern is Lincoln. The numbers for Lincoln are pretty bad if you think about it, especially since Cadillac outsells Lincoln two to one. Lincoln is looking more like Mercury before Merc was terminated here. Again, why should anyone buy a Lincoln?

Exactly, why buy a Lincoln when everyone else offers far better products in the same categories.

And again, Lincoln is pretty much a dead brand walking....

Ford is actually down a whisker or flat compared to previous year. In some ways flatness of both GM and Ford sales for the month are bothersome considering the industry has seen some good growth.

Agreed...they have good product, but the real growth seems to be in Hyundai and Honda....troublesome.

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Marketing, this boils down to marketing and the current message does not appeal to people. They are not showing how their product is needed for peoples life style and how it enhances their life style. This lack of good marketing means most tend to ignor the company.

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Marketing, this boils down to marketing and the current message does not appeal to people. They are not showing how their product is needed for peoples life style and how it enhances their life style. This lack of good marketing means most tend to ignor the company.

Agree...and now that GM has the product....they fail to market...just like Ford...brilliant...

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      Intuitive dynamics enhanced with technology
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      Ford’s sophisticated CCD technology every 2 milliseconds monitors suspension, body, steering and braking inputs to adjust damping responses for outstanding ride quality and driving dynamics.
      The driving experience is further enhanced using eLSD technology for Focus ST 2.3 litre EcoBoost models. Incorporated into the transmission, the system uses hydraulically activated clutches to limit the engine torque delivered to a wheel that has reduced traction on the road surface, and redistributes up to 100 per cent of available torque to the wheel with more traction to counteract wheelspin that can hamper acceleration through, and out of, corners.
      The Borg Warner-developed technology is faster to deploy and offers greater precision than a traditional mechanical LSD. The system can pre-emptively adjust torque distribution using inputs from powertrain and vehicle dynamics sensors, rather than responding to wheelspin as it occurs, and can apply differential locking gradually for fine-tuning performance.
      Focus ST 2.0-litre EcoBlue models feature Torque Vectoring Control technology, which improves road holding and reduces understeer by applying brake force to the inside front wheel when cornering.
      The all-new Focus ST steals Ford’s fastest-steering-response crown from the acclaimed Fiesta ST. The electric power-assisted steering (EPAS) system is 15 per cent faster than the standard Focus, requiring just two turns lock-to-lock.
      Class-leading connected feel is supported by unique steering knuckle geometry, with a rod attachment point 9 mm further forward and 6.5 mm higher than the standard Focus for sharper responses. New Steering Torque Disturbance Reduction software for EPAS also helps reduce torque steer, making it even easier to deploy with precision the Focus ST’s power and torque via bespoke-specification Michelin Pilot Sport 4S tyres.
      Larger front and rear brake components provide the foundation for a high performance braking system with improved stopping power and fade resistance. Front disc dimensions have grown to 330 mm x 27 mm and feature dual-piston callipers. Rear discs now measure 302 mm x 11 mm. Focus ST braking performance was verified using the same demanding test procedures as the Ford GT supercar, and achieved almost four-times the fade resistance performance of the previous generation Focus ST in testing.
      The C2 architecture’s Electric Brake Booster (EBB) further demonstrates its advantages in the Focus ST application. The technology builds brake pressure faster than a hydraulic system for a more connected, confident and consistent pedal feel across a broader range of operating conditions. For the Focus ST, this means the system can both mitigate for changes in braking behaviour experienced during high performance driving, and can adjust the braking feel and dynamics to match the selected Drive Mode.
      In addition, Slippery/Wet, Normal, Sport and – for models equipped with the Performance Pack – Track Drive Modes adjust eLSD, CCD, EPAS, throttle mapping, automatic transmission shift scheduling, electronic stability control, electronic sound enhancement (ESE) and climate settings to suit the driving scenario. A dedicated “Sport” button on the flat-bottomed steering wheel gives direct access to Sport mode, and an additional “Mode” button allows drivers to quickly scroll through the Drive Mode options.
      “Selecting Track mode instantly makes braking response more direct and edgy; introduces higher steering efforts for more feedback; tunes the throttle to be more aggressive; instructs the eLSD to deliver maximum traction; and gives drivers more leeway within the ESC system,” said David Put, Ford Performance vehicle dynamics. “Drivers can have full confidence in the Focus ST’s ability to deliver on the track.”
      The traditional Focus ST gauge cluster benefits from a contemporary execution inspired by the Ford GT supercar. Digital turbocharger boost pressure, oil pressure and oil temperature gauges are now displayed in a bespoke Ford Performance screen on the 4.2-inch, TFT colour instrument display. Launch Control for consistently fast standing starts on track is also delivered via the Performance Pack for 2.3-litre EcoBoost models.
      Developed for form and function
      Developed to be as comfortable as it is fun-to-drive, the all-new Focus ST exploits the class-leading roominess and exceptional refinement of the standard Focus range, and features an upscale interior that balances everyday practicality and a true sporty driving experience.
      Ford Performance engineers fine-tuned the positioning of supportive Recaro front seats to complement the connected and in-control feel for the driver, while ESE technology amplifies genuine engine and exhaust noise in Sport and Track modes – heightening the sports driving sensation and delivering additional feedback to assist performance drivers.
      Tuned engine mounts and an isolated subframe – alongside available CCD technology – increase refinement for all occupants. Generous front shoulder room and best-in-class rear knee clearance combine with maximum 1,653-litre wagon luggage capacity and a boot space that can comfortably accommodate a large dog crate, for maximum comfort and practicality.
      In addition to the sports steering wheel and Ebony coloured Recaro seats with a choice of high-quality cloth, leather, or partial leather and Miko Dinamica materials, the unique Focus ST interior intensifies the sporty atmosphere with an ST-embossed aluminium gear knob and scuff plates; alloy pedals; metallic hexagonal and satin silver decorative elements; and metal grey stitching for the seats, door inserts and centre console soft side pads.
      The Focus ST builds on the premium, sporting Focus silhouette with subtle, functional styling changes and unique alloy wheel designs. Revised upper and lower front grille designs are optimised for increased cooling capability, and bold signature lower wing elements channel air in to the air-curtain inlets for improved aerodynamic performance.
      A larger, more steeply angled rear roof spoiler increases downforce to support the Focus ST’s driving dynamics. A twin exit tailpipe configuration borders the aggressively styled rear diffuser element, and improves practicality by delivering the towing capability that was prevented by the centre-exit tailpipes of the previous generation Focus ST. The Performance Pack also adds red brake callipers.
      Exterior colour options chosen to emphasise the Focus ST’s dynamic styling include exclusive Ford Performance Blue and Orange Fury, alongside Frozen White, Magnetic grey, Race Red, Ruby Red and Shadow Black. Bold alloy wheel options include 18-inch Dark Sparkle and Magnetite designs, with a 19-inch wheel also offered in Magnetite.
      The Focus ST also benefits from the comprehensive range of sophisticated Ford driver assistance technologies that have helped the all-new Focus win 13 awards and a 5-star safety rating since going on sale in 2018.
      Seamlessly integrated technologies that enable an intuitive, stress-reducing and refined driving experience include:
      Adaptive Cruise Control now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic Ford’s Adaptive Front Lighting System with new camera-based predictive curve light and sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs Active Park Assist 2 that operates gear selection, acceleration and braking in addition to steering, to enable fully-automated manoeuvres at the push of a button Ford’s first Head-up display to be offered in Europe, helping drivers focus their attention on the road ahead Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions Ford’s SYNC 3 connectivity system allows drivers to control audio, navigation and climate functions plus connected smartphones using simple voice commands supported by an 8-inch colour touchscreen. The system provides Apple CarPlay and Android Auto™ compatibility free of charge, and available FordPass Connect embedded modem technology turns the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices
      “Our target was to deliver an all-new Focus ST that is as effortless to drive day-to-day as the rest of the Focus line-up,” Roeks said. “The model’s comprehensive range of technologies means customers gain exhilarating ST performance without sacrifice.”
      The all-new Focus ST will go on sale across Europe in summer 2019.
    • By Drew Dowdell
      The folks over at Hagerty found something interesting on the NHTSA website the other day, a VIN decoder ring that shows a second 2.3 liter 4-cylinder turbo with a horsepower rating of TBD.   Ford dropped the V6 in the base Mustang after 2018 deciding the Turbo-4 was enough, but crosstown rival Chevy kept their V6 going alongside their 275 horsepower 2.0T.  While Ford's 2.3T beats the Chevy Turbo in power, it comes up short against Chevy's V6.  With this finding, it looks like Ford is going try to rectify the deficit.
      Given that a similar 2.3T is good for 350 hp in the Focus RS, Ford should be able to easily surpass the 335 horsepower the Camaro V6 produces.  A statement from a Ford representative declined to give details but said that we would have exciting news about Mustang in Spring 2019.
       

      View full article
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