Jump to content
William Maley

Cadillac News: GM Announces A New Global Head For Cadillac

Recommended Posts


William Maley

Staff Writer - CheersandGears.com

October 9, 2012

General Motors has made made some big plans for Cadillac that include a possible new flagship sedan, two-seat sports car, and a refreshed lineup.To help put these plans into motion, they have announced a new Global head of Cadillac.

Today, the company has announced that Robert E. Ferguson will become the Global head of Cadillac starting January 1st. Ferguson will oversee marketing, brand management and advertising for Cadillac in marketplaces around the world.

"I’m excited to join a talented team during a period of revitalized growth. The opportunity to strengthen and grow Cadillac is ours for the taking. More people in new markets will experience what makes Cadillac one of the industry's most revered brands," said Ferguson in a press release.

Ferguson has been at GM since 2010 as the vice president for global public policy, the face of GM on Capitol Hill. Before this, Ferguson worked at Public Strategies, a business advisory and strategic communications firm.

Source: GM

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2


GM Names Ferguson Cadillac Global Brand Chief

Exclusive marketing focus to accelerate premium luxury brand's international growth

DETROIT — General Motors today appointed senior executive Robert E. Ferguson to lead the global growth and development of the company’s iconic Cadillac brand.

In the newly created position of vice president, global Cadillac, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world. The move is effective immediately and he will report directly to GM chairman and CEO Dan Akerson. Responsibility for sales is also expected to transition to Ferguson in the new year.

“Bob is a proven leader with vision and a will to win at this critical time for Cadillac,” said Akerson. “He brings a deep business and marketing background that has been marked by delivering results at every stop and under every circumstance. The Cadillac brand will hit a higher gear under his watch."

Ferguson heads Cadillac at a time when GM's premium luxury brand is planning the most extensive round of product launches and upgrades in its history, and is poised to enter new international markets with industry-leading products like the XTS, ATS and SRX.

"I’m excited to join a talented team during a period of revitalized growth,” said Ferguson. “The opportunity to strengthen and grow Cadillac is ours for the taking. More people in new markets will experience what makes Cadillac one of the industry's most revered brands."

U.S. vice president for Cadillac marketing Don Butler and U.S. vice president for Cadillac sales and service Chase Hawkins will report to Ferguson as he begins building out his global team.

Ferguson, 53, joined GM in 2010 and is currently vice president for global public policy. He is credited with helping GM strengthen its position and voice on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor and finance policy. In that role, Ferguson has become particularly familiar with GM’s product portfolio and advanced technology plans as the automaker contends with new fuel economy rules and safety regulations.

Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist. His work with the firm included providing international relations and crisis counsel to the president of the International Olympic Committee during the period leading up to and during the 2008 Olympic Games in Beijing, as well as leading strategy around several high-profile and complex financial and merger and acquisition transactions.

Before joining Public Strategies, Ferguson spent more than 10 years as an executive at AT&T, most recently as the president of state legislative and regulatory affairs. He also gained a depth of experience on the sales side of the business, as group president and CEO of SBC's Enterprise Business Services. In that role, he had responsibility for 10,000 employees — one of the nation’s largest sales and engineering organizations at the time. During his tenure, Ferguson oversaw data services, Internet, long distance and customer service operations and grew revenues of $5 billion and EBIT of $1.9 billion.

Ferguson's previous responsibilities in Washington will be assumed by Selim Bingol, who will also retain his current communications role and will become vice president, global communications and public policy. Bingol, who also will serve as chairman of the GM Foundation, will continue to report directly to Akerson and remain based in Detroit.

Bingol, 52, joined GM in March 2010, having served as a senior communications and public affairs strategist for a number of large, international clients across diverse industries. Prior to GM, Bingol was senior vice president, corporate communications at AT&T, during a time of unprecedented growth, merger and acquisition activity, and federal and state regulatory scrutiny.


View full article

Share this post


Link to post
Share on other sites

Interesting, not a car person per say, but I do see potential for Cadillac finally having a successful International brand deployement with the ability to deliver on the "Standard of the World" Slogan. Looks like interesting times ahead for GM, just hope they do not forget that we also need to change to alternative fuel options as petrol and Ethanol is not a long term viable option. Time to take the next step. CNG baby. :D

Wonder if Frack baby Frack will be a positive or negative term in the press?

Share this post


Link to post
Share on other sites

Sir... about that dealership network in the EU.....

Yes can we take a page from the China play book and get some decent dealerships installed in the EU! :D

Share this post


Link to post
Share on other sites

Cadillac needs a lot of help in the EU. They have a mountain to climb there.

Share this post


Link to post
Share on other sites

Ferguson said they are looking at a flagship model, what are they still looking at or considering? All the big boys have one, if you want to play with them you need a super sedan. Another 2-seat sports car? Here comes XLR 2!

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

Share this post


Link to post
Share on other sites

This Ferguson sounds like a bad choice for Cadillac..he's not a car guy or product guy, just a corporate suit.

Edited by Cubical-aka-Moltar

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

LTS? That's the letter combination they trademarked IIRC...

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

LTS? That's the letter combination they trademarked IIRC...

LTS = Luxury Transport Sedan??????

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

LTS? That's the letter combination they trademarked IIRC...

LTS = Luxury Transport Sedan??????

Luxury Touring Sedan? Like how DTS was Deville Touring Sedan, STS was Seville Touring Sedan, ATS is A Touring Sedan, CTS is Cadillac Touring Sedan, and XTS is Xtreme Touring Sedan... :)

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

LTS? That's the letter combination they trademarked IIRC...

LTS = Luxury Transport Sedan??????

Luxury Touring Sedan? Like how DTS was Deville Touring Sedan, STS was Seville Touring Sedan, ATS is A Touring Sedan, CTS is Cadillac Touring Sedan, and XTS is Xtreme Touring Sedan... :)

Sad that they have lost all creativity in the naming department. :(

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

LTS? That's the letter combination they trademarked IIRC...

LTS = Luxury Transport Sedan??????

Luxury Touring Sedan? Like how DTS was Deville Touring Sedan, STS was Seville Touring Sedan, ATS is A Touring Sedan, CTS is Cadillac Touring Sedan, and XTS is Xtreme Touring Sedan... :)

I also figured LTS could stand for Luxury Touring Sedan, but I always thought of CTS as standing for Catera Touring Sedan.

Share this post


Link to post
Share on other sites

I also figured LTS could stand for Luxury Touring Sedan, but I always thought of CTS as standing for Catera Touring Sedan.

I figure that may have been what it meant when the 1st gen CTS came out, but now a decade later, probably just means 'CTS'...

Share this post


Link to post
Share on other sites

So an what would the Flagship model be called? I agree they need an XLR 2 also.

LTS? That's the letter combination they trademarked IIRC...

LTS = Luxury Transport Sedan??????

Luxury Touring Sedan? Like how DTS was Deville Touring Sedan, STS was Seville Touring Sedan, ATS is A Touring Sedan, CTS is Cadillac Touring Sedan, and XTS is Xtreme Touring Sedan... :)

I also figured LTS could stand for Luxury Touring Sedan, but I always thought of CTS as standing for Catera Touring Sedan.

Cadillac denies that vehemently

Share this post


Link to post
Share on other sites

Cadillac denies that vehemently

So the CTS = Cadillac Touring Sedan is correct?

Share this post


Link to post
Share on other sites

... and Cadillac Touring Sedan Coupe and Cadillac Touring Sedan Wagon too. :tipsy:

Thanks Drew :D

Share this post


Link to post
Share on other sites

Maybe Cadillac CTS means Cadillac Cadillac Touring Sports (sedan, coupe, wagon). :)

Share this post


Link to post
Share on other sites

The 3 letter names, IIRC, are not supposed to mean anything. To me, GM tried to tie the entry-level Catera Touring Sedan to the CTS (which was supposed to be the entry-level Cadillac when 1st introduced).

What I don't like re the names is the lack of logical progression... ATS - to - CTS - to - LTS isn't logical at all, but then again the progression from C-Class to E-Class to S-Class isn't either and it works. Personally, I'd loved if Cadillac's names would have been something like the Series 60, Series 70, and Series 90 from the old days...

Share this post


Link to post
Share on other sites

If I were doing the TLAs from the start, the first letter would have been the segment-designator.... i.e. ATS would be the A-segment Spark-based model, BTS would be the Sonic-based model, what is the ATS now should be CTS (C-segment), what is CTS now should be DTS since it's the D-segment model, XTS should be ETS... with the 'S' ending for sedan, a 'C' ending for coupe or cabrio, and an 'E' ending for wagon/estate. but they've set a precident w/ what the have now.

Though I really would rather have real Cadillac names....Eldorado, Seville, Biarritz (one of my favorites), DeVille, Fleetwood, Brougham, Calais..

  • Upvote 1

Share this post


Link to post
Share on other sites

Though I really would rather have real Cadillac names....Eldorado, Seville, Biarritz (one of my favorites), DeVille, Fleetwood, Brougham, Calais..

Cimarron :breakdance:

Edit: I like how my phone tried to auto correct that to macaroni.

Share this post


Link to post
Share on other sites

Though I really would rather have real Cadillac names....Eldorado, Seville, Biarritz (one of my favorites), DeVille, Fleetwood, Brougham, Calais..

Cimarron :breakdance:

Edit: I like how my phone tried to auto correct that to macaroni.

Don't think I'd want to resurrect that one.

Share this post


Link to post
Share on other sites

The 3 letter names, IIRC, are not supposed to mean anything. To me, GM tried to tie the entry-level Catera Touring Sedan to the CTS (which was supposed to be the entry-level Cadillac when 1st introduced).

What I don't like re the names is the lack of logical progression... ATS - to - CTS - to - LTS isn't logical at all, but then again the progression from C-Class to E-Class to S-Class isn't either and it works. Personally, I'd loved if Cadillac's names would have been something like the Series 60, Series 70, and Series 90 from the old days...

Agreed that Series 60, 70, etc would make more sense than just using random letters. I would rather them use Eldorado, LaSalle, and Seville than the alphabet soup names.

Mercedes uses its names for A-segment, B-segment, C-segment, D/E-segment classifications. S-class is for "Sonderklasse" German for Special Class. SL is for sport lightwight, and SLK sport lightweight Kurz (Kurz is Germand for short). So their names make sense aside from CLS which I think they just made up.

Share this post


Link to post
Share on other sites
Agreed that Series 60, 70, etc would make more sense than just using random letters. I would rather them use Eldorado, LaSalle, and Seville than the alphabet soup names.

Mercedes uses its names for A-segment, B-segment, C-segment, D/E-segment classifications. S-class is for "Sonderklasse" German for Special Class. SL is for sport lightwight, and SLK sport lightweight Kurz (Kurz is Germand for short). So their names make sense aside from CLS which I think they just made up.

A-Class is not an a-segment car in any way. It's Golf-sized; B-Series is not fiesta sized either (B-Segment); and the C-CLass is actually a D-segment car. The others seem correct to me. But that's not the point of my reply. The point is that, as for the Cadillac names, I'd use only Escalade (as, rapper car or not, it has built its own brand equity) and Eldorado (heritage FTW!) as 'special' flagships... The more excessive/outrageous/luxurious side of Cadillac if you will...

Share this post


Link to post
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Who's Online   0 Members, 0 Anonymous, 55 Guests (See full list)

    There are no registered users currently online



  • Social Stream

  • Similar Content

    • By William Maley
      Maven, General Motors' car-sharing service launched in 2016 will be ceasing operation in several cities in the U.S.
      The news was first broken by the Wall Street Journal on Monday and has been confirmed by a GM spokeswoman. Eight out of the seventeen markets that the service operates including Boston and Chicago will be closed down within the next few months. According to the spokeswoman, the shutdown is due to GM wanting to "concentrate on markets in which we have the strongest current demand and growth potential." Those markets in question include Detroit, Los Angeles, and Toronto.
      Another possible reason is the lack of awareness of Maven in the eight markets being shut down. There isn't enough demand for people wanting to use car-sharing or wanting to allow the use of their vehicles.
      Source: Wall Street Journal (Subscription Required), Automotive News (Subscription Required)

      View full article
    • By William Maley
      Maven, General Motors' car-sharing service launched in 2016 will be ceasing operation in several cities in the U.S.
      The news was first broken by the Wall Street Journal on Monday and has been confirmed by a GM spokeswoman. Eight out of the seventeen markets that the service operates including Boston and Chicago will be closed down within the next few months. According to the spokeswoman, the shutdown is due to GM wanting to "concentrate on markets in which we have the strongest current demand and growth potential." Those markets in question include Detroit, Los Angeles, and Toronto.
      Another possible reason is the lack of awareness of Maven in the eight markets being shut down. There isn't enough demand for people wanting to use car-sharing or wanting to allow the use of their vehicles.
      Source: Wall Street Journal (Subscription Required), Automotive News (Subscription Required)
    • By Drew Dowdell
      Among General Motor's restructuring and cost slashing activities of 2018, GM was apparently in talks to sell their headquarters in Detroit.  GM bought the Renaissance Center in 1996 for $70 million and has made substantial renovations over the years.   The RenCen, as it is also known, was originally built by Ford in 1971 who later sold it in the 1980s.
      The potential buyer was billionaire Dan Gilbert.  Talks fell through rather early because the aging structure requires expensive upgrades to its heating and air conditioning systems along with other renovations. There does not appear to be another buyer in talks with GM at this time.
      News of the potential sale follow a year of cost cutting measures by the company that include closing five North American plants and cutting up to 14,000 jobs.  The company hopes to have $6 Billion in annual savings by 2020. 

      View full article
    • By Drew Dowdell
      Among General Motor's restructuring and cost slashing activities of 2018, GM was apparently in talks to sell their headquarters in Detroit.  GM bought the Renaissance Center in 1996 for $70 million and has made substantial renovations over the years.   The RenCen, as it is also known, was originally built by Ford in 1971 who later sold it in the 1980s.
      The potential buyer was billionaire Dan Gilbert.  Talks fell through rather early because the aging structure requires expensive upgrades to its heating and air conditioning systems along with other renovations. There does not appear to be another buyer in talks with GM at this time.
      News of the potential sale follow a year of cost cutting measures by the company that include closing five North American plants and cutting up to 14,000 jobs.  The company hopes to have $6 Billion in annual savings by 2020. 
    • By Drew Dowdell
      Cadillac will be unveiling the Cadillac CT4 along with a V-series version on May 30th according to Motor1.
      Both the CT4 and CT5 ride on a second generation Alpha platform called Alpha 2.  The CT5 is offered in rear-wheel drive with all-wheel drive being an option. It is highly likely that the CT4 will get this same offering. 
      There is word that the V-series version of the Cadillac CT5 will also debut.  It is likely to pack the same 4.2-liter Blackwing V8 that is available in the CT6. The CT4 V-series is likely to get an uprated version of the 3.0TT.
      While the CT5 is more of a fastback style, the spyshots of the CT4 shows a more conventional sedan profile and an Escala style grille similar to the CT5's.
      The CT5 is likely to start in the high mid-$30k range while the CT4 will be aimed more at entry-level luxury buyers. 

      View full article
  • My Clubs

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...