Jump to content
Sign in to follow this  
William Maley

Chevrolet News:Fate Of 'Chevy Runs Deep' To Be Decided In 2013

Recommended Posts

William Maley

Staff Writer - CheersandGears.com

December 28, 2012

Back in 2010, Chevrolet introduced a new ad campaign with the tagline of 'Chevy Runs Deep'. The campaign was designed to emphasize the emotional connect between a person and a vehicle. However the campaign was met with mixed reactions.

"I'm not sure that was appropriate for the mainstream market that they're in. They need to create a message that conveys some type of differential advantage, some benefit to the mainstream buyer that the Asians cannot offer," said Polk Automotive analyst Thomas Libby.

General Motors and its advertising agency, Commonwealth are weighing whether to keep the campaign or go with something else.

"We have not made a decision yet. What does a global campaign look like and how do we execute it? Is it one line around the globe or is it different taglines? That's what we're looking at right now," said Chris Perry, Chevrolet's vice president of marketing.

The fate of the campaign will be decided in the first quarter of 2013.

Source: Detroit Free Press

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


View full article

Share this post


Link to post
Share on other sites

i thought it was a nice campaign, but maybe it's shelf life is not long. it's probably too touchy feely for chevy.

i see more and more ad campaigns that are successful are less about the actual product, and more about creating an icon or entertainment. for example, flo and progressive.. and now toyota has the jill chick or whatever who sits at the greeting desk.. so harmless, so friendly, so likable.

Chevy's under the blue arch is sort of that type of campaign. But they need to have ads that show the cars.

Share this post


Link to post
Share on other sites

It was never a good tag line, but Chevy needs to get something they can use for more than 2-3 years.

Share this post


Link to post
Share on other sites

With Ewanick gone, I'm sure the tagline will be gone. It needs to be replaced with something that's more forward-looking than reaching back into the past.

Share this post


Link to post
Share on other sites

I've always been partial to "the heartbeat of America" I remember it from my youth, and "like a rock"

Share this post


Link to post
Share on other sites

Growing America

Moving America Forward

America's Forward Mover

North American Made

They need something that brings in American Made, supporting and creating jobs in america. North America Made products are good for everyone and for you.

Share this post


Link to post
Share on other sites
I wonder what they use in other countries....

Interesting in searching I found that Life, Love and Living is a common theme on the international side.

Wiki had the history but also added a recent list of marketing themes used around the world.

http://en.wikipedia.org/wiki/Chevrolet

Found this one that actually covers marketing from the begining to the recent. Just click on the 10yr period in the year bar to see the messages.

http://adage.com/article/special-report-chevy-100/100-years-chevrolet-advertising-a-timeline/230636/

Course this was published in Oct 19th 2011 on Marketing blunders and tips for businesses and of course GM has both in plenty.

http://internetmarketingtactics.org/international-marketing-case-study-blunders-tips-prevent/

Over all, I think a good program could be done on an international theme that would reduce marketing costs but raise global awareness of the products.

Share this post


Link to post
Share on other sites

I do have to admit I love the Glee Club advertising. :P

Share this post


Link to post
Share on other sites

Lets also hope they never do a Great things come out of Japan ad again from 1986. That was like the biggest black eye you could do to American workers.

Share this post


Link to post
Share on other sites

Interesting to see that comfort, quality and golden ride or as stated in the 1961 marketing message as a magic ride is a common theme from 1900 to current.

This seems to reinforce that they could easily come up with a Golden Quality Ride for the world message.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Who's Online   0 Members, 0 Anonymous, 25 Guests (See full list)

    There are no registered users currently online



  • Similar Content

    • By William Maley
      Chevrolet has introduced mid-cycle refreshes for the bulk of their passenger car lineup. New faces are the big change of note for the 2019 Cruze, Malibu, and Spark. But there are other changes for these models which we will detail below.
      2019 Malibu
      Out of the three, the 2019 Malibu gets the most significant updates. It begins with the introduction of the RS package that adds a black grille, black badge, dual-outlet exhaust and special 18-inch wheels. Those hoping for some changes with the suspension are out of luck since there are none.
      Models equipped with the 1.5L turbo swap the six-speed automatic for a CVT. All Malibus will get an 8-inch touchscreen with the new Chevrolet Infotainment 3 system.
      2019 Cruze
      We first reported this back in December and it has now been confirmed. The manual transmission will no longer be available on any version of the Cruze. This means only automatics will be available - six-speed for gas and nine-speed for diesel. The Cruze Hatchback lineup gains a new LS variant to serve as the base. We're expecting the LS hatch to be somewhere in the $20,000 to $21,000 range for its base price.
      Other changes include the introduction of the Chevrolet Infotainment 3 system, and LT and Premier models getting automatic climate control and remote start as standard.
      2019 Spark
      Last up is the 2019 Spark. It gets new styling for the rear and optional low-speed automatic emergency braking.
      No word on pricing, but we expect to find out when all of these models go on sale later this year.
      Source: Chevrolet
      Press Release is on Page 2
      NEW RS TRIM LEADS RESTYLED 2019 CHEVROLET MALIBU LINEUP
      DETROIT — Updated styling across the lineup — led by the first-ever RS trim — introduces additional choices to the 2019 Chevrolet Malibu and improves its presence.
      “We see an exciting opportunity with the 2019 Malibu to give customers new, distinctive choices, exemplified by Malibu RS,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “It offers athletic design and amazing features at an attractive price point starting between Malibu LS and LT trims.”
      The first-ever Malibu RS offers a sporty, personalized appearance starting at around $25,000, driven by styling cues that include 18-inch machined wheels, black sport grille, black bowtie emblems, a rear spoiler and a dual-outlet exhaust. Inside, Malibu RS features a leather-wrapped steering wheel and shifter, black cloth seats and a standard 8-inch diagonal color touchscreen running the Chevrolet Infotainment 3 system.
      Offered on five 2019 models, the RS trim is a Chevrolet success story that gives customers distinctive choice, strong value and performance-driven design. 
      The new, standard 8-inch diagonal touchscreen running Chevrolet Infotainment 3 system and new CVT transmission mated to the standard 1.5L Turbo engine further refine the 2019 Malibu line. The Premier trim retains its 2.0L Turbo paired to a nine-speed automatic.
      Performance-inspired design
      The Malibu’s front fascia, grilles and headlamps are all-new. The headlamps are integrated with the upper grille and the larger, bolder lower grille, giving the car a more powerful presence. High-performance LED lighting are integrated into the headlamps for Premier models, and there are new LED signature daytime running lamps for LT and Premier. There’s greater attention to detail in the grille and headlamps, with bold chrome accents reinforcing Malibu’s premium appearance.
      A new rear valance pushes the dual-exhaust outlets farther toward the corners, emphasizing the car’s width, while new taillamps deliver a more dramatic execution of Chevrolet’s signature dual-element design. The LT and Premier trims feature LED taillamps.
      “The Malibu’s fresh look refines and enhances the sculptural beauty of the Malibu,” said John Cafaro, executive director, Global Chevrolet Design. “It will also be an obvious member of the Chevrolet car family.”
      Additional 2019 updates across Malibu’s lineup include:
      A new, standard 8-inch diagonal color touchscreen radio running Chevrolet Infotainment 3 New 8-inch diagonal reconfigurable driver information center display on the Premier model Rear Vision Camera1 system is now standard on the Malibu L model The up-level Malibu Premier features standard heated outboard rear seats New available interior and exterior colors New wheel designs available in multiple sizes, including 16-, 17- and 18-inch The restyled Malibu joins the 2019 Cruze and Spark as part of Chevrolet’s freshened car portfolio. It goes on sale this fall.
      RESTYLED 2019 CHEVROLET CRUZE POSITIONED TO STRENGTHEN MARKET MOMENTUM
      DETROIT — Chevrolet today introduced the restyled 2019 Cruze with a more premium appearance that enhances its on-road presence and strengthens its value for customers. The updates for 2019 position Cruze to continue its success in the compact car segment.
      “Cruze is a cornerstone of Chevrolet’s car strategy, bringing new customers to the brand,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “In fact, 53 percent of Cruze customers in 2017 were new to Chevrolet. Cruze has been so successful at attracting new buyers to Chevy because its lineup offers something for every customer, from body style to fuel choice to trim and design.”
      Recent introductions of the Cruze Hatch and Diesel models helped push the car to a 0.6-percent retail market share gain in 2017 and helped Chevrolet secure its third consecutive year of higher overall retail market share.
      New design
      The 2019 Cruze’s front fascia and grilles are all-new. Revised grille designs reinforce Cruze’s premium appearance. In the Premier trim, Chevrolet’s signature dual-element taillamps now feature LED accent lighting, which adds to Cruze’s sculptural beauty.
      “Cruze’s refreshed styling gives Cruze a more upscale look while maintaining its Chevrolet design DNA,” said John Cafaro, executive director, Global Chevrolet Design.
      What’s new for 2019
      Chevrolet is the most awarded, fastest-growing brand for the last four years overall* and as part of that, the first-ever Cruze Hatch LS continues Chevrolet’s commitment and momentum in offering a broad car portfolio with choices for every budget and need.
      Additional updates include:
      New Chevrolet Infotainment 3 running on a standard 7-inch diagonal color touchscreen radio Remote start and automatic climate control standard on LT and Premier models New wheel designs Black window moldings, bowtie emblems and 17-inch (and available 18-inch) machined wheels for Cruze’s RS package New available Umber interior color The 2019 Cruze goes on sale later this year, offered in sedan and hatchback models, with 1.4L turbo and available 1.6L turbo-diesel engines. It also features 4G LTE connectivity and a built-in Wi-Fi hotspot (with limited service trial), and one of the segment’s biggest rosters of available active safety features, including:
      Lane Change Alert with Side Blind Zone Alert Rear Cross-Traffic Alert Rear Park Assist Following Distance Indicator Forward Collision Alert Front pedestrian braking Lane Keep Assist with Lane Departure Warning Low Speed Forward Automatic Braking CHEVROLET INTRODUCES RESTYLED 2019 SPARK
      DETROIT — An updated face and new available active safety technology for the 2019 Spark add attitude and purpose to Chevrolet’s feisty, segment sales-leading mini-car.
      “Customers can easily personalize Spark, which is a main reason why it leads its segment in sales, attracting both young buyers and women to the brand,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “Spark is an excellent value for customers seeking an affordable car that offers great safety technology and connectivity.”
      Spark’s fresh front-end styling takes its cues from the Chevrolet line, while new, available Low Speed Forward Automatic Braking1 can help drivers prevent or reduce the severity of low-speed front-end collisions by applying the brakes or enhancing the driver’s braking.
      The new styling boosts Spark’s premium appearance with a rich use of chrome in the grille. Available projector-style headlamps further enhance Spark’s chic styling. The available LED daytime running lamps are moved lower, giving Spark a more powerful presence and a family resemblance to the rest of the Chevrolet car lineup.
      At the rear, dual-element taillamps further the signature brand cue. Spark continues its tradition of offering customer personalization through bright and distinctive paint colors.
      The 2019 Spark is offered in LS, LT, 2LT and ACTIV trims, with the ACTIV featuring crossover-inspired design cues and a ride height raised by 10mm. All trims feature standard air conditioning, 10 standard airbags2 and a rear-vision camera system.
      New, segment-exclusive Low Speed Forward Automatic Braking joins the available Driver Confidence Package, complementing the package’s additional active safety features, Forward Collision Alert1 and Lane Departure Warning. 1
      When it comes to connectivity, Spark delivers a standard Chevrolet infotainment system featuring phone integration compatibility with Apple CarPlay and Android Auto, a limited trial of OnStar and connectivity access at no additional cost, plus access to the MyChevrolet mobile app.
      Spark is powered by a 1.4L DOHC engine offered with a manual transmission or an available continuously variable transmission (CVT).
      The refreshed Spark joins the 2019 Malibu and Cruze as part of Chevrolet’s updated car portfolio, which offers new styling, new technologies and more choices and value. It goes on sale later this year.
    • By William Maley
      Chevrolet has introduced mid-cycle refreshes for the bulk of their passenger car lineup. New faces are the big change of note for the 2019 Cruze, Malibu, and Spark. But there are other changes for these models which we will detail below.
      2019 Malibu
      Out of the three, the 2019 Malibu gets the most significant updates. It begins with the introduction of the RS package that adds a black grille, black badge, dual-outlet exhaust and special 18-inch wheels. Those hoping for some changes with the suspension are out of luck since there are none.
      Models equipped with the 1.5L turbo swap the six-speed automatic for a CVT. All Malibus will get an 8-inch touchscreen with the new Chevrolet Infotainment 3 system.
      2019 Cruze
      We first reported this back in December and it has now been confirmed. The manual transmission will no longer be available on any version of the Cruze. This means only automatics will be available - six-speed for gas and nine-speed for diesel. The Cruze Hatchback lineup gains a new LS variant to serve as the base. We're expecting the LS hatch to be somewhere in the $20,000 to $21,000 range for its base price.
      Other changes include the introduction of the Chevrolet Infotainment 3 system, and LT and Premier models getting automatic climate control and remote start as standard.
      2019 Spark
      Last up is the 2019 Spark. It gets new styling for the rear and optional low-speed automatic emergency braking.
      No word on pricing, but we expect to find out when all of these models go on sale later this year.
      Source: Chevrolet
      Press Release is on Page 2
      NEW RS TRIM LEADS RESTYLED 2019 CHEVROLET MALIBU LINEUP
      DETROIT — Updated styling across the lineup — led by the first-ever RS trim — introduces additional choices to the 2019 Chevrolet Malibu and improves its presence.
      “We see an exciting opportunity with the 2019 Malibu to give customers new, distinctive choices, exemplified by Malibu RS,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “It offers athletic design and amazing features at an attractive price point starting between Malibu LS and LT trims.”
      The first-ever Malibu RS offers a sporty, personalized appearance starting at around $25,000, driven by styling cues that include 18-inch machined wheels, black sport grille, black bowtie emblems, a rear spoiler and a dual-outlet exhaust. Inside, Malibu RS features a leather-wrapped steering wheel and shifter, black cloth seats and a standard 8-inch diagonal color touchscreen running the Chevrolet Infotainment 3 system.
      Offered on five 2019 models, the RS trim is a Chevrolet success story that gives customers distinctive choice, strong value and performance-driven design. 
      The new, standard 8-inch diagonal touchscreen running Chevrolet Infotainment 3 system and new CVT transmission mated to the standard 1.5L Turbo engine further refine the 2019 Malibu line. The Premier trim retains its 2.0L Turbo paired to a nine-speed automatic.
      Performance-inspired design
      The Malibu’s front fascia, grilles and headlamps are all-new. The headlamps are integrated with the upper grille and the larger, bolder lower grille, giving the car a more powerful presence. High-performance LED lighting are integrated into the headlamps for Premier models, and there are new LED signature daytime running lamps for LT and Premier. There’s greater attention to detail in the grille and headlamps, with bold chrome accents reinforcing Malibu’s premium appearance.
      A new rear valance pushes the dual-exhaust outlets farther toward the corners, emphasizing the car’s width, while new taillamps deliver a more dramatic execution of Chevrolet’s signature dual-element design. The LT and Premier trims feature LED taillamps.
      “The Malibu’s fresh look refines and enhances the sculptural beauty of the Malibu,” said John Cafaro, executive director, Global Chevrolet Design. “It will also be an obvious member of the Chevrolet car family.”
      Additional 2019 updates across Malibu’s lineup include:
      A new, standard 8-inch diagonal color touchscreen radio running Chevrolet Infotainment 3 New 8-inch diagonal reconfigurable driver information center display on the Premier model Rear Vision Camera1 system is now standard on the Malibu L model The up-level Malibu Premier features standard heated outboard rear seats New available interior and exterior colors New wheel designs available in multiple sizes, including 16-, 17- and 18-inch The restyled Malibu joins the 2019 Cruze and Spark as part of Chevrolet’s freshened car portfolio. It goes on sale this fall.
      RESTYLED 2019 CHEVROLET CRUZE POSITIONED TO STRENGTHEN MARKET MOMENTUM
      DETROIT — Chevrolet today introduced the restyled 2019 Cruze with a more premium appearance that enhances its on-road presence and strengthens its value for customers. The updates for 2019 position Cruze to continue its success in the compact car segment.
      “Cruze is a cornerstone of Chevrolet’s car strategy, bringing new customers to the brand,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “In fact, 53 percent of Cruze customers in 2017 were new to Chevrolet. Cruze has been so successful at attracting new buyers to Chevy because its lineup offers something for every customer, from body style to fuel choice to trim and design.”
      Recent introductions of the Cruze Hatch and Diesel models helped push the car to a 0.6-percent retail market share gain in 2017 and helped Chevrolet secure its third consecutive year of higher overall retail market share.
      New design
      The 2019 Cruze’s front fascia and grilles are all-new. Revised grille designs reinforce Cruze’s premium appearance. In the Premier trim, Chevrolet’s signature dual-element taillamps now feature LED accent lighting, which adds to Cruze’s sculptural beauty.
      “Cruze’s refreshed styling gives Cruze a more upscale look while maintaining its Chevrolet design DNA,” said John Cafaro, executive director, Global Chevrolet Design.
      What’s new for 2019
      Chevrolet is the most awarded, fastest-growing brand for the last four years overall* and as part of that, the first-ever Cruze Hatch LS continues Chevrolet’s commitment and momentum in offering a broad car portfolio with choices for every budget and need.
      Additional updates include:
      New Chevrolet Infotainment 3 running on a standard 7-inch diagonal color touchscreen radio Remote start and automatic climate control standard on LT and Premier models New wheel designs Black window moldings, bowtie emblems and 17-inch (and available 18-inch) machined wheels for Cruze’s RS package New available Umber interior color The 2019 Cruze goes on sale later this year, offered in sedan and hatchback models, with 1.4L turbo and available 1.6L turbo-diesel engines. It also features 4G LTE connectivity and a built-in Wi-Fi hotspot (with limited service trial), and one of the segment’s biggest rosters of available active safety features, including:
      Lane Change Alert with Side Blind Zone Alert Rear Cross-Traffic Alert Rear Park Assist Following Distance Indicator Forward Collision Alert Front pedestrian braking Lane Keep Assist with Lane Departure Warning Low Speed Forward Automatic Braking CHEVROLET INTRODUCES RESTYLED 2019 SPARK
      DETROIT — An updated face and new available active safety technology for the 2019 Spark add attitude and purpose to Chevrolet’s feisty, segment sales-leading mini-car.
      “Customers can easily personalize Spark, which is a main reason why it leads its segment in sales, attracting both young buyers and women to the brand,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “Spark is an excellent value for customers seeking an affordable car that offers great safety technology and connectivity.”
      Spark’s fresh front-end styling takes its cues from the Chevrolet line, while new, available Low Speed Forward Automatic Braking1 can help drivers prevent or reduce the severity of low-speed front-end collisions by applying the brakes or enhancing the driver’s braking.
      The new styling boosts Spark’s premium appearance with a rich use of chrome in the grille. Available projector-style headlamps further enhance Spark’s chic styling. The available LED daytime running lamps are moved lower, giving Spark a more powerful presence and a family resemblance to the rest of the Chevrolet car lineup.
      At the rear, dual-element taillamps further the signature brand cue. Spark continues its tradition of offering customer personalization through bright and distinctive paint colors.
      The 2019 Spark is offered in LS, LT, 2LT and ACTIV trims, with the ACTIV featuring crossover-inspired design cues and a ride height raised by 10mm. All trims feature standard air conditioning, 10 standard airbags2 and a rear-vision camera system.
      New, segment-exclusive Low Speed Forward Automatic Braking joins the available Driver Confidence Package, complementing the package’s additional active safety features, Forward Collision Alert1 and Lane Departure Warning. 1
      When it comes to connectivity, Spark delivers a standard Chevrolet infotainment system featuring phone integration compatibility with Apple CarPlay and Android Auto, a limited trial of OnStar and connectivity access at no additional cost, plus access to the MyChevrolet mobile app.
      Spark is powered by a 1.4L DOHC engine offered with a manual transmission or an available continuously variable transmission (CVT).
      The refreshed Spark joins the 2019 Malibu and Cruze as part of Chevrolet’s updated car portfolio, which offers new styling, new technologies and more choices and value. It goes on sale later this year.

      View full article
    • By William Maley
      Chevrolet has announced pricing for the upcoming Colorado ZR2 Bison. Built with the help of American Expedition Vehicles, the Bison takes the capable ZR2 and adds some more features to allow it to go further in the bush. But it will set you back a fair amount of cash.
      When it arrives at dealers in January, the Extended Cab will set you back $48,045. The crew cab begins at $49,645. Both prices include a $995 destination charge. That represents a premium of $5,000 to $6,000 when compared to the standard ZR2.
      That price premium may seem a bit much, but it is going towards some proper upgrades. The includes new skid plates protecting key items such as the oil pan and transfer case; steel bumpers, and 17-inch aluminum wheels wrapped in 31-inch Goodyear Wrangler Duratrac off-road tires. A snorkel will be available as an option.
      It will be interesting to see Chevrolet can draw some buyers away from the Toyota Tacoma TRD Pro.
       

      View full article
    • By William Maley
      Chevrolet has announced pricing for the upcoming Colorado ZR2 Bison. Built with the help of American Expedition Vehicles, the Bison takes the capable ZR2 and adds some more features to allow it to go further in the bush. But it will set you back a fair amount of cash.
      When it arrives at dealers in January, the Extended Cab will set you back $48,045. The crew cab begins at $49,645. Both prices include a $995 destination charge. That represents a premium of $5,000 to $6,000 when compared to the standard ZR2.
      That price premium may seem a bit much, but it is going towards some proper upgrades. The includes new skid plates protecting key items such as the oil pan and transfer case; steel bumpers, and 17-inch aluminum wheels wrapped in 31-inch Goodyear Wrangler Duratrac off-road tires. A snorkel will be available as an option.
      It will be interesting to see Chevrolet can draw some buyers away from the Toyota Tacoma TRD Pro.
       
    • By dfelt
      Manufacturing Revamp?

      GM spoke out a week ago about a national electric vehicle mandate that they were in favor of. Tesla has reported a bigger than expected profitable quarter and if you Bing or Google National electric vehicle mandate, the stories covering this is huge with more auto companies in favor than against. 
      GM, Honda and the State of California have all as of 10-26-2018 officially pushed back on Trump and his administration in regards to the U.S. fuel economy standards. The short story of what you can read at the bottom in the links is that they are saying the federal government should embrace a zero emission vehicle sales mandate nationwide with a program start date of 2021. Honda took it a step forward and said a nominal steady increase should continue on all auto's and not a freeze. To quote Mark Reuss, GM's executive vice president of global product development, "We know that we can do better than the Trump proposal. We know that the industry can do better than that." GM states that a nationwide program would put 7 million long-range electric cars on the road and slash 375 million tons of carbon dioxide emissions by 2030 compared with existing zero-emission mandates in this country.
      For details read the automotive news story as if really digs into the details of what is being called Faulty Modeling by the current administration and EPA. The story does quote the free-market Institute for Energy Research who says the existing standards are too aggressive penalizing suburban and rural consumers who are concerned about driving range and reliability. Industry uncertainty is very clear with some taking a big wait and see like FCA on one end and then GM, Honda and California on the other end saying the current administrations plan for revoking California's rule-making authority is flawed  and should be scrapped.
      To quote Reuss in regards to a national electric car program: "It will facilitate more makers to be able to really focus on development of electric vehicles more efficiently, and take the guesswork out of what we think may or may not happen. We're making bets on a lot of uncertainty, which is highly destructive to capital."
      So what does this have to do with the title of "Fast Lane to EVs for GM? Some Think So!"
      Green car report got a no comment from GM when asked about a number of changes going on including upcoming announcements in regards to the Hamtramck plant which currently builds the Volt and is under utilized. The potential spin-off of Cruise Automation and or Maven, their profitable third quarter report and more according to multiple sources they say.
      To achieve the executive plan of Mary Barra of 20 new EVs by 2023 announced last fall GM is planning to make a series of manufacturing-location and development changes in motion to electrify it's fleet according to sources the story says. UAW and GM were in a give and take negotiations last year where the Buick LaCrosse, Cadillac CT6 and Chevrolet Impala were all on the possible kill off list as large sedans have struggled to sell in the current market lately. Some of these we know will continue on.
      GM has been cagey about the role of Plug-in hybrids with the slow selling of the Volt especially compared to the Toyota Prius Prime with a lower plug-in range, yet demand for the BOLT on the other hand has been very strong as GM has announced plans to expand production at the plant this year. GM's plan to unveil new long range electric CUVs also show that major changes in manufacturing will have to happen. GM is pushing ahead with a all new electric vehicle platform that will cover compact to full size electric long range auto's including family-sized crossovers. They have announced their all-new battery pack that will go into generation 2 EVs that will break the $100 / kWh barrier for lithium-ion packs allowing for a range of scale for both the China and US market along with the rest of the global market.
      This all comes on GM showing off their eCOPO Camaro that has an 800 volt battery pack very similar it would seem to the 800 volt pack that Porsche is using. This supports 700HP / 600 lb-ft of torque motors. Fast Charging that is 80% range in 15 min. it would appear that GM is embracing the future of automotive driving. Remember the Buick Enspire EV that has a 370 mile range battery pack, AWD with 550 HP with a 0 to 60 in 4 seconds.

      Then keep in mind while these are for China only, it would not be totally out of line for GM to change their mind and bring the Buick Velite 6 plug-in hybrid and long-range electric auto to the US after manufacturing starts in China. The Velite name used in China for all Hybrid and electric Buicks is currently on the Volt 2.0 platform, but the Velite 6 will be based on GMs new Modular compact to full size platform according to the Fool story. Buick Velite plug-in Hybrid will have a 435 mile range with battery pack / generator combo as it will use the new high-performance ternary lithium-ion battery pack built in the new GM battery plant in Shanghai. GM currently will not say much more about the new generation battery packs only they will release more info at a later date, possibly at an American auto show.



      Long story short, Motley Fool has a rare Double Down buy on GM stock with 20 new EV models for the global and US market, GM is showing true forward thinking that should place them well above other auto OEMs.
      GM has a $10,000 award for naming of their new $1,000 electric bike they are putting into production for sale across the U.S.


      According to GM the person responsible for naming this new foldable eBike will win $10,000 and all one needs to do is go to https://ebikebrandchallenge.com/call-for-entries to enter. You have till November 26th to enter. Nine finalist will win $1,000 each also. With the largest bike market being China, this totally makes sense for GM to get into and the U.S. as well as other markets will benefit from a bike that is assisted with electric drive to go nice and fast.
      So with so much electrification going on, why would one not expect GM to do a massive change in their manufacturing of auto's as they move to embrace a 36 month revolutionary role out or electric vehicles, bikes and who knows what else.
      Green Car Report Story Chicago Tribune Story on Mandate CNN National ZEV Mandate Story Automotive News story on Mandate Bing Search on Mandate Motley Fool story on Battery packs from GM U.S. Department of Energy PDF on GM's Li-Ion battery pack manufacturing eCOPO Camaro Media Release from GM GM eBike for Sale
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×