Jump to content
Create New...

Mitsubishi News: Mitsubishi Tells Its Dealers New Products Are On The Way


Recommended Posts

Mitsubishi told its dealers yesterday at the NADA Convention about a plan to reintegrate the brand's tired lineup.

The lynchpin to this plan is a new midsize sedan that will come out of a new partnership between Mitsubishi and Nissan/Renault. Don Swearingen, Mitsubishi Motors North America executive vice president tells Automotive News that the two are still in negotiations about the new sedan.

"We abandoned a huge market and we have to find a way to fill those customer's needs. Many of those customers are coming back to market, and we tried to move them into our other offerings, but if they're looking for that D segment sedan, we just don't have it," said Swearingen.

Other products/updates Mitsubishi is considering include a sedan version of the Mirage subcompact for the U.S., the addition of a 2.4L four-cylinder to the Outlander Sport, a new CVT for the 2015 model year, and the arrival of a refreshed Outlander in 2015.

The reaction of the dealers were very positive.

"For dealers, new products never come fast enough. But Mitsubishi did a good job of showing us that they are committed to delivering product and change and answers," said Stacey Gillman Wimbish, CEO of Gillman Cos. auto group in Houston, Texas.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


View full article

Link to comment
Share on other sites

Mitsu needs to move the auto's in a radical direction with technology, style, MPG and Quality to really get back into the market as a competitor. Otherwise just fold up and go home.

Link to comment
Share on other sites

Drew, always thought the Galant looked like a grand prix of it's time.. not in a bad way, but...yeah mid/fullsize entry would be good. question is is styling the only way they could stand out?

the Eclipse i didn't like the last gen... any ideas where you'd go with it?

Dfelt, i agree. but have to do that w/o pricing themselves out of cars that people would cross-shop with them.

Link to comment
Share on other sites

Drew, always thought the Galant looked like a grand prix of it's time.. not in a bad way, but...yeah mid/fullsize entry would be good. question is is styling the only way they could stand out?

the Eclipse i didn't like the last gen... any ideas where you'd go with it?

Dfelt, i agree. but have to do that w/o pricing themselves out of cars that people would cross-shop with them.

I'd go with a Scion TC type car with a 2.0 base and a 2.0turbo upgrade. AWD Optional and overall lightness a priority.

Link to comment
Share on other sites

outlander sport is a nice little rig. good to see the 2.4 and new CVT forthcoming. It might be my AWD go to work ride in the future if it does. If there were a chevy badge on the OS, it would sell 150k a year.

If they keep the Outlander and sport fresh over time, bring back the midsize, and then grow the Mirage, that will be pretty good.

Eclipse should not be brought back unless they make it say AWD option. I actually really dug the last Eclipse and it was nice being FWD for in the snow climes. When i sold and had people come in for Eclipses that was part of what they liked. They could buy their kid a sporty car but otherwise was like the FWD cars they were familiar with.

3000GT redux would be cool.

Biggest gap Mits has is the Lancer lineup needs an update.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings