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Industry News: GAC's Appearance In Transformers 4 Could Mean Vehicles Coming To The U.S.


William Maley

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If you happen to plan on seeing Transformers 4 at the theater, you should pay close attention to the scenes in China as some of those vehicles could be making their way to the U.S.

Guangzhou Automobile Group Co Ltd. (GAC) which has some of their Trumpchi vehicles in the film is planning on sending them to the U.S. as early as next year.

"Our sponsorship of Transformers 4 will help more overseas dealers and consumers know about our cars and over the long run it will greatly contribute to our branding. We want to start exporting to the U.S. as quickly as possible and I am confident that they will find our Trumpchi cars competitive," said Wu Song, chief of the Trumpchi brand.

The first model destined for the U.S. is the Trumpchi GS5 SUV. In China, the model is offered with a 2.0L four-cylinder with 145 horsepower and 138 pound-feet of torque or a 1.8L turbocharged four with 174 horsepower and 175 pound-feet. Either engine can be paired with a five-speed manual or automatic, and either front- or all-wheel drive.

Source: Automotive News China (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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Cool it is in the movie, but hello, those engines and transmission are so out of date compared to what Korea, Japan, Europe and even US companies are selling. I think you need to update your powertrains.

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In America where cheap rules the day, they will sell.

 

And the only reason that is true is because the median price of new cars is north of $30K.  If the median price were $20K, fewer people would be squeezed in their wallets and resort to the used car market.

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In America where cheap rules the day, they will sell.

 

But the question is when.

 

Do not really agree that Cheap will sell. We are long past the days of coming into a market like Kia or Hyundai did and selling cheap auto's that had to always be repaired. Now the average consumer wants cheap but quality and China is NOT known for quality. If they come in with their Cheap product of low quality, they will be here today gone tomorrow. It will be an up hill battle for them for sure.

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