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Cadillac News: General Motors Exec: ELR Is Not Our Tesla Competitor


William Maley

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Many people see the Cadillac ELR as General Motors' direct competitor to the Tesla Model S, but GM's head of global product development, Mark Reuss says it isn't.

“People like to say the ELR is, but it’s really not. It’s a different car, it’s a different price point. It’s way-different technology,” Reuss said.

Ruess goes onto say that he isn't sure if the company has a direct competitor to Tesla.

So why do many people consider the ELR a competitor to the Model S? Probably from a quote from former GM CEO Dan Akerson back in September.

"If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,”

Source: The Detroit News

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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The thing is that Akerson never actually said that the ELR was the competitor for the Tesla. Quite frankly I think that GM could easily build a competitor for the Tesla S using just the tech they have from the Spark EV. The Spark EV has the highest combined efficiency rating of any EV car for 2013 at 119 MPGe and has an EV range of 82 miles using a 21-kWh lithium-ion battery pack. Compare that to the Tesla S which uses a 85 kWh lithium-ion battery pack for 265 miles. 

Again:

85 kWh lithium-ion battery pack is 265 miles
21 kWh lithium-ion battery pack is 82 miles

That means the Spark has an EV pack that is 4X smaller but gets only 3X less range. Easier done. Multiply the Spark's 21kWh pack by 4 and you would have an EV range of 328 miles. Meaning we have another situation where if GM wanted to, they could devour the market. 

It could be more profitable to simply outshine Tesla with a larger EV with a larger capacity battery than to pay them right now what their inflated Market Cap suggests they are worth. Furthermore Even with an increase of battery capacity I believe ,or at least I've read, that capacity would not necessarily translate in to equal amounts of weight. In other words, a 21 kWh battery is not that much lighter than a 85 kWh battery. If the car that surrounds it is lighter using less weighty materials, which GM has access to, then the bump in weight could be nullified. The only real superior quality the Tesla's battery has is Quick/Super-charging

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I read there are dealers giving $20,000 off to sell ELR's.  This car is a flop, the idea of the car itself was bad, to charge $76k for it was a horrible idea.  Had they priced it at $55k from the start, maybe they would have sold a few, but this car is tanking faster than the Allante or XLR did.

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I read there are dealers giving $20,000 off to sell ELR's.  This car is a flop, the idea of the car itself was bad, to charge $76k for it was a horrible idea.  Had they priced it at $55k from the start, maybe they would have sold a few, but this car is tanking faster than the Allante or XLR did.

 

I want to explicitly understand your reasoning behind it, on what basis? Based on "maybe they would have sold a few," sales?

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The ELR in May had a 725 day supply on dealership lots, I wouldn't say they are moving.  I guess with the big discounts though (and probably them not building any) has got it down to 194 days now.  But that is still over 6 months.  The CTS has a 215 day inventory supply.  BMW and Audi have supplies less than 45 days by comparison.

 

The ELR selling 60 a month or whatever they are getting is what makes it a flop.  Had they priced it at $54,000 maybe they could have sold like 250 a month and it wouldn't have been as embarrassing.  Either way they should drop the car.

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The ELR in May had a 725 day supply on dealership lots, I wouldn't say they are moving.  I guess with the big discounts though (and probably them not building any) has got it down to 194 days now.  But that is still over 6 months.  The CTS has a 215 day inventory supply.  BMW and Audi have supplies less than 45 days by comparison.

 

The ELR selling 60 a month or whatever they are getting is what makes it a flop.  Had they priced it at $54,000 maybe they could have sold like 250 a month and it wouldn't have been as embarrassing.  Either way they should drop the car.

 

So based on your logic, other cars such as GTR, B class electric, Z4, Mini Coupe/RS/Paceman, CL, SLS, R8, TT are flop also since they were outsold by your flop in July. All those cars should also be dropped.

 

SLS should have been priced at $55,000 also so that it would not have been embarrassed by lowly Challenger.

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The bottom line is that the ELR, as sexy hot and luxo as it is should have been priced at no more than $60K. GM would have made mad profit on it still. It has NOTHING to do with Cadillac not being able to command $75K for a vehicle. It has to do with any car maker not being able to command $75K for a car that is a compact based on a lower brand and not a sports car. At $75K people expect either a TRADITIONAL luxurious experience, (meaning big and comfy) or a car with some serious speed capabilities.

 

So... that in mind..

 

1) If Cadillac had of tuned the ELR to do 0-60 in at least the 4-4.5 range, they could have marketed it as a Sport Coupe.. an exotic one at that, IMO better looking than the i8. 

2) If Cadillac had of simply put the ELR's Voltec in a car the size of the CTS or XTS.. or just put it in either and changed the styling slightly, they'd most likely already have Tesla filing for BK. (ok that might be exaggerating) 

 

3) Tesla did both of those things. They made a larger mid-size, slapped an IPAD in the dash and made it dash to 60 in times  of 5.9, 5.4, and 4.2 secs based on which battery pack U bought with the car. Keep in mind that the MAJORITY of the Teslas U see on the road are the 5.9sec variety, as my Chevy Impala found out recently literally beating one down and then getting the thumps up from the driver

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Strange tiding we be living in but Zero-cylinder auto's will be found in all levels from entry to extreme luxury!

Electric is different, though...for engine cars 4cyl traditionally means small, frugal, economical....

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Alas, the rotary is zero cylinders but is probably dead forever.

 

However, I think GM will bring out a full electric that will be much better than the Tesla at some point. They have too many good engineers on staff not to,

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Alas, the rotary is zero cylinders but is probably dead forever.

 

However, I think GM will bring out a full electric that will be much better than the Tesla at some point. They have too many good engineers on staff not to,

I suspect they are working on a future high volume, sub $30k full electric...

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Holy Grail would be to have a 200 Mile Range Electric Pickup that truly can be used by the construction industry the way trucks are worked hard and then you have a major seller.

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      The CT5-V Blackwing and CT4-V Blackwing are available with a 10-speed electronically controlled automatic transmission. It is tuned to complement the dual-personality experience of each respective model.
      Highlighted features:
      Tap Shift/Manual Mode allowing the driver to use integrated magnesium paddle shifters to select a gear and hold it until selecting the next gear, up or down Sport Mode providing real-time interpretation of driving conditions, adjusting the transmission to reduce shift busyness and improve performance, while retaining aggressive driving dynamics Twenty-four-hour track testing resulted in several improvements in response to the demands of a high-g track environment, including a unique oil pan design and priority valve changes Unique control systems with performance calibrations tailored for each model Ten forward gears offer the most available transmission speeds in each sedans’ respective segments, helping keep the engines within their optimal rpm bands, while also anticipating the next shifts Dynamic Performance Mode is calibrated specifically for V-Series Blackwing to deliver track focused shift patterns and automatically activates when high-g forces are experienced in Sport or Track mode An auxiliary pump primes the automatic transmission system from the time the vehicle door is opened for improved cold-shift performance. Both V-Series Blackwing models also feature an enhanced Electronic Limited Slip Rear Differential. It weighs less and has been optimized for each driving mode and each Performance Traction Management setting.
      Highlighted features:
      More control of the rear differential compared to traditional open and mechanical limited-slip differentials Enhances road grip by automatically allocating torque to the rear wheel with the most traction during hard cornering — with the capability of sending up to 1,475 lb-ft (2,000 Nm) of locking torque across the axle High-performance differential cooler An aluminum housing replacing the previous generation cast iron housing, reducing mass by more than 22 pounds (10 kg) Exclusive integrated heat exchanger for enhanced cooling Advanced suspension systems and strengthened chassis
      V-Series Blackwing combines the fourth generation of Magnetic Ride Control (MR 4.0), with improvements to the front and rear suspension systems. Stiffer spring rates, unique hollow stabilizer bars, higher-rate bushings and more enable a driving experience that isolates the driver from road imperfections, while also providing a precise, engaging connection with the road.
      MR 4.0 highlights:
      Immense performance envelope that gave Cadillac engineers the freedom to optimize everyday driving and aggressive track performance New accelerometers and an inertial measurement unit that transmit and process changes in road conditions four times faster than the previous generation system Secondary temperature maps that enable engineers to compensate for changes in damper fluid temperature for more consistent performance, even during performance driving Inertial measurement unit that provides more precise measurements of body motion relative to the wheel for more accurate readings under heavy braking, hard cornering and other driving conditions Improved magnetic flux control that creates a more consistent and accurate transition between rebound and compression Improvements to transient body control that allow the vehicle to remain more level while transitioning between corners MacPherson strut front suspension:
      Ride link includes an all-new 100-percent elastomer bushing on the CT4-V Blackwing and a retuned hydro bushing on the CT5-V Blackwing, for improved ride response Handling link has cross-axis ball joints for improved lateral control and quicker steering response Five-link independent rear suspension:
      Lateral link features stiffer bushings for faster response and increased cornering agility Toe link has cross-axis ball joints for increased stability and driver confidence Rear knuckles have increased stiffness for improved braking and better control during cornering Rear cradle mounts have been stiffened for optimum balance between road comfort and track performance V-Series Blackwing models are built on Cadillac’s award-winning rear-wheel drive architecture and feature unique structural enhancements including shock tower braces, an underside shear plate and thicker rear cross members to improve chassis rigidity. Along with the unique suspension elements, the stiffer structure enhances steering response, handling and the everyday driving experience.
      All-day performance, on and off the track
      The CT5-V Blackwing and CT4-V Blackwing build on Cadillac’s racing heritage and were developed to be track-capable straight from the factory. That includes an intensive validation program to ensure consistent performance during the most challenging track conditions.
      Validation for both models included:
      Twenty-four-hour continuous track testing with the available automatic transmission, available carbon fiber aero package, aluminum wheels and available carbon ceramic brake package Twelve-hour continuous track testing with the standard manual transmission, available carbon fiber aero package, aluminum wheels and available carbon ceramic brake package Functional aerodynamics, including an available carbon fiber aero package, contribute to the V-Series Blackwing models’ track prowess to support a variety of cooling needs for the cars’ respective engines, transmissions, axles and other supporting systems.
      Additionally, MICHELIN® Pilot Sport 4S tires developed exclusively for the V-Series Blackwing models contribute to their balance of track capability and road comfort. Highlights include:
      Unique, multiple-compound tread composition: Contact patch composed of three unique tread rubber compounds Racing “R compound” used for the majority of the tread Compounds optimized for wet traction, enhanced street and track durability, as well as rolling resistance The mold shape of the tire has been specifically engineered for Blackwing models to optimize contact with the road Tire sizes: CT5-V Blackwing tire size: 275/35ZR19 (front) and 305/30ZR19 (rear) CT4-V Blackwing tire size: 255/35ZR18 (front) and 275/35ZR18 (rear) Both V-Series Blackwing vehicles feature standard forged aluminum alloy wheels with staggered widths, front to rear. These forged wheels are stronger and lighter than conventional cast aluminum.
      Wheel sizes:
      CT5-V Blackwing: Front – 19 x 10 inches / Rear – 19 x 11 inches CT4-V Blackwing: Front – 18 x 9 inches / Rear – 18 x 9.5 inches Coming this summer
      Reservations for both vehicles open on Feb. 1, 2021 at 7:30 p.m. ET on Cadillac.com, with deliveries later this summer. Pricing begins at $59,9901 for the CT4-V Blackwing and $84,9901 for the CT5-V Blackwing.
    • By David
      Here you will find the latest teaser videos from Cadillac.
      Cadillac CELESTIQ
      Cadillac-CELESTIQ-Teaser.mp4
      Cadillac BLACKWING teaser
      BLACKWING-teaser.mp4
      Will add more teasers as Cadillac releases them.
       
      Here is the link for the Cadillac BLACKWING Reveal on February 1st 2021 @ 7pm EST.
      Cadillac Pressroom - United States - V-Series Blackwing
    • By David
      According to an interview done by Steve Fowler at Auto Express UK, Thierry Bollore the new CEO of Jaguar Land Rover is considering taking Jaguar pure EV to be a Tesla / Polestar competitor and would start with the new Baby Jaguar concept they built. This is a Tesla 3 sized luxury 4 door sedan.


      This comes after so many stories about the Flagship XJ EV being postponed as they focus on ICE auto's. Jaguar has confirmed that due to the success of their i-Pace CUV, they are moving forward with delivery of the XJ EV in 2021.
      Castle Bromwich will be home to all electric auto's that they make including the Road biased Range Rover EV. This comes after sales of the Jaguar XE dropped 28% in 2019. As such, the board with new CEO leadership feels it needs to aggressively move to an all new replacement of the XE with this all electric baby Jaguar.
      Jaguar management is also closely watching Polestar and especially their Polestar 2 EV. 
      The all new MLA EV platform would allow replacements of the E-Pace and F-Pace to be a priority once the XE and XJ are launched.
      Jaguar according to the story is on pace to launch plug-in hybrids of the E & F Pace that will get a facelift along with a move to a Hybrid as a stop gap measure till they are replaced with EVs.
      There are also talks of a smaller electric Jaguar as Jaguar has signed letters of agreement to work with BMW on a electric version of the BMW 1 & 2 series that will go electric and this would bring in a much smaller footprint Jaguar below the XE and i-Pace.
      A big question is that the F-Type sports car while being considered a must by some executives on the Board could fall to the history bin as it only sold 6,000 in the last financial year globally making it the second worst performing auto in their portfolio behind the XJ which will come out next year in the dramatic clean sheet design.
      https://www.autoexpress.co.uk/jaguar/353006/new-baby-electric-jaguar-take-tesla-model-3
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

      View full article
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