William Maley

July 2016: Mercedes-Benz USA

36 posts in this topic

William Maley    393
Mercedes-Benz USA July Sales Hit All-Time High Of 28,523 Units, Up 3.6%
 
ATLANTA, Aug. 2, 2016 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported record July sales of 28,523 vehicles, increasing 3.6% from the 27,526 vehicles sold during the same month last year. Mercedes-Benz Vans also reported best-ever July sales with 3,272 units, and smart reported 493 units, up 11.8%, bringing MBUSA grand total to 32,288 vehicles for the month, up 7.2% from last year.
 
"We are continuing to see strong momentum build into the third quarter, fueled by the recent launch of three of our dream cars," said Dietmar Exler, president and CEO of MBUSA. "The S-Class Cabriolet, SL and SLC Roadsters, teamed with strong momentum for the all-new E-Class helped us set a new record for July."
 
Mercedes-Benz volume leaders in July included the C-Class, E-Class (including the CLS) and GLE model lines. The C-Class took the lead at 6,304, followed by the E-Class at 5,225. The GLE, rounded out the top three with 4,412 units sold.
 
Mercedes-AMG high-performance models sold 1,565 units in July, up 68.1% from last year (931), with a total of 12,510 units sold year-to-date (up 79.3%).
 
Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 10,517 vehicles in July, an increase of 8.8% from last year (9,669). On a year-to-date basis, MBCPO sold 70,863 vehicles, an increase of 3.4%.
 

MERCEDES-BENZ USA 
Sales -- July 2016

 

Mercedes-Benz 
Passenger Vehicles

Jul-16

Jul-15

Monthly %

YTD 2016

YTD 2015

Yearly %

             

B-CLASS

50

196

-74.5%

360

1,368

-73.7%

             

CLA

2,284

2,439

-6.4%

15,895

18,542

-14.3%

             

C-CLASS

6,304

6,384

-1.3%

43,609

49,721

-12.3%

             

E-CLASS/CLS

5,225

6,131

-14.8%

27,683

31,184

-11.2%

             

S-CLASS

1,783

1,415

26.0%

10,276

12,047

-14.7%

             

SLC/SLK

238

324

-26.5%

1,975

2,404

-17.8%

             

SL

279

330

-15.5%

2,077

2,531

-17.9%

             

AMG GT

57

89

-

735

696

-

             

*SLS AMG

-

0

-

1

27

-

             

GLA

1,502

2,040

-26.4%

14,317

14,353

-0.3%

             

GLC/GLK

3,411

2,318

47.2%

26,802

16,153

65.9%

             

GLE/M-CLASS

4,412

3,851

14.6%

29,598

26,811

10.4%

             

GLS/GL

2,670

1,755

52.1%

15,550

14,693

5.8%

             

G-CLASS 

308

254

21.3%

2,422

1,962

23.4%

             

TOTAL

28,523

27,526

3.6%

191,300

192,492

-0.6%

             

Vans1

3,272

2,163

51.3%

19,034

15,697

21.3%

             

smart

493

441

11.8%

3,086

4,065

-24.1%

             

MBUSA 
Combined Total

Jul-16

Jul-15

Monthly %

YTD 2016

YTD 2015

Yearly %

             

GRAND TOTAL

32,288

30,130

7.2%

213,420

212,254

0.5%


1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

*out of production

 

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balthazar    1,882

Wow; every single car line down double-digits. S-class down 15%, that's a $150 million dollar hit right there.

 

Better spin up more CUVs/SUVs.

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Suaviloquent    713

S-Class is up 26%. I think you might mean the E-Class, that's down, but that has more to do with limited supply and the new model change over now in effect.

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dfelt    1,774

So SUV's and Vans is what is holding MB together. Not their so called vaunted cars.

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William Maley    393

So SUV's and Vans is what is holding MB together. Not their so called vaunted cars.

 

But SUVs are also holding a number of other automakers together. See Buick, Volvo, Mazda, and Audi to name a few.

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dfelt    1,774

 

So SUV's and Vans is what is holding MB together. Not their so called vaunted cars.

 

But SUVs are also holding a number of other automakers together. See Buick, Volvo, Mazda, and Audi to name a few.

 

True, but then we have those that also continue to say MB is all about the superior cars to everyone else. If this was true then their cars would still be selling like gangbuster rather than dropping double digits in comparison to the SUV/CUV. 

 

I just think this proves that MB is at the same wims of the public that everyone else is.

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smk4565    321

Year to date Mercedes has 102,301 car sales, which is 53.5% of their 191,300 total.  I doubt any other luxury car maker has that much volume in cars or that high a percentage, except maybe BMW since they sell so many 3-series.  Most luxury brands are SUV dependent, although Benz crossovers are the best also, so not surprising that they are all surging in sales.

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Suaviloquent    713

And are SUV's based off the same platforms as cars; only being jacked up and adding plastic body cladding that is supposed to look macho, but folds in half by being hit by a twig - ARE THOSE NOT CARS?

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Suaviloquent    713

Check 'Year To Date'.

 

Not too bad, BMW recently redid the 7 Series, and it isn't growing either.

 

All flagship sedans are down.  All sedans are down, for the most part.

 

If any sedan is gaining, it's probably because it's fresh and the competitors are now in the middle of their product cycle.

 

It is expected for sales to eventually tail off in the product cycle. The Buick Lacrosse has been on sale for a wile now too. It's also down year to date. Where is the excuse for an all new model?

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Suaviloquent    713

Yet for Cadillac to succeed in terms of sales, and Cadillac does want sales, they'd become the Camry of luxury tier as well.

 

In their home market, it is embarrassing for any American make to be outdone by any competitor, especially foreign branded ones.

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balthazar    1,882

Yet for Cadillac to succeed in terms of sales, and Cadillac does want sales, they'd become the Camry of luxury tier as well.

 Not if they're not the "NUMBA1 ALLTIME SALES KING!!" IE: the CAMRY.

 

In their home market, it is embarrassing for any American make to be outdone by any competitor, especially foreign branded ones.

Nah; now everybody's on the 'global' bandwagon, and just like Mercedes massive fleet & livery sales in Germany (not to mention all the commercial trucks & vans) doesn't bother those that buy the high end models, consumers at large have zero interest in how many are sold in the segment vs. competitors.

 

And while it may at first seem like those are contradictory answers, my point is trumpeting that you sell thousands & thousand more than anyone else in the segment is not befitting of a true luxury brand, but then again; Mercedes has chosen to forsake that in the name of volume. IOW; it's not a reason to buy a luxury product, esp when it gets to be at the level of mainstream. But there's acres & acres of space between Cadillac's sales levels & Mercedes.

The consumer doesn't care about actual numbers relative to other brands… but "BIGGEST MONTH EVAH", repeatedly, smacks of hucksterism. 

General Motors should stop reporting monthly Cadillac sales and only issue annual… tho I suspect that's some sort of federal mandate or the like. 

Edited by balthazar

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smk4565    321

So in this thread Mercedes was criticized for their sedan sales being down, and also criticized for selling too many E-class sedans!

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Suaviloquent    713

Well I don't agree with contradictory statements, but I don't like sales trumpeting, but it isn't Mercedes that's doing it. I have rarely seen a Mercedes commercial or any advert referencing large sales volume, but the CLA which I hate did have that super bowl, low price, high cleavage ad. Very good, the cleavage part.

 

But it's not like Mercedes doesn't try to make their cars exclusive.

 

Add up all the incentives, they're still the priciest of the lot, and like most luxury vehicles, depreciate quickly.

 

I would say that Mercedes should raise prices or cut incentives, to fatten transaction prices - something I wholly say Cadillac should do as well, atleast for certain models.

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balthazar    1,882

So in this thread Mercedes was criticized for their sedan sales being down, and also criticized for selling too many E-class sedans!

 

• MB has pushed so hard for volume that their product in the U.S. has become commonplace & ubitquitous; not hallmarks of a luxury item. Or at least they are around me.

 

• The mention of their car sales sliding heavily was a dig directly at you, SMK; glad you caught it. ;)

 

- - - - -

Does anyone know if public releases of monthly sales is legal requirement? They have to be reported I believe, but to whom??

Edited by balthazar

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S-Class is up 26%. I think you might mean the E-Class, that's down, but that has more to do with limited supply and the new model change over now in effect.

 

 

Yeah but of course U would ignore the fact that now Benzo is combining CLS and E-Class sales. $h! if this is cool.. why not just combine CTS and ATS sales? And before someone says it.. the CLS interior volume is almost less overall than an ATS

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The ATS, CTS, XTS and CT6 combined for 5,285 sales, the E-class has 5,225.

 

 

Correction.. the E-Class and CLS are a combined 5225. I will also add that the E-Class can be had for $329 per month.. Cheap ass $h!. f@#k Mercedes.  Takes a wee bit of splash away from your celebration. 

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smk4565    321

I think they combined it because it is the same chassis and wheelbase, but also since BMW combines 3 and 4 series, even though E-class is a different segment.  I don't know why the combined it really, CLS sales aren't much, but they have other cars that only sell 250 a month.

 

You can lease a rear drive 2016 E-class for $499 a month (36 months) and $5,300 down.  A 2017 E300 4Matic ($55,575 MSRP) is $569 a month with $5,263 due.  Not $329 a month.  A Cadillac CT6 1SD package ($60k MSRP) lease is $579 for 39 months $4,719 due at signing.  These are the advertised lease specials on the company websites, they are basically the same.

 

To Sauv's point about raising prices, Mercedes is already the highest priced car in almost every segment they are in, no reason to go higher.

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Suaviloquent    713

Well, Casa!

 

Good $h! sherlock, I don't care whether they add sales numbers or not, you always do that with GMC and Buick, yet how will that justify the Lacrosse being down 35%?

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ccap41    1,161

I think they combined it because it is the same chassis and wheelbase, but also since BMW combines 3 and 4 series, even though E-class is a different segment.  I don't know why the combined it really, CLS sales aren't much, but they have other cars that only sell 250 a month.

 

You can lease a rear drive 2016 E-class for $499 a month (36 months) and $5,300 down.  A 2017 E300 4Matic ($55,575 MSRP) is $569 a month with $5,263 due.  Not $329 a month.  A Cadillac CT6 1SD package ($60k MSRP) lease is $579 for 39 months $4,719 due at signing.  These are the advertised lease specials on the company websites, they are basically the same.

 

To Sauv's point about raising prices, Mercedes is already the highest priced car in almost every segment they are in, no reason to go higher.

I HATE hearing "lease specials" because those are always the "ultra low" mileage leases meaning something like 8-10k miles a year or so. Change that to something more realistic and it jumps $25-50/month if not more if you drive a lot.

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Suaviloquent    713

I don't want to burst people's bubbles, but if Cadillac was solely about low volumes and high ATPS, they would never allow for any compromise in the CT6, they should have superflous options like CC brakes that their V Models don't need, and they would be priced into the stratosphere.

 

But they won't do it, because they want these SALES.

 

It is embarrassing to be outsold in their home market, and atleast the German brands don't have any competition from America in Europe at all. It's not even fair. 

 

Here though, there's too much on the line, and Cadillac better pucker up and be in it for sales and profits at the same time. 

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balthazar    1,882

EVERY VEHICLE encompasses compromises.

 

You have to pony up for the AMG option on the S-class to get CC brakes there. Non-AMG Ss don't have them.

Is that a compromise, because there is (not yet) a CT6-V and what equipment it may have is totally unknown. Hell, the TTV8 isn't out yet.

 

Cadillac NEVER needs to approach the mainstream production levels of MB. They were too high in the late '70s, Cadillac's traditional volume level is the low 200s in the last 50 yrs. That's where they should level off at; 200-250K in the U.S. 

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