MITSUBISHI MOTORS REPORTS JANUARY 2018 SALES UP OVER 30 PERCENT
February 01, 2018
Best January sales since 2007
Outlander up 78.9 percent; Outlander Sport up 69.8 percent
Outlander Plug-In Hybrid Electric Vehicle (PHEV) arrives in showrooms
CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported January 2018 sales of 8,480 units sold, up 31.3 percent over January 2017. Coming off a strong sales year in 2017 where Mitsubishi Motors was the fastest growing non-luxury brand in the U.S.*, it posted its best January sales since 2007.
Mitsubishi’s sales surge in January was led by its family of CUVs, which posted sales gains of 82.1 percent. Outlander sales were up a significant 78.9 percent with 3,020 units sold. Outlander Sport recorded sales of 3,379, up 69.8 percent over last January. The environmentally friendly all-new 2018 Outlander PHEV, a halo to the brand, began shipping in December and is making its way to dealerships across the country.
“The brand had a tremendous year in 2017 and led the industry (non-luxury brands) in growth, but our goals are set much higher, and we are not resting on our recent success. As January shows, we are poised for a very strong 2018 and have the right products to achieve our targets,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “The Mitsubishi CUV family of Outlander Sport, Outlander and Outlander PHEV offer consumers in every walk of life a vehicle to meet their needs.”
MITSUBISHI MOTORS REPORTS ITS FIFTH CONSECUTIVE YEAR OF SALES GROWTH
Calendar year 2017 sales close at 103,686 up 7.7 percent over 2016
December sales of 8,501 are up 15.1 percent over last December
Outlander Sport posted its best December sales month ever with 3,678 vehicles sold
Mitsubishi Motors North America, Inc. (MMNA) continued its sales momentum in 2017 posting its fifth consecutive calendar year sales increase. Total 2017 sales were 103,686, an increase of 7.7 percent over 2016, and the first time the brand has surpassed 100,000 vehicles sold since 2007. For the month of December, total sales were 8,501 an increase of 15.1 percent over December 2016.
Mitsubishi's adventurous Outlander Sport posted its best December sales month ever since the launch of the vehicle in 2010 with total December sales of 3,678 up 47.1 percent compared to December 2016. Not far behind, Outlander recorded sales of 3,018 up 22.4 percent over last year. December also marked the start of sales for the much-anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV). Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, along with Mitsubishi's superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV delivers SUV capabilities and EV fuel economy.
"2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80 percent, and we're doing that with fleet sales that are lower than industry average," said Don Swearingen, executive vice president and chief operating officer, MMNA. "With the launch of the Outlander PHEV late this past month and the all-new Eclipse Cross hitting showrooms in March, the brand is poised to continue its strong momentum into 2018."