VW News: Call Me Arteon, The Successor To the Volkswagen CC

[William Maley]

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The Volkswagen CC is getting a bit long in the tooth and will be soon phased out. But there is a successor to the CC in the pipeline known as the Arteon which the German automaker has begun to start teasing.

 

Shown off in a pencil sketch, the Arteon looks very similar to the Sport Coupe Concept GTE shown at last year's Geneva Motor Show - a long front end, stubby rear end, and a coupe-like roofline. Volkswagen says the Arteon will feature a grille that extends into the LED headlights, and frameless windows.

As for the name, Volkswagen says Arteon is a combination of 'Art' and 'Eon'.

We'll see the production version next March at the Geneva Motor Show with sales following in the summer.

 

 

Source: Volkswagen
Press Release is on Page 2

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The Volkswagen Arteon: New Premium Saloon Combines Avant-Garde Design and Dynamic Handling

• Four-door saloon implements new progressive Volkswagen design language
• Headlights and Volkswagen emblem merge into a wholly new interpretation of the front section

Wolfsburg, 28.11.2016 – Three months ahead of its world premiere at the Geneva Motor Show, Volkswagen is providing a first look at the fascinating contours of its new premium saloon, the Arteon. The totally new model sits above the Passat and emphasises emotion in the upper mid-class.

In addition to a new and emotive outline Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend into the three-dimensional headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.

The four-door saloon impresses both through revolutionary design and great practicality. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot. Tobias Sühlmann, Exterior Designer, explains: “At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique."

The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: 'Art' describes the saloon's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the PHIDEON, as a premium model.

The new Arteon is being publicly unveiled for the first time at the Geneva Motor Show; its launch will then follow in summer 2017.

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[Frisky Dingo]

Cars like this- stylish, exciting, modern- are essential for VW's relevance in today's marketplace, as well as making a positive impression moving forward from Dieselgate. They HAVE to get this car right. If not, don't even bother. 

[A Horse With No Name]

Let's see what the actual product is like....they have been letting the CC rot on the vine for what feels like forever....

[David]

Failure!, Coupe design is so over done. VW has a history of doing a jelly bean generic blend that does not stand out. At this point, they are hurting so bad due to the diesel scandal that they could use a hit with a truly fresh and stand out design.

Time to bring back some original sedan designs that are a break from the coupe design.

[A Horse With No Name]

2 hours ago, dfelt said:

Failure!, Coupe design is so over done. VW has a history of doing a jelly bean generic blend that does not stand out. At this point, they are hurting so bad due to the diesel scandal that they could use a hit with a truly fresh and stand out design.

Time to bring back some original sedan designs that are a break from the coupe design.

I am reserving judgement until I see the actual car.  That being said....

[oldshurst442]

I want stylish cars to continue...if 4 door coupes is what it takes then HOORAY!!!

I remember a time when this rolling crap roamed the planet of America.

Let us present a VW product also during this same disgusting era of automobiles

Bricks on wheels

This is funny to me as it was during the 1980s that Mr. Ronald Reagan told Mr. Mikhail Sergeyevich Gorbachev:

 

 

 

 

 

I dont know what all this means, with all that bricks and walls coming down, but I really dont want to go back to the 1980s automotive styling....sure there were some nice cars around, most were FUGLY. I AM FULLY GRATEFUL WITH 4 DOOR COUPES ROAMING AROUND!!! 

[A Horse With No Name]

Actually, I find the pic of Reagan more offensive than the eighties cars...anyhow....

Yes, I want stylish cars to continue, but there are very few modern cars I actually like.

[oldshurst442]

47 minutes ago, A Horse With No Name said:

Actually, I find the pic of Reagan more offensive than the eighties cars...anyhow....

Yes, I want stylish cars to continue, but there are very few modern cars I actually like.

Me and you...we are similar in thoughts....its scary.

I was watching a CNN special(s) the other day on the 70s and 80s...

5 or 6 one hour long episodes on each decade....half way through one of those was interrupted to mention Castro's passing...anyway...

Regan...

I was disgusted by him from those episodes...Rest in Peace Mr. Regan non the less...when I heard the documentary kept stressing the fact that HE KEPT STRESSING that the USSR is EVIL...

OK...back then I hated the USSR...but I was naive...but I was also a teenager...

Imagine how regular average Dimitri (Joe) Russians thought of us and our shytty ways everytime Regan called them evil...

Irony...visions of Donald Trump insulting tirades IMMEDIATELY came to my mind...

So yeah...I share your thoughts on that...

Oh...I just realized de-regulation that he made opened up the door for Wallstreet greed that is stll alive and well today...

OK...I dont know if de-regulation was the way to go to get America out of that economic rut, it did work, but a WORSE can of worms opened up...

Sorry for the political post..

Regarding car styling...

The expensive cars, the so-called luxury stuff...well...other than Aston Martin and the odd M-B CLS 4DOOR COUPE  and BMW M6 Grand Coupe, no modern car tugs at my passions.

I actually prefer the mainstream stylings of cars today rather than the expensive cars...BMW, M-B, Audi, Lexus, Rolls Royce, Bentley, Porsche (Panamera), Bugatti...all blah!!!

Edited November 29, 2016 by oldshurst442

[A Horse With No Name]

1 minute ago, oldshurst442 said:

Me and you...we are similar in thoughts....its scary.

I was watching a CNN special(s) the other day on the 70s and 80s...

5 or 6 one hour long episodes on each decade....half way through one of those was interrupted to mention Castro's passing...anyway...

Regan...

I was disgusted by him from those episodes...Rest in Peace Mr. Regan non the less...when I the documentary kept stressing the fact that HE KEPT STRESSING that the USSR is EVIL...

OK...back then I hated the USSR...but I was naive...but I was also a teenager...

Imagine how regular average Dimitri (Joe) Russians thought of us and our shytty ways everytime Regan called them evil...

Irony...visions of Donald Trump insulting tirades IMMEDIATELY came to my mind...

So yeah...I share your thoughts on that...

Oh...I just realized de-regulation that he made opened up the door for Wallstreet greed that is stll alive and well today...

OK...I dont know if de-regulation was the way to go to get America out of that economic rut, it did work, but a WORSE can of worms opened up...

Sorry for the political post..

Regarding car styling...

The expensive cars, the so-called luxury stuff...well...other than Aston Martin and the odd M-B CLS 4DOOR COUPE, no modern car tugs at my passions.

I actually prefer the mainstream stylings of cars today rather than the expensive cars...BMW, M-B, Audi, Lexus, Rolls Royce, Bentley, Porsche, Bugatti...all blah!!!

Agree so much with everything here.  Diverting to non political before we get banned or worse.

Only Luxury cars I could see actually dropping coin for would be a F type jag if I had a ton of $, an IS series Lexus or a TSX/TLX series Acura.

Acura not so much that I am a huge fan, but I find it less offensive in its appearance than the accord, which also brings out the "burn it with fire so I do not have to look at it" sentiment. It strikes me as a perfect car to blend in with the rest of humanity and go un-noticed in....with a decent stereo....

Lexus I kind of like more from a pragmatic viewpoint based on comfort or reliability.

Jag would have to be a third or forth car, would not trust it from a reliability standpoint.  Scratch perhaps even the desire to own an F type...it really strikes me as the pretty blonde who would be a complete PITA to live with.

Cadillac has enough electrical issues to make the Lucas electrical of 1950's and 1960's British iron look reliable enough for manned space flight.

Audi IMHO has some partially decent styling but they look heavy and un-athletic, the same thing I find so distasteful with the MKZ and Continental.

....and then getting back to the Lexus....tried to test drive one the other day...my wife dyed her hair grey...I had the theater department at my university make me up to look like an old man...we practiced walking hunched over and slowly...we borrowed a dowdy ten year old Toyota Avalon as a potential "trade"...thought we had it all made...

Got busted when they checked out my drivers license prior to the test drive and they regularized that I was only 51 years old.  Sales lady says I am welcome back in 19 years once I hit seventy.

Probably getting rapped on the knuckles with a ruler by the sales lady when i tried to change the infotainment system from Frank Sinatra to Alice in Chains should have been my first clue...

[Stew]

I still like the CC, though I prefer the pre-refresh version.  Can't wait to see what tis replacement is like. 

[A Horse With No Name]

4 hours ago, Stew said:

I still like the CC, though I prefer the pre-refresh version.  Can't wait to see what tis replacement is like. 

Should be good...be nice if VW pulled out a winner.

[Stew]

I hope they do, routing for them to get past dieselgate. 

[Suaviloquent]

I think the name change is probably a good thing.

 

The pre-refresh CC, to me at the time was a jaw dropping, head turning car for a VW. And the commercial they had for it, was just dripping with with all the right curves and camera angles.  I think it is a timeless design, though one thing I really liked was just the cohesion. There's only one other swoopy midsizer that I think comes close to the cohesion in terms of design, and that's the Mazda 6. The Fusion and Malibu have bits here and there that are discordant with another. Actually get rid of the front end of the 200, and yeah, I'd say it's up there too.

 

But this one of those cars that became a victim of it's own success. Mainstream midsizers are providing the swoopy styling for thousands less, and drive pretty close to this, and the majority would agree that the refresh in 2011 actually hurt the look of the vehicle.

 

VW knows how to make good car commercials, but I guess since their presence in North America is limited, they need some means of getting their brand out there. But also, VW did a great job of ending the commercial very much like the old adage, fool me once, shame on you, fool me twice, shame on me. Since you won't be fooled twice, VW is fully to blame for the styling, and of course the head lock that it induces of the bystander watching the car pass by.