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Corvette was, is and will forever BE GM's halo sports car...and it will forever BE a Chevrolet or tied to the Chevrolet brand. Chevrolet, especially when Pontiac and Oldsmobile are no longer around, Chevrolet IS GM's performance brand and THAT is where the Corvette belongs... The only other direction the Corvette could go, is on its own, but with strong ties to...Chevrolet. NO... Cadillac does NOT NEED a sports car. Their market does not even ask for a sports car. At most...maybe...a GT car. But even before a 2 door coupe GT car, like a Bentley GT, Cadillac would benefit more through a personal luxury vehicle, and it not even need be a coupe... The window for an El Miraj/El Dorado type of personal luxury car closed about two years ago. The market shifted greatly from that. They DO need a halo vehicle though that signifies narcissistic, arrogant, excess, wasteful opulence... But a Lamborghini, Ferrari, Corvette, Pagani sports car ride is not it. A Cadillac Ciel sedan hardtop and/or 4 door convertible is THAT vehicle. Proof: The longest car Cadillac has in its stable...a CT6 V Blackwing 550 horsepower/627 ft.lbs torque Twin Turbocharged V8 sold out all 275 units instantly as soon as it was available for sale....making Cadillac think twice in canceling the CT6...plus...raising the price tag for it for the second batch by 4000 or 5000 bucks and people still bought it to reach 275... Cadillac cars...people do NOT want small, eurocentric Cadillac cars. The Allante did not sell. The ELR did not sell. The ATS did not sell. The Escalde sells. The XTS sells. Low and behold, the CT6 is starting to sell... People want big Cadillacs that cost a lot of dough....

So they do outsell the 'Gator. My remark was more tongue 'n cheek regarding the 'Gator... About the Escalade. There is NOTHING that Ferrari, M-B Maybach, Bentley, Lamborghini will do to dethrone the Escalade. The Maybach, Ferrari, Lambo will be priced higher, but as far as cache goes...the Escalade is THE one. Cry, whine, yell and complain. The Escalade is king of the fullsized SUVs. The others wills sell solely on the merit of a higher price tag. And THAT right there is what Im talking about with Cadillac... You mentioned that Mercedes sold out its million dollar F1 derived sports car... To that I say: YES!!! EXACTLY!!! THAT is what people are waiting for Cadillac to do! No...not a sports car, but a vehicle, any type of vehicle except a sports car that emphasizes stinkin' rich, give no shyte about nothing and nobody, excess to the point of increasing global climate change at an alarming rate, high priced HUGE CADILLAC! If Cadillac built a Ciel EXACTLY the way the Ciel was as a concept, not watered down, with all the technology available and the opulence necessary and Cadillac priced THAT Ciel at at extremely high price...they would sell every single one they build... Like I said...275 units on a souped up CT6 that detractors like yourself would not blink an eye at priced that no other Cadillac sedan has ever been priced before in the last 40 years... Not quite Eldorado Brougham Biarritz of the 1957 vintage...but...that is the thing... Cadillac finds itself into a price realm they havent seen since those 1950-1960-early 1970s glory days... If you dont want to see that...I cant help you. But like Balthy said... The Maybach failed for umpteenth time in the early 2000s. Now...Mercedes is reviving it again as a TRIM package. A far cry to what Maybach USED to mean to the luxury world in the past and from the last time Maybach was a thing... Cadillac...whether you want to admit to it or not...even Cadillac CEOs dont see it I bet...Cadillac has crept up in price and people are accepting of it...slowly...but surely... And it took the Escalade to get there. Not the Zig Zagging, ATS, CTS, STS...but what Cadillac was ALWAYS famous for... Arrogant, excessive, huge...vehicles... And THAT is why I still feel that the CT4 is a mistake. This is why I feel that the road to success is with high priced, arrogantly styled, mid to huge vehicles...

You know, maybe Cadillac's problem is GM itself. Too bad there is no 35 or 40 year old car genius that could save Cadillac from GM's worst instincts. Mary Barra has done a great job from a financial POV but the products that would drive the Germans, the Japanese, the Koreans (and soon the Chinese) out of the American automotive marketplace simply are not there. Prior to the original Chevrolet Vega, each division had leaders and engineers bent on outpacing the other divisions (and Ford and Chrysler) to be the best. Now, there are no leaders in the remaining divisions that WANT to outsell and outpace everyone else anymore. Nowhere in the history of business does mediocre management lead to greatness. Cadillac needs great leadership a lot more than Chevy, Buick or GMC. Any ideas on how to solve that issue?

This is going to give the Germans a run for their money as well as the Americans I believe.

@smk4565 PS: In 2021, the new Escalade is to arrive. I know why you mentioned 2020, is because you think the old Escalade will be eclipsed by the new for 2019 0r 2020 GLC and X7... But even then, I dont see it happening. Like I said... No mojo, no style, no gotta have it factor. Very generic. Very Japanesee... Infiniti...YIKES!!! Double yikes...very Lexusey also... Not a very unique, gotta have it Mercedes there, buddy! To boot, those fullsized Japanese SUVs are both styled a decade ago...and they dont even remotely come close in outselling the 'Slade... The BMW X7? Yeah...I dont think it will outsell the Navigator let alone the Escalade... In fact, I dont think Mercedes outsells the Navigator either...

Yes...we've discussed this before...about product.... But 25-30 years ago...there was virtually no Cadillac with an equaivalent starting price of $75 000 and ending at $100 000 either like the Escalade, or CT6....or CTS V Yes...15 or so years ago, there was an attempt to do a roadster with a high price tag and it failed...but it failed because the product was not up to Cadillac standards. Cadillac has since corrected that. The Allante also failed, for the same reasons, but it didnt have a upper echelon price tag either...it was expensive, but it wasnt in the higher echelon. It was near it, but not at it... Cadillac has made some strides...in this price realm and has succeeded to a degree. The CTS-V has failed in the market place because of a lack of marketing vision. NOT because its a lackluster product like the ELR and the Allante were before it. The Blackwing V8 CT6...or CT6-V....STARTS at $89 000... The Blackwing V8 CT6...or CT6-V....STARTS at $89 000... To put THAT into perspective...the Escalade Premium Luxury which is the 3rd highest trim level...is at 86 000.] The top of the line Escalade, the Platinum is at 96 000. The CT6-V...is in uber luxury territory as Im assuming...all 275 examples that people gobbled up as soon as it came up to be ordered, Im assuming those owners, loaded up their rides to the nines with every possible option Cadillac has to offer for it...and Im assuming that the price tag for all 275 CT5-Vs reached and surpassed 100 000 EASILY...while NOT the 150 000 YOU are clamoring for...but pretty darned impressive as the CT6 is not even considered a halo car. Not by car magazines, not by Eurosnob detractors and even Cadillac CEOs themselves... So...for a CT6, that is supposedly not on par with Germany's best in terms of quality of luxury and technology and the like, that it could get 275 units sold, instantly, with a price tag north of 100 000. You could analyze this scenario in different ways...but in reality...a CT6 that was supposedly a failure in the market place because supposedly its a vehicle that is compromised by Cadillac's legacy of 2 steps forward and 1 step back...it manages to stick around because who knew that all folk really want from Cadillac is a big Cadillac car with a big V8 under the hood...that has a big price tag? No they wont... Those SUVs have no mojo. No style. No gotta have it factor. even if there is a 3 pointed star up front on one of them. The other one comes from a brand that is following in Cadillac's marketing footsteps of the 1980s and 1990s....

^ Fiscally-speaking, ocnblu is correct. They're brimming with 'gee-whiz' and 'feel good-i-ness', but that doesn't pay the electric bill. Just read a financial piece stating EVs wouldn't surpass IC vehicles in sales until 2038. And even then, their graph showed inexplicably-escalating future sales to get there. What happened to "2025" ???? I know; reality. Same article also stated passenger EV sales in the US were 6% last year. They weren't- they were 2%. Even on a reduced volume of 15,000,000, 6% would be 900,000 EVs. We're years away from even that level of sales.

Maybe Mary Barra can just fire all the marketers in GM and outsource it to those who know what they are doing. Cadillac would be a great place to start that revolution.

“Grab’em by the pus...never mind” @ccap41-Had surgery a week ago for a torn rotator cuff and while they were doing the ACL, they discovered that I had a bone spur tearing one of my tendons. I’ve had the rotator issue for over twenty years and just managed but the tendon tears were clearly the last straw. In a sling for six weeks, hence why they won’t let me drive, and then some physical therapy for a months after. Sucks being at home this much but I’ve been getting my walking exercise in on the nice days.

Totally agree, those wheels out to the corner like that is gonna be expensive to fix when damage happens as nothing on the front to absorb the impact. OUCH.

Well, with the Craze of the CUV/SUV, the sedan needs to offer something to the buying public- Value! It also makes a nice step up into the “family” trucklets that people will feel better paying a few bucks more for. It’s time to dump the benchmark, and just change the game.......

Per the profile spy shot, I do prefer the CT4's 14 inch wheel size, will be cheaper to replace the tires. Info states CT4 will have a more conventional sedan profile v. the fastback CT5. Maybe we can look forward to a cavernous 12.5 cu ft trunk, despite its smaller size. This would mean Cadillac is serious about fighting the CUV onslaught, by making their sedans uber-practical.

Interesting side profile comparison of the CT4 top to the CT5 below.

Wow, that new Mercedes is like a half-used bar of sandalwood-scented soap dropped in the gym shower by a hipster with zero hair on his body except for his massive, perfectly-coifed beard infused with glitter.

There is no strength in electric vehicle ventures.