Rumorpile: Audi To Resurrect Horch For A Top-Line A8

If they have the Motors, why wait? Seems a silly move with everyone pushing their EV programs that they would wait till EV gets more established before doing an out of date V12 powered car. ?

"Audi is the Latin translation of horch, from the German verb "horchen", which means "listen!" (compare English "hark")."

The Audi A8 Audi.... or translated from Latin to German... the Horch A8 Horch

Isn’t a top of the line A8 a Bentley Flying Spur?

Lunacy. A8 is dead- August US sales was THIRTY-TWO CARS.

8 minutes ago, balthazar said:

Lunacy. A8 is dead- August US sales was THIRTY-TWO CARS.

Now that is exclusivity.  The S-class, 7-series, etc can't touch that volume. 

The Horch would be Horchtastic.  Maybe brand it the Horchata in Spanish-speaking countries. 

25 minutes ago, balthazar said:

Lunacy. A8 is dead- August US sales was THIRTY-TWO CARS.

It's a shame because it's nicer than the LS and 7-series. 

1 hour ago, Drew Dowdell said:

It's a shame because it's nicer than the LS and 7-series. 

Always liked the big Audis.  

This might be a good idea.  If Audi were smart, they would apply the Horch to the Q5 and the Q7 instead of the A8.  Think the Avenir trim level in Buick.

'Horch' sounds like a cartoon sound effect for vomiting.