Jump to content
Create New...
  • 🚗 Your People Are Here. Get In.

    The internet is full of car content. This is the community.

    Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

  • William Maley
    William Maley

    Rumorpile: Audi To Resurrect Horch For A Top-Line A8

      Something along the lines of Mercedes' Maybach

    Audi is planning to bring back a long-defunct name for an ultra-luxurious version of the A8. Automotive News has learned from sources that the luxury automaker is planning to introduce top-line A8 with the Horch name.

    Horch was a successful luxury brand in Germany during the 1920s and 1930s. In 1932, it would merge with Audi, DKW, and Wanderer to create Auto Union - what we know as Audi. Production of Horch vehicles would halt when World War II broke out. The brand would briefly would produce vehicles after the war before being shuttered. Audi has briefly toyed with the Horch name is the past two decades, going as far as creating mock-ups, but didn't go any farther.

    The A8 Horch is expected to get more luxury features, along with a Horch logo on the flanks or C-Pillar - similar to what Mercedes-Benz does with the Mercedes-Maybach S-Class. Power is expected to come from twin-turbo W12 engine. According to AN, the regular A8 W12 is on hold, despite being market-ready. There is the possibility of an V8 being on offer as well.

    Audi is planning to launch the Horch version of the A8 in two to three years, when the model is expected to be refreshed.

    Source: Automotive News (Subscription Required)


    User Feedback

    Recommended Comments

    8 minutes ago, balthazar said:

    Lunacy. A8 is dead- August US sales was THIRTY-TWO CARS.

    Now that is exclusivity.  The S-class, 7-series, etc can't touch that volume. 

    The Horch would be Horchtastic.  Maybe brand it the Horchata in Spanish-speaking countries. 

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Independent Automotive Journalism

    25 years of honest automotive coverage — because someone has to do it.

    Cheers & Gears has never been filtered by manufacturer relationships or driven by algorithm. Just real people, real opinions, and a genuine love of cars. Subscribers keep the lights on and get an ad-light experience starting at $2.25/month.*

    View subscription options

    *A small number of ads feature member-exclusive coupon deals and will still appear.

  • Similar Content

  • Posts

    • Found this and have to say it is very cool, just wish it was an EV. https://carsandbids.com/auctions/rxLZo47B/1984-chevrolet-el-camino-gnx-conversion
    • The market for all coupes is stale. But this has outsold the Miata some months 
    • So as I mentioned in my Has it really been 25 years? post, I have an app I've been building.  It's called Apartmatic.  It is occupant first property management software.  What does that mean? Most property management software is geared to landlords and property managers that manage several to many units.  This software can do that of course, but what it also does is lets occupants manage their home maintenance, warranties for things they've purchased, keep receipts and other important documentation, keep track of repairs, and more.  You can scan the serial number barcode of your fridge into the software and it will look up the make and model for you AND look up parts like water filters, seals, shelves, handles and more.  It will give you the default manufacturer's recommended service interval for maintenance parts like filters, cleanouts, and more.  It will remind you when it's time to order parts and send you links to shopping sites that have them in stock.   You can use it to maintain ANYTHING in your home.  Have a slate roof? Those need service every so many years. Enter your favorite roofer's information in and it will give you a reminder and ask when you want to send the e-mail to schedule the service.  You can enter all your service vendors in.  Same goes for insurance. Track your insurance plans, extended warranties, keep an inventory of major purchases, have scans of the receipts, all stored in the app in case something happens. If you're a property manager, even more things become automatic. It can use prediction to warn you of when an appliance is nearing end of life.  It can automatically route issues to preferred vendors.  You can put jobs out to multiple vendors for bid and so much more. There is an entire listing to leasing to move-in workflow. Full payment and financial system, tax reporting, P&L reporting, unit turnover automation, and more. I've been building this thing from scratch, out of spite and frustration. No investors, just me being stubborn. If you want to help me out, sign up for the beta at https://www.apartmatic.com/beta and I'll send you the invite link as soon as it's open. It's free and always will be at the Home level. I don't need "looks great!", I need "this is confusing" and "why can't I do X" and "I clicked this and it broke."
    • Awesome change coming, so excited for C&G!!! Thank you Drew  
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search