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    William Maley

    Bentley CEO Talks About Upcoming EV, Admits They're Losing Some Customers to Porsche and Tesla

      Its going to be some time before it arrives

    It is no secret that Bentley is working on an electric vehicle. What has been unclear is when said vehicle is expected to launch. Recently, Automotive News Europe had a sit-down with Bentley CEO Adrian Hallmark where he revealed that electric cars are seen "as another growth opportunity in a five- to 10-year period." Why the long period?

    "The problem is, with the size of our vehicles and the frontal area we push through, current battery-power density limits the size of the car with a credible driving range. The Jaguar I-Pace is the perfect-size car for the battery technology, but it’s too small for us. It’s all driven by power density of the battery, but there’s nothing industrialized in the supply chain before 2023-2024-2025. Only then does it open up the size of the vehicle and the category you can make a credible battery-powered car," said Hallmark.

    Hallmark wouldn't say what Bentley's full-electric vehicle would look like, but past rumors point to the possibility of the Mulsanne replacement of going full EV.

    Bentley knows that it needs an EV sooner or later. Hallmark said 40 percent of Bentley customers would consider buying an electric vehicle. Also, a set of possible Bentley customers, "the upper liberals and the post-moderns" are trending towards Porsche and Tesla models.

    Source: Automotive News Europe (Subscription Required)



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    Bentley is BLAH style, Old Europe Old Thinking, OLD OLD OLD, Why buy a Bentley when you can have so many far better options including EVs.

    Bentley needs to revolutionize themselves or die off to the history books.

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    Funny that they are saying how hard it for them to do an EV, considering their corporate siblings Audi and Porsche are just about there.  Just take the eTron GT or Taycan, put on some squared bodywork, mesh grille, quilted seats and lots of wood, and instant Bentley EV.   Seems inefficient that each brand within VWAG would be developing their own EV technology and platforms, seems like the dirty bits would be shared across the brands, as they do now with ICE platforms and powertrains.

    Edited by Robert Hall
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    Since Bentley and Porsche have the same owner, I don't see why they really care who buys what, unless the profit margin on a Bentley EV is higher than a Porsche EV.  

    I know Bentley's are big, but a Tesla Model S isn't a small car, and Mercedes is making near S-class sized EV, so how can they do it and Bentley can't make the same thing with an extra 6 inches of wheelbase and length?  And you probably don't need over 250 miles of range either, Bentley owners have a private plane for when they travel over 100 miles.

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    Plus these people are not gonna bitch about the price of the battery pack, they want to be the ubber green show off.

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    5 hours ago, dfelt said:

    Bentley is BLAH style, Old Europe Old Thinking, OLD OLD OLD, Why buy a Bentley when you can have so many far better options including EVs.

    Bentley needs to revolutionize themselves or die off to the history books.

    Maybe Bentley is right given current battery power density.  In a decade or so, denser batteries will allow them (and all automakers) to build BEVs that are far superior to what is on the market now.  Sometimes it is bets to wait for technology to catch up with your ambitions if you are not able to push it along yourself.

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    4 hours ago, ocnblu said:

    The current means of propulsion is far superior to the possibility of electric.

    do you say that of opinion or because of the infrastructure?

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    7 minutes ago, loki said:

    do you say that of opinion or because of the infrastructure?

    Both really.  The I.D. Buzz Cargo is cute but what good is it if you set off on a spontaneous road trip?  Your life is regimented with electrics.

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    2 hours ago, ocnblu said:

    Both really.  The I.D. Buzz Cargo is cute but what good is it if you set off on a spontaneous road trip?  Your life is regimented with electrics.

    Same way ICE auto's were regimented for the first 1/3rd of their existence and in some 3rd world places still is.

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    8 hours ago, dfelt said:

    Same way ICE auto's were regimented for the first 1/3rd of their existence and in some 3rd world places still is.

    If that is true, why would anyone want to go back to that?  Ludicrous.  We have it perfect now.

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    11 hours ago, ocnblu said:

    If that is true, why would anyone want to go back to that?  Ludicrous.  We have it perfect now.

    Nothing is perfect. Never will be, if it was then god would exist as everything would be perfect, but it is not.

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    21 hours ago, dfelt said:

    Same way ICE auto's were regimented for the first 1/3rd of their existence...

    Overstated; 120 years, give or take, puts "1/3rd" at the year 1938.
    The primary restriction was roads, not fueling.

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    I always feel that when Bentley or Rolls talk about weight, it's usually about something that isn't heavy enough.

     

    Battery density...they just want to biggest and largest batteries to be as heavy as possible too. By having the largest density possible, pack on the lard!

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    Daimler and Tesla are making electric semi trucks.  I bet those weigh more than a Bentley and they figured it out.  If they can make an electric Audi I don’t see why they can’t do a Bentley version, most of the Bentley’s sold anyway are glorified A8’s.

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    1 hour ago, smk4565 said:

    Daimler and Tesla are making electric semi trucks.  ...they figured it out.

    Where? Where are they for sale- I have money waiting right now!
    What? Oh, they only said they intend to build them, at some point. Well, that's disappointing.

    Know what else is disappointing? Tesla has been building EVs for a decade, and MB is JUST supposedly getting ready to bring out theirs. After [Benz] invented the [Benz tiller-steered tricycle], I would've expected more leading edge stuff.

    Edited by balthazar

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    1 hour ago, dfelt said:

    Hope Koch Brothers die an ugly death soon. They are spending millions to attack the lovely EV industry.

    https://www.huffingtonpost.com/entry/koch-electric-vehicles_us_56c4d63ce4b0b40245c8cbf6

    Death to these pigs!

    Whoa- advocating death for a difference of opinion is a bit unhinged. Not sure you want to come off as a wing-nut, Dave.
     

    Quote

    Electric vehicles make up just 1 percent of the U.S. market, but some analysts see them rising to as much as 5 percent by 2025.

    WHOA. We've all read other predictions (not necessarily from industry analysts) that EVs would gobble up 50% of the market by 2030. But who has been saying EVs won't see 25% by 2050?

    And actually; 2018 sales will be at 2.0%- the article has the figure wrong. Huffpost tends to garble their facts on a regular basis. But it still took 20 years to get to just a wee 2%.

    Edited by balthazar
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    8 hours ago, balthazar said:

    Whoa- advocating death for a difference of opinion is a bit unhinged. Not sure you want to come off as a wing-nut, Dave.

     

    It's a bit more than 'difference of opinion'...the Kochs and other climate change denying right wing filth represent an existential threat to all of humanity.   They are anti-future and anti-American. 

    Edited by Robert Hall
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    On 12/21/2018 at 11:45 AM, Robert Hall said:

    Funny that they are saying how hard it for them to do an EV, considering their corporate siblings Audi and Porsche are just about there.  Just take the eTron GT or Taycan, put on some squared bodywork, mesh grille, quilted seats and lots of wood, and instant Bentley EV.   Seems inefficient that each brand within VWAG would be developing their own EV technology and platforms, seems like the dirty bits would be shared across the brands, as they do now with ICE platforms and powertrains.

    Did you read the article? " "The problem is, with the size of our vehicles and the frontal area we push through, current battery-power density limits the size of the car with a credible driving range. "

    The squared bodywork really screws up range. As we all have noticed, all EVs all wear very slippery bodywork. 

    10 hours ago, smk4565 said:

    Daimler and Tesla are making electric semi trucks.  I bet those weigh more than a Bentley and they figured it out.  If they can make an electric Audi I don’t see why they can’t do a Bentley version, most of the Bentley’s sold anyway are glorified A8’s.

    Uhhh.. vehicles that size can cram a crap ton of batteries of any size in them. We're talking the footprint of "most" vehicles with a Bentley in a vehicle not aerodynamically the most slippery. 

    Also, Cummins is working on/has an electric Semi truck.

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    13 minutes ago, ccap41 said:

    Did you read the article? " "The problem is, with the size of our vehicles and the frontal area we push through, current battery-power density limits the size of the car with a credible driving range. "

    The squared bodywork really screws up range. As we all have noticed, all EVs all wear very slippery bodywork.  e

    Maybe they should adopt a more aerodynamic design instead of the blocky bloated look...

    Edited by Robert Hall
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    Or there isn't a business case well enough to justify changing their design language for a few EV sales quite yet. 

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    Ideally, an EV powertrain should be an option on a regular production vehicle. IE; engineer a model/body to fit over either- the GM skateboard concept seems to make the most sense. The ROI of 1. a true EV vehicle coupled with 2. a unique design inside & out is putting these vehicles automatically in the red going out the door.
    I see no reason that the -say- honda accord isn't available with the clarity's EV powertrain with 90% of the same look.

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    1 hour ago, balthazar said:

    Ideally, an EV powertrain should be an option on a regular production vehicle. IE; engineer a model/body to fit over either- the GM skateboard concept seems to make the most sense. The ROI of 1. a true EV vehicle coupled with 2. a unique design inside & out is putting these vehicles automatically in the red going out the door.
    I see no reason that the -say- honda accord isn't available with the clarity's EV powertrain with 90% of the same look.

    Still would make up a minuscule portion of sales and therefore lose money, but at least the red ink would not be so deep for bespoke design development.

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    ^ Right? OEMs are killing their bottom line with unique EV models. It's a powertrain; ideologically just like a 4-cyl or V6 (I realize the packaging is totally different). The first OEM to develop the unilateral body architecture, they're going to have a real leg up on the competition, balance sheet wise.

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    15 minutes ago, balthazar said:

    ^ Right? OEMs are killing their bottom line with unique EV models. It's a powertrain; ideologically just like a 4-cyl or V6 (I realize the packaging is totally different). The first OEM to develop the unilateral body architecture, they're going to have a real leg up on the competition, balance sheet wise.

    Totally agree, from an engineering standpoint, I see no reason to not have a skateboard concept that could also still handing 4 and 6 cylinder motors.

    As a global platform, that would allow a large array of power train options for various market needs around the world and would pay for itself.

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      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
    • By William Maley
      Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
      Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”

      View full article
  • Posts

    • Im looking into putting a new exhaust system on my truck, a 2017 Z71 5.3. As of now I have my old Flowmaster 40 SI/DO muffler dumped right before the read axle. I did this just to get a louder tone from the stock muffler. Well after driving it for a week now I've come to not like it at all. I have been looking at videos on youtube and reading around on different forums looking for a good setup in my price range, hopefully no more than $500, that I like. The sound I am wanting is a deep growl, not extremly loud but a deep tone. Nothing that pops when I rev high. Just a nice and deep at low RPMs and at higher RPMs gives a good throaty sound. Thanks in advance and I hope this wasnt too long.
    • Agree entirely. Look at how KIA and Hyundai are leading in SUV's. The only thing that might save north American truck production is if Rivian or Tesla can build EV';s. Otherwise, sadly, I think eventually someone else will figure out how to capture even that market from the domestics.  They are sort of Pigs, but even the Tundra is having a cult following. 
    • Alas, I think that era is long past...GM seems more content to coast on mediocrity and genericism in design these days.  
    • I don't anticipate it will happen, but what if GM can harness their old design magic in these Unobtainium EV? (or whatever they're called).   The Cadillac station wagon they've previewed is sort of meh in the video.
    • Well last winter was a bust, no weather to speak of.  I haven't had it four wheeling in mud, the chassis is clean as a pin.  I did use it to back up the steep hill to my front door when I tore out my old carpet so I could load it up and haul it, just to keep it from spinning in my grass. 
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