Staff Writer - CheersandGears.com
June 19, 2012
General Motors has trademarked another old nameplate, this time from Buick. Left Lane News reports that General Motors filled a trademark application on June 5th for Electra. No other details were revealed in the filling.
Electra was a Buick nameplate introduced back in 1959 to replace the Roadmaster and Limited models. The nameplate would last till 1990.
So why is General Motors trademarking Electra? Left Lane has two theories.
Theory one is a flagship sedan that will use the LWB Epsilon II platform as a base. Using the Electra nameplate makes sense because the name was used for Buick flagships.
Theory two is a Buick version of the Chevrolet Volt. General Motors has given the green light to a Cadillac version (ELR) to help with costs. Plus, the Electra nameplate would be a perfect fit.
We have a theory as well. General Motors filled the trademark application to protect the Electra name.
Update: Nick Richards, Head of Communications at Buick, tweeted this in reply to this article. - DD
Source: Left Lane News
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.