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    William Maley

    Spying: Buick Belts Out An Anthem*

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    William Maley

    Staff Writer - CheersandGears.com

    June 13, 2013

    Buick has a small crossover in the form of the Encore and large crossover with the Enclave. However someone who is looking for something in the middle with a Buick badge will be sorely disappointed. That looks to be changing as new spy shots show a new midsize Buick crossover.

    Supposedly called the Anthem, this new Buick crossover will be the sister vehicle to the next-generation Chevrolet Equinox and GMC Terrain. The trio will use utlize GM's Delta platform.

    We can't tell much from the shots aside the Buick waterfall grille and the driver giving the ole one finger salute.

    We'll be keeping an eye on this new Buick crossover.

    Source: Automotive.com

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Weird as I do not think of the Enclave as a large CUV. This to me is a medium size CUV. The Encore is what I think of when I hear Compact CUV, so I would think Anthem would be the small size to a medium size Enclave.

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    The Enclave is "large" because it is fairly close to the Tahoe in actual interior space.... it's also one of the largest in the class.

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    The Enclave is "large" because it is fairly close to the Tahoe in actual interior space.... it's also one of the largest in the class.

    That is interesting and makes me wish reviews would post more comparison numbers on interior sizing as I would not have guessed that it is Near Tahoe or Yukon interior space.

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    We can't tell much from the shots aside the Buick waterfall grille and the driver giving the ole one finger salute.

    Finger salute? Nooooo...... Buick is just a'aimin' for nr 1 :smilewide:

    New Delta platform, which IIRC is in effect the merging of Delta with Theta... Hopefully the weight savings lessons learned from the Alpha program can be applied to other, non-premium, architectures.

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    The Enclave is very large inside as it has so much usable room.

    Buick has to take a different tact with this one as they will also have a Terrain in the same showroom. I think they can do it as so few people realize the Captiva is the same thing under the skin as the Nox.

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    @ hyperv6: you seem to be well informed on all things GM, so I got a question: do you know if this will be a Buick exclusive or if it be the next-gen Opel Antara (the same way the Regal is the Insignia with a Buick badge/grille)?

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    The Enclave is "large" because it is fairly close to the Tahoe in actual interior space.... it's also one of the largest in the class.

    That is interesting and makes me wish reviews would post more comparison numbers on interior sizing as I would not have guessed that it is Near Tahoe or Yukon interior space.

    Enclave has more cargo space than Tahoe with either the seats up or down. The Lambdas' third row, while not as comfy as a proper minivan's, actually fits adult humans--unlike the Tahoe's.

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    Doane is suggesting that this car is China Only

    Hmmm... Kind of odd assumption in the sense that there's a huge size gap between the 2 Buick crossovers currently on sale, and I really don't see Buick-inclined people getting into GMC's squareness-based design...

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    It would make sense to have a compact or midsize CUV for Buick in the US, odd that they have a subcompact and a full size with nothing in between currently.

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    @ hyperv6: you seem to be well informed on all things GM, so I got a question: do you know if this will be a Buick exclusive or if it be the next-gen Opel Antara (the same way the Regal is the Insignia with a Buick badge/grille)?

    Not sure as GM has not really given us a clue yet. Most vehicles are global but this could easily be just a China Buick and Opel only since we have a GMC in the dealer here. But on the other hand they could make the GMC much different than the Buick and cheaper to slot it between the new SRX and Terrain. Keep in mind with the next SRX moving up in price there is going to be a gap for a Lexus fighter as the GMC will not be it.

    I a sure this will appear in China first but it could still end up here later. With Buick China is the priority anymore and I think even with Opel many of the models will be bases on Cars with China in mind first. That is where the money is,

    With GM doing things globally it is getting harder to read the clues.

    As hot as the CUV market is here anymore and GM's ability to adapt platforms to different divisions anymore I would not be shock to see it here at some point. I may be wrong but my gut says it will be here.

    Edited by hyperv6

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    The Enclave is "large" because it is fairly close to the Tahoe in actual interior space.... it's also one of the largest in the class.

    That is interesting and makes me wish reviews would post more comparison numbers on interior sizing as I would not have guessed that it is Near Tahoe or Yukon interior space.

    Enclave has more cargo space than Tahoe with either the seats up or down. The Lambdas' third row, while not as comfy as a proper minivan's, actually fits adult humans--unlike the Tahoe's.

    We have gotten Enclaves from a local dealer and Yukon's for towing Soap Box Derby cars to the top of the hill with the kids and the Enclave just has more usable room for people. It is easier and faster to load. It is the more people friendly model of the two If you haul more than 4 people. The kids love the two sun roofs.

    The GMC/Buick dealer is great as they often give us $70K Yukon's and$65K enclaves with many Denali's just to haul the cars with at the track. These are all new models. It gives me a good chance to check them out. The Chevy dealer just gives us used trucks.

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    Not sure as GM has not really given us a clue yet. Most vehicles are global but this could easily be just a China Buick and Opel only since we have a GMC in the dealer here. But on the other hand they could make the GMC much different than the Buick and cheaper to slot it between the new SRX and Terrain. Keep in mind with the next SRX moving up in price there is going to be a gap for a Lexus fighter as the GMC will not be it.

    I a sure this will appear in China first but it could still end up here later. With Buick China is the priority anymore and I think even with Opel many of the models will be bases on Cars with China in mind first. That is where the money is,

    With GM doing things globally it is getting harder to read the clues.

    As hot as the CUV market is here anymore and GM's ability to adapt platforms to different divisions anymore I would not be shock to see it here at some point. I may be wrong but my gut says it will be here.

    I wouldn't be surprised that this ends up being a global model in the sense the Astra/Verano is, especially since the GMC design language is so much different from Buick's.

    The SRX moving up in price is the thing that is on my mind as there's no news of Alpha-based crossovers, and that's where the SRX should sit IMHO: closer to the CTS in size and with a roughly ATS-sized "BRX"... GM might be missing an opportunity to fully take advantage of the scale economies it might squeeze out of Alpha...

    Edited by ZL-1

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    Not sure as GM has not really given us a clue yet. Most vehicles are global but this could easily be just a China Buick and Opel only since we have a GMC in the dealer here. But on the other hand they could make the GMC much different than the Buick and cheaper to slot it between the new SRX and Terrain. Keep in mind with the next SRX moving up in price there is going to be a gap for a Lexus fighter as the GMC will not be it.

    I a sure this will appear in China first but it could still end up here later. With Buick China is the priority anymore and I think even with Opel many of the models will be bases on Cars with China in mind first. That is where the money is,

    With GM doing things globally it is getting harder to read the clues.

    As hot as the CUV market is here anymore and GM's ability to adapt platforms to different divisions anymore I would not be shock to see it here at some point. I may be wrong but my gut says it will be here.

    I wouldn't be surprised that this ends up being a global model in the sense the Astra/Verano is, especially since the GMC design language is so much different from Buick's.

    The SRX moving up in price is the thing that is on my mind as there's no news of Alpha-based crossovers, and that's where the SRX should sit IMHO: closer to the CTS in size and with a roughly ATS-sized "BRX"... GM might be missing an opportunity to fully take advantage of the scale economies it might squeeze out of Alpha...

    I agree that Cadillac and the SRX will move up but I am not sure it going to an Alpha would be the right move. I would love one on the Alpha but the past SRX failed as many others like the FWD AWD version better.

    Even if they do not make a SRX Alpha I would never count out one showing up in a GM line up some where. I thought it would make a nice SUV for GMC as well as a Ute version similar to the Denali show car GMC had.

    The whole key to the SRX is the size and slot it fills is popular with the market. It is easier on gas but still will haul things that most sedans will not. Lexus found the size and Cadillac learned and profited buy it with the present SRX.

    When we shopped the Terrain and SRX we liked the SRX but it did not really offer things that were much different than the Terrain that was worth that much more price wise. I really would love to see them step up the interior and options to where they offer things you just can' get anywhere else at GM like the Turbo 6 and magnetic ride suspension. The increase cost would give them room to add things to the vehicle they just don't have now.

    The Buick would slot right in where Lexus is now and give room to GMC and let it still be the more truck like looking of the two. The Nox will still carry a large following as it is.

    What amazes me is how popular this segment has become. GM is selling more of the Terrain and Nox each and every year since 2010. As most models decline this one has only gotten stronger even outdated. I just hope they capture the magic with the new one.

    The only issue with the D2 package that could hurt the SRX is that it may not be V6 able. This could be a clue that there is something else coming like you suggest. May or may not be on the Alpha but who knows.

    I do expect a lot more from Alpha and it will not be just coupes and sedans. GM has played a lot in the past with a Jeep like fighter on the Kappa and I know they do not throw those ideas away easy. GMC could do well with a Jeep fighter like Hummer was looking at and the Alpha would be a place to look to build one.

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    I agree that Cadillac and the SRX will move up but I am not sure it going to an Alpha would be the right move. I would love one on the Alpha but the past SRX failed as many others like the FWD AWD version better.

    Well, I have a take on the previous SRX's failure: GM pushed the USD 50K AWD versions at launch in detriment of the V6, while essentially offering the same interior as a USD 30K CTS... That's why it failed, IMHO...

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    That was part of it but RWD turned off many women buyers that normally make up 3/4 of this segment too. Many of them have a unfounded fear of the unknown since so many have never driven a RWD car. Yes it had AWD too but that was even more expensive.


    Length is another issue Women like the shorter wheel based vehicles. Good example was the Acadia as my wife loved it till she got in it to back up. Now she is not afraid of large blind spots learning how to drive her dads windowless Dodge Van but she just likes the ease of swinging around a parking lot with less behind you to worry about. Besides she never carries more than 4 people at once anyways.

    To me the old SRX was a little ahead of its time too in styling. It was the first Arts and Science design and it was a little edgy for many. Guys liked it but women not as much. I think they could do it today and see getter results with the new styling.

    I would like the Lamda to be replaced with a Alpha or Omega based vehicle.

    Edited by hyperv6

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    Lambda's are big, over 200 inches long which is gives it more length than a Tahoe and similar length to a Honda Odyssey or Chrysler minivan. They just don't have the width or height as a Tahoe, but like vans they are pretty long. I can see a lot of people not wanting something that big and GM wanting more in the midsize space, or compact suvs like the Encore.

    However this smells of a Trailblazer-Envoy-Rainier repeat, and GM is going back to it's product overlapping ways.

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    However this smells of a Trailblazer-Envoy-Rainier repeat, and GM is going back to it's product overlapping ways.

    I've heard this comment a lot with several of GM's new vehicles...the major difference is while the GMTs had 6 (Chevy, GMC, Buick, Oldsmobile, Isuzu, SAAB) models, there were hardly any visual differences minus grilles and bumpers, and even the interiors were hardly any different...the only truly unique interior was in the 9-7x.

    These are all styled significantly different and aimed at different consumers. Also, I'd argue the crossover segment is much larger now than the midsize BOF SUV category was in the mid 2000's. I think if this is sold here it will find success...

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    oh good, another overpriced small Buick that we cannot sell. It isn't anough that my lot has had the same Veranos and Encores for weeks, not to mention the Regals. We sell every Enclave we get in, as well as Terrain, but our "traditional" Buick buyer base just doesn't care for the lesser vehicles. Maybe things are different in other parts of the country, but not deep in the farming Midwest like we are.

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    I am amazed there are any traditional Buick based owners still driving. At that age most are off the road.

    The whole future of Buick is to attract new buyers to the brand as well as younger buyers. To this point little has been done at Buick as they were third on the to do list at GM. We are just now entering the future of the division as in the past The Chinese would buy anything Buick and here in the Stated there was no room for them to grow till the new Cadillac's were out.

    You will see many changes coming in the next few years but do not expect them to cater to the small traditional Le Sabre buyer as that is no longer where the market is or is growing. I almost expect the Buick line to go for the young Female professional buyer. They buy over half the cars and they have money.

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    I live in Indiana and I see Veranos everywhere. I've also seen a handful of Encores on the road lately, but I don't think they've had enough time to really penetrate the market yet, so I bet that there will be more on the road shortly. And while the Regals may not be as popular as the smaller Verano, I still see them quite often. Maybe my area is not Midwest enough, or maybe all the farming communities around Indy and further south just like the new Buicks more.

    Also with regards to marketing to young female professionals, they just need to do a much better job than Mercury did because they already have product that is WAY better than anything Mercury had in its last decade.

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    It was the second year before the Cruze took off.


    Women like Sedans, Convertibles and CUV models. I think Buick would be a good fit for the young Female professional. Lets face it the Opel convertible we are getting is not really a car targeting Alpha Males. LOL!

    Buick needs to target the women who buy the higher end VW products.

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    oh good, another overpriced small Buick that we cannot sell. It isn't anough that my lot has had the same Veranos and Encores for weeks, not to mention the Regals. We sell every Enclave we get in, as well as Terrain, but our "traditional" Buick buyer base just doesn't care for the lesser vehicles. Maybe things are different in other parts of the country, but not deep in the farming Midwest like we are.

    Must be a regional thing. 3 of the Buick dealers near me only have one Encore each... been shopping around

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    It was the second year before the Cruze took off.

    Women like Sedans, Convertibles and CUV models. I think Buick would be a good fit for the young Female professional. Lets face it the Opel convertible we are getting is not really a car targeting Alpha Males. LOL!

    Buick needs to target the women who buy the higher end VW products.

    Buick is unpretentious luxury yet still a good value. That is the image they are going for.... and in a way it is a return to their image in the 1950s... cars for people who have "made it" professionally, but aren't out to show off with a Cadillac or Benz

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