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    2016 Cadillac CT6 To Arrive At Dealers In March, Start At $54,990


    • Cadillac Announces Release Month and Pricing for the CT6


    Cadillac has announced some details of their upcoming flagship sedan today. The 2016 CT6 will arrive at dealers in March with a starting pricetag of $54,990 (includes a $995 destination charge) for the base 2.0L turbo-four and climb to $84,460 for the top of the line Platinum trim.

     

    At launch, Cadillac will offer three different engines. The base will be the 272 horsepower, 2.0L turbo-four paired with rear-wheel drive. Next will be a 3.6L V6 with 335 horsepower and all-wheel drive. Finally, there is the twin-turbo 3.0L V6 with 400 horsepower and all-wheel drive. Details on the CT6 Plug-In Hybrid will be revealed at a later date.

     

    Cadillac has filled the CT6 with a a large amount of standard equipment such as full-LED exterior lighting, 14-way driver and passenger seats, an 8.0-inch digital display for the instrument cluster, 10.2-inch touchscreen with navigation, and OnStar 4G LTE.

     

    Source: Cadillac

     

    You can also view the original article on the Cadillac CT6 plus pictures of the CT6 from the 2015 New York International Auto Show

     

    Press Release is on Page 2


     

    2016 Cadillac CT6 Range-Topping Sedan Slated for March Launch

    • NEW RANGE INCLUDES CT6 STARTING AT $53,495; CT6 PLATINUM PRICED FROM $83,465


    Cadillac extends the top of its range with the 2016 Cadillac Touring 6 sedan, which begins production in Detroit in January, with initial shipments to dealers in March. Through the integration of new technologies, the first-ever Cadillac CT6 creates a new formula for the range-topping sedan and substantially expands the Cadillac portfolio.

     


    Thanks to pioneering new vehicle manufacturing and design methods, the CT6 achieves dynamic performance, efficiency and agility previously unseen in large luxury cars. The CT6 product line similarly aims to refresh and broaden the range of consumers in the prestige class of luxury sedans. In the US market, the 2016 Cadillac CT6 sedan is priced from $53,495, with the highest level CT6 Platinum model starting at $83,465.

     

    “The CT6 is an entirely new approach to prestige luxury, adding driving dynamics and technology while reducing the bulk of traditional large sedans,” said Johan de Nysschen, president of Cadillac. “With the CT6, Cadillac has a competitive edge: our use of advanced lightweight construction and innovative technology, it is prestige luxury reimagined.”

     

    Offering three engine choices, and a broad range of high-technology systems and luxury amenities, the first-ever CT6 presents a wide range of options and price points to draw new buyers.

    • CT6 2.0L Turbo – Starting at $53,495
    • CT6 3.6L V6 with AWD – Starting at $55,495
    • CT6 3.0L Twin Turbo V6 with AWD – Starting at $64,395


    Customers can place orders now with dealers and view additional product information at cadillac.com.

     


    The Cadillac CT6 sedan takes drivers to a higher threshold of involvement, with technologies to enhance situational awareness, chassis systems – including active technologies – that make the most of control in all conditions, and powertrains led by an all-new Cadillac Twin Turbo engine. The Cadillac 3.0L Twin Turbo V-6 engine is rated at 400 horsepower (298 kW) and 400 lb-ft of torque (543 Nm); an all-new, 335-horsepower 3.6L V-6 and Cadillac’s award-winning 2.0T four-cylinder engine are also available. All engines are paired with eight-speed automatic transmissions.

     

    The rigid, lightweight architecture provides a crucial foundation for the sedan’s segment-challenging agility, enhanced by active-on-demand all-wheel drive, active rear steering and Magnetic Ride Control on the available Active Chassis System.

     

    Cadillac has made technological strides with in-cabin advances, as well, including the Rear Camera Mirror, Enhanced Night Vision technology and the pioneering 34-speaker Bose® Panaray® audio system.

     

    Cadillac this spring announced that the CT6 will be available with plug-in hybrid electric technology, as the company continues its development of highly capable alternative powertrain vehicles. Further details for the CT6 Plug-In Hybrid model will be announced closer to that vehicle’s launch.

     

    The 2016 Cadillac CT6 will be built at the Detroit-Hamtramck assembly plant on the east side of Detroit. Cadillac in April auctioned the first retail production CT6 to benefit the Barbara Ann Karmanos Cancer Institute.

     

    Editor’s note: Manufacturer’s Suggested Retail Price excludes destination ($995), tax, title, license, dealer fees and optional equipment.

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    If anyone uses the price config for the CTS on Cadillac's website, the new N/A V6 pricing is a huge mess. Starts at $55k for base, mid-level is nearly $60k, and tacking on the new "V-Sport" track package makes it cost more than the ACTUAL 3.6TT V-Sport. What the hell.

     

    I don't get how the CTS fits in with the CT6 pricing. If they're going aggressive with the CT6, they should have brought down the CTS volume-selling V6.

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    Pretty aggressive pricing on the CT6, but I figured they would want to price it close to the E-class.  I still don't get why the 2.0T is in this car for $2,000 more buyers get a V6 and AWD, no one is going to buy that 2.0T model anyway, it shouldn't even be there.   The twin turbo V6 price seems good, but $84k for the Platinum seems steep.  I wonder what a Platinum has over a twin turbo model that makes it cost $19,000 more.

     

    CTS pricing is messed up, too many trim levels, and too may trim levels on the different engines, and it is just confusing to figure out.  They try to make the CTS look cheap with the $44k base price, but as mentioned a V6 becomes $55k which is what a CT6 V6 costs.  And then they have Luxury, Performance, Premium trims, but it isn't clear what is better or what packages include the other.  Why not just offer base, a stand alone luxury package and a stand alone performance package and let buyers pick neither, one or both packages.

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    I hope the alpha-numeric model naming backfires and then Cadillac can bring back DeVille, Fleetwood, Eldorado, Seville, etc.

    I don't care how those names are supposed to translate into Chinese. Cadillac is supposed to be the standard of the world.

    Let the world come to Cadillac. Not the other way around.

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    There may be a time and place where Olds and Pontiac make a comeback. Those names need to be saved for such an occasion.

    Regarding the ATS, it should be the DeVille line. Cadillac can market the ATS instead as a Sedan DeVille and A Coupe DeVille.

    Will they make a convertible like the Camaro's drop-top?

    That would be a great return to the marque's glory.

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    Olds and Pontiac are never coming back.  Although "Aurora" is the only name from either brand I think Cadillac could use, because it is a good sounding name, it had a short run at Oldsmobile, and was originally used for a Cadillac concept car.  Cadillac doesn't really have enough names to cover all the models, so they have to invent some new ones, or recycle some from dead brands.  I think they'll stick with the alphabet soup names until Johan is gone.

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    So Cadillac is going the typical Korean brand "value" route? Offer a lot of features for not a whole lot of money on the base model.

     

    That's interesting. I thought this car would start at around $65-67k and end at around $78-80k.

     

    But that's one hell of a price spread between top and bottom. And if all the press cars in the Detroit show were high content models, I'm not convinced that this car will deliver the solidity and refinement of a luxury product.

     

    Sure, you can pander to folks that value features and spec sheets. But I would think that's NOT the kind of buyer Cadillac should go for.

     

    How is this car even viable at a $54k starting price? In any case, it's a brilliant product. But I don't think its luxury.

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    So Cadillac is going the typical Korean brand "value" route? Offer a lot of features for not a whole lot of money on the base model.

     

    That's interesting. I thought this car would start at around $65-67k and end at around $78-80k.

     

    But that's one hell of a price spread between top and bottom. And if all the press cars in the Detroit show were high content models, I'm not convinced that this car will deliver the solidity and refinement of a luxury product.

     

    Sure, you can pander to folks that value features and spec sheets. But I would think that's NOT the kind of buyer Cadillac should go for.

     

    How is this car even viable at a $54k starting price? In any case, it's a brilliant product. But I don't think its luxury.

     

     

    Because it is unlikely to be the only car on this platform.   There is still the CT8 which we know about, and that leaves a CT7 for us to wonder about.

     

    And then there is also Buick with the strong desire to create an Avenir level product and a Riviera level product. 

     

    Edit:   Can you imagine.... shortening this down a bit to make a Buick Riviera Grand Touring Coupe?    Long flowing sexy lines without the hard nose aggression of the Germans or Cadillac.  Soft and swoopy with a hint of the boat tail...it'd weigh in around 3500lbs in base Turbo-4 RWD form and it could be optioned up into the low $60s with a detuned 3.0TT.....    </imagining>

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    So Cadillac is going the typical Korean brand "value" route? Offer a lot of features for not a whole lot of money on the base model.

     

    That's interesting. I thought this car would start at around $65-67k and end at around $78-80k.

     

    But that's one hell of a price spread between top and bottom. And if all the press cars in the Detroit show were high content models, I'm not convinced that this car will deliver the solidity and refinement of a luxury product.

     

    Sure, you can pander to folks that value features and spec sheets. But I would think that's NOT the kind of buyer Cadillac should go for.

     

    How is this car even viable at a $54k starting price? In any case, it's a brilliant product. But I don't think its luxury.

     

     

    Because it is unlikely to be the only car on this platform.   There is still the CT8 which we know about, and that leaves a CT7 for us to wonder about.

     

    And then there is also Buick with the strong desire to create an Avenir level product and a Riviera level product. 

     

     

    I don't really want to indulge into how an Avenir-like product would fit in, because it'll detract from the thread.

     

    If it's really well received, I'm not sure if Cadillac should under-price themselves in this larger car segment. 

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    Well, as I mentioned in other threads, the 4-cylinder was designed for the China market. They're building them in Michigan so if it already will meet all federal regs, what's the harm of letting a few 4-cylinders wander off to US dealers also?  Cadillac expects the bulk of the sales to be the V6 model and V6TT model coming in second.   If they don't get enough sales of the 4-cylinder, they can cancel it in the US and just send them to China.

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    Well, as I mentioned in other threads, the 4-cylinder was designed for the China market. They're building them in Michigan so if it already will meet all federal regs, what's the harm of letting a few 4-cylinders wander off to US dealers also?  Cadillac expects the bulk of the sales to be the V6 model and V6TT model coming in second.   If they don't get enough sales of the 4-cylinder, they can cancel it in the US and just send them to China.

     

    Let me clarify.

     

    I think both the 2.0T and LGX powered versions are redundant. I'm very sure they'd be better off going straight for the moon with the 3.0TT.

     

    I see no harm either. But that's the point. Cadillac doesn't need more filler, more build-up of products that are mid tier. They need absolute segment busters. And this car is, at the core engineering level, a segment buster. But everywhere else I just can't get over the missed potential, like the interior for starting point. 

     

    And this pricing actually turns me off. Where's the pride of being a Cadillac? Freaking price it like one, it's not a Hyundai of the luxury brands.

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    Well the 2.0T is a necessity because of displacement taxes in China. They have to offer a 2.0T there.  They actually offer an XTS 2.0T in China as well, that one isn't sold here obviously, though I'm not sure where it is built.

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    Olds and Pontiac are never coming back.  Although "Aurora" is the only name from either brand I think Cadillac could use, because it is a good sounding name, it had a short run at Oldsmobile, and was originally used for a Cadillac concept car.  Cadillac doesn't really have enough names to cover all the models, so they have to invent some new ones, or recycle some from dead brands.  I think they'll stick with the alphabet soup names until Johan is gone.

    Yep you are right bring back the old Stereotyped names that conjures up the old image as well as the name used on an Olds when it failed. Real Smart.

    You style it, Market it and build it right the name matter little.

    I think I am going to start a web site and post photos of the past Cadillac owners The People of Cadillac much like the People of Walmart and just let you see the kind of people you want to bait. We may even see you there.

    If you want to move to the future you must let go of much of the recent past and dig deeper to when Cadillac really was the standard.

    This car also while it will be a great car is the last of the old admins cars. This is not Johann's car as it is the one the old admin wanted as a flagship and Mark Reuss had to fight for everything it got. The CT8 will be the new path and this one will still help Cadillac in the turn around but it is not the total new direction.

    Also while these prices are good keep in mind we still have a V8 version to come yet so we have not yet seen the full package.

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    Cadillac is pressed to sell product.  Bottom line.  The competition has spoken, and with a loudspeaker, thus here we are.  Lessons learned from ELR and other killed products seems to have taken and it's nice to see. Customers learned long ago that value should not equate to cheap, and that boutique stores are the ones that usually close first in the mall when economies are limping along.

     

    Anyway, they priced it right.

    Oh, and I called it exactly  :thumbsup:

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    I think they'll get 500 sales a month, mostly stolen of the XTS, with this price. Cadillac had to price it low.

    I think they'll do better than that. They sell 2k XTSes a month now and they're not all base models. Even a mid-range FWD XTS is $54k.

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    Cadillac is pressed to sell product.  Bottom line.  The competition has spoken, and with a loudspeaker, thus here we are.  Lessons learned from ELR and other killed products seems to have taken and it's nice to see. Customers learned long ago that value should not equate to cheap, and that boutique stores are the ones that usually close first in the mall when economies are limping along.

     

    Anyway, they priced it right.

    Oh, and I called it exactly  :thumbsup:

     

    No! They did not learn their lesson. The ELR was doomed because it was simply not enough car for the money.

     

    This car is. I refuse to accept that Cadillac cut corners on this car in the interior and styling because they want to compete against Hyundai, Kia, Lincoln and Acura.

     

    Because that's not a compliment of those brands.

     

    This is a white flag. Sure, sell the 2.0T in China because it's the only was possible. But here? C'mon nobody is fooled. This is a luxury product. Which means it needs to make money. All this top notch engineering has to cost a lot. And so far, with only one vehicle on the platform, it doesn't look rosy. 

     

    This isn't the case of Ford for example with the F150 bringing in all this new technology and quickly making up the initial investment costs due to huge volumes.

     

    All of the vehicles on this platform that could be created combined aren't going to be volume sellers. 

     

    What that HELL is GM doing? The pride of Cadillac is at stake. The moment that I can bring Lincoln and Hyundai in the price realm of the big luxury Cadillac's, something is not right.

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    Cadillac is pressed to sell product.  Bottom line.  The competition has spoken, and with a loudspeaker, thus here we are.  Lessons learned from ELR and other killed products seems to have taken and it's nice to see. Customers learned long ago that value should not equate to cheap, and that boutique stores are the ones that usually close first in the mall when economies are limping along.

     

    Anyway, they priced it right.

    Oh, and I called it exactly  :thumbsup:

     

    No! They did not learn their lesson. The ELR was doomed because it was simply not enough car for the money.

     

    This car is. I refuse to accept that Cadillac cut corners on this car in the interior and styling because they want to compete against Hyundai, Kia, Lincoln and Acura.

     

    Because that's not a compliment of those brands.

     

    This is a white flag. Sure, sell the 2.0T in China because it's the only was possible. But here? C'mon nobody is fooled. This is a luxury product. Which means it needs to make money. All this top notch engineering has to cost a lot. And so far, with only one vehicle on the platform, it doesn't look rosy. 

     

    This isn't the case of Ford for example with the F150 bringing in all this new technology and quickly making up the initial investment costs due to huge volumes.

     

    All of the vehicles on this platform that could be created combined aren't going to be volume sellers. 

     

    What that HELL is GM doing? The pride of Cadillac is at stake. The moment that I can bring Lincoln and Hyundai in the price realm of the big luxury Cadillac's, something is not right.

     

     

    GM only has to look at continued sales slides of the CTS, to recognize that introducing a product that looks 90% identical, is sized 15% larger, will not bring in volume if priced 40-50% higher.

     

    They priced it wisely.

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    Cadillac has a bunch of new product in the pipeline... the list I made earlier was only my own hypothetical.   The only one that has been discussed by GM people so far is the CT8.

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    I hope the CT8 blows this thing away.  Really the CT8 should blow the Escalade away if they do it right.

     

    If they did a Buick version of the CT6, does the Buick get the 2.0T as the base engine and the 3.6 V6 as the range topper?  And how do they price that, $39,995 for the 2.0T and $44,995 for the V6 model?  And should they build such a car, doesn't that just crush CTS sales even more.

     

    I also think Lincoln should make the base Continental twin turbo V6 and price it under $50k.  Lincoln has to go for the kill against the likes of the Acura RLX, Volvo S90, Lexus ES and the Cadillac XTS.

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    The miniscule price diff between the 2.0t RWD and v6 AWD shows me that there will only be a handful of 2.0t RWD's built, and they probably are for CAFE as much as anything.  Some folks may not want the weight and bulk of the v6 and AWD and so a 4 banger with RWD only helps the public relations side, they can publish a curb weight in ads and articles that is ridiculous low.  My only wish here is the 2.0 was a 2.3 for this car.

     

    That said, if they make 500 of these 2.0t's they will likely sit on lots all model year and then move at the end of the year when 6-10 grand is on the hood.  The buyer will get what they pay for in that scenario.

     

    The bulk of the buyers will get the plain v6 and AWD, so by pricing them low at the start, those should not need much for incentives.  And, with AWD standard, it will sell well in snow climate locations.

     

    The tt 3.0 is rightfully then an aspirational product priced higher.  this is the first year of a new powertrain and so they won't want to make too many of them, in case they f--cked it up and have to mass recall it for any reason.

     

    I think the CTS will have its pricing and packaging adjusted, and if not so much that, you will see lots of discounts.  I would think Cadillac will cut production of the small ATS and the CTS will actually become the volume model for awhile.

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    There's not going to be many production inefficiencies from having so many different engine options. Flexible manufacturing and the fact that the facility that will the build the CT6 already has the tooling and expertise to build vehicles with the LTG, LGX and Voltec drivetrains is a big bonus.

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      Press Release is on Page 2


      VOLKSWAGEN ANNOUNCES PRICING OF CHATTANOOGA-BUILT 2018 ATLAS, STARTING AT $30,500
      The thoughtfully-designed Atlas packs a great value, offering generous space, sophisticated driving dynamics and a host of available driver assistance and technology features Pricing starts at $30,500 for the four-cylinder turbocharged 2.0L TSI® S FWD model (late availability) Five trim levels, priced for the heart of the competitive SUV market Two engine options: four-cylinder TSI® turbo or the available powerful VR6®, both with eight-speed automatic transmissions Optional 4Motion® all-wheel-drive system on V6 models Comfortable seating for up to seven adults, with innovative access system for the third row Available interior features include innovative Volkswagen Digital Cockpit instrumentation Only vehicle in its class to offer Automatic Post-Collision Braking System HERNDON, VA (April 3, 2017) — Volkswagen of America, Inc., today announced pricing of the all-new, seven-passenger 2018 Atlas. With a starting Manufacturer Suggested Retail Price (MSRP) of $30,500 for the four-cylinder turbo 2.0L TSI® S FWD model (late availability), and $31,900 for the 3.6-liter V6 S FWD model, the Chattanooga-built SUV is loaded with standard equipment and available technology features. For maximum utility and comfort, the Atlas offers a spacious interior, with innovative access to the third row.
      Based on the award-winning Modular Transverse Matrix (MQB) architecture, the Atlas is also fun-to-drive, a signature of Volkswagen vehicles. Atlas models will be available with two engine options, both with an eight-speed automatic transmission: the four-cylinder turbocharged and direct-injection 2.0-liter TSI engine, which produces 235 horsepower and 258 lb-ft of torque (achieved using premium fuel), and the 3.6-liter VR6® engine, which makes 276-horsepower and 266 lb-ft of torque. An optional 4Motion® all-wheel-drive system is available on VR6 models.
      The 2018 Atlas is scheduled to arrive in dealerships in May, and will be available in five trim levels to meet the diverse needs and tastes of U.S. customers.
      MODEL LINE UP
      Atlas S (Late availability)
      The Atlas TSI S starts at $30,500 and features a standard four-cylinder turbocharged 2.0L TSI engine. Standard exterior features include 18-inch aluminum-alloy wheels; stainless-steel roof rails; LED headlights with LED Daytime Running Lights (DRL); and a rearview camera. Inside, standard equipment includes a 6.5-inch Composition Color touchscreen infotainment system with Bluetooth® connectivity for compatible devices, USB port, Car-Net® App-Connect for compatible devices, enabling seamless integration with the three major smartphone platforms—Apple CarPlay™, Android Auto™ and MirrorLink®; 6 speakers; cruise control; and privacy glass. A 3.6-liter V6 S FWD model is available for $31,900. A 3.6-liter V6 S AWD model is available for $33,700.
      Atlas S Launch (Limited availability)
      Available at launch, and only with the 3.6-liter VR6 engine, the Atlas S Launch model is available as a frontwheel-drive model for $33,500, and with all-wheel drive for $35,300. This model adds the following features to the S trim offerings: panoramic sunroof; Homelink® garage door opener; footwell lighting; 8.0-inch Composition Media touchscreen infotainment system; and SiriusXM® Satellite Radio with a three-month trial subscription.
      Atlas SE
      Starting at $33,590, the Atlas SE builds off of the S trim. Features include heated door mirrors; automatic headlights; rain-sensing windshield wipers; Blind Spot Monitor w/Rear Traffic Alert; foglights; KESSY® keyless access w/push-button start; multi-function leather-wrapped steering wheel; V-Tex leatherette seating surface; heated front seats; rear sunshades; and 10-way power driver seats. The SE trim also features the 8.0-inch Composition Media touchscreen infotainment system with SiriusXM® Satellite Radio; 8 speakers; and 3 additional USB ports. A 3.6-liter V6 SE FWD model is available for $34,990. A 3.6-liter V6 S AWD model is available for $36,790.
      Atlas SE with Technology
      The Atlas SE with Technology model starts at $35,690, and includes a slate of modern convenience and advanced connectivity and driver assistance features, including: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes his or her hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal; power liftgate; remote start; Climatronic® 3-zone automatic air conditioning; and an autodimming rearview mirror. A 3.6-liter V6 SE with Technology FWD model is available for $37,090. A 3.6-liter V6 SE with Technology AWD model is available for $38,890.
      Atlas SEL
      The Atlas SEL builds on the specifications of the SE with Technology model. For a starting price of $39,160, customers can enjoy even more upscale features: a panoramic sunroof; Easy Open liftgate; 8-way power passenger seat; memory function for driver’s seat and exterior mirrors; front and rear Park Distance Control and a convenient 115v power outlet in the second row (rear of the center console). VR6 models are equipped with a factory-installed tow hitch. A 3.6-liter V6 SEL FWD model is available for $40,890. A 3.6-liter V6 SEL AWD model is available for $42,690.
      Atlas SEL Premium
      Available only with 4Motion AWD system and 3.6-liter VR6 engine, the Atlas SEL Premium starts at $48,490. This top-of-the-line model increases the luxury quotient with: the sophisticated 12.3-inch Volkswagen Digital Cockpit, allowing drivers to reconfigure how they view vehicle information; 20-inch aluminum-alloy wheels; navigation; LED taillights; power-folding door mirrors; door mirrors with puddle lights; leather seating surfaces; ventilated front seats; heated rear seats; heated steering wheel; automatic High Beam Control (Light Assist); and ambient lighting. The Atlas SEL Premium also adds the following driver assistance and infotainment features: Parking Steering Assistant (Park Assist); Area View camera; and the Fender® Premium Audio System, with a 12-channel, 480-watt amplifier and 12 speakers.
      Option Packages
      Captain’s Chairs. Replacing a second-row bench seat, for a total seating capacity of six, Captain’s Chairs will be available in the SE, SE w/ Technology, SEL and SEL Premium models for $625. (Late availability)
      R-Line. A performance-inspired R-Line package will be available on Atlas SE and SEL trims for $1,960, and augments the SUV with exterior and interior design elements that give it an even sportier appearance. (Late availability)
      Black Wheels. Black 20-inch aluminum-alloy wheels are available on the SEL model for $995 and on the SEL Premium model for $235.

      View full article
    • By William Maley
      Volkswagen dropped the pricing information for the 2018 Atlas crossover arriving at dealers next month and it is right on the nose of the automaker's promise of starting somewhere around $30,000.
      The entry-level Atlas S kicks off at $30,500 and comes with a turbocharged 2.0L four-cylinder producing 235 horsepower and 258 pound-feet of torque. Standard equipment includes 18-inch alloy wheels, LED headlights with LED daytime running lights, rearview camera, 6.5-inch touchscreen with Apple CarPlay and Android Auto compatibility, and a six-speaker audio system. A 3.6L VR6 with 276 horsepower and 266 pound-feet of torque adds $1,400 to the price. If you want AWD, be prepared to pony up $33,700 as it is only available with the V6.
      Here is how the rest of the Atlas lineup is comprised,
      Atlas S Launch: $33,500 for VR6 FWD, $35,300 for VR6 AWD - Available for a limited time, the S Launch adds a panoramic sunroof, Homelink garage opener, 8-inch infotainment system, and a three-month trial of SiriusXM Satellite Radio. Atlas SE: $33,590 for 2.0T FWD, $34,990 for VR6 FWD, $36,790 for VR6 AWD - Adds automatic headlights, rain-sensing windshield wipers, Blind spot monitoring with cross-traffic alert, push-button start, leatherette upholstery, 10-way power driver's seat, and eight-speaker audio system. Atlas SE with Technology: $35,690 for 2.0T FWD, $37,090 for VR6 FWD, $38,890 for VR6 AWD - Adds adaptive cruise control, lane departure warning, forward collision warning with automatic braking, three-zone climate control, power liftgate, and remote start. Atlas SEL: $39,160 for 2.0T FWD, $40,890 for VR6 FWD, $42,690 for VR6 AWD - Adds Easy Open liftgate; 8-way power passenger seat, memory function for driver's seat, Park Distance Control, and an 115V power outlet for second-row passengers. Atlas SEL Premium: $48,490 for VR6 AWD - Adds 20-inch aluminum-alloy wheels, LED taillights, power folding mirrors, 12.3-inch Volkswagen Digital Cockpit system, navigation, Fender Premium audio system, 360-degree camera system, leather upholstery, ventilated front seats, and heated rear seats. Source: Volkswagen
      Press Release is on Page 2


      VOLKSWAGEN ANNOUNCES PRICING OF CHATTANOOGA-BUILT 2018 ATLAS, STARTING AT $30,500
      The thoughtfully-designed Atlas packs a great value, offering generous space, sophisticated driving dynamics and a host of available driver assistance and technology features Pricing starts at $30,500 for the four-cylinder turbocharged 2.0L TSI® S FWD model (late availability) Five trim levels, priced for the heart of the competitive SUV market Two engine options: four-cylinder TSI® turbo or the available powerful VR6®, both with eight-speed automatic transmissions Optional 4Motion® all-wheel-drive system on V6 models Comfortable seating for up to seven adults, with innovative access system for the third row Available interior features include innovative Volkswagen Digital Cockpit instrumentation Only vehicle in its class to offer Automatic Post-Collision Braking System HERNDON, VA (April 3, 2017) — Volkswagen of America, Inc., today announced pricing of the all-new, seven-passenger 2018 Atlas. With a starting Manufacturer Suggested Retail Price (MSRP) of $30,500 for the four-cylinder turbo 2.0L TSI® S FWD model (late availability), and $31,900 for the 3.6-liter V6 S FWD model, the Chattanooga-built SUV is loaded with standard equipment and available technology features. For maximum utility and comfort, the Atlas offers a spacious interior, with innovative access to the third row.
      Based on the award-winning Modular Transverse Matrix (MQB) architecture, the Atlas is also fun-to-drive, a signature of Volkswagen vehicles. Atlas models will be available with two engine options, both with an eight-speed automatic transmission: the four-cylinder turbocharged and direct-injection 2.0-liter TSI engine, which produces 235 horsepower and 258 lb-ft of torque (achieved using premium fuel), and the 3.6-liter VR6® engine, which makes 276-horsepower and 266 lb-ft of torque. An optional 4Motion® all-wheel-drive system is available on VR6 models.
      The 2018 Atlas is scheduled to arrive in dealerships in May, and will be available in five trim levels to meet the diverse needs and tastes of U.S. customers.
      MODEL LINE UP
      Atlas S (Late availability)
      The Atlas TSI S starts at $30,500 and features a standard four-cylinder turbocharged 2.0L TSI engine. Standard exterior features include 18-inch aluminum-alloy wheels; stainless-steel roof rails; LED headlights with LED Daytime Running Lights (DRL); and a rearview camera. Inside, standard equipment includes a 6.5-inch Composition Color touchscreen infotainment system with Bluetooth® connectivity for compatible devices, USB port, Car-Net® App-Connect for compatible devices, enabling seamless integration with the three major smartphone platforms—Apple CarPlay™, Android Auto™ and MirrorLink®; 6 speakers; cruise control; and privacy glass. A 3.6-liter V6 S FWD model is available for $31,900. A 3.6-liter V6 S AWD model is available for $33,700.
      Atlas S Launch (Limited availability)
      Available at launch, and only with the 3.6-liter VR6 engine, the Atlas S Launch model is available as a frontwheel-drive model for $33,500, and with all-wheel drive for $35,300. This model adds the following features to the S trim offerings: panoramic sunroof; Homelink® garage door opener; footwell lighting; 8.0-inch Composition Media touchscreen infotainment system; and SiriusXM® Satellite Radio with a three-month trial subscription.
      Atlas SE
      Starting at $33,590, the Atlas SE builds off of the S trim. Features include heated door mirrors; automatic headlights; rain-sensing windshield wipers; Blind Spot Monitor w/Rear Traffic Alert; foglights; KESSY® keyless access w/push-button start; multi-function leather-wrapped steering wheel; V-Tex leatherette seating surface; heated front seats; rear sunshades; and 10-way power driver seats. The SE trim also features the 8.0-inch Composition Media touchscreen infotainment system with SiriusXM® Satellite Radio; 8 speakers; and 3 additional USB ports. A 3.6-liter V6 SE FWD model is available for $34,990. A 3.6-liter V6 S AWD model is available for $36,790.
      Atlas SE with Technology
      The Atlas SE with Technology model starts at $35,690, and includes a slate of modern convenience and advanced connectivity and driver assistance features, including: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes his or her hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal; power liftgate; remote start; Climatronic® 3-zone automatic air conditioning; and an autodimming rearview mirror. A 3.6-liter V6 SE with Technology FWD model is available for $37,090. A 3.6-liter V6 SE with Technology AWD model is available for $38,890.
      Atlas SEL
      The Atlas SEL builds on the specifications of the SE with Technology model. For a starting price of $39,160, customers can enjoy even more upscale features: a panoramic sunroof; Easy Open liftgate; 8-way power passenger seat; memory function for driver’s seat and exterior mirrors; front and rear Park Distance Control and a convenient 115v power outlet in the second row (rear of the center console). VR6 models are equipped with a factory-installed tow hitch. A 3.6-liter V6 SEL FWD model is available for $40,890. A 3.6-liter V6 SEL AWD model is available for $42,690.
      Atlas SEL Premium
      Available only with 4Motion AWD system and 3.6-liter VR6 engine, the Atlas SEL Premium starts at $48,490. This top-of-the-line model increases the luxury quotient with: the sophisticated 12.3-inch Volkswagen Digital Cockpit, allowing drivers to reconfigure how they view vehicle information; 20-inch aluminum-alloy wheels; navigation; LED taillights; power-folding door mirrors; door mirrors with puddle lights; leather seating surfaces; ventilated front seats; heated rear seats; heated steering wheel; automatic High Beam Control (Light Assist); and ambient lighting. The Atlas SEL Premium also adds the following driver assistance and infotainment features: Parking Steering Assistant (Park Assist); Area View camera; and the Fender® Premium Audio System, with a 12-channel, 480-watt amplifier and 12 speakers.
      Option Packages
      Captain’s Chairs. Replacing a second-row bench seat, for a total seating capacity of six, Captain’s Chairs will be available in the SE, SE w/ Technology, SEL and SEL Premium models for $625. (Late availability)
      R-Line. A performance-inspired R-Line package will be available on Atlas SE and SEL trims for $1,960, and augments the SUV with exterior and interior design elements that give it an even sportier appearance. (Late availability)
      Black Wheels. Black 20-inch aluminum-alloy wheels are available on the SEL model for $995 and on the SEL Premium model for $235.
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