• Sign in to follow this  
    Followers 0

    Cadillac Answers The "How Can We Get You Into An ELR" Question


    • What would it take to get you into a Cadillac ELR?


    When Cadillac announced the pricing for the new ELR would start around $75,995 without any incentives added on, a lot people wondered how Cadillac was going move these off dealers. Well, the luxury brand has two different ways of tacking that.

    The first is for those who decide to purchase an ELR outright. If you happen to be an 'early' buyer, General Motors will throw in a 240-volt home fast charger with professional instillation free of charge. GM doesn't say how long this offer will last in the press release unfortunately.

    The second are for those who plan to lease. Cadillac is planning to offer a 39-month lease for $699 a month for the ELR. There are some caveats for this offer though. The fine print says to qualify for this lease you either have to be a current owner or lessees of any 1999 or newer GM vehicles and then be ready to pony up $5,999 for a down payment. Now the lease is a "ultra-low-mileage" one which means that you can only travel 10,000 miles a year. Go above that and you'll get hit with a $0.25 surcharge for each mile.

    Source: Cadillac, Autoblog Green

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Cadillac Enhances ELR Buying Experience

    • Early adopters to receive complimentary home charger and installation

    DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.

    "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."

    Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers.

    The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.

    As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. ELR also comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.

    Specially trained and certified dealers nationwide sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357).

    0


    Sign in to follow this  
    Followers 0


    User Feedback




    So if we own more than one GM auto that is a 99 or newer does that mean we get additional discount on the down payment?

    0

    Share this comment


    Link to comment
    Share on other sites

    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    Remember, the Volt was supposed to be a $30K Hybrid that came in $10K over the original price target. Without subsidies, a $40K Volt does not make any economic sense simply because the $20K premium over other comparably equipped Deltas (eg. Cruze) is enough to buy 188,500 miles worth of gasoline @ $3.50/gallon. The Volt is neither fast nor particularly long legged on battery power (40 miles). The ELR is no much better except perhaps for looking a little sleeker and having a nicer interior. $35K for that and a Caddy badge!?!! No fly a kite! If I am interested in saving money fuel expenses I won't buy a Volt much less an ELR. If I am a Global Warming koolaid drinker or I want green creds with my liberal friends, $76K is pretty darn close to the Tesla Model S and that has a lot more cool factor, green factor and it is actually fast!

    Really, a $76K Delta? At the very minimum they should have put a 270hp LTG engine in there and give it twice the battery capacity. Perhaps not even then.

    0

    Share this comment


    Link to comment
    Share on other sites

    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    0

    Share this comment


    Link to comment
    Share on other sites

    To be totally honest, I was and am very luke warm about the Volt. It was supposed to be revolutionary, it is anything but. Sure it is a plug-in but it didn't have enough electric range to cover daily driving for many people without kicking on the ICE -- you need about 60~80 miles for that. As a hybrid it's efficiency is bottom of the barrel. As a matter of fact, it's not any better than a Cruze on it's ICE.

    I see the ELR as a missed opportunity. Instead of restyling and poshing up the Volt, GM could have aimed higher and bring out an alternative to the parallel/plug-in formula to challenge the Prius at it's own game and win. It's really not that hard to beat the Prius in the MPG game -- especially when you have a $76K budget to play with. Heck, you can easily do it with $50K.

    This formula is guaranteed to both out-run and out-mile the Prius:-

    • New "modified" version of the new Opel 1.6L CDTi Turbodiesel engine as the ICE
    • The engine "modification" adds 2-stage cam switching VVL which enables the engine to shut down ALL cylinders when triggered
    • New "modified" version of the 6T45 6-speed automatic and call it the Electramatic 6E45
    • The transmission "modification" replaces the torque converter with an electric motor (40hp@1000~4000 rpm, 210lb-ft@0~1000 rpm)
    • Battery consists of two of the Volt's nine modules with 32 cells each and a total capacity of 3.6 kWH, or which 3.0 kWH is actually used
    • Without a torque converter, the engine cannot and does not ever idle; power from standstill is always electric.
    • Once under 600 rpm or when pure electric propulsion is prescribed, all valves on the ICE close and the engine freewheels.
    • When decelerating, the ICE again shuts off all valves allow for full regenerative braking from the motor-generator
    • Once underway, power is electric or diesel or both with the total not exceeding amounting to 176bhp@4000 rpm/232 lb-ft@1000rpm
    • The battery (when fully charged) as enough juice for 8 miles of pure electric driving.
    • As the engine doesn't ever idle, the A/C compressor is electrically driven
    0

    Share this comment


    Link to comment
    Share on other sites

    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    Then own up to it, stop selling it and call the "green" experiment a misstep. @ $76K you better have a 60kWh battery, a 160~200 mile range and do 0-60 in under 6 secs -- because that's what a Tesla Model S will do (Tesla's internal range estimates albeit being a little optimistic). That, or perhaps a 30kWh batter an 80~100 mile range, an on-board ICE generator in series and a big enough electric motor for under 7 secs to 60 performance. Because that is what's gonna fetch $76K.

    0

    Share this comment


    Link to comment
    Share on other sites

    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    Then own up to it, stop selling it and call the "green" experiment a misstep.

    Or try and have it (and the ELR as well) as an greenimage booster for a company known for full-size SUVs... Which is the role the Volt+ELR play IMHO... They're PR machines first and foremost.

    0

    Share this comment


    Link to comment
    Share on other sites

    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    Then own up to it, stop selling it and call the "green" experiment a misstep.

    Or try and have it (and the ELR as well) as an greenimage booster for a company known for full-size SUVs... Which is the role the Volt+ELR play IMHO... They're PR machines first and foremost.

    Just do a pure electric then! Drop the ICE, power split device, secondary motor, etc. Quadruple the battery capacity. Should get you a 64 kWh car with a range exceeding the Tesla Model S's "160~200 miles"... probably about ~240 miles or more or less one full tank of gas -- simply based on the merit that this is a lighter and smaller car. Lithium batteries are about $600/kWh, so 64 kWh should be about $38,400. That's definitely within budget even when you don't count the cost savings from dropping the ICE and power-split transmission. There is also plenty of room under the hood for the additional batteries with the ICE and tranny gone. Probably 1/4 the entire battery can go there, another 1/4 in the tunnel and the remaining under the rear seats and where the gas tank was.

    0

    Share this comment


    Link to comment
    Share on other sites

    I agree with all these statements, the ELR isn't worth the price. What makes the ELR $30,000 better than an ATS coupe? And at $75-80k we are at a loaded Corvette or Jaguar F-type or Porsche Cayman, etc, some serious sports cars. And if you want to be green go buy an electric car.

    The ELR looks good other than the front overhang, but I feel like they wasted the sheet metal on a glorified Volt, when it could have been used on an Alpha chassis with a turbo 4 or a V6. Cadillac could have had a real sports car to compete with the Audi TT, the SLK, Alfa Romeo 4c and cars like that. Imagine ELR looks with a 320 HP V6 and rear drive for $55k.

    0

    Share this comment


    Link to comment
    Share on other sites

    Do not count Cadillac out of using this car in more ways than one. I could see it show up with a real engine still.

    It's a Delta! Look, drop the Voltec drive train, stick the 272hp 2.0T (LTG) engine in there and sell it for $40K.

    Or, do something revolutionary with it -- like a Diesel-Electric Hybrid that beats the Prius and sell it for $50K.

    Whatever it is, do something other than trying to sell it as a $76K Volt with a Caddy crest and leather upholstery.

    1

    Share this comment


    Link to comment
    Share on other sites

    Well, to be fair... the ELR interior is far and away above the Volt's. Not $30,000 away... but calling it a Volt with leather is a bit too reductionist. It does have one of the best interiors in a Cadillac today, rivaled only by the high end CTS.

    0

    Share this comment


    Link to comment
    Share on other sites

    COMPLETELY insane pricing.

    I swear this company is going back to its old ways

    that screwed them up in the first place. Good luck

    selling this vehicle.

    0

    Share this comment


    Link to comment
    Share on other sites

    The Cimarron had a better interior and better suspension than the Cavalier also. Doesn't mean it was worth the price or a good idea to build it.

    0

    Share this comment


    Link to comment
    Share on other sites

    Here's another joke within the release... except it's not funny and potentially a big money loser.

    GM is leasing these things for $699/month for 39 months. A Lease is basically based on the depreciation of the car + a little profit for the dealer. $699 for 39 months means that they are assuming that the depreciation of the ELR is going to be less than $27,261 over 3 year and 3 months. Are they freaking insane? I mean who wants a 3~4 year old ELR for $50K? That's a 64% value retention -- right up there with the residual value kings like a Lexus ES or Toyota Camry. According to Edmunds, a Volt 2011 Volt only kept 52% of it's as new value. And, they believe that a $76K ELR will retain 64%. They'll be lucky if it keeps 40% of it's value. Remember there are no subsidies in the used plug-in market.

    BTW, anyone looking at the ELR will also be looking at the BMW i3 -- another plug-in with a range extending piston engine. That goes for $45K (before incentives and subsidies). GM is expecting a 3~4 year old ELR to resell for MORE THAN THE BRAND NEW BMW i3!?!! I don't know what they are smoking, but it must be pretty darn strong stuff!

    0

    Share this comment


    Link to comment
    Share on other sites

    The Cimarron had a better interior and better suspension than the Cavalier also. Doesn't mean it was worth the price or a good idea to build it.

    I believe I said that it wasn't worth a $30k price increase in my post..... but the ELR is also NOT a "Volt with Leather"

    0

    Share this comment


    Link to comment
    Share on other sites

    Yet you have morons who over pay for Bavarian garbage. I am amazed as I saw my first 1 series bmw and what a joke.

    I like the ELR, great style and very nice interior, but it should be a $50K version. I hope they do lease/sell them all but I suspect we will see them sitting on the lots and then cleared out and like the last 2 door sports car I liked from caddy based on the corvette, it will go away. GM does need to get more realistic with their products.

    0

    Share this comment


    Link to comment
    Share on other sites



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. dufus22
      dufus22
      (43 years old)
  • Similar Content

    • By William Maley
      In various reports about Cadillac's upcoming small crossover, we have been calling it the XT3. But recently at Geneva Motor Show, Cadillac president Johan de Nysschen revealed the actual name.
      “A new compact crossover called XT4 will debut in 2018 in the US and subsequently in Europe, with an entirely new series of efficient and powerful engines. Starting with the launch of XT4, a new Cadillac will be brought to market every six months, a total of five carlines in the space of two years,” said de Nysschen.
      It is expected that the XT4 will use the bones of the new Chevrolet Equinox and GMC Terrain. Power will come from a 2.0L turbo-four paired with a nine-speed automatic
      Source: Cadillac

      View full article
    • By William Maley
      In various reports about Cadillac's upcoming small crossover, we have been calling it the XT3. But recently at Geneva Motor Show, Cadillac president Johan de Nysschen revealed the actual name.
      “A new compact crossover called XT4 will debut in 2018 in the US and subsequently in Europe, with an entirely new series of efficient and powerful engines. Starting with the launch of XT4, a new Cadillac will be brought to market every six months, a total of five carlines in the space of two years,” said de Nysschen.
      It is expected that the XT4 will use the bones of the new Chevrolet Equinox and GMC Terrain. Power will come from a 2.0L turbo-four paired with a nine-speed automatic
      Source: Cadillac
    • By William Maley
      As General Motors begins to close the sale of Opel and Vauxhall to PSA Group, there are questions as to what GM will do in the European market afterwards. According to Automotive News, GM is planning to become a niche brand with selling Cadillac models, along with the Chevrolet Camaro and Corvette.
      “That is the plan at this time, to continue with those models and brands in Europe. We continue to grow the Cadillac brand. We’ll continue to do that in a very disciplined fashion,” said GM CEO Mary Barra on a conference call this morning.
      Cadillac has been trying to make end roads into Europe for a decade with middling success. Last year, Cadillac's 45 dealers in Europe (mostly in Germany and Switzerland) sold 781 vehicles, up 33 percent when compared to 2015. The brand has the goal of selling 5,000 vehicles yearly in Europe by the end of this decade. This includes sales of the Camaro and Corvette which are doing much better - more than 1,800 models sold last year. 
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      As General Motors begins to close the sale of Opel and Vauxhall to PSA Group, there are questions as to what GM will do in the European market afterwards. According to Automotive News, GM is planning to become a niche brand with selling Cadillac models, along with the Chevrolet Camaro and Corvette.
      “That is the plan at this time, to continue with those models and brands in Europe. We continue to grow the Cadillac brand. We’ll continue to do that in a very disciplined fashion,” said GM CEO Mary Barra on a conference call this morning.
      Cadillac has been trying to make end roads into Europe for a decade with middling success. Last year, Cadillac's 45 dealers in Europe (mostly in Germany and Switzerland) sold 781 vehicles, up 33 percent when compared to 2015. The brand has the goal of selling 5,000 vehicles yearly in Europe by the end of this decade. This includes sales of the Camaro and Corvette which are doing much better - more than 1,800 models sold last year. 
      Source: Automotive News (Subscription Required)
    • By William Maley
      GM Grows Total and Retail Sales in February, Market Share up Sharply, Transaction Prices Set February Record

      DETROIT — Record sales of crossovers, large SUVs and pickups in February drove General Motors’ (NYSE: GM) retail market share up more than one-half percentage point versus a year ago. Average transaction prices, which reflect what customers pay after sales incentives, also set a February record.
      “Our retail-focused go-to-market strategy is delivering robust results,” said Kurt McNeil, U.S. vice president, Sales Operations. “All of our brands grew their average transaction prices by healthy amounts, and we delivered solid growth in the industry’s fastest-growing and most profitable segments.”
      February Highlights (vs. February 2016)
      GM’s total sales were up 4 percent to 237,388 units compared with an estimated 1 percent decline for the industry. This equates to a market share of 17.5 percent, an increase of 0.9 percentage points. Retail sales totaled 188,715 units, up 5 percent, compared with a flat industry. This equates to a market share of 17.7 percent, an increase of 0.7 percentage points. GM’s average transaction prices (ATPs) rose $570 per unit to $34,900, a February record. Three years of J.D. Power PIN data show that GM has led the industry in ATPs in 35 of 36 months through February. GM internal data shows that incentive spending was essentially flat year over year. This is in sharp contrast to recently published PIN estimates that noted an increase of 2.7 percentage points to 15 percent of ATP.  Commercial deliveries were up 7 percent, driven by an 11 percent increase in pickup sales and a 75 percent increase in Chevrolet Malibu sales. It was the best February Commercial sales since 2008. Government sales were up 4 percent and daily rental deliveries were down 2 percent. Total fleet sales were up 2 percent. Small business deliveries, which are included in retail sales, were up 13 percent, driven by a 22 percent increase in full-size pickups and a 39 percent increase in large vans. GM estimates the seasonally adjusted annual selling rate (SAAR) for light vehicles was approximately 17.5 million units. Brand Highlights (vs. February 2016)
      Chevrolet had its best February retail sales since 2007 and its best February total sales since 2008. Crossovers deliveries set a February record for the brand. Three Chevrolet models ― the Trax, Equinox and Volt ― had their best February total and retail sales ever. Traverse had its best-ever February total sales, and its best February retail sales since 2011. Deliveries of the Chevrolet Bolt EV approached 1,000 units. The national rollout of the crossover is just underway. The Chevrolet Suburban had its best February retail sales since 2008, and the Silverado had its best February total and retail sales since 2007. Buick had its best February retail sales since 2004, driven by the all-new Envision and the Encore, which set a February record. GMC had its best February retail sales since 2002, with trucks and crossovers up 18 percent and 15 percent, respectively. Standouts include the Canyon, up 21 percent; the Sierra, up 19 percent; the Acadia, up 22 percent; and the Terrain, up 8 percent. GMC Denali penetration, at 26 percent of GMC retail sales, was the highest for any February in history. GM estimates that Chevrolet and GMC earned more than 40 percent of all full-size pickup retail sales, with ATPs up nearly $600 per unit. Cadillac XT5 retail deliveries were 6 percent higher than the SRX it replaced. Average transaction prices are 8 percent higher than SRX. GM 2017 Outlook
      GM is optimistic that the company, and Chevrolet in particular, will continue to gain retail market share in an industry expected to remain at or near record sales levels.

      “Looking ahead, we will stay focused on strengthening our brands, growing retail sales and share, reducing daily rental deliveries and maintaining our operating discipline,” McNeil said. “Our strong small business deliveries are a clear sign of growing confidence in the economy.”
      In 2016, GM was the industry’s fastest-growing full-line automaker on a retail sales basis, and Chevrolet has been the fastest-growing full-line brand for two consecutive years. Ten all-new or recently redesigned crossovers are expected to drive GM’s sales and share higher in 2017, including the Chevrolet Equinox and GMC Terrain, which will compete in the industry’s largest segment. GM’s deliveries to daily rental companies are expected to decline as a percentage of total sales for the third year in a row. GM intends to match production with customer demand, and the company’s overall operating discipline should help drive continued improvements in brand health and resale values. Year-end inventories, which include in-transit vehicles, are expected to be in the same range as 2016.
  • Recent Status Updates

  • Who's Online (See full list)