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    Cadillac Answers The "How Can We Get You Into An ELR" Question


    • What would it take to get you into a Cadillac ELR?


    When Cadillac announced the pricing for the new ELR would start around $75,995 without any incentives added on, a lot people wondered how Cadillac was going move these off dealers. Well, the luxury brand has two different ways of tacking that.

    The first is for those who decide to purchase an ELR outright. If you happen to be an 'early' buyer, General Motors will throw in a 240-volt home fast charger with professional instillation free of charge. GM doesn't say how long this offer will last in the press release unfortunately.

    The second are for those who plan to lease. Cadillac is planning to offer a 39-month lease for $699 a month for the ELR. There are some caveats for this offer though. The fine print says to qualify for this lease you either have to be a current owner or lessees of any 1999 or newer GM vehicles and then be ready to pony up $5,999 for a down payment. Now the lease is a "ultra-low-mileage" one which means that you can only travel 10,000 miles a year. Go above that and you'll get hit with a $0.25 surcharge for each mile.

    Source: Cadillac, Autoblog Green

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Cadillac Enhances ELR Buying Experience

    • Early adopters to receive complimentary home charger and installation

    DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.

    "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."

    Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers.

    The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.

    As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. ELR also comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.

    Specially trained and certified dealers nationwide sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357).

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    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    Remember, the Volt was supposed to be a $30K Hybrid that came in $10K over the original price target. Without subsidies, a $40K Volt does not make any economic sense simply because the $20K premium over other comparably equipped Deltas (eg. Cruze) is enough to buy 188,500 miles worth of gasoline @ $3.50/gallon. The Volt is neither fast nor particularly long legged on battery power (40 miles). The ELR is no much better except perhaps for looking a little sleeker and having a nicer interior. $35K for that and a Caddy badge!?!! No fly a kite! If I am interested in saving money fuel expenses I won't buy a Volt much less an ELR. If I am a Global Warming koolaid drinker or I want green creds with my liberal friends, $76K is pretty darn close to the Tesla Model S and that has a lot more cool factor, green factor and it is actually fast!

    Really, a $76K Delta? At the very minimum they should have put a 270hp LTG engine in there and give it twice the battery capacity. Perhaps not even then.

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    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

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    To be totally honest, I was and am very luke warm about the Volt. It was supposed to be revolutionary, it is anything but. Sure it is a plug-in but it didn't have enough electric range to cover daily driving for many people without kicking on the ICE -- you need about 60~80 miles for that. As a hybrid it's efficiency is bottom of the barrel. As a matter of fact, it's not any better than a Cruze on it's ICE.

    I see the ELR as a missed opportunity. Instead of restyling and poshing up the Volt, GM could have aimed higher and bring out an alternative to the parallel/plug-in formula to challenge the Prius at it's own game and win. It's really not that hard to beat the Prius in the MPG game -- especially when you have a $76K budget to play with. Heck, you can easily do it with $50K.

    This formula is guaranteed to both out-run and out-mile the Prius:-

    • New "modified" version of the new Opel 1.6L CDTi Turbodiesel engine as the ICE
    • The engine "modification" adds 2-stage cam switching VVL which enables the engine to shut down ALL cylinders when triggered
    • New "modified" version of the 6T45 6-speed automatic and call it the Electramatic 6E45
    • The transmission "modification" replaces the torque converter with an electric motor (40hp@1000~4000 rpm, 210lb-ft@0~1000 rpm)
    • Battery consists of two of the Volt's nine modules with 32 cells each and a total capacity of 3.6 kWH, or which 3.0 kWH is actually used
    • Without a torque converter, the engine cannot and does not ever idle; power from standstill is always electric.
    • Once under 600 rpm or when pure electric propulsion is prescribed, all valves on the ICE close and the engine freewheels.
    • When decelerating, the ICE again shuts off all valves allow for full regenerative braking from the motor-generator
    • Once underway, power is electric or diesel or both with the total not exceeding amounting to 176bhp@4000 rpm/232 lb-ft@1000rpm
    • The battery (when fully charged) as enough juice for 8 miles of pure electric driving.
    • As the engine doesn't ever idle, the A/C compressor is electrically driven
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    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    Then own up to it, stop selling it and call the "green" experiment a misstep. @ $76K you better have a 60kWh battery, a 160~200 mile range and do 0-60 in under 6 secs -- because that's what a Tesla Model S will do (Tesla's internal range estimates albeit being a little optimistic). That, or perhaps a 30kWh batter an 80~100 mile range, an on-board ICE generator in series and a big enough electric motor for under 7 secs to 60 performance. Because that is what's gonna fetch $76K.

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    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    Then own up to it, stop selling it and call the "green" experiment a misstep.

    Or try and have it (and the ELR as well) as an greenimage booster for a company known for full-size SUVs... Which is the role the Volt+ELR play IMHO... They're PR machines first and foremost.

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    You can't. The is no justification that a more luxuriously appointed Volt is going to fetch $36K more over the already over priced Volt.

    There is a justification if the Volt is sold at a heavy loss...

    Then own up to it, stop selling it and call the "green" experiment a misstep.

    Or try and have it (and the ELR as well) as an greenimage booster for a company known for full-size SUVs... Which is the role the Volt+ELR play IMHO... They're PR machines first and foremost.

    Just do a pure electric then! Drop the ICE, power split device, secondary motor, etc. Quadruple the battery capacity. Should get you a 64 kWh car with a range exceeding the Tesla Model S's "160~200 miles"... probably about ~240 miles or more or less one full tank of gas -- simply based on the merit that this is a lighter and smaller car. Lithium batteries are about $600/kWh, so 64 kWh should be about $38,400. That's definitely within budget even when you don't count the cost savings from dropping the ICE and power-split transmission. There is also plenty of room under the hood for the additional batteries with the ICE and tranny gone. Probably 1/4 the entire battery can go there, another 1/4 in the tunnel and the remaining under the rear seats and where the gas tank was.

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    I agree with all these statements, the ELR isn't worth the price. What makes the ELR $30,000 better than an ATS coupe? And at $75-80k we are at a loaded Corvette or Jaguar F-type or Porsche Cayman, etc, some serious sports cars. And if you want to be green go buy an electric car.

    The ELR looks good other than the front overhang, but I feel like they wasted the sheet metal on a glorified Volt, when it could have been used on an Alpha chassis with a turbo 4 or a V6. Cadillac could have had a real sports car to compete with the Audi TT, the SLK, Alfa Romeo 4c and cars like that. Imagine ELR looks with a 320 HP V6 and rear drive for $55k.

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    Do not count Cadillac out of using this car in more ways than one. I could see it show up with a real engine still.

    It's a Delta! Look, drop the Voltec drive train, stick the 272hp 2.0T (LTG) engine in there and sell it for $40K.

    Or, do something revolutionary with it -- like a Diesel-Electric Hybrid that beats the Prius and sell it for $50K.

    Whatever it is, do something other than trying to sell it as a $76K Volt with a Caddy crest and leather upholstery.

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    Well, to be fair... the ELR interior is far and away above the Volt's. Not $30,000 away... but calling it a Volt with leather is a bit too reductionist. It does have one of the best interiors in a Cadillac today, rivaled only by the high end CTS.

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    COMPLETELY insane pricing.

    I swear this company is going back to its old ways

    that screwed them up in the first place. Good luck

    selling this vehicle.

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    The Cimarron had a better interior and better suspension than the Cavalier also. Doesn't mean it was worth the price or a good idea to build it.

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    Here's another joke within the release... except it's not funny and potentially a big money loser.

    GM is leasing these things for $699/month for 39 months. A Lease is basically based on the depreciation of the car + a little profit for the dealer. $699 for 39 months means that they are assuming that the depreciation of the ELR is going to be less than $27,261 over 3 year and 3 months. Are they freaking insane? I mean who wants a 3~4 year old ELR for $50K? That's a 64% value retention -- right up there with the residual value kings like a Lexus ES or Toyota Camry. According to Edmunds, a Volt 2011 Volt only kept 52% of it's as new value. And, they believe that a $76K ELR will retain 64%. They'll be lucky if it keeps 40% of it's value. Remember there are no subsidies in the used plug-in market.

    BTW, anyone looking at the ELR will also be looking at the BMW i3 -- another plug-in with a range extending piston engine. That goes for $45K (before incentives and subsidies). GM is expecting a 3~4 year old ELR to resell for MORE THAN THE BRAND NEW BMW i3!?!! I don't know what they are smoking, but it must be pretty darn strong stuff!

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    The Cimarron had a better interior and better suspension than the Cavalier also. Doesn't mean it was worth the price or a good idea to build it.

    I believe I said that it wasn't worth a $30k price increase in my post..... but the ELR is also NOT a "Volt with Leather"

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    Yet you have morons who over pay for Bavarian garbage. I am amazed as I saw my first 1 series bmw and what a joke.

    I like the ELR, great style and very nice interior, but it should be a $50K version. I hope they do lease/sell them all but I suspect we will see them sitting on the lots and then cleared out and like the last 2 door sports car I liked from caddy based on the corvette, it will go away. GM does need to get more realistic with their products.

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    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       
    • By William Maley
      More and more automakers are beginning to roll out high-performance driving schools to those who purchase one of their performance vehicles. Cadillac is the latest one.
      Starting with the 2017 Cadillac ATS-V and CTS-V, buyers will be eligible for a two-day course at Cadillac's V-Performance Academy. The Academy is based at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The course "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques." There will also be time in the classroom to explain various things.
      We'll admit Cadillac's V-Performance Academy is quite the steal as the brand will cover a two-night stay in one of the Spring Mountain on-site condos, along with breakfast and lunch. All you need to do is buy the plane ticket to get to Las Vegas.
      Source: Cadillac
      Press Release is on Page 2


      Cadillac Announces V-Performance Academy
      Two-day driver training included with every 2017 V-Series Cadillac today announced the Cadillac V-Performance Academy driving experience at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The two-day driver training program will be included in the purchase of any of Cadillac’s high-performance V-Series models: 2017 Cadillac ATS-V Sedan, 2017 ATS-V Coupe and 2017 Cadillac CTS-V sedan.
      Cadillac is the only luxury automotive brand offering a two-day driver training with the purchase of a high-performance vehicle. Customers will register online for the experience after taking delivery of a 2017 V-Series model. The V-Performance Academy program may also be purchased as a stand-alone experience.
      “Cadillac is a brand for passionate people, by passionate people,” said Nathan Tan, associate director of Brand Partnerships and Experiences for Cadillac. “V-Series customers are in many ways nearest the core of the Cadillac brand, and we are proud to offer this valuable training with our thrilling products.”
      The V-Performance Academy includes:
      Ground transportation to and from Las Vegas McCarren International Airport — customers are responsible for airfare Two days of intensive driver training in the model of purchase for 2017 V-Series owners and the model of choice for stand-alone customers Two nights’ lodging in the Spring Mountain luxury condominiums Breakfast and lunch on both training days General admission access for one designated guest — add a driving guest for an additional fee On-site courtesy vehicles will be provided There are now two opportunities for enthusiasts to drive new V-Series models on a racetrack: the two-day V-Performance Academy driver training held exclusively at Spring Mountain and the single-day V-Performance Lab, which travels to different racetracks around the country. In 2016, the V-Performance Labs will be held at Lime Rock Park in Lakeville, Connecticut, and Circuit of the Americas in Austin, Texas. The development of the V-Performance Academy curriculum was overseen by V-Series engineers. The tailored driver training enables attendees to extract maximum performance from the V-Series vehicles.
      “The V-Series are the most-track capable Cadillac models ever, using exclusive technologies tuned by a select group of dedicated engineers,” said Brandon Vivian, Cadillac executive chief engineer. “These technologies, such as Magnetic Ride Control, Performance Traction Management software and the Performance Data Recorder, set the Cadillac ATS-V and Cadillac CTS-V apart from all other luxury cars and are the tools drivers will experience at the V-Performance Academy.”

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