When Cadillac announced the pricing for the new ELR would start around $75,995 without any incentives added on, a lot people wondered how Cadillac was going move these off dealers. Well, the luxury brand has two different ways of tacking that.
The first is for those who decide to purchase an ELR outright. If you happen to be an 'early' buyer, General Motors will throw in a 240-volt home fast charger with professional instillation free of charge. GM doesn't say how long this offer will last in the press release unfortunately.
The second are for those who plan to lease. Cadillac is planning to offer a 39-month lease for $699 a month for the ELR. There are some caveats for this offer though. The fine print says to qualify for this lease you either have to be a current owner or lessees of any 1999 or newer GM vehicles and then be ready to pony up $5,999 for a down payment. Now the lease is a "ultra-low-mileage" one which means that you can only travel 10,000 miles a year. Go above that and you'll get hit with a $0.25 surcharge for each mile.
Source: Cadillac, Autoblog Green
Press Release is on Page 2
Cadillac Enhances ELR Buying Experience
Early adopters to receive complimentary home charger and installation
DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.
"The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."
Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers.
The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.
As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. ELR also comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.
Specially trained and certified dealers nationwide sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357).