Staff Writer - CheersandGears.com
October 8, 2013
Cadillac has been considering adding a large, unibody crossover to their lineup for awhile now. Now it seems that it could wear the Escalade nameplate.
"I think there's a lot of equity in Escalade. I'd like to explore the notion of other vehicles that would carry that brand name," said senior vice president of global Cadillac, Bob Ferguson.
Ferguson tells Automotive News that he believes there are distinct customers for the SUV and crossover.
"There are a number of individuals who just love this vehicle," said Ferguson, but there are others who would say 'I would love something that would give me a different ride and a different experience.'"
Ferguson expressed GM's product planners "are still looking at" this and decision hasn't been made.
Source: Automotive News (Subscription Required)