Bad spelling does make a defensible trademark.  As for the names, I am not a fan but I am not hostile to those new names.  I am glad that Cadillac is using names and NOT alphanumeric designations for their new EVs.

2 minutes ago, riviera74 said:

Bad spelling does make a defensible trademark.  As for the names, I am not a fan but I am not hostile to those new names.  I am glad that Cadillac is using names and NOT alphanumeric designations for their new EVs.

I didnt know how to react to these names.  But I think your view on them best suits my feelings. 

Yes. I too am not a fan of these names.  Its a source for comedic fodder.  But seeing that these are some sort of a name  and not  alphanumerics,, its impossible for me to be hostile towards them. 

Yeah, I will chuckle at the thought of a CelestIQ or even at an Escalade IQ though. 

Sounds ok, as long as they don’t name something ‘Generiq’.  

11 hours ago, David said:

• LYRIQ
• Escalade IQ
• Escalade IQL
• OPTIQ
• CELESTIQ
• SYMBOLIQ

I could not like this less. I cannot stand this miss-spelling-of-words for names thing. 

3 hours ago, Robert Hall said:

Sounds ok, as long as they don’t name something ‘Generiq’.  

Feeling our age?   

Welcome to the group!  

51 minutes ago, ccap41 said:

I could not like this less. I cannot stand this miss-spelling-of-words for names thing. 

I can respect this as I also upon coming across this in the Trademark section for what Cadillac has been up to this November made me initially say WTF. But as others have pointed out, I am far happier that they are some sort of misspelled name than alpha numeric follow the German clone's crap.

I do think that Optiq and Symoliq will follow Lyriq as some sort of cuv/suv and that I can see a Celestiq as a car.

I get and am happy they are not throwing away the built-up recognition of Escalade.

Let's be glad they did not decide to go with Escalaiq or ESCALAIQ for the EV version.

12 minutes ago, David said:

Feeling our age?   

Welcome to the group!  

I can respect this as I also upon coming across this in the Trademark section for what Cadillac has been up to this November made me initially say WTF. But as others have pointed out, I am far happier that they are some sort of misspelled name than alpha numeric follow the German clone's crap.

I do think that Optiq and Symoliq will follow Lyriq as some sort of cuv/suv and that I can see a Celestiq as a car.

I get and am happy they are not throwing away the built-up recognition of Escalade.

Let's be glad they did not decide to go with Escalaiq or ESCALAIQ for the EV version.

I can certainly agree that I am glad they're using "words" instead of alphanumeric junk but they could have used...real words... 

I don't know why Lyric, Optic, or Symbolic wasn't used. Why not "IC"?

44 minutes ago, David said:

Feeling our age?   

Welcome to the group!  

 

'Generiq' as in 'generic'.   Not 'Geriatriq' if that is what you are implying...

36 minutes ago, ccap41 said:

I can certainly agree that I am glad they're using "words" instead of alphanumeric junk but they could have used...real words... 

I don't know why Lyric, Optic, or Symbolic wasn't used. Why not "IC"?

My gut tells me that the IC is due to these words already being trademarked by other companies. I did look at both Lyric and Optic and they are trademarked by other companies, I have to assume the same with other words.

I also am thinking that someone in Marketing feels there is value in IQ for people shopping since it does relate to intelligence.

Thoughts?

33 minutes ago, Robert Hall said:

'Generiq' as in 'generic'.   Not 'Geriatriq' if that is what you are implying...

My Hip is really bothering me this morning as we have a winter storm here, so I am feeling my 54 years of age.  

Course not gonna stop me from skiing and I know I will feel better for being more physical.

1 minute ago, David said:

My gut tells me that the IC is due to these words already being trademarked by other companies. I did look at both Lyric and Optic and they are trademarked by other companies, I have to assume the same with other words.

I also am thinking that someone in Marketing feels there is value in IQ for people shopping since it does relate to intelligence.

Thoughts?

My Hip is really bothering me this morning as we have a winter storm here, so I am feeling my 54 years of age.  

Course not gonna stop me from skiing and I know I will feel better for being more physical.

'IC' can also imply Internal Combustion like in ICE, not the image they want for EVs... 'IQ' sounds OK....definitely better than '-E' on everything...I could have seen them having XT3-E, XT5-E, CT4-E, CT6-E, Escalade-E, etc...

Ya, damp weather and cold here, feeling my 51 years of age...joint pain w/ the stairs (after living most of my adult life without stairs it's been a challenge getting used to them the last few years), etc...

1 hour ago, David said:

My gut tells me that the IC is due to these words already being trademarked by other companies. I did look at both Lyric and Optic and they are trademarked by other companies, I have to assume the same with other words.

I also am thinking that someone in Marketing feels there is value in IQ for people shopping since it does relate to intelligence.

Thoughts?

Thank you, the trademark situation make sense but the IQ for intelligence is stupid, IMO. 

BMW has "i" and Mercedes has EQ, so obviously Cadillac would just follow in their footsteps with "IQ"

Personally I hate all these EV names and putting "I" or "E" on everything, everyone does the same thing and it is pretty pointless, just name the car.  

Scion already made the IQ, and it sucked.

It doesn't really matter though, Cadillac will have an all new naming scheme in 2027 anyway.

Except @ BMW, 'i' means 'injected', not 'electric'.

OEMs should have done what they've generally / traditionally done; build a model with either an IC option, or a BE option in the same body. 

Now mercedes has a parallel s-class competing in the same showrooms with the traditional IC s-class.

26 minutes ago, balthazar said:

Except @ BMW, 'i' means 'injected', not 'electric'.

OEMs should have done what they've generally / traditionally done; build a model with either an IC option, or a BE option in the same body. 

Now mercedes has a parallel s-class competing in the same showrooms with the traditional IC s-class.

BMW i3, i8, and the coming iX and i5, and i7.  In those cases the i is for electric cars.  on a 328i, yes it means injected.

For the short term you have to build ICE and EV side by side.  Everyone is doing it, which is what will really stretch these OEM's and probably kill the small ones off that don't have enough resources.  Or the ones that go too early will burn up cash too fast, the ones that go too late will be left behind.

So... it's an injected electric??

Interesting.  I saw a BMW 530e a few days back.  I did not hear it coming or going.  You know, E as in electric. As if that Bimmer was a Tesla.

There is a plug-in hybrid 5 series.  In the 80s they used the e suffix on the 525e and 528e for ‘economy’.  Those were known for bad engines. 

no real issue with the 'IQ' naming.  bigger issue is abandoning gas vehicles / not putting any more development into updating current products.

CT5 - weak base engine, can't find hardly any v6's

XT5 - needs to be refreshed inside in the worst way, if not all new.

XT6 - was a stopgap, hows the replacement coming?

CT6 - i know they killed it, still worth considering a real Escala clone that is CT6 sized and has a liftback

XT4 - better interior pls

CT4 and CT5 will those ever get updated in the next 5 years, probably not

Like it or not to sustain brand health, they will still need to refresh the gas vehicle inventory for several years yet.

Cadillac certainly NEEDS to replace their current XT vehicles ASAP.  The cars can stay as is for another couple of years since it seems everybody wants to buy a crossover instead of a sedan these days.

3 hours ago, regfootball said:

CT5 - weak base engine, can't find hardly any v6's

I saw a white 2.0T 330 (or was it 350?) with AWD  CT5 today.

I thought the only CT5 Id like looking at was a CT5-V Blackwing.  But this particular white CT5 2.0T surprised me in how good looking I found it.  I have warmed over on the base CT5, I guess.    Obviously the one that Id want would be the V Blackwing. 

I could live with the 2.0T if I had no better car to replace my Acura with if I needed to replace my Acura   (Just thinking out loud) 

Here I posted about the IQ names for Cadillacs future BEVs and only now is other web sites months later starting to talk about it and ask if you like it or not. Too Funny!

Poll: Are You A Fan Of Cadillac's New IQ Naming Strategy? (cadillacsociety.com)

The survey does show as of my posting that only 38% LOVE the IQ names, and 62% HATE it.

Can you image a culture/time period where someone names a model 'Fleetwood' and that name runs from 1935 thru 1996?? Or Deville... and it runs from 1949 thru 2005??

- - - - - 
Seems logical that a 'Cadillac Owners Society' would find new, non-traditional names unappealing... but Cadillac is looking outside it's own steady demographic here.  

Not that I like the future naming convention either...

I miss the traditional Cadillac names...alphanumerics are so boring, and the new 'iq' names are contrived.

At least Chevy has a core set of names they have kept around for a long time and when they add new names, they usually are word names (though many are contrived).  

Seems like electric/redesigned models are a prime opportunity to re-intro heritage names. 

I'm OK with Celestiq & Lyriq... generally, but all the rest and the 'mandate' to name everything in the same vein I often hate.  I would rather Celestiq be 'Fleetwood' tho.

39 minutes ago, balthazar said:

Seems like electric/redesigned models are a prime opportunity to re-intro heritage names. 

I'm OK with Celestiq & Lyriq... generally, but all the rest and the 'mandate' to name everything in the same vein I often hate.  I would rather Celestiq be 'Fleetwood' tho.

Agree and why not like the SilvErado just do that to one of the E's in EscaladE or EscaladE ESV. I see no reason to have IQ on the name.

Because blue 'E's are JUST as unappealing as an 'xxxiq' name.