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    Chevrolet Takes Aim At F-150's Aluminum In New Ad


    • A New Silverado Ad Pokes Fun At the F-150's Aluminum

    The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad.

    Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one.

    "Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado.

    This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands.

    For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel).

    For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup.

    "If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant.

    "Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something."

    Source: Automotive News (Subscription Required)

     

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    Interesting ad. I would probably do the same thing to get a leg up.  

     

    Another interesting fact, is that Ford's payload far exceeds GM's, because of the ability to bulk up the structure without weight penalty, by using aluminum.

    But realistically, the frame is what matters, and Ford frame is pretty tough.

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    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

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    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

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    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

     

    Yes I have and still FORD Trucks interiors come across cheap in comparison to sitting in a GMC or even the Ram.

     

    In pecking order, I think who has the best interior is as follows.

     

    GMC/CHEVY

    RAM

    FORD

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    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

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    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

    Love the 63 Galaxie.  

    But I assume that was not the last Ford you have been in, haha.

    They have come a long way since then to class leading truck interior, IMHO of course.

    2015-ford-f-150-custom-3.jpg

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

     

     

    Man, it pissed me off when they pulled "Pool Side." I was hoping they'd do a series of those types of commercials for the Cadillac line up because they had attitude and charisma, but everyone has to be f@#king offended these days. It drives me CRAZY. Freedom of speech, my ass. You're free to say whatever you want... as long as it's in line with the current liberal agenda and wont make anyone uncomfortable. Well Caitlyn Jenner made me f@#king uncomfortable. Not because she changed gender, but because the magazine sexualized her, a woman in her 60s. I was chastised like a bigot on social media for my opinion. Hell, there have even been a smattering of cases across the country where people were told not to display the American flag--as in the stars and stripes--now THAT is a tremendous crock of horsesh*t.

     

    The country needs to collectively get its head out of its ass, and soon.

     

    Sorry, soapbox moment.

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    They pulled the Silverado superbowl commercial too, didn't they? I want to say it was taken off the air after about a month. I know there were complaints from one of the other truck brands like immediately.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

    GM & RAM have never been at "Tubby" as FORD. Ford only got to the weight of GM and RAM by using the aluminum bed. When GM and RAM go Aluminum, they will drop another big chunk of weight and FORD will be back at the rear moving it's TUBBY butt around.

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    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

     

     

     

    Ford used aluminum to essentially get their vehicles down to the same weight GM trucks already were. GM doesn't even have to go to the extreme it went for the CT6 in order to stay out in front come 2018.. all they have to do is continue down the path they are already blazing; innovative ideas in processing metals in a fashion that doesn't take away from the structural integrity of the vehicle, while at the same time not going so far as to cause havoc with one's insurance policy if an accident were to occur.

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