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    Chevrolet Takes Aim At F-150's Aluminum In New Ad


    • A New Silverado Ad Pokes Fun At the F-150's Aluminum

    The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad.

    Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one.

    "Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado.

    This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands.

    For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel).

    For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup.

    "If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant.

    "Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something."

    Source: Automotive News (Subscription Required)

     

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    Interesting ad. I would probably do the same thing to get a leg up.  

     

    Another interesting fact, is that Ford's payload far exceeds GM's, because of the ability to bulk up the structure without weight penalty, by using aluminum.

    But realistically, the frame is what matters, and Ford frame is pretty tough.

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    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

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    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

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    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

     

    Yes I have and still FORD Trucks interiors come across cheap in comparison to sitting in a GMC or even the Ram.

     

    In pecking order, I think who has the best interior is as follows.

     

    GMC/CHEVY

    RAM

    FORD

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    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

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    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

    Love the 63 Galaxie.  

    But I assume that was not the last Ford you have been in, haha.

    They have come a long way since then to class leading truck interior, IMHO of course.

    2015-ford-f-150-custom-3.jpg

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

     

     

    Man, it pissed me off when they pulled "Pool Side." I was hoping they'd do a series of those types of commercials for the Cadillac line up because they had attitude and charisma, but everyone has to be f@#king offended these days. It drives me CRAZY. Freedom of speech, my ass. You're free to say whatever you want... as long as it's in line with the current liberal agenda and wont make anyone uncomfortable. Well Caitlyn Jenner made me f@#king uncomfortable. Not because she changed gender, but because the magazine sexualized her, a woman in her 60s. I was chastised like a bigot on social media for my opinion. Hell, there have even been a smattering of cases across the country where people were told not to display the American flag--as in the stars and stripes--now THAT is a tremendous crock of horsesh*t.

     

    The country needs to collectively get its head out of its ass, and soon.

     

    Sorry, soapbox moment.

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    Here is the news review of the Cadillac Poolside commercial and was very positive and supportive of it.

     

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    They pulled the Silverado superbowl commercial too, didn't they? I want to say it was taken off the air after about a month. I know there were complaints from one of the other truck brands like immediately.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

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    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

    GM & RAM have never been at "Tubby" as FORD. Ford only got to the weight of GM and RAM by using the aluminum bed. When GM and RAM go Aluminum, they will drop another big chunk of weight and FORD will be back at the rear moving it's TUBBY butt around.

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    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

     

     

     

    Ford used aluminum to essentially get their vehicles down to the same weight GM trucks already were. GM doesn't even have to go to the extreme it went for the CT6 in order to stay out in front come 2018.. all they have to do is continue down the path they are already blazing; innovative ideas in processing metals in a fashion that doesn't take away from the structural integrity of the vehicle, while at the same time not going so far as to cause havoc with one's insurance policy if an accident were to occur.

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      Moving inside, Chevrolet has put a lot of effort in making the Cruze a nice place to sit in. Many surfaces are covered with high-quality materials and feature some unique touches such as a curving character line on the dashboard. Making yourself comfortable is quite easy thanks to eight-way power adjustments for the driver and a tilt-telescoping steering wheel. The front passenger has to make do with manual adjustments. In the back, there is enough legroom for most passengers. Headroom is slightly tight if you decide to get a sunroof. One nice item for those sitting in the back is the option of heated seats.
      One area Chevrolet is using as a selling point for the Cruze is technology. All Cruzes get a seven-inch touchscreen with Chevrolet MyLink and compatibility with Android Auto and Apple CarPlay. OnStar 4G LTE with Wi-Fi also comes standard across the board. Our Premier tester came with the optional 8-inch touchscreen with navigation. MyLink has been a source of frustration in many of Chevrolet vehicles we have reviewed, but it seems they are starting to get its act together. Overall performance has seen a slight improvement with transitions into various functions being snappy. The navigation system still has some performance issues as it slows down when zooming in or out. Chevrolet has also fixed some of the bugs with their Apple CarPlay integration. We saw no issues of slowdown or apps crashing whenever we had CarPlay up.
      Under the Cruze’s hood is a turbocharged 1.4L four-cylinder with 153 horsepower and 177 pound-feet of torque. A six-speed automatic is the only transmission choice if you get the Premier. Anything below and you have the choice of the automatic or a six-speed manual. A diesel engine is coming later this year. The performance figures for the turbo 1.4L will not knock the socks off of anyone - 0-60 mph time of just over eight seconds. But you won’t think the Cruze is a slowpoke thanks the engine having a lot of low-end grunt. The vehicle leaps forward when leaving a stop and doesn’t feel that it is going to run out of breath. It doesn’t hurt Chevrolet has dropped almost 300 pounds from the new model. The six-speed automatic is quick to upshift to maximize fuel economy, but the same cannot be said for downshifts. It takes a moment or two for the automatic to go down a gear when you step on the accelerator.
      The turbo 1.4 comes with an auto stop-start system as standard. The system is quick to start the engine back up whenever you take your foot off the brake. One item that will irk some people is that you cannot turn off the stop-start system.
      EPA fuel economy figures for the 2017 Chevrolet Cruze stand at 29 City/39 Highway/33 Combined for the Premier sedan. Our average for the week landed around 31.2 mpg. The L, LS, and LT sedan get slightly higher fuel economy figures of 28/39/32 for the manual and 30/40/34 for the automatic.
      It seems most compacts are trying to outdo one another in terms of offering the best driving experience. So it is a bit of fresh air that Chevrolet has decided to skip this and make the Cruze ride like a bigger car. The suspension provides a cushy ride with most bumps being ironed out. Road and wind noise are kept to almost silent levels. Handling is competent in the class as the Cruze shows little body roll. However, the steering is too light in terms of feel and weight when driven enthusiastically.
      Chevrolet’s previous attempts at a compact vehicle have ranged from the punchline to a bad joke to something that can be considered at competent. But with the 2017 Cruze, Chevrolet put their heads down into making a compact that could stand tall among competitors. They have succeeded as the Cruze gets the fundamentals right and offers some distinctive traits that help it stand out from others such as the big-car ride and impressive amount of tech. Yes, it would be nice if Cruze was a slightly sharper in terms of design and the steering tweaked a bit to make it a bit more fun to drive. 
      Since I have been reviewing new vehicles for almost five years, there have been only a few vehicles that I keep thinking about to this day. Chevrolet has two to its name. The first was the 2014 Impala and the Cruze is number two.
      Disclaimer: Chevrolet Provided the Cruze, Insurance, and One Tank of Gas
      Year: 2017
      Make: Chevrolet
      Model: Cruze
      Trim: Premier
      Engine: Turbocharged 1.4L DOHC VVT DI Four-Cylinder 
      Driveline: Six-Speed Automatic, Front-Wheel Drive
      Horsepower @ RPM: 153 @ 5600
      Torque @ RPM: 177 @ 2000-4000
      Fuel Economy: City/Highway/Combined - 29/39/33
      Curb Weight: 2,978 lbs
      Location of Manufacture: Lordstown, OH
      Base Price: $23,475
      As Tested Price: $29,195 (Includes $875.00 Destination Charge)
      Options:
      Sun & Sound w/Navigation - $1,995.00
      RS Package - $995.00
      Enhanced Convenience Package - $865.00
      Driver Confidence II Package - $790.00
      Floor Mats - $140.00
      Wheel Lock Kit - $60.00
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