• Sign in to follow this  
    Followers 0

    Chevrolet Takes Aim At F-150's Aluminum In New Ad


    • A New Silverado Ad Pokes Fun At the F-150's Aluminum

    The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad.

    Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one.

    "Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado.

    This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands.

    For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel).

    For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup.

    "If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant.

    "Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something."

    Source: Automotive News (Subscription Required)

     

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback




    Interesting ad. I would probably do the same thing to get a leg up.  

     

    Another interesting fact, is that Ford's payload far exceeds GM's, because of the ability to bulk up the structure without weight penalty, by using aluminum.

    But realistically, the frame is what matters, and Ford frame is pretty tough.

    0

    Share this comment


    Link to comment
    Share on other sites

    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    1

    Share this comment


    Link to comment
    Share on other sites

    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

    -2

    Share this comment


    Link to comment
    Share on other sites

     

    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

     

    Yes I have and still FORD Trucks interiors come across cheap in comparison to sitting in a GMC or even the Ram.

     

    In pecking order, I think who has the best interior is as follows.

     

    GMC/CHEVY

    RAM

    FORD

    1

    Share this comment


    Link to comment
    Share on other sites

    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

    Love the 63 Galaxie.  

    But I assume that was not the last Ford you have been in, haha.

    They have come a long way since then to class leading truck interior, IMHO of course.

    2015-ford-f-150-custom-3.jpg

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

    2

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

     

     

    Man, it pissed me off when they pulled "Pool Side." I was hoping they'd do a series of those types of commercials for the Cadillac line up because they had attitude and charisma, but everyone has to be f@#king offended these days. It drives me CRAZY. Freedom of speech, my ass. You're free to say whatever you want... as long as it's in line with the current liberal agenda and wont make anyone uncomfortable. Well Caitlyn Jenner made me f@#king uncomfortable. Not because she changed gender, but because the magazine sexualized her, a woman in her 60s. I was chastised like a bigot on social media for my opinion. Hell, there have even been a smattering of cases across the country where people were told not to display the American flag--as in the stars and stripes--now THAT is a tremendous crock of horsesh*t.

     

    The country needs to collectively get its head out of its ass, and soon.

     

    Sorry, soapbox moment.

    0

    Share this comment


    Link to comment
    Share on other sites

    They pulled the Silverado superbowl commercial too, didn't they? I want to say it was taken off the air after about a month. I know there were complaints from one of the other truck brands like immediately.

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

    GM & RAM have never been at "Tubby" as FORD. Ford only got to the weight of GM and RAM by using the aluminum bed. When GM and RAM go Aluminum, they will drop another big chunk of weight and FORD will be back at the rear moving it's TUBBY butt around.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

     

     

     

    Ford used aluminum to essentially get their vehicles down to the same weight GM trucks already were. GM doesn't even have to go to the extreme it went for the CT6 in order to stay out in front come 2018.. all they have to do is continue down the path they are already blazing; innovative ideas in processing metals in a fashion that doesn't take away from the structural integrity of the vehicle, while at the same time not going so far as to cause havoc with one's insurance policy if an accident were to occur.

    0

    Share this comment


    Link to comment
    Share on other sites



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. jlbunting
      jlbunting
      (40 years old)
  • Similar Content

    • By William Maley
      Previous Page Next Page We weren't expecting this, but Chevrolet has revealed the all-new 2018 Equinox tonight in Chicago. 
      The exterior borrows heavily from the Cruze and Malibu designs. Up front is a revised grille (similar to the one seen on the Cruze) with new headlights and LED daytime running lights. Around the side is a character line that swoops down and 'Equinox' name on the front doors. The back features a restyled tailgate, blacked-out pillars to give the impression of wrap-around glass, and horizontal taillights. The interior matches up with newer Chevrolet models with a floating screen (either seven or eight-inches) and either cloth or leather covering bits of the dash. One key item Chevrolet is quick to point is the dashboard is lower to provide better visibility.
      There will be three turbocharged four-cylinders on offer; a 1.5L, 2.0L, and a 1.6L diesel. The 2.0L turbo will come paired with GM's new nine-speed automatic. We're guessing the 1.5 and 1.6 will get a six-speed automatic. Front-wheel drive will come standard and an all-wheel drive system with a disconnecting rear axle when not in use will be optional. One item we're glad to see is Chevrolet dropping 400 pounds out of the Equinox.
      On the safety front, the Equinox will feature the options of surround-view camera system, forward collision warning, autonomous emergency braking, lane keep assist, and blind spot monitoring with rear cross traffic alert. Two new features will be Teen Driver (can set limits on speed and volume for your young driver) and Rear Seat Reminder (reminds you to check the back seat to prevent kids from overheating on a hot day).
      No word on pricing, but Chevrolet says the 2018 Equinox will arrive at dealers in the first quarter of 2017.
      Source: Chevrolet
      Press Release is on Page 2
      CHEVROLET INTRODUCES ALL-NEW 2018 EQUINOX
      The perfect balance of design and technology DETROIT — Call it the right balance. On the autumnal equinox today, Chevrolet introduced the all-new 2018 Equinox, a fresh and modern SUV sized and designed to meet the needs of the compact SUV customer.
      “We’ve got the strongest truck business in the industry and we’ve reinvigorated our car lineup with Volt, Cruze and Malibu,” said Alan Batey, Global Chevrolet president. “We’re applying the same customer focus to grow our crossover/SUV business — starting with the Chevrolet Equinox.”
      Today’s compact SUV customers want a vehicle that meets all of their needs, from design, connectivity and safety perspectives. The Equinox delivers on all fronts, starting with its fresh new design and all-new propulsion systems.
      Fresh, new design
      The new Equinox’s expressive exterior has a lean, muscular skin echoing the global Chevrolet design cues and sculpted shapes seen in the Volt, Malibu and Cruze. Extensive aero development in the wind tunnel influenced the sleek shape.
      It is a richer, more detailed design featuring chrome trim on all models and Malibu-inspired styling. Projector-beam headlamps are standard, along with LED daytime running lamps. At the rear, horizontal taillamps emphasize the Equinox’s wide stance, while uplevel models feature LED taillamps. 
      “Customers who previewed the vehicle early on had a strong emotional response to the sleek and sophisticated exterior design,” said John Cafaro, executive director, GM Design. “Those same themes are carried through to the interior, making the space beautifully intuitive.”
      The interior takes advantage of the Equinox’s all-new architecture to offer a down-and-away instrument panel, while a low windshield base provides a commanding outward view. New elements such as available denim-style seat fabric blend high style with high durability, while a new “kneeling” rear seat enhances functionality. With it, the bottom cushions tilt forward when the split-folding seatbacks are lowered, allowing a flat floor for easier loading.
      Connectivity
      The 2018 Equinox offers purposeful technology that helps keep passengers safe, comfortable and connected.
      Chevrolet’s latest connectivity technologies are front and center, including 7- and 8-inch-diagonal MyLink infotainment systems designed to support Apple CarPlay and Android Auto, as well as an available OnStar 4G LTE Wi-Fi hotspot. (Apple CarPlay and Android Auto compatibility is subject to their terms, privacy statements and data plan rates, as well as a compatible smartphone.)
      Safety
      The Equinox offers a comprehensive suite of available active safety technologies and adaptive crash-avoidance features that provide ease of use and peace of mind on the road.
      Teen Driver is also offered, allowing parents to set controls and review an in-vehicle report card in order to encourage safer driving habits, even when they are not in the vehicle.  
      Available advanced active safety features to enhance driver awareness on the road include radar- and camera-based adaptive technologies that can provide alerts to potential crash threats, allowing the driver to react and make changes to avoid them, including:
      New Safety Alert Seat New Surround Vision New Forward Collision Alert with Following Distance Indicator New Low-Speed Forward Automatic Braking New Lane Keep Assist with Lane Departure Warning New Rear Seat Reminder Lane Change Alert with Side Blind Zone Alert  Rear Cross Traffic Alert Turbocharged engines and more 
      A range of three turbocharged engines — including the compact SUV segment’s first turbo-diesel in North America — provides customers more choices when it comes to performance, efficiency and capability in the all-new 2018 Chevrolet Equinox.
      They include a 1.5L turbo, a 2.0L turbo — matched with GM’s new nine-speed automatic transmission — and a 1.6L turbo-diesel.
      “With three choices, customers can select an engine that offers more of the attributes that are important to them: efficiency, performance and capability,” said Dan Nicholson, vice president, Global Propulsion Systems. “The advantage for each is the power of a larger engine and the efficiency of a smaller engine.”
      The new Equinox is the first Chevrolet model in North America to use an all-turbocharged, multi-engine powertrain lineup. That includes the expected segment-exclusive 1.6L turbo-diesel that will offer customers excellent efficiency and capability.
      “It is an all-new SUV from the ground up and one that takes on the industry’s biggest competitors with a stronger architecture, greater efficiency and more technology,” said Rick Spina, executive chief engineer. “And it looks great doing it.”
      Additional vehicle highlights:
      Approximately 400 pounds (180 kg) lighter than the current model — a 10 percent weight reduction Switchable AWD system that enhances efficiency by disconnecting from the rear axle when not needed  Unique kneeling rear seat that enables a flat rear load floor and up to 63.5 cubic feet (1,798 liters) of maximum cargo space Equinox sales have reached more than 2 million since its launch and it is Chevrolet’s second-best retail selling vehicle, after the Silverado.
      The 2018 Equinox goes on sale in the first quarter of 2017 in North America. It rolls out to approximately 115 additional global markets later in the year.
      2018 CHEVROLET EQUINOX PRELIMINARY SPECIFICATIONS 
      (NORTH AMERICA)
      Overview

      Models: 2018 Chevrolet Equinox
      Body style / driveline:
      five-passenger, four-door SUV, front-engine, front- or all-wheel drive
      EPA vehicle class:
      compact SUV
      Powertrains

      Engine / Type: 1.5L turbo DOHC DI
      2.0L turbo DOHC DI
      1.6L turbo-diesel
      Block material:
      cast aluminum
      cast aluminum
      cast aluminum
      Cylinder head material:
      cast aluminum
      cast aluminum
      cast aluminum
      Fuel delivery:
      direct injection
      direct injection
      direct injection
      Horsepower (hp / kW):
      170 / 127 (GM-estimated)
      252 / 188 (GM-estimated)
      136 / 101 (GM-estimated)
      Torque (lb.-ft. / Nm):
      203 / 275 (GM-estimated)
      260 / 353 (GM-estimated)
      236 / 320 (GM-estimated)
      GM-est. fuel economy:
      31 hwy
      28 hwy
      40 hwy
      Transmission:
      Hydra-Matic 6T40 six-speed automatic
      Hydra-Matic 9T50 nine-speed automatic
      Hydra-Matic 6T45 six-speed automatic
      Chassis / Suspension

      Suspension (front): MacPherson strut with side-loaded modules, specifically tuned coil springs, direct-acting stabilizer bar
      Suspension (rear): 
      4 Link Independent Rear Suspension
      Steering type:
      Dual Rack and Pinion Electric Power Steering
      Turning circle (ft / m):
      37.4 / 11.4 (17-inch wheels)
      Brakes & Wheels

      Brake type: four-wheel disc with ABS and ESC; Duralife rotors and low-drag calipers (US)
      Wheel size and type:
      17-, 18- and 19-inch aluminum
      Exterior Dimensions

      Wheelbase (in / mm): 107.3 / 2725
      Overall length (in / mm):
      183.1 / 4652
      Overall width (in / mm):
      72.6 / 1843
      Overall height (in / mm):
      65.4 / 1661
      Track (in / mm):
      front: 62.2 / 1580
      rear: 62.2 / 1581
      Interior Dimensions

      Seating capacity: 2 / 3
      Headroom (in / mm):
      Front - 40.0/1015 (w/o SR), 38.2/970 (w/ Sunroof)
      Rear - 38.5/977 (w/o SR), 36.9/936 (w/ Sunroof)
      Legroom (in / mm):
      40.9 / 1040 (front)
      39.7 / 1008 (rear)
      Shoulder room (in / mm):
      57.2 / 1452 (front)
      55.5 / 1410 (rear)
      Hip room (in / mm):
      54.2 / 1377 (front)
      51.7 / 1314 (rear)
      Weights & Capacities

      Base curb weight (lb / kg): 3327 / 1509 (1.5L w/ FWD)
      Fuel capacity (gal / L):
      14.7 / 55 (FWD)
      TBD (AWD)
      15.5 / 58 (1.6L diesel)
      Max cargo room (cu ft / L):
      29.9 / 846 (behind rear seat)
      63.5 / 1798 (rear seat folded)
      Max trailering (lb / kg):
      3500 / 1585 (2.0L turbo)
      Previous Page Next Page
      View full article
    • By William Maley
      Previous Page Next Page We weren't expecting this, but Chevrolet has revealed the all-new 2018 Equinox tonight in Chicago. 
      The exterior borrows heavily from the Cruze and Malibu designs. Up front is a revised grille (similar to the one seen on the Cruze) with new headlights and LED daytime running lights. Around the side is a character line that swoops down and 'Equinox' name on the front doors. The back features a restyled tailgate, blacked-out pillars to give the impression of wrap-around glass, and horizontal taillights. The interior matches up with newer Chevrolet models with a floating screen (either seven or eight-inches) and either cloth or leather covering bits of the dash. One key item Chevrolet is quick to point is the dashboard is lower to provide better visibility.
      There will be three turbocharged four-cylinders on offer; a 1.5L, 2.0L, and a 1.6L diesel. The 2.0L turbo will come paired with GM's new nine-speed automatic. We're guessing the 1.5 and 1.6 will get a six-speed automatic. Front-wheel drive will come standard and an all-wheel drive system with a disconnecting rear axle when not in use will be optional. One item we're glad to see is Chevrolet dropping 400 pounds out of the Equinox.
      On the safety front, the Equinox will feature the options of surround-view camera system, forward collision warning, autonomous emergency braking, lane keep assist, and blind spot monitoring with rear cross traffic alert. Two new features will be Teen Driver (can set limits on speed and volume for your young driver) and Rear Seat Reminder (reminds you to check the back seat to prevent kids from overheating on a hot day).
      No word on pricing, but Chevrolet says the 2018 Equinox will arrive at dealers in the first quarter of 2017.
      Source: Chevrolet
      Press Release is on Page 2
      CHEVROLET INTRODUCES ALL-NEW 2018 EQUINOX
      The perfect balance of design and technology DETROIT — Call it the right balance. On the autumnal equinox today, Chevrolet introduced the all-new 2018 Equinox, a fresh and modern SUV sized and designed to meet the needs of the compact SUV customer.
      “We’ve got the strongest truck business in the industry and we’ve reinvigorated our car lineup with Volt, Cruze and Malibu,” said Alan Batey, Global Chevrolet president. “We’re applying the same customer focus to grow our crossover/SUV business — starting with the Chevrolet Equinox.”
      Today’s compact SUV customers want a vehicle that meets all of their needs, from design, connectivity and safety perspectives. The Equinox delivers on all fronts, starting with its fresh new design and all-new propulsion systems.
      Fresh, new design
      The new Equinox’s expressive exterior has a lean, muscular skin echoing the global Chevrolet design cues and sculpted shapes seen in the Volt, Malibu and Cruze. Extensive aero development in the wind tunnel influenced the sleek shape.
      It is a richer, more detailed design featuring chrome trim on all models and Malibu-inspired styling. Projector-beam headlamps are standard, along with LED daytime running lamps. At the rear, horizontal taillamps emphasize the Equinox’s wide stance, while uplevel models feature LED taillamps. 
      “Customers who previewed the vehicle early on had a strong emotional response to the sleek and sophisticated exterior design,” said John Cafaro, executive director, GM Design. “Those same themes are carried through to the interior, making the space beautifully intuitive.”
      The interior takes advantage of the Equinox’s all-new architecture to offer a down-and-away instrument panel, while a low windshield base provides a commanding outward view. New elements such as available denim-style seat fabric blend high style with high durability, while a new “kneeling” rear seat enhances functionality. With it, the bottom cushions tilt forward when the split-folding seatbacks are lowered, allowing a flat floor for easier loading.
      Connectivity
      The 2018 Equinox offers purposeful technology that helps keep passengers safe, comfortable and connected.
      Chevrolet’s latest connectivity technologies are front and center, including 7- and 8-inch-diagonal MyLink infotainment systems designed to support Apple CarPlay and Android Auto, as well as an available OnStar 4G LTE Wi-Fi hotspot. (Apple CarPlay and Android Auto compatibility is subject to their terms, privacy statements and data plan rates, as well as a compatible smartphone.)
      Safety
      The Equinox offers a comprehensive suite of available active safety technologies and adaptive crash-avoidance features that provide ease of use and peace of mind on the road.
      Teen Driver is also offered, allowing parents to set controls and review an in-vehicle report card in order to encourage safer driving habits, even when they are not in the vehicle.  
      Available advanced active safety features to enhance driver awareness on the road include radar- and camera-based adaptive technologies that can provide alerts to potential crash threats, allowing the driver to react and make changes to avoid them, including:
      New Safety Alert Seat New Surround Vision New Forward Collision Alert with Following Distance Indicator New Low-Speed Forward Automatic Braking New Lane Keep Assist with Lane Departure Warning New Rear Seat Reminder Lane Change Alert with Side Blind Zone Alert  Rear Cross Traffic Alert Turbocharged engines and more 
      A range of three turbocharged engines — including the compact SUV segment’s first turbo-diesel in North America — provides customers more choices when it comes to performance, efficiency and capability in the all-new 2018 Chevrolet Equinox.
      They include a 1.5L turbo, a 2.0L turbo — matched with GM’s new nine-speed automatic transmission — and a 1.6L turbo-diesel.
      “With three choices, customers can select an engine that offers more of the attributes that are important to them: efficiency, performance and capability,” said Dan Nicholson, vice president, Global Propulsion Systems. “The advantage for each is the power of a larger engine and the efficiency of a smaller engine.”
      The new Equinox is the first Chevrolet model in North America to use an all-turbocharged, multi-engine powertrain lineup. That includes the expected segment-exclusive 1.6L turbo-diesel that will offer customers excellent efficiency and capability.
      “It is an all-new SUV from the ground up and one that takes on the industry’s biggest competitors with a stronger architecture, greater efficiency and more technology,” said Rick Spina, executive chief engineer. “And it looks great doing it.”
      Additional vehicle highlights:
      Approximately 400 pounds (180 kg) lighter than the current model — a 10 percent weight reduction Switchable AWD system that enhances efficiency by disconnecting from the rear axle when not needed  Unique kneeling rear seat that enables a flat rear load floor and up to 63.5 cubic feet (1,798 liters) of maximum cargo space Equinox sales have reached more than 2 million since its launch and it is Chevrolet’s second-best retail selling vehicle, after the Silverado.
      The 2018 Equinox goes on sale in the first quarter of 2017 in North America. It rolls out to approximately 115 additional global markets later in the year.
      2018 CHEVROLET EQUINOX PRELIMINARY SPECIFICATIONS 
      (NORTH AMERICA)
      Overview

      Models: 2018 Chevrolet Equinox
      Body style / driveline:
      five-passenger, four-door SUV, front-engine, front- or all-wheel drive
      EPA vehicle class:
      compact SUV
      Powertrains

      Engine / Type: 1.5L turbo DOHC DI
      2.0L turbo DOHC DI
      1.6L turbo-diesel
      Block material:
      cast aluminum
      cast aluminum
      cast aluminum
      Cylinder head material:
      cast aluminum
      cast aluminum
      cast aluminum
      Fuel delivery:
      direct injection
      direct injection
      direct injection
      Horsepower (hp / kW):
      170 / 127 (GM-estimated)
      252 / 188 (GM-estimated)
      136 / 101 (GM-estimated)
      Torque (lb.-ft. / Nm):
      203 / 275 (GM-estimated)
      260 / 353 (GM-estimated)
      236 / 320 (GM-estimated)
      GM-est. fuel economy:
      31 hwy
      28 hwy
      40 hwy
      Transmission:
      Hydra-Matic 6T40 six-speed automatic
      Hydra-Matic 9T50 nine-speed automatic
      Hydra-Matic 6T45 six-speed automatic
      Chassis / Suspension

      Suspension (front): MacPherson strut with side-loaded modules, specifically tuned coil springs, direct-acting stabilizer bar
      Suspension (rear): 
      4 Link Independent Rear Suspension
      Steering type:
      Dual Rack and Pinion Electric Power Steering
      Turning circle (ft / m):
      37.4 / 11.4 (17-inch wheels)
      Brakes & Wheels

      Brake type: four-wheel disc with ABS and ESC; Duralife rotors and low-drag calipers (US)
      Wheel size and type:
      17-, 18- and 19-inch aluminum
      Exterior Dimensions

      Wheelbase (in / mm): 107.3 / 2725
      Overall length (in / mm):
      183.1 / 4652
      Overall width (in / mm):
      72.6 / 1843
      Overall height (in / mm):
      65.4 / 1661
      Track (in / mm):
      front: 62.2 / 1580
      rear: 62.2 / 1581
      Interior Dimensions

      Seating capacity: 2 / 3
      Headroom (in / mm):
      Front - 40.0/1015 (w/o SR), 38.2/970 (w/ Sunroof)
      Rear - 38.5/977 (w/o SR), 36.9/936 (w/ Sunroof)
      Legroom (in / mm):
      40.9 / 1040 (front)
      39.7 / 1008 (rear)
      Shoulder room (in / mm):
      57.2 / 1452 (front)
      55.5 / 1410 (rear)
      Hip room (in / mm):
      54.2 / 1377 (front)
      51.7 / 1314 (rear)
      Weights & Capacities

      Base curb weight (lb / kg): 3327 / 1509 (1.5L w/ FWD)
      Fuel capacity (gal / L):
      14.7 / 55 (FWD)
      TBD (AWD)
      15.5 / 58 (1.6L diesel)
      Max cargo room (cu ft / L):
      29.9 / 846 (behind rear seat)
      63.5 / 1798 (rear seat folded)
      Max trailering (lb / kg):
      3500 / 1585 (2.0L turbo)
      Previous Page Next Page
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News

      View full article
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News
    • By William Maley
      When Chevrolet announced the 2017 Bolt's range last week, they hinted that the model would have a price tag of under $37,500 and would qualify for the maximum $7,500 tax credit. Today, Chevrolet announced the starting price for the Bolt will be $37,495 when it arrives at dealers later this year. The company is quick to point out that the price drops to $29,995 once you add in the $7,500 federal tax credit. But we need to stress that this tax credit cannot be used during the purchase of the Bolt, so you're still paying the $37,495.

      The base Bolt LT will come equipped with a regen-on-demand steering wheel paddle, 10.2-inch touchscreen, backup camera, and more. Premier models feature leather upholstery, heated front and rear seats, surround view camera, and the rear camera mirror. Chevrolet hasn't announced pricing for Premier at this time.
      Source: Chevrolet
      Press Release is on Page 2


      DETROIT – The Chevrolet Bolt EV set the range benchmark for an affordable EV capable of going the distance by offering an EPA-rated 238 miles on a full charge. Now, Chevrolet is keeping its promise to offer the Bolt EV at an affordable price by confirming a base Manufacturer’s Suggested Retail Price of $37,495 including destination charge. Depending on individual tax situations, customers may receive an available federal tax credit of up to $7,500 for a net value of $29,995.
      “Value is a hallmark for Chevrolet and the pricing of the Bolt EV proves we’re serious about delivering the first affordable EV with plenty of range for our customers,” said Alan Batey, president of GM North America and leader of Global Chevrolet. “We have kept our promise yet again, first on range and now on price.”
      Bolt EV buyers will find range, cargo space, technology and safety features standard in a great vehicle with crossover proportions. The thrill of driving an EV, along with the sales and service support of a nationwide network of Bolt EV certified Chevrolet dealers, makes the Bolt EV a smart buy for any customer.
      The well-equipped LT trim starts at $37,495 and comes with standard features that include, among others, Regen on Demand™ steering wheel paddle, rear vision camera, 10.2-inch diagonal color touch screen and MICHELIN™ Self-sealing tires (in certain circumstances). The top trim Premier includes all LT equipment plus additional standard features such as leather-appointed seats, front and rear heated seats, surround camera and rear camera mirror. Pricing includes destination and freight charges and excludes tax, title, license and dealer fees. The Bolt EV will be available at select dealerships in late 2016.

      View full article
  • Recent Status Updates

  • Who's Online (See full list)