• Sign in to follow this  
    Followers 0

    Chevrolet Takes Aim At F-150's Aluminum In New Ad


    • A New Silverado Ad Pokes Fun At the F-150's Aluminum

    The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad.

    Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one.

    "Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado.

    This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands.

    For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel).

    For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup.

    "If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant.

    "Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something."

    Source: Automotive News (Subscription Required)

     

    0


    Sign in to follow this  
    Followers 0


    User Feedback




    Interesting ad. I would probably do the same thing to get a leg up.  

     

    Another interesting fact, is that Ford's payload far exceeds GM's, because of the ability to bulk up the structure without weight penalty, by using aluminum.

    But realistically, the frame is what matters, and Ford frame is pretty tough.

    0

    Share this comment


    Link to comment
    Share on other sites

    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    1

    Share this comment


    Link to comment
    Share on other sites

    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

    -2

    Share this comment


    Link to comment
    Share on other sites

     

    Love the Ad, that is too funny! :P

     

    In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

    You clearly have not sat in both.

     

    Yes I have and still FORD Trucks interiors come across cheap in comparison to sitting in a GMC or even the Ram.

     

    In pecking order, I think who has the best interior is as follows.

     

    GMC/CHEVY

    RAM

    FORD

    1

    Share this comment


    Link to comment
    Share on other sites

    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well this was cheesy at best but the facts are accurate.

    As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

     

    As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

     

    Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

    Love the 63 Galaxie.  

    But I assume that was not the last Ford you have been in, haha.

    They have come a long way since then to class leading truck interior, IMHO of course.

    2015-ford-f-150-custom-3.jpg

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

    2

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

     

    On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

     

     

     

    It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

     

    I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

     

     

    Man, it pissed me off when they pulled "Pool Side." I was hoping they'd do a series of those types of commercials for the Cadillac line up because they had attitude and charisma, but everyone has to be f@#king offended these days. It drives me CRAZY. Freedom of speech, my ass. You're free to say whatever you want... as long as it's in line with the current liberal agenda and wont make anyone uncomfortable. Well Caitlyn Jenner made me f@#king uncomfortable. Not because she changed gender, but because the magazine sexualized her, a woman in her 60s. I was chastised like a bigot on social media for my opinion. Hell, there have even been a smattering of cases across the country where people were told not to display the American flag--as in the stars and stripes--now THAT is a tremendous crock of horsesh*t.

     

    The country needs to collectively get its head out of its ass, and soon.

     

    Sorry, soapbox moment.

    0

    Share this comment


    Link to comment
    Share on other sites

    Here is the news review of the Cadillac Poolside commercial and was very positive and supportive of it.

     

    0

    Share this comment


    Link to comment
    Share on other sites

    They pulled the Silverado superbowl commercial too, didn't they? I want to say it was taken off the air after about a month. I know there were complaints from one of the other truck brands like immediately.

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

    I found it funny. Super funny.

    However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

     

    One thing I dont like is hypocrite stuff...

     

    Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

     

    That commercial is only fine for the people that love Chevy and hate Ford...

    Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

    That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

     

    Why I say that?

    Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

     

    Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

    GM & RAM have never been at "Tubby" as FORD. Ford only got to the weight of GM and RAM by using the aluminum bed. When GM and RAM go Aluminum, they will drop another big chunk of weight and FORD will be back at the rear moving it's TUBBY butt around.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

     

     

     

     

    Ford used aluminum to essentially get their vehicles down to the same weight GM trucks already were. GM doesn't even have to go to the extreme it went for the CT6 in order to stay out in front come 2018.. all they have to do is continue down the path they are already blazing; innovative ideas in processing metals in a fashion that doesn't take away from the structural integrity of the vehicle, while at the same time not going so far as to cause havoc with one's insurance policy if an accident were to occur.

    0

    Share this comment


    Link to comment
    Share on other sites



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. svz-07
      svz-07
      (37 years old)
  • Similar Content

    • By William Maley
      Most of us knew this was going happen, but there were some that hoping that somehow the Chevrolet SS would continue on after production of the Holden VF Commodore ended. To those who fall into this camp, it is time to move on as the SS will be no more after 2017.
      Alan Batey, head of GM North America confirmed this yesterday at the Detroit Auto Show. Batey also said there would not be a replacement for the rear-drive sedan.
      “Obviously it’s unlikely there is anything to follow because of what is going on in Australia. It was an optimistic play from our perspective and it’s played out well and been a nice addition to the range. It’s not mainstream. It’s small volume,” said Batey
      In 2016, Chevrolet moved 3,013 SS sedans.
      Source: Motor Trend
      Pic Credit: William Maley for Cheers & Gears

      View full article
    • By William Maley
      Most of us knew this was going happen, but there were some that hoping that somehow the Chevrolet SS would continue on after production of the Holden VF Commodore ended. To those who fall into this camp, it is time to move on as the SS will be no more after 2017.
      Alan Batey, head of GM North America confirmed this yesterday at the Detroit Auto Show. Batey also said there would not be a replacement for the rear-drive sedan.
      “Obviously it’s unlikely there is anything to follow because of what is going on in Australia. It was an optimistic play from our perspective and it’s played out well and been a nice addition to the range. It’s not mainstream. It’s small volume,” said Batey
      In 2016, Chevrolet moved 3,013 SS sedans.
      Source: Motor Trend
      Pic Credit: William Maley for Cheers & Gears
    • By William Maley
      The current Chevrolet Traverse has been with us for nine years and it was time for a replacement. This morning at the Detroit Auto Show, Chevrolet introduced the 2018 Traverse.
      The new Traverse's shape carries the spirit of the last-generation GMC Acadia. The shape is boxier with both the front and rear being squared-off. Chevrolet's new dual grille design and narrow headlights are present. In terms of size, the Traverse has grown with overall length measuring 204.3 inches long, riding on a 120.9-inch wheelbase. This makes it slightly bigger than a Chevrolet Tahoe (203.9 inches long, 116-inch overall wheelbase). Despite the increase in size, Chevrolet was able to slice off 351 pounds from the new Traverse (note: comparing front-wheel drive models).
      Inside, Chevrolet promises best in class head and legroom for those sitting in the second and third-row seats. This does come at a price as cargo space does decrease. Behind the third-row, the Traverse will offer 23 cubic feet, which beats the likes the Ford Explorer (21 cubic feet). Fold both rows and space increases to 99 cubic feet. Other interior details include either seven or eight-inch infotainment touchscreen, Apple CarPlay and Android Auto compatibility; OnStar 4G LTE with Wi-Fi, and USB ports for all three-rows.
      Most Traverse models will come with the existing 3.6L V6 producing 305 horsepower and 260 pound-feet of torque. This has us scratching our heads since this engine was one our biggest issues with the current Chevrolet Traverse (and Buick Enclave). The new Traverse RS will use a new 2.0L turbo-four making 255 horsepower and 295 pound-feet of torque. Again, this is slightly odd as the RS is being positioned as the sporty-looking model with blacked-out elements. Both engines will come paired with a nine-speed automatic and front-wheel drive. The V6 will only have the option of all-wheel drive. Speaking of all-wheel drive, the top-line High Country will come with the twin-clutch all-wheel drive system found in the Cadillac XT5. This system can decouple the rear-axle to help with fuel economy.
      The 2018 Chevrolet Traverse arrives at dealers this fall.
      Source: Chevrolet
      Press Release is on Page 2
      The 2018 Chevrolet Traverse will arrive at dealers this fall.
      Chevrolet Introduces the 2018 Traverse
      Bold, refined new look with expected segment-best cargo space, third-row legroom DETROIT — Chevrolet today introduced the all-new 2018 Traverse. Wrapped in bold and refined styling, the completely redesigned Traverse offers technologies to help keep passengers of all ages and lifestyles comfortable and connected.
      Traverse will deliver what is expected to be best-in-class third-row legroom, maximum cargo room and passenger volume with an enhanced roster of available active safety features. 
      “The all-new Traverse offers the ultimate in style and convenience for the segment, with the versatility customers need and a thoughtful, spacious design they’ll love,” said Alan Batey, president of GM North America and brand chief, Global Chevrolet. “It’s the midsize SUV designed to help keep you safe, comfortable and connected.”
      When it goes on sale this fall, the 2018 Traverse will be the fourth updated crossover or SUV from Chevrolet within a year, joining the Trax, Bolt EV and 2018 Equinox, further strengthening the brand’s crossover and SUV lineup.
      “Nobody in the industry offers a broader, fresher lineup of SUVs and crossovers than Chevrolet,” said Batey. “From the all-electric Bolt EV to America’s longest-running nameplate, Suburban, we’ve got something for every customer and lifestyle.”
      Bold and refined 
      The 2018 Traverse has a new look inspired by Chevrolet’s full-size SUVs, with purposeful proportions complemented by premium cues such as chrome accents, LED signature lighting and available D-Optic LED headlamps.
      Chevrolet is adding two new trim levels for the 2018 Traverse — the sporty RS and luxurious High Country — to offer customers more choices for a personalized appearance.
      The new RS package includes unique, blacked-out exterior cues with a black chrome grille, black bowtie, 20-inch wheels and more.
      The High Country trim features premium content and technology, including a unique interior trim featuring Loft Brown leather appointments with suede accents, 20-inch polished wheels, High Country badging, D-Optic headlamps, standard twin-clutch AWD and power-fold third row seats.
      “The all-new Traverse blends Chevrolet’s characteristic SUV cues with capability and refinement,” said John Cafaro, executive director, Global Chevrolet Design. “Inside and out, it offers style with a purpose.”
      With available seating for up to eight and a longer wheelbase than the current model, the Traverse has few peers when it comes to capacity and roominess. In fact, the new Traverse is expected to offer best-in-class passenger volume as well as max cargo room at 98.5 cubic feet (2,789 liters), while greater storage options and larger bins throughout the ergonomically optimized cabin are designed to enhance convenience and versatility.
      Loading the Traverse is a breeze with a new Chevrolet bowtie logo lamp feature illuminating the ground to show where drivers need to place a foot to activate the available hands-free power liftgate.
      A new split-folding second-row seat improves on the Traverse’s original Smart Slide® feature. The curbside seat is capable of tipping up and sliding forward, even with a forward-facing child seat in place, to provide open and easy access to the third row.  Third-row legroom is expected to be the most spacious in the segment at 33.7 inches (856 mm).
      Connected and protected
      The 2018 Traverse offers purposeful technology designed to help keep passengers safe, comfortable and connected.
      Chevrolet’s latest connectivity technologies include available 7- and 8-inch-diagonal MyLink infotainment systems designed to support Apple CarPlay and Android Auto, as well as an available OnStar 4G LTE Wi-Fi hotspot. (Apple CarPlay and Android Auto are products of Apple and Google and their terms and privacy statements apply.  Requires compatible smartphone and data plan rates apply.)
      Passengers will have access to USB charging ports in all three seating rows, available wireless charging and steering wheel-mounted phone and audio controls. Chevrolet’s Rear Seat Reminder feature is standard on all trim levels.
      When it comes to helping to protect passengers, a comprehensive suite of available safety technologies and adaptive crash-avoidance features offers ease of use and added peace of mind, with new available features including:
      Surround Vision D-Optic LED headlamps (standard on High Country and Premier) Lane Keep Assist with Lane Departure Warning Front Pedestrian Braking Forward Collision Alert Low and High-Speed Forward Automatic Braking. Teen Driver is standard, allowing parents to set certain controls and review performance in order to help encourage better driving habits, even when parents are not in the vehicle. 
      Performance and efficiency
      A new 3.6L V-6 and nine-speed automatic transmission form the standard propulsion system, expected to offer nearly 10 percent more horsepower than the current model and a GM-estimated 25 mpg highway (FWD). The combination also supports an estimated 5,000-pound (2,268 kg) trailering capacity when properly equipped.
      Sporting the new RS trim, the Traverse will exclusively feature a 2.0L turbocharged engine that provides a unique driving experience, with more maximum torque than the V-6. It is also paired with the nine-speed automatic transmission.
      Both engines feature new intelligent stop/start technology that determines the best times for fuel-saving engine-stop events, based on a variety of driving factors.
      New Traction Mode Select is standard on all models and allows the driver to make real-time adjustments to the vehicle’s driving mode to account for varying road conditions. On available AWD models, it also allows the system to be completely disconnected from the rear axle, which helps save fuel and enhances refinement.
      High Country’s exclusive Advanced AWD system employs twin-clutch technology that optimizes traction for every condition it encounters. It is engineered for optimal performance in wet, snowy and icy conditions, while also providing enhanced stability in dry conditions.

      View full article
    • By William Maley
      The current Chevrolet Traverse has been with us for nine years and it was time for a replacement. This morning at the Detroit Auto Show, Chevrolet introduced the 2018 Traverse.
      The new Traverse's shape carries the spirit of the last-generation GMC Acadia. The shape is boxier with both the front and rear being squared-off. Chevrolet's new dual grille design and narrow headlights are present. In terms of size, the Traverse has grown with overall length measuring 204.3 inches long, riding on a 120.9-inch wheelbase. This makes it slightly bigger than a Chevrolet Tahoe (203.9 inches long, 116-inch overall wheelbase). Despite the increase in size, Chevrolet was able to slice off 351 pounds from the new Traverse (note: comparing front-wheel drive models).
      Inside, Chevrolet promises best in class head and legroom for those sitting in the second and third-row seats. This does come at a price as cargo space does decrease. Behind the third-row, the Traverse will offer 23 cubic feet, which beats the likes the Ford Explorer (21 cubic feet). Fold both rows and space increases to 99 cubic feet. Other interior details include either seven or eight-inch infotainment touchscreen, Apple CarPlay and Android Auto compatibility; OnStar 4G LTE with Wi-Fi, and USB ports for all three-rows.
      Most Traverse models will come with the existing 3.6L V6 producing 305 horsepower and 260 pound-feet of torque. This has us scratching our heads since this engine was one our biggest issues with the current Chevrolet Traverse (and Buick Enclave). The new Traverse RS will use a new 2.0L turbo-four making 255 horsepower and 295 pound-feet of torque. Again, this is slightly odd as the RS is being positioned as the sporty-looking model with blacked-out elements. Both engines will come paired with a nine-speed automatic and front-wheel drive. The V6 will only have the option of all-wheel drive. Speaking of all-wheel drive, the top-line High Country will come with the twin-clutch all-wheel drive system found in the Cadillac XT5. This system can decouple the rear-axle to help with fuel economy.
      The 2018 Chevrolet Traverse arrives at dealers this fall.
      Source: Chevrolet
      Press Release is on Page 2
      The 2018 Chevrolet Traverse will arrive at dealers this fall.
      Chevrolet Introduces the 2018 Traverse
      Bold, refined new look with expected segment-best cargo space, third-row legroom DETROIT — Chevrolet today introduced the all-new 2018 Traverse. Wrapped in bold and refined styling, the completely redesigned Traverse offers technologies to help keep passengers of all ages and lifestyles comfortable and connected.
      Traverse will deliver what is expected to be best-in-class third-row legroom, maximum cargo room and passenger volume with an enhanced roster of available active safety features. 
      “The all-new Traverse offers the ultimate in style and convenience for the segment, with the versatility customers need and a thoughtful, spacious design they’ll love,” said Alan Batey, president of GM North America and brand chief, Global Chevrolet. “It’s the midsize SUV designed to help keep you safe, comfortable and connected.”
      When it goes on sale this fall, the 2018 Traverse will be the fourth updated crossover or SUV from Chevrolet within a year, joining the Trax, Bolt EV and 2018 Equinox, further strengthening the brand’s crossover and SUV lineup.
      “Nobody in the industry offers a broader, fresher lineup of SUVs and crossovers than Chevrolet,” said Batey. “From the all-electric Bolt EV to America’s longest-running nameplate, Suburban, we’ve got something for every customer and lifestyle.”
      Bold and refined 
      The 2018 Traverse has a new look inspired by Chevrolet’s full-size SUVs, with purposeful proportions complemented by premium cues such as chrome accents, LED signature lighting and available D-Optic LED headlamps.
      Chevrolet is adding two new trim levels for the 2018 Traverse — the sporty RS and luxurious High Country — to offer customers more choices for a personalized appearance.
      The new RS package includes unique, blacked-out exterior cues with a black chrome grille, black bowtie, 20-inch wheels and more.
      The High Country trim features premium content and technology, including a unique interior trim featuring Loft Brown leather appointments with suede accents, 20-inch polished wheels, High Country badging, D-Optic headlamps, standard twin-clutch AWD and power-fold third row seats.
      “The all-new Traverse blends Chevrolet’s characteristic SUV cues with capability and refinement,” said John Cafaro, executive director, Global Chevrolet Design. “Inside and out, it offers style with a purpose.”
      With available seating for up to eight and a longer wheelbase than the current model, the Traverse has few peers when it comes to capacity and roominess. In fact, the new Traverse is expected to offer best-in-class passenger volume as well as max cargo room at 98.5 cubic feet (2,789 liters), while greater storage options and larger bins throughout the ergonomically optimized cabin are designed to enhance convenience and versatility.
      Loading the Traverse is a breeze with a new Chevrolet bowtie logo lamp feature illuminating the ground to show where drivers need to place a foot to activate the available hands-free power liftgate.
      A new split-folding second-row seat improves on the Traverse’s original Smart Slide® feature. The curbside seat is capable of tipping up and sliding forward, even with a forward-facing child seat in place, to provide open and easy access to the third row.  Third-row legroom is expected to be the most spacious in the segment at 33.7 inches (856 mm).
      Connected and protected
      The 2018 Traverse offers purposeful technology designed to help keep passengers safe, comfortable and connected.
      Chevrolet’s latest connectivity technologies include available 7- and 8-inch-diagonal MyLink infotainment systems designed to support Apple CarPlay and Android Auto, as well as an available OnStar 4G LTE Wi-Fi hotspot. (Apple CarPlay and Android Auto are products of Apple and Google and their terms and privacy statements apply.  Requires compatible smartphone and data plan rates apply.)
      Passengers will have access to USB charging ports in all three seating rows, available wireless charging and steering wheel-mounted phone and audio controls. Chevrolet’s Rear Seat Reminder feature is standard on all trim levels.
      When it comes to helping to protect passengers, a comprehensive suite of available safety technologies and adaptive crash-avoidance features offers ease of use and added peace of mind, with new available features including:
      Surround Vision D-Optic LED headlamps (standard on High Country and Premier) Lane Keep Assist with Lane Departure Warning Front Pedestrian Braking Forward Collision Alert Low and High-Speed Forward Automatic Braking. Teen Driver is standard, allowing parents to set certain controls and review performance in order to help encourage better driving habits, even when parents are not in the vehicle. 
      Performance and efficiency
      A new 3.6L V-6 and nine-speed automatic transmission form the standard propulsion system, expected to offer nearly 10 percent more horsepower than the current model and a GM-estimated 25 mpg highway (FWD). The combination also supports an estimated 5,000-pound (2,268 kg) trailering capacity when properly equipped.
      Sporting the new RS trim, the Traverse will exclusively feature a 2.0L turbocharged engine that provides a unique driving experience, with more maximum torque than the V-6. It is also paired with the nine-speed automatic transmission.
      Both engines feature new intelligent stop/start technology that determines the best times for fuel-saving engine-stop events, based on a variety of driving factors.
      New Traction Mode Select is standard on all models and allows the driver to make real-time adjustments to the vehicle’s driving mode to account for varying road conditions. On available AWD models, it also allows the system to be completely disconnected from the rear axle, which helps save fuel and enhances refinement.
      High Country’s exclusive Advanced AWD system employs twin-clutch technology that optimizes traction for every condition it encounters. It is engineered for optimal performance in wet, snowy and icy conditions, while also providing enhanced stability in dry conditions.
    • By William Maley
      It seems dual overhead cams are making a return to the Corvette in one application. A set of GM service documents made their way on to Reddit sometime this morning. In the documents, there is a 6.2L DOHC V8 with LT5 code. Furthermore, the engine application corresponds to the 2018 Corvette. There isn't any indication of forced-induction being used for this engine.
      LT5 holds a special place in Corvette history. This was the code used for the only Corvette to ever feature a DOHC V8, the C4 ZR-1. 
      What could this engine be used for? The Drive believes this engine could be used for the mid-engine Corvette since it is a break from the traditional. We're wondering if there could be track-special Corvette that could use this engine.
      Source: The Drive, Reddit

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online