By William Maley
Staff Writer - CheersandGears.com
May 28, 2013
General Motors looks to be copying Ford's playbook with pickups. The company is considering adding niche models to the Chevrolet Silverado lineup.
"Ford does a lot with co-branding. I can't comment on anything going forward, but I will say our leadership is very aware of not only the (Ford) Harley-Davidson pickup, but also the Raptor. There are a lot of halo vehicles at Ford. They do sell well and they do set a tone for the vehicle. We definitely are looking into that," said Chris Hilts, manager of creative design for GM's full-size pickup truck interiors.
General Motors has introduced the first niche model for the Silverado lineup in the form of the High Country, which becomes the flagship model for the Silverado lineup and will compete with the likes of the Ford F-150 King Ranch and Ram 1500 Longhorn.
Hills didn't say if GMC would see any of these niche models as well, but did say there are no plans to develop a new model that sits above the GMC Sierra Denali.