Genesis unveiled their dramatically redesigned G80 last night and it is quite the looker.
The updated mid-size sedan boasts new design traits that first appeared on the GV80 crossover such as a larger, pentagonal grille and quad head and taillights. The most striking part is towards the back where Genesis' designers have given it fastback shape - no, it doesn't make it hatchback before you even ask.
Moving inside, the G80 finds a balance between poshness and simplicity. From the photos provided by Genesis, the G80 looks to be available with leather upholstery, open-pore wood, and metal trim. Two large screens are used for the instrument cluster and infotainment system. Thankfully, Genesis does provide a number of control options such as touchscreen for the infotainment system, a number of physical buttons and knobs for various systems, and a controller knob.
Two turbocharged engines will be available for the G80 in the U.S. A 2.5L inline-four pumping out 300 horsepower and 311 pound-feet of torque will serve as the base engine. One rung up is a twin-turbo 3.5L V6 with 375 horsepower and 391 pound-feet of torque. Both come paired with an eight-speed automatic and the choice of rear or all-wheel drive.
The new G80 went on sale today in South Korea and plans to ship it over to the U.S. sometime in the second-half of this year.
Source: Genesis
Press Release is on Page 2


THE ALL-NEW GENESIS G80 DIGITAL WORLD PREMIERE: LEADING DESIGN AND LUXURY-FOCUSED TECHNOLOGY
Design: Distinct and progressive design offers instantly-recognizable Genesis identity Technology: Next-generation, technology-enabled luxury seamlessly integrates with clients’ lifestyle, devices and preferences Safety: Advanced driver-assistance systems (ADAS) leverage advancements in sensor technology, machine learning Performance: Brand-exclusive platform increases solidity, performance, fuel economy, luxury SEOUL, South Korea, March 30, 2020 – The all-new Genesis G80 made its digital world premiere today. It represents both the third generation of the brand’s executive sedan and a decade-plus of mid-luxury leadership from Genesis’ parent company.
“The core of our brand lies within the G80,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.”
Athletic Elegance Elevated          
The story of the G80 begins with the brand’s emblem which inspires the Crest Grille and Quad Lamps, the distinctive face of every Genesis.
“The all-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” said SangYup Lee, Senior Vice President, Head of Global Genesis Design. “Our goal is to offer unique, design-inspired experiences for our customers.”
The brand’s “Athletic Elegance” design philosophy produces variations in design through a carefully-considered balance between its namesake’s opposing characteristics. While other Genesis models lean more towards athleticism or elegance, the G80 is characterized by the perfect balance in between, as the core of the model range.
The front view embodies a distinguished but modern look, featuring the Crest Grill and double-lined Quad Lamp signature design elements. The two line graphics extend beyond the limits of the headlamps, into the rear fenders and the taillamps, encompassing all sides of the vehicle.
On the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars. This elegant line is counter-balanced by athletic “power lines” emphasizing the fender volume and the upfitted 20-inch wheels. In addition, the chrome trim beginning from behind the front wheels stretches out along the bottom of the door, crosses the side sills and swells upwards to the rear, strengthening forward visual motion.
The rear view features a dramatic, tapered look – highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.
The Luxury of Space
The interior design of the G80 responds to the changing times where dominance of technology and information is no longer considered a luxury experience. Based on the "Beauty of White Space” concept inspired by traditional Korean architecture, priority is placed on the careful balance of personal space with state-of-the-art technology. This allowed the design team to optimize the layout of needed controls with calming, luxurious surfaces.
Visibility was enhanced by minimizing A-pillar thickness and rearview mirror dimensions, utilizing flag type side mirrors and reducing dashboard height. The resulting ‘panoramic view’ gives the driver a relaxed view of the road ahead and the sense of openness when seated.
Dividing the steering wheel into lower and upper halves, Genesis distinguishes the upper (panoramic area) and lower part (control area) to optimize intuitive use of the vehicle as well as the view ahead.
The steering wheel and sleek, thin air vents run across the passenger compartment splitting it into the panoramic area above and the control area below. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use.
In the panoramic area, a heads-up display, a 12.3-inch instrument cluster and a 14.5-inch infotainment system display necessary information while driving.
The control area is equipped with an intuitive suite of interfaces: a Genesis integrated controller for HVAC controls, a rotary-operated electronic shift dial and touch-and-write infotainment system.
G80’s leading interior space has been further developed. Both headroom and legroom were increased by lowering the seating height of the second row, allowing for both more interior room and a more dramatic roofline. Completing the space, the G80 features leather seating and steering wheel surfaces, soft-touch fabrics and coatings as well as open pore wood trim finishes.
Dynamic Luxury Begins with a Solid Foundation, Powertrain Innovations
The G80's platform represents a brand-exclusive, third-generation, rear-wheel drive platform with a design that lowers the body and the center of gravity to secure a wider cabin and improved driving stability.
“The all-new G80 brings all the existing strengths from the previous generations all the while upgrading the powertrain, platform and communication system with the state-of the art technologies,” said Albert Biermann, President, Head of Research & Development Division at Hyundai Motor Group. “It is a true, authentic Genesis.”
The use of lighter weight materials was a distinct focus. Aluminum is used for about 19 percent of the body, reducing the weight by 110 kg (243 lbs) compared to the previous one, thus increasing fuel efficiency and performance.
Engineered for world markets and customer needs, the G80 features three powertrains:
2.5-liter turbocharged Inline-4: 304 PS (300 HP @ 5,800 rpm) and 43.0 kgf·m torque (311 lb.-ft. from 1,650 – 4,000 rpm) 3.5-liter turbocharged V6: 380 PS (375 HP @ 5,800 rpm) and 54.0 kgf·m torque (391 lb.-ft. from 1,300 – 4,500 rpm) Diesel 2.2-liter Inline-4: 210 PS, 45.0 kgf·m torque. (Not available in the U.S. market) The G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing wheels to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.
Advanced Safety
In keeping with the brand’s safety platform, G80 applies standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security. State-of-the-art, advanced driver-assistance systems (ADAS) include:
Highway Driving Assist II (HDA II): This system helps assist the driver in a wider variety of situations than before, including during lane change maneuvers when the turn signal is used, and when others merge in front of you. Smart Cruise Control with Machine Learning (SCC-ML): A world first, SCC-ML, as applied to the all-new Genesis GV80 SUV earlier this year, incorporates artificial intelligence (AI) within the Advanced Driver Assistance System (ADAS) feature that helps the car to independently learn the driving characteristics of - and assist - its driver. Forward Collision-Avoidance Assist (FCA): This system may help automatically bring the G80 to a stop in certain situations where there is a risk of collision with an approaching vehicle detected on the left or right side of the intersection. G80 may also help detect potential collision risks in certain situations where a pedestrian is sensed in close proximity to the vehicle while in motion, for example. Blind-Spot Collision Avoidance Assist (BCA): BCA is essentially a Blind Spot Monitor with active capabilities. BCA helps reduce the chance of potential impact with a moving vehicle and may alert the driver if a vehicle is detected in the driver’s blind-spot A complement of 10 air bags includes front and side airbags as well as a center airbag, between the front seat occupants, that helps prevent secondary contact between occupants in a side impact.
In addition, the Genesis safety platform works to integrate communications between 40+ controllers in real time to help ensure the safest response in various scenarios.
Next-Generation, Technology-Enabled Luxury
The G80 offers a high level of convenience to drivers with a suite of new technology. Each new feature is focused on further and seamlessly integrating the G80 with its client’s lifestyle, devices and preferences. A selection of highlighted features include:
The Remote Smart Parking Assistant (RSPA) provides remote drive/reverse functions that facilitate parking in narrow spaces, as well as perpendicular parking and parallel parking. This can be controlled within the car or outside, remotely via the key fob. The 12.3-inch 3D instrument cluster recognizes the driver's eyes and provides various driving information and can be converted to 2D depending on the driver's preference. The Genesis Integrated Controller allows users to set destinations or enter phone numbers by simply writing on the main control center instead of complicated keyboard input. A 14.5-inch touchscreen infotainment system links with the Genesis Integrated Controller to support Genesis Quick Guide and Valet mode. Valet mode is a function that enhances security so that users' personal information does not appear on infotainment screens when using a Valet parking service. Over-the-air, wireless updates to the navigation system. Phone connectivity including Android Auto and Apple Car Play. With an eye toward the senses, luxury-focused items include:
The driver's seat is equipped with an ergo motion seat function featuring seven air cells which enables optimum seating for each driving mode and reduces fatigue via a stretching mode and automatic posture correction functions. Ambient mood lamps applied throughout the interior add a sense of calm to the passenger space in various colors. From a sound standpoint, Genesis has enhanced the engine's sound with its Active Sound Design (ASD), standard on all G80s equipped with gasoline engines, adding an additional level of customization. The Lexicon sound system allows passengers to enjoy the vivid sound effects of a concert, such as "Quantum Logic Surround Audience Mode/Stage Mode," adding to the joy of listening. The first row HVAC system allows the driver to adjust the heated/ventilated seats in the second row and the air conditioning mode/temperature independently of the first row, increasing the convenience for second row passengers. Marketplace
The all-new G80 enters the marketplace on March 30th in South Korea and in the second half of the year in other markets, starting with North America.

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Genesis unveiled their dramatically redesigned G80 last night and it is quite the looker.
The updated mid-size sedan boasts new design traits that first appeared on the GV80 crossover such as a larger, pentagonal grille and quad head and taillights. The most striking part is towards the back where Genesis' designers have given it fastback shape - no, it doesn't make it hatchback before you even ask.
Moving inside, the G80 finds a balance between poshness and simplicity. From the photos provided by Genesis, the G80 looks to be available with leather upholstery, open-pore wood, and metal trim. Two large screens are used for the instrument cluster and infotainment system. Thankfully, Genesis does provide a number of control options such as touchscreen for the infotainment system, a number of physical buttons and knobs for various systems, and a controller knob.
Two turbocharged engines will be available for the G80 in the U.S. A 2.5L inline-four pumping out 300 horsepower and 311 pound-feet of torque will serve as the base engine. One rung up is a twin-turbo 3.5L V6 with 375 horsepower and 391 pound-feet of torque. Both come paired with an eight-speed automatic and the choice of rear or all-wheel drive.
The new G80 went on sale today in South Korea and plans to ship it over to the U.S. sometime in the second-half of this year.
Source: Genesis
Press Release is on Page 2


THE ALL-NEW GENESIS G80 DIGITAL WORLD PREMIERE: LEADING DESIGN AND LUXURY-FOCUSED TECHNOLOGY
Design: Distinct and progressive design offers instantly-recognizable Genesis identity Technology: Next-generation, technology-enabled luxury seamlessly integrates with clients’ lifestyle, devices and preferences Safety: Advanced driver-assistance systems (ADAS) leverage advancements in sensor technology, machine learning Performance: Brand-exclusive platform increases solidity, performance, fuel economy, luxury SEOUL, South Korea, March 30, 2020 – The all-new Genesis G80 made its digital world premiere today. It represents both the third generation of the brand’s executive sedan and a decade-plus of mid-luxury leadership from Genesis’ parent company.
“The core of our brand lies within the G80,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.”
Athletic Elegance Elevated          
The story of the G80 begins with the brand’s emblem which inspires the Crest Grille and Quad Lamps, the distinctive face of every Genesis.
“The all-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” said SangYup Lee, Senior Vice President, Head of Global Genesis Design. “Our goal is to offer unique, design-inspired experiences for our customers.”
The brand’s “Athletic Elegance” design philosophy produces variations in design through a carefully-considered balance between its namesake’s opposing characteristics. While other Genesis models lean more towards athleticism or elegance, the G80 is characterized by the perfect balance in between, as the core of the model range.
The front view embodies a distinguished but modern look, featuring the Crest Grill and double-lined Quad Lamp signature design elements. The two line graphics extend beyond the limits of the headlamps, into the rear fenders and the taillamps, encompassing all sides of the vehicle.
On the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars. This elegant line is counter-balanced by athletic “power lines” emphasizing the fender volume and the upfitted 20-inch wheels. In addition, the chrome trim beginning from behind the front wheels stretches out along the bottom of the door, crosses the side sills and swells upwards to the rear, strengthening forward visual motion.
The rear view features a dramatic, tapered look – highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.
The Luxury of Space
The interior design of the G80 responds to the changing times where dominance of technology and information is no longer considered a luxury experience. Based on the "Beauty of White Space” concept inspired by traditional Korean architecture, priority is placed on the careful balance of personal space with state-of-the-art technology. This allowed the design team to optimize the layout of needed controls with calming, luxurious surfaces.
Visibility was enhanced by minimizing A-pillar thickness and rearview mirror dimensions, utilizing flag type side mirrors and reducing dashboard height. The resulting ‘panoramic view’ gives the driver a relaxed view of the road ahead and the sense of openness when seated.
Dividing the steering wheel into lower and upper halves, Genesis distinguishes the upper (panoramic area) and lower part (control area) to optimize intuitive use of the vehicle as well as the view ahead.
The steering wheel and sleek, thin air vents run across the passenger compartment splitting it into the panoramic area above and the control area below. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use.
In the panoramic area, a heads-up display, a 12.3-inch instrument cluster and a 14.5-inch infotainment system display necessary information while driving.
The control area is equipped with an intuitive suite of interfaces: a Genesis integrated controller for HVAC controls, a rotary-operated electronic shift dial and touch-and-write infotainment system.
G80’s leading interior space has been further developed. Both headroom and legroom were increased by lowering the seating height of the second row, allowing for both more interior room and a more dramatic roofline. Completing the space, the G80 features leather seating and steering wheel surfaces, soft-touch fabrics and coatings as well as open pore wood trim finishes.
Dynamic Luxury Begins with a Solid Foundation, Powertrain Innovations
The G80's platform represents a brand-exclusive, third-generation, rear-wheel drive platform with a design that lowers the body and the center of gravity to secure a wider cabin and improved driving stability.
“The all-new G80 brings all the existing strengths from the previous generations all the while upgrading the powertrain, platform and communication system with the state-of the art technologies,” said Albert Biermann, President, Head of Research & Development Division at Hyundai Motor Group. “It is a true, authentic Genesis.”
The use of lighter weight materials was a distinct focus. Aluminum is used for about 19 percent of the body, reducing the weight by 110 kg (243 lbs) compared to the previous one, thus increasing fuel efficiency and performance.
Engineered for world markets and customer needs, the G80 features three powertrains:
2.5-liter turbocharged Inline-4: 304 PS (300 HP @ 5,800 rpm) and 43.0 kgf·m torque (311 lb.-ft. from 1,650 – 4,000 rpm) 3.5-liter turbocharged V6: 380 PS (375 HP @ 5,800 rpm) and 54.0 kgf·m torque (391 lb.-ft. from 1,300 – 4,500 rpm) Diesel 2.2-liter Inline-4: 210 PS, 45.0 kgf·m torque. (Not available in the U.S. market) The G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing wheels to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.
Advanced Safety
In keeping with the brand’s safety platform, G80 applies standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security. State-of-the-art, advanced driver-assistance systems (ADAS) include:
Highway Driving Assist II (HDA II): This system helps assist the driver in a wider variety of situations than before, including during lane change maneuvers when the turn signal is used, and when others merge in front of you. Smart Cruise Control with Machine Learning (SCC-ML): A world first, SCC-ML, as applied to the all-new Genesis GV80 SUV earlier this year, incorporates artificial intelligence (AI) within the Advanced Driver Assistance System (ADAS) feature that helps the car to independently learn the driving characteristics of - and assist - its driver. Forward Collision-Avoidance Assist (FCA): This system may help automatically bring the G80 to a stop in certain situations where there is a risk of collision with an approaching vehicle detected on the left or right side of the intersection. G80 may also help detect potential collision risks in certain situations where a pedestrian is sensed in close proximity to the vehicle while in motion, for example. Blind-Spot Collision Avoidance Assist (BCA): BCA is essentially a Blind Spot Monitor with active capabilities. BCA helps reduce the chance of potential impact with a moving vehicle and may alert the driver if a vehicle is detected in the driver’s blind-spot A complement of 10 air bags includes front and side airbags as well as a center airbag, between the front seat occupants, that helps prevent secondary contact between occupants in a side impact.
In addition, the Genesis safety platform works to integrate communications between 40+ controllers in real time to help ensure the safest response in various scenarios.
Next-Generation, Technology-Enabled Luxury
The G80 offers a high level of convenience to drivers with a suite of new technology. Each new feature is focused on further and seamlessly integrating the G80 with its client’s lifestyle, devices and preferences. A selection of highlighted features include:
The Remote Smart Parking Assistant (RSPA) provides remote drive/reverse functions that facilitate parking in narrow spaces, as well as perpendicular parking and parallel parking. This can be controlled within the car or outside, remotely via the key fob. The 12.3-inch 3D instrument cluster recognizes the driver's eyes and provides various driving information and can be converted to 2D depending on the driver's preference. The Genesis Integrated Controller allows users to set destinations or enter phone numbers by simply writing on the main control center instead of complicated keyboard input. A 14.5-inch touchscreen infotainment system links with the Genesis Integrated Controller to support Genesis Quick Guide and Valet mode. Valet mode is a function that enhances security so that users' personal information does not appear on infotainment screens when using a Valet parking service. Over-the-air, wireless updates to the navigation system. Phone connectivity including Android Auto and Apple Car Play. With an eye toward the senses, luxury-focused items include:
The driver's seat is equipped with an ergo motion seat function featuring seven air cells which enables optimum seating for each driving mode and reduces fatigue via a stretching mode and automatic posture correction functions. Ambient mood lamps applied throughout the interior add a sense of calm to the passenger space in various colors. From a sound standpoint, Genesis has enhanced the engine's sound with its Active Sound Design (ASD), standard on all G80s equipped with gasoline engines, adding an additional level of customization. The Lexicon sound system allows passengers to enjoy the vivid sound effects of a concert, such as "Quantum Logic Surround Audience Mode/Stage Mode," adding to the joy of listening. The first row HVAC system allows the driver to adjust the heated/ventilated seats in the second row and the air conditioning mode/temperature independently of the first row, increasing the convenience for second row passengers. Marketplace
The all-new G80 enters the marketplace on March 30th in South Korea and in the second half of the year in other markets, starting with North America.

The rumors that have been swirling around for the past year have been laid to rest this morning. General Motors announced that Hummer will be returning as GMC-branded electric pickup truck boasting 1,000 horsepower and 11,500 lb-ft of torque. 0-60 mph will take three seconds. Those hoping for details about battery capacity, charging, and price will need to keep waiting until May 20th when GMC will officially show off the truck. Before then, GMC will preview the truck in a thirty second ad during the Super Bowl on Sunday.
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights. We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising," said Duncan Aldred, vice president of Global Buick and GMC in a statement.
Production will take place at GM's Detroit-Hamtramck plant, with sales beginning next fall.
Source: GMC
GMC HUMMER EV Pairs Incredible Capability, Zero Emissions
“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature:
1,000 horsepower 11,500 lb-ft of torque 0 to 60 mph in 3 seconds “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

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The rumors that have been swirling around for the past year have been laid to rest this morning. General Motors announced that Hummer will be returning as GMC-branded electric pickup truck boasting 1,000 horsepower and 11,500 lb-ft of torque. 0-60 mph will take three seconds. Those hoping for details about battery capacity, charging, and price will need to keep waiting until May 20th when GMC will officially show off the truck. Before then, GMC will preview the truck in a thirty second ad during the Super Bowl on Sunday.
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights. We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising," said Duncan Aldred, vice president of Global Buick and GMC in a statement.
Production will take place at GM's Detroit-Hamtramck plant, with sales beginning next fall.
Source: GMC
GMC HUMMER EV Pairs Incredible Capability, Zero Emissions
“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature:
1,000 horsepower 11,500 lb-ft of torque 0 to 60 mph in 3 seconds “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

At an event is Seoul, South Korea yesterday, Genesis finally unveiled their new GV80 luxury SUV.  The overall look of the GV80 has been leaking out on the internet for months, but we finally get the full official release now.
The interior and exterior of the GV80 is designed with a common thread to give a familial look with the G70, G80, and G90.  The GV80 introduces a new quad headlamp design that will eventually filter out to the other vehicles in the Genesis lineup. The crest grille first seen on the G90 is here too. The interior of the GV80 focuses on the "beauty of white space". The designed accentuated the width and space of the of the interior with wide horizontal lines and thin air vents.  In the center is a 14.5-inch split screen infotainment display. Genesis intentionally limited the number of hard buttons and switches for aesthetic reasons. The GV80 comes in either 5-seat or 7-seat models. On up-level models, soft materials cover every surface from the inside of door handles to quilted knee pads that line the lower sides of the console.  The transmission selector is a dial in the center console. The integrated controller can be operated by an onscreen keyboard or by handwritten letters. 
Trips in the GV80 are designed to be stress-free. It gets equipped with a Road Active Noise Cancellation technology to reduce road noise. The system is one of the advanced and fast responding systems in the world. The electronically controlled suspension with road preview helps maintain a smooth ride by recognizing road imperfections ahead via a front camera.
The GV80 is based on a unique new rear-wheel drive platform, while all-wheel drive is available.  In South Korea is till be equipped with a 3.0-liter six-cylinder diesel engine while the U.S. will get a choice between two unspecified turbocharged engines. All-wheel drive models in the U.S. will be equipped with an electronic rear limited slip differential.
There is a host of safety and driving assistance technologies in the GV80 including Smart Cruise Control with Machine Learning, Highway Driving Assist II, Forward Collision-Avoidance Assist, Blind-Spot collision Avoidance Assist, Rear cross-traffic collision avoidance, and driver attention alert warning. In the event of a collision, there are 10 airbags, including a center mounted airbag between the front occupants. 
The 2021 Genesis GV80 will go on sale in North America later this year.
 

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