• Sign in to follow this  
    Followers 0

    Buick and Opel Bond To Become Stronger


    William Maley

    Staff Writer - CheersandGears.com

    June 18, 2013

    In a effort to help out its struggling European operations, General Motors will further intertwine Opel/Vauxhall engineering efforts with Buick.

    "What we're trying to do is bring together the product development teams much more closely," said GM CEO Dan Akerson, so that "there will be all sorts of synergies, I believe, between Opel-Vauxhall and Buick."

    Currently, Buick sells three different Opel models in the U.S.: Encore (Opel Mokka), Regal (Opel Insignia), and Verano (Opel Astra).

    So what will this mean in the future? Well, expect more Opel products to arrive as Buicks in the coming years.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Very good for them as the Opel models have been well received. I hope they bring the CNG Opel Adam here to the US. I would love to buy this.

    FYI, Saw my first Cruze TDI 2.0 commercial where it comes into the test center, white model all covered in mud / dirt leaving dirty tire tracks as it drives up to the white coat engineers who then take a clean white cloth and they hold it up to the exhaust and step on it and the cloth comes away clean. They state 46MPG, cleanest Diesel on the road, Quietest Diesel on the road.

    Very impressed. I hope they grow this fast as it was impressive and I think Americans will love it also.

    0

    Share this comment


    Link to comment
    Share on other sites

    Anyone here shocked about this?

    Nope.

    Omega

    Problem is that it would have to be a heavily rebodied VF (unless it would be an Alpha-based car), or else people would scream Chevrolet SS rebadge...

    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    The Olds Omega is coming back? LOL!

    What are you getting at? This will be the last large RWD GM is doing and as in I am Alpha and Omega the Beginning and the End?

    0

    Share this comment


    Link to comment
    Share on other sites

    The Cascadia seems like it would be a natural to bring here. I've seen in British car sites that the '14 Insignia is getting the MCE the Regal is getting. I do wonder about the next LaCrosse--if they will develop a larger model shared by Buick and Opel...been a long time since there has been a 'big' Opel.

    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    The Olds Omega is coming back? LOL!

    What are you getting at? This will be the last large RWD GM is doing and as in I am Alpha and Omega the Beginning and the End?

    The next RWD platform from GM is called Omega to sit over top of Alpha . It will first go to Cadillac, but as a large and likely expensive platform, I would expect it to end up at Buick and Opel as well.

    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    The Olds Omega is coming back? LOL!

    What are you getting at? This will be the last large RWD GM is doing and as in I am Alpha and Omega the Beginning and the End?

    The next RWD platform from GM is called Omega to sit over top of Alpha . It will first go to Cadillac, but as a large and likely expensive platform, I would expect it to end up at Buick and Opel as well.

    By all means it will be leveraged out over several brands. I also ponder that they could consider a future unibody SUV or the like on it. GM would never have approved this for Cadillac if it were only to be a single model at Cadillac. The real mystery will be where and how they will use it. Where ever it goes it will be the top model, expensive and limited in volume unless they can use it in a truck or SUV class where they can beat some of the fuel mileage regs.

    Hmm! I wonder if they could do a Porsche Cayenne sport SUV to compete with the up scales performance SUV models. It is amazing how many of these Porsche is moving anymore. Here in Ohio they are becoming more common than any other Porsche model and most are not entry level models.

    Edited by hyperv6
    0

    Share this comment


    Link to comment
    Share on other sites

    Agreed, Balthy. The LaCrosse is the only Buick sedan that truly has Buick DNA, with the sweepspear. Sweepspear does not fit Opel DNA... and I can see the "new" GM doing away with Buick character with this project to benefit Opel... shameful.

    0

    Share this comment


    Link to comment
    Share on other sites

    Yeah- the narrative talks like it's an even, or even close, exchange. Reminds me in a way of the hilarity surrounding 'Buick was picked to survive because Buicks sell so well in China' (just ship 'em Opel parts).

    At some point the brand will be completely hollowed out, but that's "branding" for you.

    0

    Share this comment


    Link to comment
    Share on other sites

    They're shoring up one old brand by basically erasing another. But Buick has been a bedrock of the corporation longer than Opel has. Priority has shifted a bit from the brands that built GM here in its home country.

    0

    Share this comment


    Link to comment
    Share on other sites

    For the last 20 years the only traditional Buicks that mattered were the GN and the Lasabre. The rest of the line up in North America was nearly invisible to the general public.

    Now I am not saying that they were bad cars but they were car the public just really never connected to and defected from to Lexus and other models. The public no longer anymore are Brand Loyal and it is more of what have you done lately for me.

    While the cars like the Regal are claimed to be some of the best Buicks in years they just do not stand out with that thing about them that says I have to have one.

    You can argue all say about port holes side spears and Tri Shields but today buyer that GM needs generally could care less about these things. They want a car that sets them apart. They want designs that they feel and stir their emotions. They want performance in MPG and MPH. They want no compromise handling but they want a good ride.

    This segment used to only have a few cars in it years ago and today there are many models in it and most have little to no heritage and out sell Buick easily.

    I can't put my finger on it but I just feel with the next generation of jointly built Buick and Opel cars GM needs to take it to the next level.

    Now I am not saying to trash all the heritage but I would spend less time focusing on these things and focus more on what really sells cars today to the 30-50 year old professional class.

    I could want a Buick but you do not have to remind me of my Fathers Lesabres and Regals as most of them were good cars but very forgettable.

    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    If it's going to underpin a S-Series fighter for Cadillac it's just too big for an Opel... Anything significantly larger than today's Insignia is probably suicidal for Opel...

    0

    Share this comment


    Link to comment
    Share on other sites

    Yeah- the narrative talks like it's an even, or even close, exchange. Reminds me in a way of the hilarity surrounding 'Buick was picked to survive because Buicks sell so well in China' (just ship 'em Opel parts).

    At some point the brand will be completely hollowed out, but that's "branding" for you.

    We'll to use a old Tag line, This is NOT your Grandfather Buick! :P

    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    If it's going to underpin a S-Series fighter for Cadillac it's just too big for an Opel... Anything significantly larger than today's Insignia is probably suicidal for Opel...

    Opel is going to need to move up to "Buick" level. It can no longer be the "Chevrolet of Europe" now that Chevrolet is there actively making a go at it. I'm not saying that Opel should build an S-Class sized car, but I would expect Omega (platform) to be equally as flexible as the Alpha platform, but with higher starting and ending points for size.

    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    If it's going to underpin a S-Series fighter for Cadillac it's just too big for an Opel... Anything significantly larger than today's Insignia is probably suicidal for Opel...

    Opel is going to need to move up to "Buick" level. It can no longer be the "Chevrolet of Europe" now that Chevrolet is there actively making a go at it. I'm not saying that Opel should build an S-Class sized car, but I would expect Omega (platform) to be equally as flexible as the Alpha platform, but with higher starting and ending points for size.

    If Omega starts at roughly 2014 CTS length, maybe... But then maybe it's best to build it on Alpha which I assume will a lower cost architecture?...

    0

    Share this comment


    Link to comment
    Share on other sites

    That's exactly what I was thinking...there is no way that GM can justify all new platforms today without great flexibility, great volume, or both. No matter what kind of profit margin MB or BMW make on the S-Class and 7, Cadillac won't make that on their first modern attempt in the class. So, this has to be able to do a Buick/Opel, hopefully a next gen SRX and put Alpha under a BRX, or something...

    Plus, something like an Omega based vehicle for Buick would probably do wonders in China where the upper class like to be chauffeured. The LaCrosse isn't exactly that type of vehicle.

    Edited by PONTIAC06
    0

    Share this comment


    Link to comment
    Share on other sites

    You're forgetting something.... and it's in the name. ;-)

    If it's going to underpin a S-Series fighter for Cadillac it's just too big for an Opel... Anything significantly larger than today's Insignia is probably suicidal for Opel...

    Opel is going to need to move up to "Buick" level. It can no longer be the "Chevrolet of Europe" now that Chevrolet is there actively making a go at it. I'm not saying that Opel should build an S-Class sized car, but I would expect Omega (platform) to be equally as flexible as the Alpha platform, but with higher starting and ending points for size.

    If Omega starts at roughly 2014 CTS length, maybe... But then maybe it's best to build it on Alpha which I assume will a lower cost architecture?...

    Without knowing exactly what they are doing, one could guess that Omega is an Alpha variant that allows for greater wheelbase and track flexibility. With how solid Alpha is, I wouldn't be surprised if they simply beef up all the required parts for overall larger vehicles.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. 1990Suburban
      1990Suburban
      (28 years old)
  • Similar Content

    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport

      View full article
    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport
    • By William Maley
      It was nearly two years ago that we learned that General Motors trademarked 'Regal Tourx'. At the time, we speculated this could mean the next-generation Regal would have a wagon variant - possibly something along the lines of the Audi A4 Allroad and Subaru Outback. Since then, we have been hearing rumors and various reports saying that the Regal wagon is coming - the most recent one coming this week. Now we have more evidence thanks to the California Air Resources Board (CARB).
      Motor1 got their hands on an emission certificate listing a number of General Motors vehicles equipped with the 2.0L turbo-four. In this list, we see the Regal, Regal AWD, and Regal Tour X AWD. This list also reveals the Regal will get an eight-speed automatic, while AWD models get either an eight or nine-speed automatic. Sadly, this document doesn't provide any information on power figures. The turbo 2.0L comes has a wide range of outputs from 250 horsepower (Chevrolet Malibu) to 272 horsepower (Chevrolet Camaro).
      We don't have to wait long for answers as Buick will be debuting the Regal on April 4th, a week before New York.
      Source: Motor1

      View full article
    • By William Maley
      It was nearly two years ago that we learned that General Motors trademarked 'Regal Tourx'. At the time, we speculated this could mean the next-generation Regal would have a wagon variant - possibly something along the lines of the Audi A4 Allroad and Subaru Outback. Since then, we have been hearing rumors and various reports saying that the Regal wagon is coming - the most recent one coming this week. Now we have more evidence thanks to the California Air Resources Board (CARB).
      Motor1 got their hands on an emission certificate listing a number of General Motors vehicles equipped with the 2.0L turbo-four. In this list, we see the Regal, Regal AWD, and Regal Tour X AWD. This list also reveals the Regal will get an eight-speed automatic, while AWD models get either an eight or nine-speed automatic. Sadly, this document doesn't provide any information on power figures. The turbo 2.0L comes has a wide range of outputs from 250 horsepower (Chevrolet Malibu) to 272 horsepower (Chevrolet Camaro).
      We don't have to wait long for answers as Buick will be debuting the Regal on April 4th, a week before New York.
      Source: Motor1
    • By William Maley
      At first glance, you might be thinking why is Buick teasing the LaCrosse sedan again. But actually, what you are looking at is the 2018 Buick Enclave that will be debuting next month at the New York Auto Show. The image shows the Enclave following the footsteps of the Encore and LaCrosse with a new waterfall grille and slimmer headlights. From spy shots we reported on last month, we're not expecting any major changes in the overall shape.
      Expect the current 3.6L V6 producing 305 horsepower to be residing under the hood, paired with a nine-speed automatic.
      Source: Buick

      View full article
  • Recent Status Updates

  • Who's Online (See full list)