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    William Maley

    Rumorpile: Holden To Transition Into Chevrolet After 2017

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    William Maley

    Staff Writer - CheersandGears.com

    December 13, 2013

    With the announcement of Holden closing up production and R&D by 2017, the battle to keep the Holden brand alive has only begun.

    News.com.au reports that General Motors is considering dropping Holden and transitioning to Chevrolet. The reasons for this begin with the Holden brand not having any distinction once the brand begins importing vehicles in 2017. There is also an image problem as the brand could be seen as damaged with the shutdown of its factories.

    "There will now be the biggest fight ever to save the Holden brand from being shelved. Every time there is a new boss of Holden or a new head of General Motors, the question is asked, 'Why do we still have the Holden brand in Australia? Now that (Holden) won't be making cars and there won't be anything unique about the vehicles, the debate is going to come up again and it will be hard to win. There will be massive implications for the brand," a Holden insider said.

    "There is no emotion in this. It will all come down to money. If General Motors thinks sales will go down because the Holden brand is on the nose, then they will switch it to Chevrolet," another insider said.

    This isn't the first time that Holden had to fight back. Back at the start of the global financial crisis, Holden was on the chopping block alongside Hummer and Pontiac. Holden fought back with Mark Ruess at the helm.

    "The amount of money we've spent trying to defend the Holden brand to Detroit is ridiculous. But when executives from North America come out to Australia, they take photos of Chevrolet badges that people have fitted to their Holden utes, and use that against us," an insider said.

    Source: News.com.au

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Is the Holden brand worth saving? Maybe not.

    Only in Australia is it known as Holden. When the Commodore and its siblings are sold in the ME and elsewhere, they are sold as Chevrolets. The Chevy SS in the USA is a Commodore (of sorts). Since there is no unique selling point to Holden (a RWD haven in this era of FWD appliances), especially given the ridiculous strength of the Australian dollar, Holden can go peacefully into the night. Holden RIP.

    And I say that as someone who mourned Oldsmobile's untimely passing in 2004.

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    Then Vauxhall should go too. They already sell Opel in the UK, no need for both.

    Saw a blurb somewhere today that Vauxhall could go also. Didn't realize Opel was in the UK, I knew it was in Ireland so they already have RHD Opel badged models...

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    eh, apparently I was wrong... but I'm sure I saw Opels there before.

    Could have been gray market or from Ireland.

    Hard times still for GM. It's going to be hard for their regional niche brands to survive..

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    First it will be a transition to Chevy. Then with Chevy's failure in Europe, and Buick's continued China success, all Chevy will transition to Buick. Afterwhich GMC and Cadillac lose their way, marketing versions of the Spark to replace the loss of the original Chevy Spark, they and Opel (Vauxhall is just a memory by then) are all folded into Buick.

    In the beginning it was Buick... in the end it will be all Buick!

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    First it will be a transition to Chevy. Then with Chevy's failure in Europe, and Buick's continued China success, all Chevy will transition to Buick. Afterwhich GMC and Cadillac lose their way, marketing versions of the Spark to replace the loss of the original Chevy Spark, they and Opel (Vauxhall is just a memory by then) are all folded into Buick.

    In the beginning it was Buick... in the end it will be all Buick!

    In the beginning was Olds, not Buick. Buick is only 6-7 years younger than Olds when Olds was still around.

    I personally doubt that Buick will be the ONLY nameplate left. The people that buy a GMC truck would generally never buy a Chevy truck, for example. Chevrolet is in most markets around the world; Buick is in the USA and China only.

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    The Holden thing is not really as big of a deal than it is to a hand full of purist.

    Number one Holden's present line up is pretty much Chevy bases already including a Volt. GM is not fooling Aussies as they are smart enough to know what a Chevy is and they do love Chevy.

    Number two They can save a lot of money on rebadging and Holden would be part of the deep pockets of the Chevy global Marketing Program. They would have so much more marketing money than they have now.

    Number three. GM made it clear the latest Zeta was not going to last long so 2017 is no surprise.

    Number four look for a Alpha Chevy sedan based on the under pinnings of the Gen 6 Camaro to carry on the SS and possibly a cheaper model with more options choices. This could be exported as Australia only needs 30K units a year and the money exchanges that way better.

    Number five GM has said it will re enter Japan with Chevy. They can only do this with RHD. Well we already have RHD down under in Malibu, Cruze and other small Chevy eh I mean Holden's so this would lead one to think Chevy for down under.

    Add to all this the ability to intro a Camaro and even a Corvette down under once the LHD version arrive. They are prime for a Camaro. I have a friend in Perth with a LS powered 68 Camaro and he is excited about this as well as many other of our customers. Many spend a lot of money to buy Chevys and import them. Some have to spend more to convert to LHD if they are in the east and it is a rich mans car.

    The only real negative is the loss of a old name and some equity here but that is about it. This is a country that has made the Mazda 3 number one so there is little loyalty to the home brands anymore.

    I would recommend a visit to the Holden site and just compare the line up to Chevy and realize it already is Chevy. Also I would recommend visiting the enthusiast sites and see just how many Chevys are in the country. They are prized and used for shows and racing. We have sold tons and tons of parts for their cars and few go to Holden's.

    The worst loss here is some 2900 jobs with the Zeta but that is the extent of their production there and that is less than many plants here.

    The markets have changed and the way we build and sell cars has to change as the cost involved anymore prevent so many brands and models anymore. The overlap has to stop. Like I have said before we will lose more names globally as there are still some weak companies that just can no longer go it alone.


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    In the beginning was Olds, not Buick. Buick is only 6-7 years younger than Olds when Olds was still around.

    No. Oldsmobile may be older, but Buick was the first GM company, controlled by Durant to acquire Olds, Oakland, Cadillac, etc.

    I think he was joking

    Yes, I am.

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      The rotating assembly consists of a forged steel crankshaft, forged steel connecting rods and hypereutectic aluminum pistons. The alloys in the respective castings for the rods and pistons make them lightweight and durable. Silicon is blended with the aluminum for heat resistance and tolerance within the piston cylinders, which enhances performance and makes the engine quiet.
      A thick piston crown — the top of the piston — and reinforced top ring add strength to support the tremendous cylinder pressures enabled by turbocharging and the engine’s high 15.0:1 compression ratio.
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      Traditionally, EGR systems in diesel applications recirculate exhaust gases between the two high-pressure points, the exhaust manifold(s) and intake manifold. However, it generally requires efficiency-robbing assistance from the turbocharger or other supporting elements to achieve the pressure differential required for sufficient EGR flow rates.
      The new low-pressure system adds to the high-pressure system, supporting continual adjustment of exhaust backpressure for more efficient operation. It recirculates gases between the low-pressure points in the exhaust system (downstream of the particulate filter) and after the compressor inlet.
      When the low-pressure EGR is activated by an electronically controlled valve, the engine burns exhaust gas that has already passed through the particulate filter. That increases the turbocharger’s efficiency, which helps overall vehicle efficiency without deteriorating the rate of particulate matter emitted by the engine.
      A variable intake manifold offers dual air intake pathways for each cylinder. Electronically controlled flaps — one for each cylinder — shorten or lengthen the airflow to each cylinder. This optimizes the airflow into the engine and improves performance and responsiveness across the rpm band, particularly at lower engine speeds.
      A variable-pressure oiling system with a continuously variable-displacement vane oil pump enhances efficiency by optimizing oil pressure as a function of engine speed and load. With it, the oil supply is matched to the engine requirements rather than the excessive supply of a conventional, fixed-displacement oil pump. The engine uses low-friction Diesel Dexos 0W20 oil.
      Oil jets located in the block are employed for performance and temperature control. They target the inner core of the piston with an extra layer of cooling, friction-reducing oil. The jets reduce piston temperature, allowing the engine to produce more power and enhance long-term durability than engines without the technology.
      Active Thermal Management helps the engine warm up quickly to achieve and maintain its optimal engine temperature for performance and efficiency over the entire engine operating range. The system uses a three-actuator rotary valve system to distribute coolant through the engine in a targeted manner. It sends heat where it’s needed to warm up the engine to reduce friction and heat the passenger cabin or cools when needed for high-power operation. The Duramax 3.0L also features split cooling between the block and head.
      Common rail direct fuel injection of 2,500 bar (36,250 psi) helps generates class-leading horsepower and torque. The system’s pressure is generated by an engine-driven twin-piston pump sending fuel to solenoid-activated injectors with nine-hole nozzles that support precise metering of the fuel for a smooth idle and lower combustion noise. The fuel system is capable of multiple injections per combustion cycle — up to 10 times per injector — for more consistent and stable combustion performance that translates into smoothness and refinement, particularly at idle.   
      Electronic throttle valve: The Duramax 3.0L features an electronic throttle valve to regulate intake manifold pressure in order to optimize exhaust gas recirculation rates. It also contributes to a smooth engine shutdown via a more controlled method of airflow reduction.
      Ceramic glow plugs used in the Duramax 3.0L heat up more quickly and hotter than conventional metal-based glow plugs, helping the engine start and heat up more quickly in cold weather. The Duramax 3.0L achieves unassisted and assisted starting temperatures of -22 F (-30 C) and -40 F (-40 C) respectively.
      Stop/start technology helps optimize efficiency in city driving. The driver-selectable system shuts off the engine at stoplights and other stop-and-go situations. The engine automatically restarts when the driver takes their foot off the brake.
      ABOUT CHEVROLET
      Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
      # # #
      2019 CHEVROLET SILVERADO 3.0L DURAMAX TURBO-DIESEL SPECIFICATIONS
      Type:
      Duramax 3.0L DOHC Turbo Diesel I6 
      Bore & Stroke (in. / mm):
      3.30 x 3.54 inches (84mm x 90mm)
      Block Material:
      Aluminum
      Cylinder Head Material:
      Aluminum
      Compression Ratio:
      15.0: 1
      Firing Order:
      1-5-3-6-2-4
      Valvetrain:
      Dual-overhead camshafts, four-valves per cylinder
      Air Delivery:
      Single variable-geometry turbocharger; intercooling system. 42.8-psi / 2.95 bar max boost
      Fuel Delivery:
      High-pressure, common-rail direct injection (36,250 psi / 2500 bar); electronic throttle valve
      Ignition System:
      Compression
      Max Engine Speed:
      5100 rpm
      Additional Features:
      Continuously variable oil pump; engine oil cooler, automatic stop/start, Active Thermal Management,
      Emissions Control:
      Low-pressure Exhaust Gas Recirculation (EGR); Selective Catalyst Reduction on Filter (SCRF)
      Horsepower
      (hp / kW @ rpm):
      277 / 204 @ 3750 (SAE certified)
      Torque
      (lb.-ft. / Nm @ rpm):
      460 / 624 @ 1500 (SAE certified)
       
    • By Drew Dowdell
      Chevy unveiled the 2021 Trailblazer today, filling a space between the Chevrolet Trax and Equinox in the lineup.  This follows the recent release of the Buick Encore GX that fills a similar but more premium space. 
      Picking up on styling from the larger Blazer and the Camaro, the Trailblazer takes an aggressive, sporty posture. Yes, there also will be an RS version, but no word yet on what powertrains will be available. 
      Chevy is finally going to start offering active safety features as standard, something the competition started doing a few years ago. The standard active safety features are Front Pedestrian Braking, Automatic Emergency Braking and Lane Keep Assist with Lane Departure Warning.  Optional will be Adaptive Cruise Control - Camera, Rear Park Assist and a High Definition Rear Vision Camera.
      The 2021 Trailblazer will enter dealerships in early 2020. 


      View full article
    • By Drew Dowdell
      Chevy unveiled the 2021 Trailblazer today, filling a space between the Chevrolet Trax and Equinox in the lineup.  This follows the recent release of the Buick Encore GX that fills a similar but more premium space. 
      Picking up on styling from the larger Blazer and the Camaro, the Trailblazer takes an aggressive, sporty posture. Yes, there also will be an RS version, but no word yet on what powertrains will be available. 
      Chevy is finally going to start offering active safety features as standard, something the competition started doing a few years ago. The standard active safety features are Front Pedestrian Braking, Automatic Emergency Braking and Lane Keep Assist with Lane Departure Warning.  Optional will be Adaptive Cruise Control - Camera, Rear Park Assist and a High Definition Rear Vision Camera.
      The 2021 Trailblazer will enter dealerships in early 2020. 

    • By Drew Dowdell
      GM is delaying the launch of the new inline-6 diesel engine bound for the GMC Sierra 1500 and Chevrolet Silverado 1500.  No longer available for ordering on the 2019s, GM has pushed the availability into the 2020 model year. 
      According the GM, the emissions certification process on the engine is taking longer than normal.   Customers who ordered a 2019 Silverado or Sierra with the diesel engine will have their orders canceled and will need to resubmit the order for a 2020 model year vehicle once they become available for order.  GM has yet to open orders for 2020 truck models with the diesel engine, but a GM spokesperson said that it will be "soon".
      Assuming the current pricing holds, the 3.0 liter Duramax diesel will be priced $2,495 over a 5.3 liter V8 and $2,890 over the 4-cylinder 2.7-liter turbo. 
      Meanwhile for 2020, GM is expanding the availability of adaptive cruise control and the 10-speed automatic across the lineup.  At Chevy, the Silverado will now have the optional 6.2 liter V8 on five out of the eight trim levels.  The 6.2 V8 will be paired with the 10-speed automatic and available on the Custom Trail Boss, RST, LT Trail Box, LTZ, and High Country. At GMC, the CarbonPro box will be available at no additional cost when paired with certain other packages on the Sierra AT4 and Sierra Denali, while the double cab Sierra Elevation Trim will now also be available in a crew cab. 
       

      View full article
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