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    Honda Looks Towards U.S. For Vehicle Development


    William Maley

    Staff Writer - CheersandGears.com

    August 12, 2012

    Honda is looking towards America to help out with the development of future vehicles. Honda cites two reasons for this move. One is due to the rising Japanese Yen which is making the price of development much higher. Also, Honda is under growing pressure from other automaker including Nissan and Hyundai with their new vehicles.

    "Our U.S. r&d team is taking the next step in our growth toward an even larger responsibility for meeting the needs of our customers in North America," said Honda's North American R&D chief Erik Berkman at an a summit in Traverse City, Michigan.

    Honda's North America r&d will be taking over taking over the next-generation Civic and will be the lead on the Acura NSX.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    AGree with simple, blu. Honda needs to get back to it!

    Simple is fine, but even Simple needs style. They have no design mojo and so the US will bring this to Honda. The next version of the CIVIC and NSX are going to be very interesting to see.

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      Live Pic Credit: Newspress
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      Live Pic Credit: Newspress
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            Month-to-Date
      Year-to-Date
            August 2016
      August 2015
      DSR** % Change
      MoM % Change
      August 2016
      August 2015
      DSR** % Change
      YoY % Change
          American Honda Total
      149,571
      155,491
      -3.8%
      -3.8%
      1,094,725
      1,054,816
      3.8%
      3.8%
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      73,431
      82,483
      -11.0%
      -11.0%
      564,425
      542,210
      4.1%
      4.1%
          Total Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,606
      3.5%
      3.5%
          Honda Total Car Sales
      68,523
      76,281
      -10.2%
      -10.2%
      526,962
      498,695
      5.7%
      5.7%
          Honda Total Truck Sales
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,806
      5.0%
      5.0%
          Acura Total Car Sales
      4,908
      6,202
      -20.9%
      -20.9%
      37,463
      43,515
      -13.9%
      -13.9%
          Acura Total Truck Sales
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Domestic Car Sales
      67,054
      81,873
      -18.1%
      -18.1%
      524,739
      537,277
      -2.3%
      -2.3%
            Honda Division
      62,265
      75,859
      -17.9%
      -17.9%
      488,231
      495,393
      -1.4%
      -1.4%
            Acura Division
      4,789
      6,014
      -20.4%
      -20.4%
      36,508
      41,884
      -12.8%
      -12.8%
          Total Domestic Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,601
      3.5%
      3.5%
            Honda Division
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,801
      5.0%
      5.0%
            Acura Division
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Import Car Sales
      6,377
      610
      945.4%
      945.4%
      39,686
      4,933
      704.5%
      704.5%
            Honda Division
      6,258
      422
      1,382.9%
      1,382.9%
      38,731
      3,302
      1,073.0%
      1,073.0%
            Acura Division
      119
      188
      -36.7%
      -36.7%
      955
      1,631
      -41.4%
      -41.4%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
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      135,325
      140,178
      -3.5%
      -3.5%
      987,811
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      5.4%
      5.4%
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      30,115
      40,931
      -26.4%
      -26.4%
      231,415
      231,173
      0.1%
      0.1%
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      32,807
      32,031
      2.4%
      2.4%
      255,599
      221,471
      15.4%
      15.4%
              CR-Z
      222
      333
      -33.3%
      -33.3%
      1,699
      1,895
      -10.3%
      -10.3%
            * FIT
      5,370
      2,901
      85.1%
      85.1%
      38,187
      42,867
      -10.9%
      -10.9%
              INSIGHT
      9
      85
      -89.4%
      -89.4%
      62
      1,289
      -95.2%
      -95.2%
                                      CROSSTOUR
      7
      930
      -99.2%
      -99.2%
      720
      6,450
      -88.8%
      -88.8%
            * CR-V
      36,517
      34,771
      5.0%
      5.0%
      231,609
      229,574
      0.9%
      0.9%
              HR-V
      7,580
      4,567
      66.0%
      66.0%
      51,417
      24,617
      108.9%
      108.9%
              ODYSSEY
      9,992
      13,423
      -25.6%
      -25.6%
      85,881
      88,910
      -3.4%
      -3.4%
              PILOT
      9,269
      10,202
      -9.1%
      -9.1%
      81,793
      88,742
      -7.8%
      -7.8%
              RIDGELINE
      3,437
      4
      85,825.0%
      85,825.0%
      9,429
      513
      1,738.0%
      1,738.0%
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      890
      1,369
      -35.0%
      -35.0%
      1,720
      9,257
      -81.4%
      -81.4%
              Memo: Accord PHEV
      0
      2
      -100.0%
      -100.0%
      0
      62
      -100.0%
      -100.0%
              Memo: Civic Hybrid
      50
      590
      -91.5%
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      817
      3,317
      -75.4%
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      14,246
      15,313
      -7.0%
      -7.0%
      106,914
      117,315
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      1,172
      1,660
      -29.4%
      -29.4%
      10,831
      11,744
      -7.8%
      -7.8%
              NSX
      22
      0
      0.0%
      0.0%
      45
      0
      0.0%
      0.0%
              RLX / RL
      118
      187
      -36.9%
      -36.9%
      951
      1,600
      -40.6%
      -40.6%
              TL
      0
      1
      -100.0%
      -100.0%
      0
      85
      -100.0%
      -100.0%
              TLX
      3,595
      4,353
      -17.4%
      -17.4%
      25,632
      30,055
      -14.7%
      -14.7%
              TSX
      1
      1
      0.0%
      0.0%
      4
      31
      -87.1%
      -87.1%
                                      MDX
      5,131
      4,747
      8.1%
      8.1%
      34,648
      39,144
      -11.5%
      -11.5%
              RDX
      4,207
      4,364
      -3.6%
      -3.6%
      34,803
      34,654
      0.4%
      0.4%
              ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    ***
      Memo: ILX Hybrid
      0
      1
      -100.0%
      -100.0%
      1
      20
      -95.0%
      -95.0%
              Memo: RLX Hybrid
      19
      34
      -44.1%
      -44.1%
      134
      181
      -26.0%
      -26.0%
              Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    Selling Days
      26
      26
          204
      204
                **** Hybrid
      1,212
      2,414
      -49.8%
      -49.8%
      4,478
      16,021
      -72.0%
      -72.0%
               
        *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX
       
    • By William Maley
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      Source: Bloomberg

      View full article
    • By William Maley
      It slices! It dices! No, we're not trying to sell you a set of knives. This is the best way to describe Volkswagen's strategy for the U.S.; price cuts.
       
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      “Volkswagen is facing an uphill battle to revive the brand in the U.S. Volkswagen is struggling with the loser image of the past, and now in the present the brand is burned. They need a good story that assures people it’s really a new start. Just adding another SUV won’t do it,”  said Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen.
      We don't think going for a mass-market plan is a good idea either at the moment. But who knows, it could be the thing that saves VW.
      Source: Bloomberg
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