• Sign in to follow this  
    Followers 0

    Rumorpile: Hyundai Considers A Premium SUV Based On Genesis Platform


    • Hyundai Ponders A Premium SUV With A Bit of Trepidation

    Hyundai is considering whether or not to do a line of premium SUVs using the underpinnings of the Genesis. Reuters has learned from sources the company is considering a proposal made internally to build SUVs using the Genesis platform as way to elevate Hyundai's overall brand image and crack the high-margin SUV market.

     

    But there is an air of caution at the company. Hyundai hasn't done so well when it comes to larger SUVs. Their previous attempt, the Veracruz, was introduced back in 2007. However, the company pulled the model out in 2013 due to poor sales. Meanwhile the company was still selling the Veracruz in South Korea, but will end production at the end of the next month according to the plant's union newspaper.

     

    Aside from the poor sales, a source says spiking gas prices and the poor equity of the Hyundai name in large SUVs give the company concern.

     

    "We are timid when it comes to bigger SUVs," said the source.

     

    When reached for comment, Hyundai confirmed the end of production of the Veracruz, but said "this does not mean we are giving up on a large SUV line-up."

     

    "We are considering developing premium, large SUVs based on customers' needs. We plan to respond to the fast-changing market centered around SUVs by beefing up our SUV line-up."

     

    Source: Reuters

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Why not?

    Porsche, Bentley, Rolls Royce, Jaguar, BMW, Lamborghini  and others...joined this  niche that was once reserved  SUVs based on military hardware trucks (Land Rovers and G-Wagons) and really blue collar 4x4s ('Gators and 'Slades and Bravadas)...

    are all in

    hellmuth-o.gif

     

    willing to play in this sandbox hoping to cash in...

    360_joe_cada_b_1110.jpg

     

    I dont see a reason why Hyundai cant join that club.

     

     

    While the Genesis is not exactly a top tier 1 luxury car...it is still a decent premium level automobile while at the same time, average joe Hyundai/KIA SUVs and CUVs are decent rides themselves...I think a luxury SUV from Hyundai based on the Genesis platform would compliment the Genesis quite nicely.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well, maybe it's better to finally create a Genesis brand. But Hyundai can't afford to market and distribute an entirely different brand; so doing it on the cheap will lead to problems like this. 

     

    Go for it Hyundai. Beats whatever Acura/Lincoln/Buick/Infiniti have to offer in spades.

    0

    Share this comment


    Link to comment
    Share on other sites

    To be honest Olds - I expect most of those to be failed ideas. I think Mercedes can do it, and those other companys can dream.

    0

    Share this comment


    Link to comment
    Share on other sites

    To be honest Olds - I expect most of those to be failed ideas. I think Mercedes can do it, and those other companys can dream.

    I have to agree, the design of the SUVs that will come from the companies that I mentioned...including M-B...are designing their SUVs very generic like.

    The German SUVs succeed because of the badge they carry...because of the help of the cars they built in their history. With the exception of M-B...because M-B has some serious cred with trucks...

    Rolls Royce and Bentley and Lambo...have the car prestige behind them as well, but have ZERO cred with trucks...

    BMW succeeded...marketing...and cred with everything they built other than cars...such as airplane engines and motorcycles have been top notch,..and their cars are prom queens...

    Porsche built tanks during WW2...

     

    Lamborghini...well...they failed the first time around...and the cliche saying that I always hear is 3 times a charm...

     

    It doesnt hurt Hyundai to try.

    Its only money...after all.

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites

    A full size SUV based on the Genesise RWD structure could be really good.  They have a 330 hp V6 which would be okay for a base model, the 5.0 V8 would be perfect for it, and a turbo V6 is supposed to be in the works.  If they could make this SUV in the $47-57k range they could have a winner.  People spend that much on a Tahoe.

    0

    Share this comment


    Link to comment
    Share on other sites

    Next Major auto industry correction will be from everyone jumping into the Luxury segment and the CUV/SUV segment.

    0

    Share this comment


    Link to comment
    Share on other sites

    They're definitely capable of building a winner, just keep the value and substance proposition there like the Genesis and it should be a success

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. CARBIZ
      CARBIZ
      (56 years old)
    2. crash
      crash
      (29 years old)
  • Similar Content

    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress

      View full article
    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress
    • By William Maley
      We have been wondering what kind of impact the Mitsubishi and Nissan alliance would bring to the table. According to a report from Automotive News, it looks like delays for a couple of key products for the diamond star brand.
      Speaking with supplier sources, Mitsubishi has pushed back the redesigns of the Outlander and Outlander Sport crossovers. Originally, Mitsubishi was planning to launch the next Outlander "in the fiscal year ending March 31, 2019", while the Outlander Sport would follow a year later. Now, the Outlander has been pushed back to late 2019 or 2020 and the Sport to after 2020.
      The delay is due to a review being undertaken by Mitsubishi and Nissan to search for a way to share architecture and parts with the Rogue and Rogue Sport. According to sources, the goal is to "commonize underpinnings and components" to save money while keeping an outer identity distinct to each brand.
      Mitsubishi confirmed the review but declined to comment on any delays.
      This delay could be a big blow for Mitsubishi's dealers in the U.S. who have been clamoring for new products. Joe Bizzarro, chairman of Mitsubishi's national dealer advisory board told Automotive News that no such delay was discussed during a meeting with dealers earlier this year - leading us to suspect this delay has come up recently. Dealers have yet to be notified about this delay.
      Right now, the only new product destined for Mitsubishi's U.S. dealers is the upcoming Eclipse Sport due in early 2018.
      Source: Automotive News (Subscription Required)

      View full article
  • Recent Status Updates

  • Who's Online (See full list)