Jump to content
Create New...
  • William Maley
    William Maley

    PSA Group Has 15 States As Possible Entry Points For Return To America

      But what happens if the tariffs go into effect?

    PSA Group has been hard at work on its plan to return to the U.S. by 2026. They already have a brand chosen that will lead the launch (bur aren't saying if it will be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall) and has open their U.S. headquarters in Georgia. The next step is figuring out where they'll begin selling vehicles.

    Larry Dominique, CEO of PSA Group North America told reporters that he has his eyes on 15 states to launch. Among the states mentioned include,

    • Arizona
    • California
    • Florida
    • Georgia
    • Illinois
    • Maryland
    • Massachusetts
    • New Hampshire
    • New Jersey
    • New York
    • North Carolina
    • Texas
    • Virginia
    • Washington

    "Those states are of the most interest to me at this point in time because they're high volume and import receptive," Dominique told Automotive News.

    But there is an elephant in the room concerning PSA's plan, tariffs. As we have been reporting for the past couple of months, the U.S. Commerce Department is conducting an investigation into imported cars and car parts as a matter of national security. This could result in vehicles being hit with a 25 percent tariff. 

    “Tariffs are on our minds. Tariffs impact how fast and at what price point we import vehicles into the U.S. I’m crossing my fingers," said Dominique.

    According to Bloomberg, PSA Group could look into entering the Canadian market first and play the waiting game for the U.S. if tariffs do go into effect. The company may also offer more expensive vehicles to balance out the hit made by tariffs.

    Source: Automotive News (Subscription Required), Bloomberg

    User Feedback

    Recommended Comments

    I assume their US entries would be CUVs like the DS7 and Cactus.   The Cactus did have some Citroen weirdness, but less so w/ the latest version.   For any French brand to succeed in the US, they would need to play up French aspects and the weirdness when compared to the generic Asian brands or Germans.

    Link to comment
    Share on other sites

    1 hour ago, riviera74 said:

    Warning to all: tariff wars tend to lead to shooting wars.  As for PSA, what can they offer that cannot be filled by the Japanese or the Koreans or the Germans?

     

    I wonder about that. What's to say that everyone else doesn't just ignore the US and enter into trade agreements leaving us out. Japan and the EU just signed one.

     

    • Like 1
    Link to comment
    Share on other sites

    29 minutes ago, Drew Dowdell said:

    I wonder about that. What's to say that everyone else doesn't just ignore the US and enter into trade agreements leaving us out. Japan and the EU just signed one.

    JAPAN IS PULLING OUT OF THE US MARKET???

    • Haha 1
    Link to comment
    Share on other sites

    12 hours ago, riviera74 said:

    Warning to all: tariff wars tend to lead to shooting wars.  As for PSA, what can they offer that cannot be filled by the Japanese or the Koreans or the Germans?

    Yes in the past the tariff wars ended up being a shooting war. Hopefully humanity is past that and can see the destruction a shooting war would cause.

    PSA, Dead Horse walking. Their weirdness is too weird for the US market. They would have to really come in with a Quality product that can sell on feature functions not already found as you stated by the Asian or Germans auto companies.

    Unlike Terrible quality Alfa that should have been left dead, PSA would be going down a path that left a very bad taste in Americans mouth. I doubt they would have much more success now than they did then.

    PSA is one company I can see going away on the global stage and due to gov support staying a french weirdness only.

    Link to comment
    Share on other sites

    16 hours ago, balthazar said:

    JAPAN IS PULLING OUT OF THE US MARKET???

    Not what I said. 

    But if they did, they'd have a lot of factories to give up. Toyota builds a higher percentage of its vehicles in the US than Buick does.  Hyundai and Kia aren't far behind. 

    Link to comment
    Share on other sites

    6 hours ago, dfelt said:

    Yes in the past the tariff wars ended up being a shooting war. Hopefully humanity is past that and can see the destruction a shooting war would cause.

    PSA, Dead Horse walking. Their weirdness is too weird for the US market. They would have to really come in with a Quality product that can sell on feature functions not already found as you stated by the Asian or Germans auto companies.

    Unlike Terrible quality Alfa that should have been left dead, PSA would be going down a path that left a very bad taste in Americans mouth. I doubt they would have much more success now than they did then.

    PSA is one company I can see going away on the global stage and due to gov support staying a french weirdness only.

    I'm fairly certain what they'll bring over is the Peugot line or DS line which is pretty conventional and could be mistaken for a luxury Kia

    • Thanks 1
    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search