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    Lincoln Sets A Goal Of 18% Increase In Sales


    William Maley

    Staff Writer - CheersandGears.com

    December 20, 2012

    Ford Motor Company has set an ambitious sales goal for the Lincoln Motor Company in 2013. A source tells The Detroit News that at a recent dealer meeting, Ford announced an 18% rise in sales for next year would constitute a "good year".

    For a brand that has experienced a 60% decline in sales during the past two decades, any growth would be considered good news. Some analysts believe that the 18% increase is not enough.

    "An 18 percent increase from this point will probably be a modest increase, For them to show any kind of momentum, they need to have a 25 percent-plus year," said Jesse Toprak, vice president of industry analysis at TrueCar.com.

    Ford's executive vice president of global marketing, sales, service and Lincoln, Jim Farley has said Lincoln is not trying to be the volume leader in sales. Instead, Lincoln hopes to be the brand that introduces new and unique designs, color schemes and technologies.

    The new Lincoln MKZ has just entered the market, and dealers are saying that preorders of the car are the highest they have seen since the Navigator in the late nineties.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Missing the word Year in the "Ford announced an 18% rise in sales for next would constitute a "good year"."

    Any gain for a line of product that is lack luster and clearly looks badged engineered would be good.

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    surprised they sold that many cars this year. I hardly ever see new Lincolns on the road here, plenty of 90's generation Town cars but rare to see anything new from them in the Seattle area.

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    surprised they sold that many cars this year. I hardly ever see new Lincolns on the road here, plenty of 90's generation Town cars but rare to see anything new from them in the Seattle area.

    To put it in perspective, Ford sells 68k F-series, E-Series, and Transit Connect in a month, more Mustangs than the entire Lincoln brand in an entire year.

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    surprised they sold that many cars this year. I hardly ever see new Lincolns on the road here, plenty of 90's generation Town cars but rare to see anything new from them in the Seattle area.

    To put it in perspective, Ford sells 68k F-series, E-Series, and Transit Connect in a month, more Mustangs than the entire Lincoln brand in an entire year.

    WOW :yikes: That tells me it is a pretty dead product line. I am surprised they have been able to recover the R&D cost for those cars.

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    I don't see an 18% increase as possible, that new MKZ is ugly and their line up overall is terrible. If they get the Lincoln Escape on sale this year, and steal some sales off Ford, then maybe they get the 18% gain.

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    I think they'll do it. I think the MKZ will do well. It is a unique luxury product, distinctly American. I'll cheer them on for the MKZ and the upcoming MKC small crossover.

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    I don't see an 18% increase as possible, that new MKZ is ugly and their line up overall is terrible. If they get the Lincoln Escape on sale this year, and steal some sales off Ford, then maybe they get the 18% gain.

    If they can't get a 14k out of the new MKZ and MKC, then they should just pack it in.

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    i was always LOL the months when we almost sold more suzukis then our lincoln dealer sold lincolns....

    new MKZ is pretty nice, but the interior screams, 'uplevel fusion trim package' more than anything.

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    I haven't followed the current Lincoln products much, but the TV ads are pretty nice. Of course, they need to back the upscale image there in the showroom.

    Linc would've been well ahead of today had they put the MKR in production right off. That, and getting a palatable naming scheme going.

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    The local Ford/Lincoln dealership by my house is still dated from the 60's, they have the lincolns on the same showroom as the fords. I do not see them getting people to really buy these cars as more than a glamorized Ford. They have totally lost their identity of a stand alone luxury auto.

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    I think that new MKZ is ugly, it looks worse than the MKS that nobody buys. And even though they redesigned their car, the Fusion looks better and is cheaper, and you have a new Lexus ES and new 3-series on sale, the ATS and a new CTS coming, a new Mercedes C-class isn't far away, there are too many better options than the MKZ.

    The NKZ got a little bigger too, so it might even steal sales off the aging MKS, and the Navigator is seriously outdated, so sales should keep sinking there, and the MKX has probably hit it's sales peak and will decline. Even if the MKZ goes up 15%, the rest of that lineup could drop 15%.

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    I liked the MKR concept. The MKZ is quite nice in person. The new ad is nice. However, the brand has become irrelevant as Fords and all other entry-level brands have gone upmarket.

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    Lincoln won't develop a RWD flagship but I wish it would develop a large roomy sedan using the Flex wheelbase to replace the MKS.

    I'm trying my best to believe that the "large" sedan Mr. Mulally recently mentioned is the MKS's bigbrother (E386) to replace the MKT!!...

    ...imho eventually the MKS will be replaced with a new RWD Continental

    Continental.gif

    Lincoln.gif

    StarShips.gif

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