Staff Writer - CheersandGears.com
December 20, 2012
Ford Motor Company has set an ambitious sales goal for the Lincoln Motor Company in 2013. A source tells The Detroit News that at a recent dealer meeting, Ford announced an 18% rise in sales for next year would constitute a "good year".
For a brand that has experienced a 60% decline in sales during the past two decades, any growth would be considered good news. Some analysts believe that the 18% increase is not enough.
"An 18 percent increase from this point will probably be a modest increase, For them to show any kind of momentum, they need to have a 25 percent-plus year," said Jesse Toprak, vice president of industry analysis at TrueCar.com.
Ford's executive vice president of global marketing, sales, service and Lincoln, Jim Farley has said Lincoln is not trying to be the volume leader in sales. Instead, Lincoln hopes to be the brand that introduces new and unique designs, color schemes and technologies.
The new Lincoln MKZ has just entered the market, and dealers are saying that preorders of the car are the highest they have seen since the Navigator in the late nineties.
Source: The Detroit News