Staff Writer - CheersandGears.com
August 13, 2012
Lincoln will not be following in the footsteps of Audi, BMW, Mercedes-Benz, or Cadillac with low-volume niche markets. Instead, Lincoln will be focusing on the volume segments in the luxury segment.
It's easy to see why Lincoln is going down this path. Sales so far this year are down 11%. So that means we will not see a flagship Lincoln sedan for the time being.
Lincoln is betting on products like the new MKZ to help pull them out of this slump. Lincoln is also readying a new crossover based on the Ford Escape, possibly wearing the MKC nameplate.
Source: Automotive News (Subscription Required)