• Sign in to follow this  
    Followers 0

    Lincoln's Primary Focus: Core Segments


    With a updated MKZ and a new Continental readying for its debut, it seems Lincoln is on the right track. But what does the future hold for them? Those who were hoping for a return of Mark coupe series will be somewhat disappointed.

     

    "We've said we need to cover the core segments first. Luxury coupes and sports cars are not the first place we need to go," said Matt VanDyke, director of global Lincoln to Automotive News.

     

    That means focusing on their current lineup and making improvements. One of those improvements is updating its look. The 2017 MKZ is one of the first models to see this update with a new rectangular grille first shown on the Continental concept. Along with this, Lincoln is trying its best to separate itself from Ford. One of those is the MKZ not having the EcoBoost name on its turbocharged engines.

     

    "If it is critical to the customer experience, we would change it," said Lincoln President Kumar Galhotra.

     

    Lincoln is also readying two new products - not counting the Continental - that will be arriving by 2020. The luxury automaker is keeping quiet as to what those models will be. Sources tell Automotive News that one of new model will be a large crossover to slot between the midsize MKX and large Navigator SUV.

     

    But a key point many Lincoln executives are quick to point that the luxury brand still has a long way to go in relevance. While sales are on the increase and early signs are pointing to some sort of relevancy in the market, Lincoln is still an unknown player in the luxury marketplace.

     

    "The products are there," said Dave Sullivan, an analyst with AutoPacific. "But I don't think they're hitting the targets they need to hit in the competitive world. I don't think anyone was expecting that yet, though. It's a 10- to 15-year plan."

     

    Source: Automotive News (Subscription Required)

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback




    Just two new products (after the Continental) by 2020?? That's a thoroughly underwhelming claim.

    I agree. It's a step in the right direction but still seems like the same thing I have heard three different times over the last fifteen years (ever since the LS debuted). 

    0

    Share this comment


    Link to comment
    Share on other sites

     

    Just two new products (after the Continental) by 2020?? That's a thoroughly underwhelming claim.

    I agree. It's a step in the right direction but still seems like the same thing I have heard three different times over the last fifteen years (ever since the LS debuted). 

     

    Agree that it is underwhelming but if they do it right and get these 3 products dead on right and continue to improve the others, this is a long distance race, not a sprint and as such, they need a long distance plan to distance themselves from FORD.

     

    Sadly many FORD/Lincoln dealers at least in Washington state are one mega dealer so you go in and find fords on the same floor as Lincoln. This needs to change as it hurts Lincoln more than Ford.

     

    Need Separate show rooms as well as product.

    0

    Share this comment


    Link to comment
    Share on other sites

    Agreed on 2 new products by 2020.  Some luxury makers put out 2-3 new products per year.  I bet one of the new products is a Lincon version of the Explorer.  That will be the the 3 row crossover bigger than MKX.  Then Lincoln will have an Escape, Edge, Explorer and Navigator clone.  Which will help with their mission to distance themselves from Ford.

     

    The 2nd product I bet is a Focus based Lincoln sedan that they will try to call a 3-series competitor.   When you look at luxury market sales, 3-series is by far the #1 seller, C-class and Lexus IS are up there too.

     

    Still shocked as to why there isn't a rear drive Lincoln using the Mustang platform.   

    1

    Share this comment


    Link to comment
    Share on other sites

    Because there's no way to effective way to peddle a pony car as a luxury car unless you peddle the luxury car* as the pony car

     

    *(with cosmetic surgery everywhere and emphasis on V8 and heritage and wickedness)

    1

    Share this comment


    Link to comment
    Share on other sites

    Rebadging a Mustang as a Lincoln does not a luxury car make.

     

    Lincoln has far bigger plans going forward than repeating what they have been criticized for doing too much of in recent years.

    Edited by Wings4Life
    1

    Share this comment


    Link to comment
    Share on other sites

    Okay, what about after 2020?

     

    What then? is that the review time? Is Lincoln worthy of keeping?

     

    They're only worthy as long as Ford is willing to bear the expense of making them. Making a Lincoln coupe on a Mustang is a no-brainer. Heck, I'd be the first the high-five an executive that comes to his/her senses to do so. Because it's easier to mask the current S550 chassis faults when it's a plush personal coupe. Do it Lincoln, people want it, it's just some design change, no need for extraneous engineering. AWD, and they've got something for someone who wants different everyting.

     

    Brand not heard of, plus a car based on a dying luxury concept - there is a buyer for that, and Lincoln could easily beat Genesis or Inifinti at it. 

    0

    Share this comment


    Link to comment
    Share on other sites

    I am not saying badge job a Mustang.  The Mustang is bigger than a 3-series though.  Mustang has a 107 inch wheelbase, are Ford engineers not smart enough to put a 3-4 inch stretch on that wheel base to make it 110 inch and make a small rear drive sedan that is a 185 inches long?  Engines are no problem you have the 2.3 turbo 4 that Lincoln already uses, you could use the 2.7 turbo V6.  

     

    Lincoln's problem is everything they make is a Ford chassis and they even share some body panels and hard points on the interior.  How about Lincoln create a car from scratch?  

    3

    Share this comment


    Link to comment
    Share on other sites

    Rebadging a Mustang as a Lincoln does not a luxury car make.

     

    Lincoln has far bigger plans going forward than repeating what they have been criticized for doing too much of in recent years.

    A more ambitious automaker would have developed a premium RWD platform and spun an affordable performance coupe off of it.

    Ford's ambitions appear to lie elsewhere. To say the least.

    0

    Share this comment


    Link to comment
    Share on other sites

    I am not saying badge job a Mustang.  The Mustang is bigger than a 3-series though.  Mustang has a 107 inch wheelbase, are Ford engineers not smart enough to put a 3-4 inch stretch on that wheel base to make it 110 inch and make a small rear drive sedan that is a 185 inches long?  Engines are no problem you have the 2.3 turbo 4 that Lincoln already uses, you could use the 2.7 turbo V6.  

     

    Lincoln's problem is everything they make is a Ford chassis and they even share some body panels and hard points on the interior.  How about Lincoln create a car from scratch?  

     

    That epitomizes my biggest criticism of Lincoln. Ford just isn't allowing any ambition for Lincoln to be great. They gotta get on the bandwagon and dare greatly.

     

    The promises that Ford made about Lincoln for years and years have not been satisfied. Even CD6, and Lincoln exclusive powerrtrains were made on shaky agreements. 

     

    It's not that there's glaring issues with sharing engines. I totally understand how Cadillac product plan-nerds/fans must have gritted their teeth how the ATS-V would not end up getting a V8 as an option, a world class V8 from a Corvette, not from a Camaro as some try to spin it as.

    Edited by Suaviloquent
    Got edjumucated by Drew. The glory.
    2

    Share this comment


    Link to comment
    Share on other sites

    one of the primary reasons the ATS-V got the turbo V6 rather than the V8 is because it allowed the engineers to place the engine lower and move the mass further back in the chassis to improve balance.  They weren't gritting their teeth on that one, it was an engineering decision.

    1

    Share this comment


    Link to comment
    Share on other sites

    10-15 year plan sounds like a long time, but then again, if the goals are high, the ascent takes longer.

     

    But for me, it's the journey, not just the destination. Lincoln will be the talk of the town come January, with the reveal of the Conti and of course what is most certainly the Aviator concept.  Those two vehicle alone will replace the poor selling MKS and MKT.  And of course the alum Navigator is not far behind.  So although their long term plans may reach far out there, I have little doubt their short term product plans will do wonders to invigorate the brand.

    1

    Share this comment


    Link to comment
    Share on other sites

    What does that even MEAN?

    Lincoln has had three styling languages in four years, and were supposed to trust their vision for the next decade and a half?

    You want to impress me, Lincoln?

    D6. Stat. Nothing else is gonna cut it, especially with the Koreans bringing it with Genesis.

    0

    Share this comment


    Link to comment
    Share on other sites

    'trust' has little to do with style directions past to yore.  You purchase what is in front of you, that you either like or dislike....and more will like this.

    And yes I do trust a brand who is trying hard, taking risks and re-inventing itself repeatedly, if it feels it's not at a level it needs to be.

    1

    Share this comment


    Link to comment
    Share on other sites

    The hardest-working man is a drowning one. If you ain't got a strategy you ain't got nothin'.

    Lincoln ain't got nothin'.

     

     

    says you...and several other haters.

    1

    Share this comment


    Link to comment
    Share on other sites

    And there it is, the "haters" term. When one has nothing left to debate constructively, it makes an appearance.

     

    Lincoln isn't taking risks. They continue to re-engineer Fords, and they continue an asinine level of engine/powertrain sharing. The existence of the Edge Sport 2.7EB is answering a question no one asked, and blatantly steals exclusivity from the slick new MKX. An Edge Sport with 300 hp/310 lb-ft from the 2.3T would have been sufficient.

     

    Their sudden dramatic change in design language is perplexing, especially when the new face is widely seen as derivative and the recent "split wing" models have been praised for their original and handsome appearance.

    3

    Share this comment


    Link to comment
    Share on other sites

    Couldn't have said it better myself.

    One Ford: the millstone around Dearborn's neck. The glass ceiling that it cannot penetrate.

    The Camaro is all the proof you need to know that the above statements are true.

    0

    Share this comment


    Link to comment
    Share on other sites

    Just two new products (after the Continental) by 2020?? That's a thoroughly underwhelming claim.

    I thought that myself at first. Then I thought about it and it isn't that far out from what they've been doing. I mean we just received a "new" Navigator(2015), MKC(2015) and MKX(2016). The Continental will be out in 2017 along with the MKZ so we're looking at 2 new vehicles in 3 years..(2018-2020) not great but nothing terrible for a small market company. That is a 6 car company that expanded 1 car last year 1 car next year and 2 of the previous 5 are all new by 2017.. not really that bad. I mean they only have 6 vehicles in their lineup right now after the MKC was added.

    0

    Share this comment


    Link to comment
    Share on other sites

    'trust' has little to do with style directions past to yore.  You purchase what is in front of you, that you either like or dislike....and more will like this.

    And yes I do trust a brand who is trying hard, taking risks and re-inventing itself repeatedly, if it feels it's not at a level it needs to be.

     

    Explain all of the risks involved in rebadging a car as opposed to making their own platforms? I feel like they do the opposite of taking risks. Don't get me wrong, I REALLY like the MKC and MKX but that doesn't mean they have taken any serious risks with anything in their lineup. The biggest risk will be the Continental.

    Couldn't have said it better myself.

    One Ford: the millstone around Dearborn's neck. The glass ceiling that it cannot penetrate.

    The Camaro is all the proof you need to know that the above statements are true.

    lol, Classic 'Bong Camaro plug.

    1

    Share this comment


    Link to comment
    Share on other sites

    The Camaro is the most solid evidence that trickle-down works. In time there will probably be more examples (especially if Omega spreads to Buick). That's not a plug for the product. That's a plug for the system-a system that Ford is planning to copy eventually with D6.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    'trust' has little to do with style directions past to yore.  You purchase what is in front of you, that you either like or dislike....and more will like this.

    And yes I do trust a brand who is trying hard, taking risks and re-inventing itself repeatedly, if it feels it's not at a level it needs to be.

     

    Explain all of the risks involved in rebadging a car as opposed to making their own platforms? I feel like they do the opposite of taking risks. Don't get me wrong, I REALLY like the MKC and MKX but that doesn't mean they have taken any serious risks with anything in their lineup. The biggest risk will be the Continental.

    Couldn't have said it better myself.

    One Ford: the millstone around Dearborn's neck. The glass ceiling that it cannot penetrate.

    The Camaro is all the proof you need to know that the above statements are true.

    lol, Classic 'Bong Camaro plug.

     

     

     

    Risks?

    Sure.

     

    Looking back a few years, there was plenty of risk. Some of which good, some not so.

     

    1.       Navigator was a risk, and really started the full sized luxury SUV segment

    2.       Blackwood was quite the risk

    3.       LS was a risk, and huge departure from the Town Cars of that day.

    4.       Original EcoBoost was a Lincoln MKS, very risky too.

    5.       MKX was somewhat risky.

    6.       Several design languages (and designers), also a risk.

    7.       Hybrids

    8.       400 hp sedans with sophisticated AWD systems are the latest.

    9.       Aluminum bodied SUV soon.

    10.   Did I miss anything?

    11.   oh yeah, MKT was a huge risk.

     

    Anyway, far more risky than what they were doing in 1995, when sales were high and competition was low.

    And going forward, what they are doing with flexible platforms would hardly be considered risky, but in fact brilliant.

     

    So risk is not just throwing an existing V8 into a low volume niche sedan.

    Edited by Wings4Life
    0

    Share this comment


    Link to comment
    Share on other sites

    And there it is, the "haters" term. When one has nothing left to debate constructively, it makes an appearance.

     

    Lincoln isn't taking risks. They continue to re-engineer Fords, and they continue an asinine level of engine/powertrain sharing. The existence of the Edge Sport 2.7EB is answering a question no one asked, and blatantly steals exclusivity from the slick new MKX. An Edge Sport with 300 hp/310 lb-ft from the 2.3T would have been sufficient.

     

    Their sudden dramatic change in design language is perplexing, especially when the new face is widely seen as derivative and the recent "split wing" models have been praised for their original and handsome appearance.

    Exactly. What is the "risk" in a new nose job? Want to take a risk? A proper RWD/AWD Lincoln coupe would be a "risk". A real RWD Continental would be a "risk". Putting a new nose on the same face is not a "risk".

     

    Now, let me finish my haterade. I'm still thirsty.

    Edited by surreal1272
    1

    Share this comment


    Link to comment
    Share on other sites

    Still shocked as to why there isn't a rear drive Lincoln using the Mustang platform.   

     

    If such a car was made, you'd be the first to declare it unsellable because it's a Lincoln based on a pony car.

    0

    Share this comment


    Link to comment
    Share on other sites



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. zoomtm
      zoomtm
      (27 years old)
  • Similar Content

    • By William Maley
      LINCOLN, FORD VAN SALES UP IN AUGUST; TOTAL U.S. SALES DOWN 8 PERCENT ON LOWER INDUSTRY VOLUMES
      Lincoln sales increase 7 percent in August on gains from new Lincoln MKZ and Lincoln MKX with 9,243 sold; Lincoln retail sales up 10 percent Ford van sales total 20,355 vehicles for the month – best-ever August sales; Ford Transit sales gained 17 percent, with 11,993 vans sold Ford F-Series sales down 6 percent, with 66,946 trucks sold; August marks F-Series’ best retail month of the year Total U.S. company sales of 214,482 vehicles decline 8 percent; retail down 8 percent and fleet down 10 percent DEARBORN, Mich., Sept. 1, 2016 – Lincoln sales rose 7 percent in the U.S. in August versus a year ago with 9,243 vehicles sold, while Ford Motor Company vans reached best-ever August sales with 20,355 vehicles sold. Overall U.S. company sales totaled 214,482 vehicles, an 8 percent decline. 
      Retail sales totaled 168,543 vehicles for the month – an 8 percent decrease. Fleet sales of 45,939 vehicles, including daily rental, commercial and government segments, were down 10 percent. 
      Lincoln’s retail sales grew 10 percent, thanks to a 55 percent retail increase in Lincoln MKX sales and an 8 percent uptick in MKZ retail sales.
      “Strong sales of high-end Lincoln vehicles and Ford SUVs also helped us continue outpacing the industry in average transaction pricing, which increased $1,200 versus a year ago,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Vans continue to be a bright spot for Ford – a consistent growth story for us this year.”
      August’s record van sales were up 13 percent versus a year ago, driven largely by Ford Transit gaining 17 percent, with 11,993 vehicles sold.
      Total truck sales were down 2 percent, with 88,372 vehicles sold. Ford F-Series sales of 66,946 trucks mark a 6 percent decline – and F-Series’ best retail month of the year. 

       
    • By William Maley
      There have been spy shots floating around for past few months showing a hotted-up version of the Focus RS, leading many to believe that Ford is working on a new RS500. But a report from Autocar says Ford hasn't made a final decision on it.
       
      According to a source, the RS500 is “not genuinely green-lighted, but the desire exists to have a star in the RS and ST range”. The stumbling blocks are whether or not a financial case can be made and if the factory line in Cologne, Germany.
       
      Autocar speculates that the new RS500 will have a similar performance bump to the previous model. The last-generation RS500 featured 345 horsepower, an increase of 15 percent over the standard RS. If Ford was to apply 15 percent increase for the new RS500, then it could produce 396 horsepower.
       
      If the RS500 gets the green light, it would likely be launched next summer as a swan song for the current Focus.
       
      Source: Autocar
    • By William Maley
      FORD DELIVERS BEST FIRST-HALF U.S. SALES IN A DECADE; STRONG DEMAND FOR F-SERIES, FORD BRAND SUVS DRIVE GAINS
      Ford Motor Company’s first-half 2016 total U.S. sales increase 5 percent to 1,353,048 vehicles –  best results in a decade; sales up 6 percent in June versus year ago with 240,109 vehicles sold
      Ford sold more than half a million trucks in the first half – a 13 percent gain – further widening Ford’s truck lead versus the competition; F-Series up 29 percent in June; vans jump 14 percent
      Ford brand June SUV sales up 7 percent, driving all-time record first-half SUV sales; Edge up 12 percent, Escape gains 6 percent and Explorer grows 3 percent in first half
      Lincoln posts a 13 percent gain for the first half of the year, thanks to strong performance from its newest SUVs, Lincoln MKC and Lincoln MKX; Lincoln sales up 6 percent in June
      DEARBORN, Mich., July 1, 2016 – Ford Motor Company’s first-half total U.S. sales grew 5 percent with 1,353,048 vehicles sold – its best first-half performance since 2006. June sales were up 6 percent, with 240,109 vehicles sold.
       
      Ford truck performance remains the standout for the first half of the year. The company sold 531,500 pickups and vans – a 13 percent gain versus a year ago. Truck sales were up 24 percent in June, driven by strong F-Series sales of 70,937 vehicles – a 29 percent increase versus a year ago and their best June sales performance in more than a decade.   
       
      “Strong customer demand has helped us continue growing our truck leadership position, further widening the gap with our nearest competitor versus last year,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Consumer demand for Ford SUVs also continues to surge to all-time highs, allowing us to introduce new levels of capability, versatility and technology to a whole new generation of SUV fans."
       
      Ford brand SUVs had their best-ever first half with 395,116 total vehicles sold – up 9 percent versus a year ago. Ford SUVs posted a 7 percent increase last month with 69,641 vehicles sold, marking the best June in 15 years. Escape sales were up 20 percent, driven by the new 2017 model.
       
      Ford commercial van performance grew 17 percent in the first half with a total of 128,378 vehicles sold – largely driven by Transit’s 36 percent gain in the same period with 78,480 sold. Transit sales increased 19 percent in June, with 14,437 sold.
       
      Overall, Ford’s monthly van sales grew 14 percent – the company’s best commercial van sales since 1978 – with 24,404 sold.
       
      For the first half, Lincoln sales totaled 53,297 vehicles – a 13 percent increase versus a year ago. Lincoln sales were up 6 percent in June with 8,809 vehicles sold. Growth came from the marque’s newest products, with Lincoln MKX up 27 percent, the new Lincoln MKZ up 9 percent and Lincoln MKC up 2 percent.
       

    • By William Maley
      Lincoln is trying to stand out from the crowded luxury field by offering owners various services and perks. They have announced a new service that will begin with the 2017 Continental allowing owners not to visit the dealership to have their car serviced.
       
      A Lincoln service valet will pick up an owner's vehicle and take it in for service. The owner will be left a courtesy car while theirs is being worked on. Once service is completed, the vehicle is returned to the owner. This perk comes at no charge for the owner.
       
      “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences. Our dealers view this as a way to differentiate the client experience for Lincoln owners,” said Lincoln North America director of sales and marketing Andrew Frick.
       
      Lincoln has been doing trials of this service at select dealers and found it to be a success. Of owners who participated, 98 percent said they would have their vehicle serviced at the dealer again and 93 percent said they would buy another Lincoln.
       
      Now Lincoln isn't the first to offer this service to owners. Hyundai offered this service with their Equus flagship. What makes this program different is it will be available on Lincoln's entire 2017 lineup.
       
      Source: Lincoln
       
      Press Release is on Page 2
       



      Page 1 of 2 1 2 → Last »



      Click here to view the article
    • By William Maley
      Lincoln is trying to stand out from the crowded luxury field by offering owners various services and perks. They have announced a new service that will begin with the 2017 Continental allowing owners not to visit the dealership to have their car serviced.
       
      A Lincoln service valet will pick up an owner's vehicle and take it in for service. The owner will be left a courtesy car while theirs is being worked on. Once service is completed, the vehicle is returned to the owner. This perk comes at no charge for the owner.
       
      “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences. Our dealers view this as a way to differentiate the client experience for Lincoln owners,” said Lincoln North America director of sales and marketing Andrew Frick.
       
      Lincoln has been doing trials of this service at select dealers and found it to be a success. Of owners who participated, 98 percent said they would have their vehicle serviced at the dealer again and 93 percent said they would buy another Lincoln.
       
      Now Lincoln isn't the first to offer this service to owners. Hyundai offered this service with their Equus flagship. What makes this program different is it will be available on Lincoln's entire 2017 lineup.
       
      Source: Lincoln
       
      Press Release is on Page 2
       
       
      LINCOLN IS ONLY LUXURY AUTOMAKER TO PROVIDE STANDARD PICKUP AND DELIVERY SERVICE FOR ALL ITS VEHICLES TO SAVE CLIENTS TIME AND EFFORT

      DEARBORN, Mich., June 28, 2016 – Lincoln adds the luxury segment’s only standard Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience at all Lincoln dealerships.
       
      Lincoln Service Valet will pick up a client’s vehicle at an agreed location and, provide a complimentary Lincoln loaner vehicle, and then take the client’s vehicle to the dealership for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice.
       
      “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.”
       
      Lincoln has been piloting this program with a select group of dealers since May 2015 with overwhelming results:
      98 percent of clients indicate they would be more likely to receive service from that Lincoln dealer in the future 98 percent would recommend Lincoln and the service to a friend 93 percent are likely to purchase another Lincoln vehicle

      “Our dealers view this as a way to differentiate the client experience for Lincoln owners,” says Frick. “No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules.
       
      “When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,” adds Frick.
       
      This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products.
       
      As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented:
      Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at www.lincoln.com. While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person. Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast. Date Night: This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates. Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients.

      Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental.
       
      The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety.
       
      “Quiet Luxury is Lincoln’s unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,” says Frick.
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online