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    Mercedes-Benz Still Hasn't Decided Whether or Not to Bring Their Pickup to the U.S.


    • The ultimate decision on whether or not the Mercedes-Benz pickup comes to the U.S. still hasn't happened, and the CEO says it might be awhile before one is reached.

    Last April, then Mercedes-Benz USA CEO Steve Cannon said they wanted the truck that was announced for other markets and said a decision would be reached towards the end of the year. A few months later, Cannon said the decision had been pushed back to sometime in 2016. Now, Cannon's successor says there isn't a timeframe as to a final decision.

     

    "It's whenever. I don't think we do ourselves a favor to come up with a defined timetable. It's more important that we get it right," said Dietmar Exler, CEO of Mercedes-Benz USA to Automotive News.

     

    Exler explained the previous timeframe announcements dealt if they wanted to get the new truck around the same time as other markets.

     

    "If we miss the window, then we come a year later," Exler said.

     

    This might be a good thing as Exler said it would give them time to make sure the truck is a true Mercedes-Benz model inside and out.

     

    To help Mercedes ultimately make a final decision, they are talking with a select group dealers about the truck. Exler mentioned that they could do customer clinics.

     

    Already, the owner Mercedes-Benz's largest dealer in the U.S., AutoNation CEO Mike Jackson said Mercedes should scrap the plans as it will face a huge challenge against the likes of Ford, GM, and Ram.

     

    Source: Automotive News (Subscription Required)

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    I do agree with the AutoNation CEO that sees selling a luxury truck against the established big 3 as not being successful.

     

    Plus in looking around, I get the feeling that the dealerships are starting to wake up to the fact that MB is becoming like Chevy or Toyota and losing that LUXURY image.

     

    What Cadillac did to itself in the 80's is now coming to haunt MB as people are questioning if MB is a luxury brand or just another big box brand for everyone.

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    M-B has average transaction prices that far exceed others in the luxury segment.  The way the E-class and S-class dominate their segments, would suggest that there is no problem with their image.

     

    I think MB-USA would rather wait for the final product, and see how it is received elsewhere, and see if there is any demand for it in the USA.  This probably isn't going to be a luxury truck, but a pickup with a Sprinter dash board.  

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    The ONLY chance it has at limited sales is if they hype it as a luxury truck, tho that will still flop.

     

    I completely believe it'll come here, mercedes canNOT resist another potential revenue stream, but for insiders to admit they have real doubts it must be shaping up to be a real turkey.

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    Interesting from a 'rubberneck' POV, IE: look at that disaster, but to bring out an obvious hacksaw job with little tires and a sky-high pass compartment, would be laughed out of MB showrooms. The above isn't even up to India vehicle standards. One would hope MB isn't quite SO desparate.

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    That one had a custom bed, regular production Sprinter pickups are more utilitarian..but they could work here for commercial use like the Sprinter van does..

     

    sprinter_03_Pickup_960x298.jpg

     

    Multimed_Wallpap_05_740x295_de_05-2008.j

    Edited by Cubical-aka-Moltar
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    I don't think Mercedes builds vehicles out of desperation. 

     

    The commercial and passenger vehicle divisions are well differentiated and separated. The way they manage to share dealer floor space and yet still not adversely affect their brand says to me that Mercedes has a history of building commercial vehicles. It is a part of their heritage now, unless that part of the business completely tanks there is no reason to get out of it.

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    The commercial vehicles are emblemed, grilled, sales reported & sold in the same dealerships as the passenger vehicles. There is no 'differentiation'.

     

    Not sure how a sprinter pick-up brings anything new to the segment. I guess the uncommon fleet buyer who has a bunch of vans and needs pick-up or 2 would like to buy all their parts from the same parts counter, but beyond that?

     

    Sprinter van rode the recent swell in the 'eurovan' segment, but Ford has completely dominated there now.

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    The commercial vehicles are badged, grilled, sales reported & sold in the same dealerships as the passenger vehicles. There is no 'differentiation'.

     

    Nothing different than any other manufacturer that has consumer and commercial lines...Ford sells cars, trucks, vans etc in the same dealers...Chevy does,  Nissan does, etc...

    Edited by Cubical-aka-Moltar
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    The commercial vehicles are emblemed, grilled, sales reported & sold in the same dealerships as the passenger vehicles. There is no 'differentiation'.

     

    Not sure how a sprinter pick-up brings anything new to the segment. I guess the uncommon fleet buyer who has a bunch of vans and needs pick-up or 2 would like to buy all their parts from the same parts counter, but beyond that?

     

    Sprinter van rode the recent swell in the 'eurovan' segment, but Ford has completely dominated there now.

     

    Their distribution channel strategy definitely does employ the same dealers. 

     

    But it's not like you get inside a REAL luxury MB product, like the C-Class and end up saying ,"Wow, I'm amazed,  it drives like a Sprinter."

     

    It defies a lot of reasons, but the big thing is that Mercedes has figured out a way, perhaps, that makes it so that their commercial vehicles are completely disregarded when someone is considering buying a passenger car from their dealers

     

    The thing is, a lot of Mercedes cars are damn good, especially in terms of what you can get interior-wise, as long as you're willing to pay for it. They're not overtly sporty in the tamer models, but AMG is AMG. 

     

    I don't look down upon Mercedes selling commercial vehicles, I really don't because now it's their heritage. If it were Cadillac or Lincoln selling commercial vans, that's where it'd just be stupid and comical.

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    If the truck is designed for Latin America, Europe and Middle East, it probably isn't being designed to be a luxury truck.  Which makes me think they would go after the commercial market in the US.  Which is a small market.  But I don't think there is a big market for luxury mid-size trucks either.  

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    Cadillac proved they could sell a luxury truck done RIGHT!

     

    This is one area I have always disagreed with GM on when they killed off the avalanche / Escalade EXT. Those trucks are rare to find on the used market and people who have them love them.

     

    Mercedes could do a luxury truck, but it has to be done right. Half ass will fail and if you do it the way Lincoln did the useless blackwood it will fail.

     

    Either you sell it the way Chevy, Ford and Ram does or you do it the way Cadillac did the EXT. No half ass attempts to cover it all like the idiot Nissan full size diesel truck.

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    1. Mercedes is probably not doing a luxury truck. Maybe they are, but ultimately this is less of them trying to milk some opportunity. A truck, especially in North America might be a poor fit for the brand. Look at how Hyundai or Kia try to sell luxury sedans. They have their merits...but since there is barely any awareness of those models, they are definitely not upsetting the status quo.  

     

    2. The EXT's were not commercial vehicles or intended to be of any kind of commercial vehicles. They were instead marketed to niche truck enthusiasts who wanted slightly more flexibility of the bed/cab access and paid for it elsewhere in terms of overall capability, with the Cadillac offering the luxury brand equivalent . And GMC sells pickup trucks under the luxury banner for GM now, and does it really well. The Denali line itself is probably more profitable than Cadillac given what they sell.

     

    3. The Blackwood was the precursor to the luxury pickups of today. It was NOT half-assed as many would believe. It was ultimately just a poor fit for the Lincoln brand. The EXT fell under the same premise. POOR fit for a floundering luxury brands at the time. People did not associate the Lincoln brand with a pickup truck.

     

    4, The Nissan truck is actually a thoughtful truck, but it only succeeds in one way. It's numbers don't wow you, but it's one vehicle which you can actually tow or haul the rated numbers and actually feel confident. And fully loaded, it often costs equal or lower to the Detroit 3. It doesn't have the polish, exactly, but it is a serious machine if you use it as a truck a LOT. 

     

    5. I don't think anyone really cares that much about the Mercedes truck to truly feel like they are desperate. If any case, whatever brand image Mercedes loses with their stupid or "undesirables" they do make up for by marketing their upper echelon vehicles, where the American brands only fail because of a lack of want/trying/hunger to get to that higher level. 

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    If it were Cadillac or Lincoln selling commercial vans, that's where it'd just be stupid and comical.

    Why? Cadillac's history offering commercial / professional vehicles goes back 100 years.

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    I'm talking about now. This isn't as simple as making a blanket statement. The reasons are are written all over the wall. GM already has 2 different brands selling commercial vehicles. They have partnerships all over the world as well with others to have a commercial presence.

     

    Like cubical said, Mercedes is one brand for one world kinda vision.

     

    And yes, Cadillac selling commercial vehicles in the near future, when you already have Chevy and GMC and their global partners elsewhere lined up.... would be just a blatant waste of money from the corporate coffers.

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    Bottom line...it's not coming here.

     

    Another SUV? maybe.

     

    Truck-would be a waste of time...we would be looking at a truck closing in on 100k...(considering big 3 can sticker near 60k)

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    I'm talking about now. This isn't as simple as making a blanket statement. The reasons are are written all over the wall. GM already has 2 different brands selling commercial vehicles. They have partnerships all over the world as well with others to have a commercial presence.

     

    Like cubical said, Mercedes is one brand for one world kinda vision.

     

    And yes, Cadillac selling commercial vehicles in the near future, when you already have Chevy and GMC and their global partners elsewhere lined up.... would be just a blatant waste of money from the corporate coffers.

     

    Cadillac sells commercial vehicles now...   they sell special livery editions of the Escalade and XTS. 

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    Right- a steady stream of commercial & professional vehicles. A Cadillac commercial truck is no different than a mercedes commercial truck.

     

    Understand- I am NOT advocating for a Cadillac commercial truck, I think such under the same brand as the luxury brand is counter-productive to the image. Just saying.

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    Not in the same way. I mean an Escalade can function as an airport shuttle just like a airport shuttle Ford transit. But that kind of commercial presence is then also covered be MB by say an E-Class taxi  or S-Class or whatever.

     

    A commercial Cadillac pickup would fail miserably because if it's based off of say a Chevy Colorado, and if it has no luxury intentions. - READ ME - COMPLETE FAIL.

     

    And again, no one has said this Mercedes contraption will be a slam-dunk. if anything, I think it will be of no consequence, and certainly it may not be the kind of truck we expect. It may not have any regular gas engines, just diesel. It may only be extended or single cab. A limited configuration.

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    Not in the same way. I mean an Escalade can function as an airport shuttle just like a airport shuttle Ford transit. But that kind of commercial presence is then also covered be MB by say an E-Class taxi  or S-Class or whatever.

    You're talking above about commercial USE, not a commercial VEHICLE.

    ANY vehicle can pick up passengers, that's not the point.

    Edited by balthazar
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      Apple CarPlayTM and Android Auto
      If the vehicle is equipped with COMAND Navigation, it is possible to use Apple's CarPlay as well as Google's Android Auto. If a compatible smartphone is connected by USB, the customer can, if desired, switch to the CarPlay or Android Auto interface.
      mbrace Concierge: personalized attention
      A further comfort highlight is the Concierge Service, which is available on all carlines for customers with mbrace Connect and mbrace Secure. For participating customers, the range of services includes a host of personalized assistance options: from making a restaurant reservation to obtaining tips about tourist routes, information on cultural and sporting events and bookings through to sending navigation destinations directly to the vehicle.
      Access is straightforward - registered mbrace subscribers can call up the Concierge Service either via the iCall button in the vehicle or on the Mercedes me app. The personal assistant takes care of everything else.
      E-Class innovations on board
      As a member of the current E-Class family, the new Coupe is significantly more intelligent than its predecessor. It comes with many of the optional driver assistance features of the E-Class Sedan, the most intelligent sedan ever. Active Brake Assist comes as standard and is able to warn the driver of an imminent collision, provide optimum support with emergency braking and, if necessary, can also autonomously apply the brakes. In addition to slower-moving, stopping or stationary vehicles, it can also detect pedestrians crossing in the danger zone ahead of the vehicle.
      Other highlights include DRIVE PILOT: this system represents Mercedes-Benz's next step along the road to semi-autonomous driving. With Distance Pilot DISTRONIC®, it is not only able to keep the car at the correct distance behind vehicles in front on all types of road, but, for the first time, it can also automatically follow them at a speed of up to 130 mph.
      The E-Class Coupe is also optionally available with other intelligent technical systems, including:
      High-resolution LED Intelligent Light System. These headlamps, each with 72 individually activated high-performance LEDs, automatically activate and deactivate the high beams and illuminate curves. MAGIC VISION CONTROL® (standard on the E400 4MATIC Coupe) - an intelligent and highly efficient wash/wipe system for the windscreen. The wiper blade always delivers washer fluid directly in front of the wiping edge, via the water feed line integrated into the blade – and it does this in both wiping directions. The result is that there is no surge of water when fluid is sprayed, which can impair the driver's vision, and at the same time the maximum cleaning effect is achieved. The complete MAGIC VISION CONTROL system, including the wiper blades, is heated at low temperatures to prevent snow or ice from sticking in winter.
      E-Class Coupe with tradition
      As an exclusive and sporty coupe, the latest member of the E-Class family can look back on an almost fifty-year history. Its first ancestor was unveiled by Mercedes- Benz in 1968 (at that time known as the "Stroke Eight" coupe). Further model series followed – for a while also under the name CLK. Each generation combined superb design with agile sportiness and contemporary luxury at a high level.
      The all-new model year 2018 E-Class Coupe will have its World Premiere at the 2017 North American International Auto Show in Detroit in January, and will go on sale in the U.S. in summer 2017.

      View full article
    • By William Maley
      This year at the Detroit Auto Show saw Mercedes-Benz introduce the new E-Class sedan and this kicked off a year-long introduction of other E-Class variants such as the wagon and AMG models. Next year at Detroit, Mercedes will finish up the E-Class with the all-new coupe.
      The E-Class coupe follows the same design formula as the C and S-Class coupes. This means a diamond-shaped grille up front, a b-pillarless side profile, and an uncluttered rear end. Inside is the same as the E-Class sedan with two screens for the instrument cluster and infotainment system, uncluttered center stack, and seats wrapped in leather. Space is said to be increased for passengers thanks to a 4.4-inch longer wheelbase and a 2.9-inch increase in width.
      For the U.S., the E-Class coupe will only come with a twin-turbo 3.0L V6 (E400) producing 329 horsepower and 354 pound-feet of torque. This will come paired with a nine-speed automatic. There will be a choice of either rear-wheel or 4Matic all-wheel drive. Don't be surprised if there are AMG variants coming around the corner.
      Mercedes will begin E-Class coupe deliveries to dealers this summer.
      Source: Mercedes-Benz
      Press Release is on Page 2


      December 13, 2016 - Stuttgart
      With its expressive proportions, clear and sensual design and long-distance comfort for four people, the new E-Class Coupe combines the beauty and classic virtues of a grand tourer with state-of-the-art technology. It also offers the intelligence of the E-Class family with full smartphone integration, a widescreen cockpit and the latest driver assistance systems. A powerful engine and comfortable suspensions with selective damping guarantee a sporty and agile driving experience.
      Following the introduction of the world's most intelligent sedan and wagon, the E- Class family now welcomes another new member: the E-Class Coupe. "With its clear, aesthetic lines, our new E-Class Coupe appeals equally to the heart and mind. It combines contemporary luxury, agile sportiness and high-tech engineering into an automotive personality with spirit, offering exclusive, refined driving pleasure," says Prof. Dr. Thomas Weber, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development.
      Based technically on the sedan, the sportily exclusive Coupe marks a further step in the evolution of the Mercedes-Benz design language. With its attractive proportions, the new Coupe exhibits a puristic, surface-accentuated design with reduced lines and sensual forms. Both hot and cool, the reduced design idiom represents beauty and elegance while emphasizing the Coupe's sporty and luxurious  personality.
      The coupe proportions typical of Mercedes-Benz are characterized by a distinctive front end with a low-positioned sport grille and central star, a long hood with power domes, a rearward-shifted, elongated greenhouse and a muscular rear end. The dynamic looks are underlined by four frameless side windows and the absence of a B-pillar. With these clear forms, the design of the Coupe conveys an air of luxury and style alike.
      Thanks to innovative crystal optics, the taillamps also have a brilliant stardust appearance similar to the glow of a jet engine.
      Sporty, luxurious interior with refined details
      The interior of the new E-Class Coupe embodies the synthesis of sporty emotion and luxurious intelligence.
      The Coupe comes standard with a central 12.3-inch high-resolution COMAND® display. Another optionally available 12.3-inch widescreen instrument cluster– unique in this segment – is merged under a single lens to produce a widescreen cockpit that appears to float in space. The key design element emphasizes the width, as does the fascia-spanning trim. Positioned in the driver's direct field of vision, the digital instrument cluster shows virtual instruments, which can be selected by the driver in three different styles, "Classic," "Sport" and "Progressive," depending on which information and views the driver desires.
      A decidedly sporty note is set by the air vents, the form of which is heavily influenced by the look of a turbine engine. They are styled down to the smallest detail and finished in silver shadow.
      Touch Control Buttons on the steering wheel enable the driver to control the instrument cluster and multimedia system using finger swipes without having to take their hands off of the steering wheel. Additional controls come in the form of a touchpad and controller in the center console, which can also recognize handwriting, plus the voice control system. There are also direct-access buttons for controlling the air conditioning, for example, and for convenient activation and deactivation of certain driver assistance systems.
      The highly luxurious seats in the Coupe take their cue from the sedan. A wealth of extremely high-grade design details bear witness to the high standards required of a sporty luxury coupe.
      High-grade materials and contemporary colors come together to create a sporty, contemporary luxury look. Especially for the E-Class Coupe, there is a choice of two new innovative, light wood trim packages in natural grain and high-gloss finishes. Precisely executed seams emphasize the seat design of each equipment line. The impressive range of exterior paint finishes is harmoniously matched to the contemporary interior color scheme.
      The interior lighting makes exclusive use of durable, energy-saving LED technology in the standard enhanced ambient lighting with 64 color options to choose from.
      Diversity to suit every taste
      The standard equipment on the base E400 Coupe is abundantly configured. Additionally, the optionally available Sport Package adds edgier detail to such features as front and rear bumpers as well as side skirts and larger AMG-style wheels. The blocks in the diamond-block grille are chrome-tipped, and the interior boasts such features as an AMG leather sports steering wheel.
      Larger and more luxurious
      With a length of 190 inches, a width of 73.2 inches (without mirrors) and a height of 56.3 inches, the new E-Class Coupe clearly outstrips its predecessor in terms of length, width and height.
      Exterior dimensions
       
      E-Class Sedan
      E-Class Coupe
      Predecessor Coupe
      Difference
      Vehicle length (in)
      193.8
      190.0
      185.2
      +4.8
      Vehicle width (in)
      72.9
      73.2
      70.3
      +2.9
      Vehicle height (in)
      57.8
      56.3
      55.0
      +1.3
      Wheelbase (in)
      115.7
      113.1
      108.7
      +4.4
      The significantly larger footprint compared with the previous model is also to the benefit of passengers with extra spaciousness and comfort. They profit especially in terms of rear legroom, front and rear shoulder room as well as rear headroom. In each of the four fully fledged seats with coupe-specific individual seat character, the driver and passengers enjoy genuine comfort on long journeys as well as the classic virtues of a grand tourer.
      Performance with high-tech
      A powerful and efficient 3.0L V6 biturbo engine, equipped with ECO Start/Stop, provides lively performance and great fun behind the wheel.
      The U.S. E-Class Coupe model line-up at a glance:
       
      E400 Coupe
      E400 4MATIC Coupe
      Number of cylinders/ arrangement
      V6
      V6
      Displacement (cc)
      2,996
      2,996
      Rated output (hp @ rpm)
      329 @ 5,250 – 6,000
      329 @ 5,250 – 6,000
      Rated torque (lb-ft @ rpm)
      354 @ 3,500 – 5,250
      354 @ 3,500 – 5,250
      Acceleration 0-60 mph (sec)
      5.2
      5.5
      Top speed (mph)
      130*
      130*
      *Electronically limited
      Both the E400 and E400 4MATIC Coupes are equipped as standard with the 9G- TRONIC nine-speed automatic transmission, which allows fast gearshifts along with lower engine speeds. This has a particularly beneficial effect on efficiency and noise.
      Suspension – sporty comfort
      The suspension on the new E-Class Coupe offers agile driving pleasure on winding roads together with exceptional ride comfort. The Coupe features a standard lowered suspension with selective damping.
      AIR BODY CONTROL suspension
      Alternatively, the new E-Class Coupe can be equipped with multi-chamber air suspension, including all-round roll/pitch/heave stabilization. Advantages of this system: three chambers of different sizes in the spring struts of the rear axle and two in the spring struts of the front axle make it possible to control the hardness of the suspension in three stages. In this way, the occupants enjoy a soft basic suspension, along with the secure feeling of good handling stability at higher speeds.
      The multi-chamber air suspension is augmented by a continuous, electronically controlled adaptive damping system. The damping at each individual wheel is adjusted fully automatically to suit the current driving situation and condition of the road – such as in the case of evasive maneuvers or on rough tracks. The system therefore delivers good ride comfort along with excellent driving dynamics.
      DYNAMIC SELECT – choose your own driving characteristics
      The standard DYNAMIC SELECT system not only makes it possible to select the suspension characteristics in combination with AIR BODY CONTROL, but it also enables the driver to influence other vehicle settings – such as throttle response, ECO Start/Stop function, transmission shift points and more. DYNAMIC SELECT provides the following transmission modes: “Comfort,” “ECO,” “Sport,” “Sport +” and “Individual.” The "Individual" mode allows the driver to configure their own preferred transmission modes.
      Full smartphone integration
      A new era of connectivity and digitalization is marked by the multimedia system in the E-Class Coupe with standard COMAND Navigation. This includes effortless integration of the smartphone into the vehicle's infotainment system by means of wireless pairing and wireless charging, eliminating the need to find a plug and connect a cable.
      Apple CarPlayTM and Android Auto
      If the vehicle is equipped with COMAND Navigation, it is possible to use Apple's CarPlay as well as Google's Android Auto. If a compatible smartphone is connected by USB, the customer can, if desired, switch to the CarPlay or Android Auto interface.
      mbrace Concierge: personalized attention
      A further comfort highlight is the Concierge Service, which is available on all carlines for customers with mbrace Connect and mbrace Secure. For participating customers, the range of services includes a host of personalized assistance options: from making a restaurant reservation to obtaining tips about tourist routes, information on cultural and sporting events and bookings through to sending navigation destinations directly to the vehicle.
      Access is straightforward - registered mbrace subscribers can call up the Concierge Service either via the iCall button in the vehicle or on the Mercedes me app. The personal assistant takes care of everything else.
      E-Class innovations on board
      As a member of the current E-Class family, the new Coupe is significantly more intelligent than its predecessor. It comes with many of the optional driver assistance features of the E-Class Sedan, the most intelligent sedan ever. Active Brake Assist comes as standard and is able to warn the driver of an imminent collision, provide optimum support with emergency braking and, if necessary, can also autonomously apply the brakes. In addition to slower-moving, stopping or stationary vehicles, it can also detect pedestrians crossing in the danger zone ahead of the vehicle.
      Other highlights include DRIVE PILOT: this system represents Mercedes-Benz's next step along the road to semi-autonomous driving. With Distance Pilot DISTRONIC®, it is not only able to keep the car at the correct distance behind vehicles in front on all types of road, but, for the first time, it can also automatically follow them at a speed of up to 130 mph.
      The E-Class Coupe is also optionally available with other intelligent technical systems, including:
      High-resolution LED Intelligent Light System. These headlamps, each with 72 individually activated high-performance LEDs, automatically activate and deactivate the high beams and illuminate curves. MAGIC VISION CONTROL® (standard on the E400 4MATIC Coupe) - an intelligent and highly efficient wash/wipe system for the windscreen. The wiper blade always delivers washer fluid directly in front of the wiping edge, via the water feed line integrated into the blade – and it does this in both wiping directions. The result is that there is no surge of water when fluid is sprayed, which can impair the driver's vision, and at the same time the maximum cleaning effect is achieved. The complete MAGIC VISION CONTROL system, including the wiper blades, is heated at low temperatures to prevent snow or ice from sticking in winter.
      E-Class Coupe with tradition
      As an exclusive and sporty coupe, the latest member of the E-Class family can look back on an almost fifty-year history. Its first ancestor was unveiled by Mercedes- Benz in 1968 (at that time known as the "Stroke Eight" coupe). Further model series followed – for a while also under the name CLK. Each generation combined superb design with agile sportiness and contemporary luxury at a high level.
      The all-new model year 2018 E-Class Coupe will have its World Premiere at the 2017 North American International Auto Show in Detroit in January, and will go on sale in the U.S. in summer 2017.
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