• Sign in to follow this  
    Followers 0

    Mercedes-Benz Still Hasn't Decided Whether or Not to Bring Their Pickup to the U.S.


    • The ultimate decision on whether or not the Mercedes-Benz pickup comes to the U.S. still hasn't happened, and the CEO says it might be awhile before one is reached.

    Last April, then Mercedes-Benz USA CEO Steve Cannon said they wanted the truck that was announced for other markets and said a decision would be reached towards the end of the year. A few months later, Cannon said the decision had been pushed back to sometime in 2016. Now, Cannon's successor says there isn't a timeframe as to a final decision.

     

    "It's whenever. I don't think we do ourselves a favor to come up with a defined timetable. It's more important that we get it right," said Dietmar Exler, CEO of Mercedes-Benz USA to Automotive News.

     

    Exler explained the previous timeframe announcements dealt if they wanted to get the new truck around the same time as other markets.

     

    "If we miss the window, then we come a year later," Exler said.

     

    This might be a good thing as Exler said it would give them time to make sure the truck is a true Mercedes-Benz model inside and out.

     

    To help Mercedes ultimately make a final decision, they are talking with a select group dealers about the truck. Exler mentioned that they could do customer clinics.

     

    Already, the owner Mercedes-Benz's largest dealer in the U.S., AutoNation CEO Mike Jackson said Mercedes should scrap the plans as it will face a huge challenge against the likes of Ford, GM, and Ram.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I do agree with the AutoNation CEO that sees selling a luxury truck against the established big 3 as not being successful.

     

    Plus in looking around, I get the feeling that the dealerships are starting to wake up to the fact that MB is becoming like Chevy or Toyota and losing that LUXURY image.

     

    What Cadillac did to itself in the 80's is now coming to haunt MB as people are questioning if MB is a luxury brand or just another big box brand for everyone.

    0

    Share this comment


    Link to comment
    Share on other sites

    M-B has average transaction prices that far exceed others in the luxury segment.  The way the E-class and S-class dominate their segments, would suggest that there is no problem with their image.

     

    I think MB-USA would rather wait for the final product, and see how it is received elsewhere, and see if there is any demand for it in the USA.  This probably isn't going to be a luxury truck, but a pickup with a Sprinter dash board.  

    0

    Share this comment


    Link to comment
    Share on other sites

    The ONLY chance it has at limited sales is if they hype it as a luxury truck, tho that will still flop.

     

    I completely believe it'll come here, mercedes canNOT resist another potential revenue stream, but for insiders to admit they have real doubts it must be shaping up to be a real turkey.

    0

    Share this comment


    Link to comment
    Share on other sites

    Interesting from a 'rubberneck' POV, IE: look at that disaster, but to bring out an obvious hacksaw job with little tires and a sky-high pass compartment, would be laughed out of MB showrooms. The above isn't even up to India vehicle standards. One would hope MB isn't quite SO desparate.

    0

    Share this comment


    Link to comment
    Share on other sites

    That one had a custom bed, regular production Sprinter pickups are more utilitarian..but they could work here for commercial use like the Sprinter van does..

     

    sprinter_03_Pickup_960x298.jpg

     

    Multimed_Wallpap_05_740x295_de_05-2008.j

    Edited by Cubical-aka-Moltar
    0

    Share this comment


    Link to comment
    Share on other sites

    I don't think Mercedes builds vehicles out of desperation. 

     

    The commercial and passenger vehicle divisions are well differentiated and separated. The way they manage to share dealer floor space and yet still not adversely affect their brand says to me that Mercedes has a history of building commercial vehicles. It is a part of their heritage now, unless that part of the business completely tanks there is no reason to get out of it.

    2

    Share this comment


    Link to comment
    Share on other sites

    The commercial vehicles are emblemed, grilled, sales reported & sold in the same dealerships as the passenger vehicles. There is no 'differentiation'.

     

    Not sure how a sprinter pick-up brings anything new to the segment. I guess the uncommon fleet buyer who has a bunch of vans and needs pick-up or 2 would like to buy all their parts from the same parts counter, but beyond that?

     

    Sprinter van rode the recent swell in the 'eurovan' segment, but Ford has completely dominated there now.

    0

    Share this comment


    Link to comment
    Share on other sites

    The commercial vehicles are badged, grilled, sales reported & sold in the same dealerships as the passenger vehicles. There is no 'differentiation'.

     

    Nothing different than any other manufacturer that has consumer and commercial lines...Ford sells cars, trucks, vans etc in the same dealers...Chevy does,  Nissan does, etc...

    Edited by Cubical-aka-Moltar
    0

    Share this comment


    Link to comment
    Share on other sites

    The commercial vehicles are emblemed, grilled, sales reported & sold in the same dealerships as the passenger vehicles. There is no 'differentiation'.

     

    Not sure how a sprinter pick-up brings anything new to the segment. I guess the uncommon fleet buyer who has a bunch of vans and needs pick-up or 2 would like to buy all their parts from the same parts counter, but beyond that?

     

    Sprinter van rode the recent swell in the 'eurovan' segment, but Ford has completely dominated there now.

     

    Their distribution channel strategy definitely does employ the same dealers. 

     

    But it's not like you get inside a REAL luxury MB product, like the C-Class and end up saying ,"Wow, I'm amazed,  it drives like a Sprinter."

     

    It defies a lot of reasons, but the big thing is that Mercedes has figured out a way, perhaps, that makes it so that their commercial vehicles are completely disregarded when someone is considering buying a passenger car from their dealers

     

    The thing is, a lot of Mercedes cars are damn good, especially in terms of what you can get interior-wise, as long as you're willing to pay for it. They're not overtly sporty in the tamer models, but AMG is AMG. 

     

    I don't look down upon Mercedes selling commercial vehicles, I really don't because now it's their heritage. If it were Cadillac or Lincoln selling commercial vans, that's where it'd just be stupid and comical.

    1

    Share this comment


    Link to comment
    Share on other sites

    If the truck is designed for Latin America, Europe and Middle East, it probably isn't being designed to be a luxury truck.  Which makes me think they would go after the commercial market in the US.  Which is a small market.  But I don't think there is a big market for luxury mid-size trucks either.  

    0

    Share this comment


    Link to comment
    Share on other sites

    Cadillac proved they could sell a luxury truck done RIGHT!

     

    This is one area I have always disagreed with GM on when they killed off the avalanche / Escalade EXT. Those trucks are rare to find on the used market and people who have them love them.

     

    Mercedes could do a luxury truck, but it has to be done right. Half ass will fail and if you do it the way Lincoln did the useless blackwood it will fail.

     

    Either you sell it the way Chevy, Ford and Ram does or you do it the way Cadillac did the EXT. No half ass attempts to cover it all like the idiot Nissan full size diesel truck.

    0

    Share this comment


    Link to comment
    Share on other sites

    1. Mercedes is probably not doing a luxury truck. Maybe they are, but ultimately this is less of them trying to milk some opportunity. A truck, especially in North America might be a poor fit for the brand. Look at how Hyundai or Kia try to sell luxury sedans. They have their merits...but since there is barely any awareness of those models, they are definitely not upsetting the status quo.  

     

    2. The EXT's were not commercial vehicles or intended to be of any kind of commercial vehicles. They were instead marketed to niche truck enthusiasts who wanted slightly more flexibility of the bed/cab access and paid for it elsewhere in terms of overall capability, with the Cadillac offering the luxury brand equivalent . And GMC sells pickup trucks under the luxury banner for GM now, and does it really well. The Denali line itself is probably more profitable than Cadillac given what they sell.

     

    3. The Blackwood was the precursor to the luxury pickups of today. It was NOT half-assed as many would believe. It was ultimately just a poor fit for the Lincoln brand. The EXT fell under the same premise. POOR fit for a floundering luxury brands at the time. People did not associate the Lincoln brand with a pickup truck.

     

    4, The Nissan truck is actually a thoughtful truck, but it only succeeds in one way. It's numbers don't wow you, but it's one vehicle which you can actually tow or haul the rated numbers and actually feel confident. And fully loaded, it often costs equal or lower to the Detroit 3. It doesn't have the polish, exactly, but it is a serious machine if you use it as a truck a LOT. 

     

    5. I don't think anyone really cares that much about the Mercedes truck to truly feel like they are desperate. If any case, whatever brand image Mercedes loses with their stupid or "undesirables" they do make up for by marketing their upper echelon vehicles, where the American brands only fail because of a lack of want/trying/hunger to get to that higher level. 

    0

    Share this comment


    Link to comment
    Share on other sites

    If it were Cadillac or Lincoln selling commercial vans, that's where it'd just be stupid and comical.

    Why? Cadillac's history offering commercial / professional vehicles goes back 100 years.

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm talking about now. This isn't as simple as making a blanket statement. The reasons are are written all over the wall. GM already has 2 different brands selling commercial vehicles. They have partnerships all over the world as well with others to have a commercial presence.

     

    Like cubical said, Mercedes is one brand for one world kinda vision.

     

    And yes, Cadillac selling commercial vehicles in the near future, when you already have Chevy and GMC and their global partners elsewhere lined up.... would be just a blatant waste of money from the corporate coffers.

    1

    Share this comment


    Link to comment
    Share on other sites

    Bottom line...it's not coming here.

     

    Another SUV? maybe.

     

    Truck-would be a waste of time...we would be looking at a truck closing in on 100k...(considering big 3 can sticker near 60k)

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm talking about now. This isn't as simple as making a blanket statement. The reasons are are written all over the wall. GM already has 2 different brands selling commercial vehicles. They have partnerships all over the world as well with others to have a commercial presence.

     

    Like cubical said, Mercedes is one brand for one world kinda vision.

     

    And yes, Cadillac selling commercial vehicles in the near future, when you already have Chevy and GMC and their global partners elsewhere lined up.... would be just a blatant waste of money from the corporate coffers.

     

    Cadillac sells commercial vehicles now...   they sell special livery editions of the Escalade and XTS. 

    1

    Share this comment


    Link to comment
    Share on other sites

    Right- a steady stream of commercial & professional vehicles. A Cadillac commercial truck is no different than a mercedes commercial truck.

     

    Understand- I am NOT advocating for a Cadillac commercial truck, I think such under the same brand as the luxury brand is counter-productive to the image. Just saying.

    0

    Share this comment


    Link to comment
    Share on other sites

    Not in the same way. I mean an Escalade can function as an airport shuttle just like a airport shuttle Ford transit. But that kind of commercial presence is then also covered be MB by say an E-Class taxi  or S-Class or whatever.

     

    A commercial Cadillac pickup would fail miserably because if it's based off of say a Chevy Colorado, and if it has no luxury intentions. - READ ME - COMPLETE FAIL.

     

    And again, no one has said this Mercedes contraption will be a slam-dunk. if anything, I think it will be of no consequence, and certainly it may not be the kind of truck we expect. It may not have any regular gas engines, just diesel. It may only be extended or single cab. A limited configuration.

    0

    Share this comment


    Link to comment
    Share on other sites

    Not in the same way. I mean an Escalade can function as an airport shuttle just like a airport shuttle Ford transit. But that kind of commercial presence is then also covered be MB by say an E-Class taxi  or S-Class or whatever.

    You're talking above about commercial USE, not a commercial VEHICLE.

    ANY vehicle can pick up passengers, that's not the point.

    Edited by balthazar
    1

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. 1990Suburban
      1990Suburban
      (28 years old)
  • Similar Content

    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver
    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver

      View full article
    • By William Maley
      Mercedes-Benz Posts Best-Ever February Sales Volume With 24,522 Units
      ATLANTA, March 1, 2017 /PRNewswire/ -- Mercedes-Benz today reported the highest February sales in its history with 24,522 units up 6.9% from the 22,941 vehicles sold in February 2016. Adding 2,513 units for Vans and 348 units for smart, Mercedes-Benz USA (MBUSA) achieved its highest February to date with a grand total of 27,383 vehicles, up 6.8% from a year ago.
      "We're off to a solid start to the year, and expect steady growth as we approach the close of the first quarter," said Dietmar Exler, president and CEO of MBUSA. "Strong demand for our SUV lineup continues, and we look forward to the launch of more new models throughout the year."
      Mercedes-Benz volume leaders in January included the C-Class, GLE and E-Class (including the CLS) model lines. The C-Class took the lead at 6,145, followed by the GLE sales of 4,017. The E-Class rounded out the top three with 3,471 units sold.
      Mercedes-AMG high-performance models sold 2,548 units in February, with a total of 5,144 units sold year-to-date (up 31.6%).
      MERCEDES-BENZ USA 
      Sales -- February 2017
        Mercedes-Benz Passenger Vehicles
      Feb-17
      Feb-16
      Monthly %
      YTD 2017
      YTD 2016
      Yearly %
                    B-CLASS
      56
      37
      51.4%
      109
      95
      14.7%
                    CLA
      1,526
      1,474
      3.5%
      2,931
      4,642
      -36.9%
                    C-CLASS
      6,145
      6,102
      0.7%
      12,598
      11,181
      12.7%
                    E-CLASS/CLS
      3,471
      2,700
      28.6%
      7,626
      5,490
      38.9%
                    S-CLASS
      1,002
      1,558
      -35.7%
      2,214
      2,835
      -21.9%
                    SLC
      268
      270
      -0.7%
      504
      536
      -6.0%
                    SL
      230
      369
      -37.7%
      462
      583
      -20.8%
                    AMG GT
      93
      95
      -2.1%
      174
      220
      -20.9%
                    *SLS AMG
      -
      1
      -
      -
      1
      -
                    GLA
      2,194
      1,597
      37.4%
      4,201
      4,638
      -9.4%
                    GLC
      2,765
      3,278
      -15.6%
      5,830
      6,127
      -4.8%
                    GLE
      4,017
      3,948
      1.7%
      7,987
      7,611
      4.9%
                    GLS
      2,467
      1,226
      101.2%
      4,803
      3,022
      58.9%
                    G-CLASS 
      288
      286
      0.7%
      610
      624
      -2.2%
                    TOTAL
      24,522
      22,941
      6.9%
      50,049
      47,605
      5.1%
                    Vans1
      2,513
      2,269
      10.8%
      4,562
      4,168
      9.5%
                    smart
      348
      422
      -17.5%
      672
      821
      -18.1%
                    MBUSA
      Combined Total
      Feb-17
      Feb-16
      Monthly %
      YTD 2017
      YTD 2016
      Yearly %
                    GRAND TOTAL
      27,383
      25,632
      6.8%
      55,283
      52,594
      5.1%

      1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

      *out of production
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Smart Car Gas to end 2017, Pure EV only for 2018!

      USA Today has stated that Mercedes-Benz has notified their Smart Car sellers that 2017 is the end of the Gas powered auto. Smart Car will live on but only in Pure EV mode with a complete lineup. Mercedes is quoted as saying they have decided that the three-cylinder, 70 HP powered auto that averaged 40 mpg just did not make sense any more in today's age of cheap gas and net battery tech. Smart Car only sold 6,211 autos in the US last year, down 17% from 2015 and Car2go has notified SmartCar that they will no longer be using their car in their program instead moving over to the CLA Sedan and GLA crossover as their customers are asking for. This alone which accounted for the largest amount of Smart Car sales would indicate the days are numbered.
      As such, Mercedes-Benz will show off a new selection of EV Smart Cars some time this year and only have EV models for sale in 2018.
      USA Today Story
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Electric G-Class for Arnold Schwarzenegger and Bill Nye the Science guy!
      This info come via the Green Car Report, seems two things of notice have happened in Hollywood.
      First, Bill Nye the Science guy who was one of the original lessors of the GM EV-1 from 20 Years ago and has been a strong proponent of everyone going EV is the proud new owner of a 2017 Kinetic Blue Chevrolet Bolt EV.

      Besides driving an EV-1 and was not happy to have to turn it in and have it crushed, Bill says GM has redeemed themselves with the BOLT. To quote the story, Bill told GCR that the BOLT "is head and shoulders above the rest" and this comes from a guy that has driven the EV-1 for years and then bought the following EV auto's. The Mini E, BMW i3, Ford Focus EV, Volkswagen e-Golf, Nissan Leaf and still currently has his Toyota Prius Hybrid that rarely gets used today. Bill says that in all previous EV's he always worried about getting stuck as his work commute is almost 100 miles which is what prompted him to get the Prius. Now even if he goes to his alternative place which makes the commute 120 miles, he can still get there with no range anxiety.
      Green Car Report - Bill Nye
        Our second story come from GCR on what Arnold Schwarzenegger is up to in his native Austria. Kreisel which is a start up company making EV components and EV conversion concepts, worked with Arnold to take a Mercedes-Benz G-Class wagon and yank out the Diesel power train and install an AWD EV powertrain with 482 HP compared to the 245 HP diesel powertrain in the auto. This shaved off 3 full seconds in the 0 to 60 to be just 5.6 seconds. This G-Class has a 190 mile range battery pack and is fully capable of playing in the mud and off road.
      Cool part is Arnold is all about being kind to the planet and as per the story, he drove a Hydrogen Hummer H2 previously and now will bring home this G-Wagon EV to replace it.

       
      Green Car Report Story
       
  • Recent Status Updates

  • Who's Online (See full list)