• Sign in to follow this  
    Followers 0

    Nissan CEO Orders U.S. Branch To Double Sales By 2017


    By William Maley

    Staff Writer - CheersandGears.com

    May 13, 2013

    Nissan's CEO has a small request for its U.S. arm: Double sales by 2017.

    "China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn told reporters after announcing Nissan's 2012 fiscal results.

    In 2012, Nissan's sales in the U.S. rose to 1.1 million - up five percent (and a record year as well). However Nissan lost 0.5 percent of market share (7.7 percent) in the U.S., which puts them further away from reaching a market share goal of ten percent.

    So how will Nissan USA pull off this feat? According to Automotive News, the company will streamline production, increase the number of dealers in certain regions, and boosting marketing efforts with key groups.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I decided I wanted my pay to double what i was making 4 years ago too. WOOHOO! HOW HAPPY I AM!!!!!

    Altima and Sentra are great toyota alternatives, but the rest of Nissan's lineup don't warrant double sales. Versa? LMAO!!! Cube? Juke? LMAO

    Edited by regfootball
    0

    Share this comment


    Link to comment
    Share on other sites

    Nissan needs to realize that the days of picking off disgruntled GM and Ford buyers is long over. It is a helluva lot more competitive now.

    0

    Share this comment


    Link to comment
    Share on other sites

    Wont Happen! The CEO is clearly drinking the wrong punch.

    Start with better cars, not boring equal stuff to Toyota.

    I agree with all that has been posted here so far, but they have to wake up to the fact that they do not have a desirable product line to the youth and with debt still an issue for Americans, they need to look at bringing in quality products that drive EXCITEMENT, not BORING as their current product line does.

    0

    Share this comment


    Link to comment
    Share on other sites

    If I'm a 28 year old shopping for a sedan and money is tight... am I going to buy the Altima which is ok looking and finances cheap or the Optima which is ok looking, finances cheap, and has a long warranty?

    0

    Share this comment


    Link to comment
    Share on other sites

    How about producing better cars?

    Ain't gonna happen...Nissan is a marketing organization first and a carmaker second...

    If I'm a 28 year old shopping for a sedan and money is tight... am I going to buy the Altima which is ok looking and finances cheap or the Optima which is ok looking, finances cheap, and has a long warranty?

    Optima is the better car, a little better looking, and public opinion is higher for KIA than for Nissan...so the KIA would win out.

    say 50% to rile up the troops (in hopes of achieving 20%)

    I hate that style of management.

    Drew and Rivera are spot on.

    I am going to have to give this a plus one!

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. stlcadet11
      stlcadet11
      (27 years old)
  • Similar Content

    • By William Maley
      The rivalry of the Chevrolet Camaro and Ford Mustang has been going for ages in the U.S. But now this fight has expanded into China.
      Automotive News reports that a growing group of Chinese buyers are being drawn towards to these models as the exude the no-apologies Americana attitude.
      "We're seeing the beginning of a muscle car culture here. Something that is uniquely American appeals to the Chinese consumer. The image that it relays to the automotive public is very positive," said James Chao, a China market auto analyst with IHS Markit.
      Sales of both models are small with Chevrolet only moving 2,000 Camaros since its launch 2011. Ford is doing slightly better with 6,200 Mustangs sold since its launch in 2015. In the first quarter, Mustang sales saw a 90 percent increase to 963 vehicles. Part of the reason for the slow sales comes down to the price. The Camaro starts about 399,900 yuan (about $58,000) - more than double of the base price of $26,900 in the U.S. The Mustang isn't that far behind, costing about $15 dollars less. Prices are increased due to a 25 percent import tariff on U.S. made vehicles, homologation and shipping fees, and Chinese buyers trending to splurge on higher-time models.
      But despite the low sales, the Camaro and Mustang are bringing buyers to dealers. These models act as eye candy to help draw shoppers into showrooms with the hope they'll purchase a vehicle, where it be the eye candy or something a little less exciting.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The rivalry of the Chevrolet Camaro and Ford Mustang has been going for ages in the U.S. But now this fight has expanded into China.
      Automotive News reports that a growing group of Chinese buyers are being drawn towards to these models as the exude the no-apologies Americana attitude.
      "We're seeing the beginning of a muscle car culture here. Something that is uniquely American appeals to the Chinese consumer. The image that it relays to the automotive public is very positive," said James Chao, a China market auto analyst with IHS Markit.
      Sales of both models are small with Chevrolet only moving 2,000 Camaros since its launch 2011. Ford is doing slightly better with 6,200 Mustangs sold since its launch in 2015. In the first quarter, Mustang sales saw a 90 percent increase to 963 vehicles. Part of the reason for the slow sales comes down to the price. The Camaro starts about 399,900 yuan (about $58,000) - more than double of the base price of $26,900 in the U.S. The Mustang isn't that far behind, costing about $15 dollars less. Prices are increased due to a 25 percent import tariff on U.S. made vehicles, homologation and shipping fees, and Chinese buyers trending to splurge on higher-time models.
      But despite the low sales, the Camaro and Mustang are bringing buyers to dealers. These models act as eye candy to help draw shoppers into showrooms with the hope they'll purchase a vehicle, where it be the eye candy or something a little less exciting.
      Source: Automotive News (Subscription Required)
    • By William Maley
      If the Volkswagen diesel emission scandal hasn't swayed you from wanting one, then you'll be happy to hear Volkswagen will once again be able to sell brand-new 2015 model year TDI models. Green Car Reports says near 11,000 TDI models will soon be back up for sale once they are updated with new software, making them legal.
      Volkswagen does caution those interested in picking up a new TDI to call their nearest dealership to see if they have any in stock.
      But that's not all. Volkswagen is offering some massive discounts on these models. CarsDirect reports that Volkswagen is offering 0% APR for up to 72 months and $5,000 cash bonus if you decide to buy. Interested in leasing one? Volkswagen will offer a cash bonus of $8,500. 
      There are a couple of caveats to this offer. First, you need to have an excellent credit history to qualify for either offer. Second is that Volkswagen isn't advertising this offer.
      "We will not be advertising the available incentives from our financing arm as they [sic] vehicle availability will vary per dealership," said Volkswagen spokeswoman Jeannine Ginivan.
      Source: Green Car Reports, CarsDirect

      View full article
    • By William Maley
      If the Volkswagen diesel emission scandal hasn't swayed you from wanting one, then you'll be happy to hear Volkswagen will once again be able to sell brand-new 2015 model year TDI models. Green Car Reports says near 11,000 TDI models will soon be back up for sale once they are updated with new software, making them legal.
      Volkswagen does caution those interested in picking up a new TDI to call their nearest dealership to see if they have any in stock.
      But that's not all. Volkswagen is offering some massive discounts on these models. CarsDirect reports that Volkswagen is offering 0% APR for up to 72 months and $5,000 cash bonus if you decide to buy. Interested in leasing one? Volkswagen will offer a cash bonus of $8,500. 
      There are a couple of caveats to this offer. First, you need to have an excellent credit history to qualify for either offer. Second is that Volkswagen isn't advertising this offer.
      "We will not be advertising the available incentives from our financing arm as they [sic] vehicle availability will vary per dealership," said Volkswagen spokeswoman Jeannine Ginivan.
      Source: Green Car Reports, CarsDirect
    • By William Maley
      The new Volkswagen Tiguan looks to solve some of the pressing issues of the current model such as its size that puts it between subcompact and compact crossovers. But that doesn't mean the current Tiguan is leaving anytime soon.
      Hendrik Muth, VW’s senior vice president for product marketing tells Car and Driver that the current Tiguan will stick around for 2018 and 2019, wearing the Tiguan Limited nameplate. Muth explained this model will be aimed at more budget-minded buyers and those who don't want the bigger footprint of the new Tiguan. Another reason mentioned in Car and Driver's story is the current Tiguan saw its best sales in 2015 and 2016.
      One item that could put some people off from buying the Tiguan Limited is will not get the  6-year/72,000-mile warranty announced for the 2018 Atlas and Tiguan crossovers. Expect pricing to be announced sometime in the fall.
      Source: Car and Driver
      Pic Credit: William Maley for Cheers & Gears

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online