By William Maley
Staff Writer - CheersandGears.com
May 13, 2013
Nissan's CEO has a small request for its U.S. arm: Double sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn told reporters after announcing Nissan's 2012 fiscal results.
In 2012, Nissan's sales in the U.S. rose to 1.1 million - up five percent (and a record year as well). However Nissan lost 0.5 percent of market share (7.7 percent) in the U.S., which puts them further away from reaching a market share goal of ten percent.
So how will Nissan USA pull off this feat? According to Automotive News, the company will streamline production, increase the number of dealers in certain regions, and boosting marketing efforts with key groups.
Source: Automotive News (Subscription Required)