Jump to content
Create New...
  • William Maley
    William Maley

    Peugeot's Boss Has Second Thoughts on U.S. Return

      Peugeot & U.S.: Its Complicated Due to Stellantis

    Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.

    “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.

    A key reason for this reconsideration not wanting overlap brands in the U.S.

    This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.

    Quote

    "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot."

    ...

    "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"

    Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    I agree that Peugeot will cause overlap and nothing to gain except for those that hate all things American and only want European auto's. Small market to be sure, I think it would be better to badge Peugeot as Chrysler products and use the brand awareness to grow Chrysler sales.

    • Thanks 1
    Link to comment
    Share on other sites

    I imagine in a few years all these products are going to be pretty similar.   Stellantis is going to come up with a couple transmissions, a few engines, 1 infotainment system, and regardless of which brand you buy from, most of the car will come from the same parts bin.  So whether the car is called Dodge, Chrysler, Opel, Peugeot, etc, it will be similar with the exception of the styling on the front and rear fascias.

    • Agree 2
    Link to comment
    Share on other sites

    ^ That would include all mainstreams brands. The auto industry has been seeing 'suburban sprawl' for decades (tromping thru each other's segments), and CAFE & consumer demands have been forcing homogenization for just as long. When a mercedes & a hyundai are commonly mistaken for each other, you know we're on the downside of the curve and the ride's end is nigh.

    • Thanks 1
    Link to comment
    Share on other sites

    On 1/17/2021 at 5:03 PM, David said:

    I agree that Peugeot will cause overlap and nothing to gain except for those that hate all things American and only want European auto's. Small market to be sure, I think it would be better to badge Peugeot as Chrysler products and use the brand awareness to grow Chrysler sales.

    Agreed!

     

    I would hope they do not kill Dodge! As a matter of fact I think they should return Ram to Dodge assuring its survival! Then bring in Peugeot models as Chryslers!

     

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Those use cases will necessitate the purchase of something with a long range, like 300+. But even still, two hours at 11.5kW would put 50 - 70 miles of range back in the car. You might need to make one 10-minute DCFC stop if you had a really busy day, but otherwise, you could make it.
    • I can understand this, but then this is part of my daily life. With two kids with their own families and grandkids it is not uncommon for us to be out and about for the day, come home for a bit before heading out to help with the grandkids and their afterschool activities. Plus, with family that is living from both sides north and south of us, it would not be uncommon to drive 75 miles down south to deal with my wife's side of the family, see the nieces/nephews and then up north to my side to see folks and with both our parents in senior years with health issues, also moving back in forth. Course this is why Sun puts on about 15,000 miles a year on the SS. We all have different use cases.
    • That's all I'm worried about. I'm not going to spend a sht ton more money having a 19.2kW charger installed for the 1 day every 3 years I empty the battery, get home for 2 hours, and have to again drive enough that I couldn't make it back home...  
    • I could see settling on three charger rates, but definitely not one. A Bolt or Kia EV4 type vehicle simply does not need 19kW home charging.  It would be an excessive cost to retrofit a house and the number of buyers who actually use that rate would be pretty close to zero.  That would be like insisting that the Corolla has to have a 6.2 liter. It's excessive and doesn't fit the use case. Now, if we settled into 7.5kW, 11.5kW, and 19.4kW as a standard, that would probably achieve what you are proposing while still giving cost flexibility.  It would allow for entry-level EVs to get the lower cost / lower speed charger while allowing the larger vehicles or premium vehicles to have faster home charging.  For example, the EV6 could have a lower cost 7.5kW charger while the Genesis GV60 on the same platform could get the 11.5kW charger because it is a premium brand and higher cost vehicle.  Then any large EV with or near a 200kW battery could have the 19.4kW charger, but even then, unless it is a newly built house or a commercial fleet, it will still probably charge only at 11.5kW, as that's about the max that the vast majority of homes are wired to do.  Unless you're driving an EV with a 200kW battery to 10% every day, an 11.5kW charger can "fill" an EV to 80% overnight with room to spare, so most people (including me), won't want the extra expense of spending extra money just to say my EV charged faster while I slept.  Either way, it will be ready for me when I need to leave at 7 am.
    • @ccap41 @Drew Dowdell Thank you both, this is the kind of dialogue I feel the Auto buyers need to be made aware of and the various use cases in understanding as I feel most DO NOT really understand this and give into the FEAR Mongering of News Stories. While I still feel that everyone should have the same charging rate capabilities, I also understand both your points. I do feel that this will change electrical across the WORLD over time due to the need of charging.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings