• Sign in to follow this  
    Followers 0

    June 2012 - Audi


    Audi sets all-time U.S. monthly sales record with 26% gain in June

    <p>Audi today announced it sold more vehicles in June 2012 than in any month since entering the U.S. market 42 years ago.

    The new all-time monthly U.S. sales record of 12,664 vehicles sold in June beat the prior record of 12,655 vehicles sold in December 2011. June 2012 sales increased 26% over June 2011. The just concluded month also marks the 18th consecutive monthly sales record for the brand, as well as the highest sales numbers registered for the first half of any year at 65,158 in the January to June period. Year-to-date 2012 sales through June represented a 16.5% gain.

    Audi executives expressed confidence that sales for all of 2012 will set a new annual record, topping the 117,561 sales mark set last year.

    “Our long-term strategy has been to relentlessly achieve realistic levels of sales based on the most advanced lineup in the luxury car market,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “The best is yet to come for this year as new, or substantially updated, models representing about 60% of our sales volume are only now reaching dealerships in the U.S.”

    Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 51% YTD and represented 29.1% of total June sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 40% of the Audi June gain.

    June sales of the new technologically advanced Audi A6 ranked as the best month ever for the sedan with a 226.8% sales increase for the month and a 140% increase year-to-date. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 60.7% jump in June, and a 21.6% year-to-date gain. The Audi A3 also performed favorably with an increase of 45.5% for the month.

    Highlights

    • June 2012 sets the all-time single month sales record in Audi of America history; the 18th consecutive month of unprecedented sales and the all-time YTD record total sales for the January through June period.
    • Audi A6 sales soared 226.8% compared to June 2011; YTD sales grew 140% compared to previous period.
    • Audi A7 YTD sales increased 113.3%, compared to previous period.
    • Sales of Audi Q5 jumped 60.7% compared to June 2011; YTD sales up 21.6% compared to previous period.
    • Audi A3 sales remained strong with an increase of 45.5%, compared to June 2011.
    • Sales of Audi TDI models remained strong with clean diesel models making up 64.8 percent of overall Audi A3 models (402 June sales) and 37.1 percent of overall Audi Q7 sales (255 June sales).
    • For the record-setting month of June 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A6, the Audi A8, and the Audi Q5 models.
    • Audi Certified pre-owned sales remained strong, despite the reduced inventory of available models for the program. As a result, 2012 year-to-date Audi CPO sales of 18,339 were 2.7 percent below the record pace set in in the first half of 2011.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Very good sales month. I have to say, I have seen allot more Audi's in the Seattle area than I used to see. Very common place now. So I wonder if they will keep up the sales drive or cool off?

    0

    Share this comment


    Link to comment
    Share on other sites

    many audi drivers are control freaks and yet also tend to be more mature and less poseur than BMW freaks. they like the 'just so' quality of the interiors.

    A6 don't sell because there's not much of a real substance over and beyond the A4.

    10 years from now, I don't see the Germans having such a proliferation of models with low volume like they do now. They will be forced to consolidate like many other manufacturers.

    Edited by regfootball
    2

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      The rivalry of the Chevrolet Camaro and Ford Mustang has been going for ages in the U.S. But now this fight has expanded into China.
      Automotive News reports that a growing group of Chinese buyers are being drawn towards to these models as the exude the no-apologies Americana attitude.
      "We're seeing the beginning of a muscle car culture here. Something that is uniquely American appeals to the Chinese consumer. The image that it relays to the automotive public is very positive," said James Chao, a China market auto analyst with IHS Markit.
      Sales of both models are small with Chevrolet only moving 2,000 Camaros since its launch 2011. Ford is doing slightly better with 6,200 Mustangs sold since its launch in 2015. In the first quarter, Mustang sales saw a 90 percent increase to 963 vehicles. Part of the reason for the slow sales comes down to the price. The Camaro starts about 399,900 yuan (about $58,000) - more than double of the base price of $26,900 in the U.S. The Mustang isn't that far behind, costing about $15 dollars less. Prices are increased due to a 25 percent import tariff on U.S. made vehicles, homologation and shipping fees, and Chinese buyers trending to splurge on higher-time models.
      But despite the low sales, the Camaro and Mustang are bringing buyers to dealers. These models act as eye candy to help draw shoppers into showrooms with the hope they'll purchase a vehicle, where it be the eye candy or something a little less exciting.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The rivalry of the Chevrolet Camaro and Ford Mustang has been going for ages in the U.S. But now this fight has expanded into China.
      Automotive News reports that a growing group of Chinese buyers are being drawn towards to these models as the exude the no-apologies Americana attitude.
      "We're seeing the beginning of a muscle car culture here. Something that is uniquely American appeals to the Chinese consumer. The image that it relays to the automotive public is very positive," said James Chao, a China market auto analyst with IHS Markit.
      Sales of both models are small with Chevrolet only moving 2,000 Camaros since its launch 2011. Ford is doing slightly better with 6,200 Mustangs sold since its launch in 2015. In the first quarter, Mustang sales saw a 90 percent increase to 963 vehicles. Part of the reason for the slow sales comes down to the price. The Camaro starts about 399,900 yuan (about $58,000) - more than double of the base price of $26,900 in the U.S. The Mustang isn't that far behind, costing about $15 dollars less. Prices are increased due to a 25 percent import tariff on U.S. made vehicles, homologation and shipping fees, and Chinese buyers trending to splurge on higher-time models.
      But despite the low sales, the Camaro and Mustang are bringing buyers to dealers. These models act as eye candy to help draw shoppers into showrooms with the hope they'll purchase a vehicle, where it be the eye candy or something a little less exciting.
      Source: Automotive News (Subscription Required)
    • By William Maley
      If the Volkswagen diesel emission scandal hasn't swayed you from wanting one, then you'll be happy to hear Volkswagen will once again be able to sell brand-new 2015 model year TDI models. Green Car Reports says near 11,000 TDI models will soon be back up for sale once they are updated with new software, making them legal.
      Volkswagen does caution those interested in picking up a new TDI to call their nearest dealership to see if they have any in stock.
      But that's not all. Volkswagen is offering some massive discounts on these models. CarsDirect reports that Volkswagen is offering 0% APR for up to 72 months and $5,000 cash bonus if you decide to buy. Interested in leasing one? Volkswagen will offer a cash bonus of $8,500. 
      There are a couple of caveats to this offer. First, you need to have an excellent credit history to qualify for either offer. Second is that Volkswagen isn't advertising this offer.
      "We will not be advertising the available incentives from our financing arm as they [sic] vehicle availability will vary per dealership," said Volkswagen spokeswoman Jeannine Ginivan.
      Source: Green Car Reports, CarsDirect

      View full article
    • By William Maley
      If the Volkswagen diesel emission scandal hasn't swayed you from wanting one, then you'll be happy to hear Volkswagen will once again be able to sell brand-new 2015 model year TDI models. Green Car Reports says near 11,000 TDI models will soon be back up for sale once they are updated with new software, making them legal.
      Volkswagen does caution those interested in picking up a new TDI to call their nearest dealership to see if they have any in stock.
      But that's not all. Volkswagen is offering some massive discounts on these models. CarsDirect reports that Volkswagen is offering 0% APR for up to 72 months and $5,000 cash bonus if you decide to buy. Interested in leasing one? Volkswagen will offer a cash bonus of $8,500. 
      There are a couple of caveats to this offer. First, you need to have an excellent credit history to qualify for either offer. Second is that Volkswagen isn't advertising this offer.
      "We will not be advertising the available incentives from our financing arm as they [sic] vehicle availability will vary per dealership," said Volkswagen spokeswoman Jeannine Ginivan.
      Source: Green Car Reports, CarsDirect
    • By William Maley
      The new Volkswagen Tiguan looks to solve some of the pressing issues of the current model such as its size that puts it between subcompact and compact crossovers. But that doesn't mean the current Tiguan is leaving anytime soon.
      Hendrik Muth, VW’s senior vice president for product marketing tells Car and Driver that the current Tiguan will stick around for 2018 and 2019, wearing the Tiguan Limited nameplate. Muth explained this model will be aimed at more budget-minded buyers and those who don't want the bigger footprint of the new Tiguan. Another reason mentioned in Car and Driver's story is the current Tiguan saw its best sales in 2015 and 2016.
      One item that could put some people off from buying the Tiguan Limited is will not get the  6-year/72,000-mile warranty announced for the 2018 Atlas and Tiguan crossovers. Expect pricing to be announced sometime in the fall.
      Source: Car and Driver
      Pic Credit: William Maley for Cheers & Gears

      View full article
  • Recent Status Updates

  • Who's Online (See full list)