• Sign in to follow this  
    Followers 0

    June 2012 - Audi


    Audi sets all-time U.S. monthly sales record with 26% gain in June

    <p>Audi today announced it sold more vehicles in June 2012 than in any month since entering the U.S. market 42 years ago.

    The new all-time monthly U.S. sales record of 12,664 vehicles sold in June beat the prior record of 12,655 vehicles sold in December 2011. June 2012 sales increased 26% over June 2011. The just concluded month also marks the 18th consecutive monthly sales record for the brand, as well as the highest sales numbers registered for the first half of any year at 65,158 in the January to June period. Year-to-date 2012 sales through June represented a 16.5% gain.

    Audi executives expressed confidence that sales for all of 2012 will set a new annual record, topping the 117,561 sales mark set last year.

    “Our long-term strategy has been to relentlessly achieve realistic levels of sales based on the most advanced lineup in the luxury car market,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “The best is yet to come for this year as new, or substantially updated, models representing about 60% of our sales volume are only now reaching dealerships in the U.S.”

    Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 51% YTD and represented 29.1% of total June sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 40% of the Audi June gain.

    June sales of the new technologically advanced Audi A6 ranked as the best month ever for the sedan with a 226.8% sales increase for the month and a 140% increase year-to-date. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 60.7% jump in June, and a 21.6% year-to-date gain. The Audi A3 also performed favorably with an increase of 45.5% for the month.

    Highlights

    • June 2012 sets the all-time single month sales record in Audi of America history; the 18th consecutive month of unprecedented sales and the all-time YTD record total sales for the January through June period.
    • Audi A6 sales soared 226.8% compared to June 2011; YTD sales grew 140% compared to previous period.
    • Audi A7 YTD sales increased 113.3%, compared to previous period.
    • Sales of Audi Q5 jumped 60.7% compared to June 2011; YTD sales up 21.6% compared to previous period.
    • Audi A3 sales remained strong with an increase of 45.5%, compared to June 2011.
    • Sales of Audi TDI models remained strong with clean diesel models making up 64.8 percent of overall Audi A3 models (402 June sales) and 37.1 percent of overall Audi Q7 sales (255 June sales).
    • For the record-setting month of June 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A6, the Audi A8, and the Audi Q5 models.
    • Audi Certified pre-owned sales remained strong, despite the reduced inventory of available models for the program. As a result, 2012 year-to-date Audi CPO sales of 18,339 were 2.7 percent below the record pace set in in the first half of 2011.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Very good sales month. I have to say, I have seen allot more Audi's in the Seattle area than I used to see. Very common place now. So I wonder if they will keep up the sales drive or cool off?

    0

    Share this comment


    Link to comment
    Share on other sites

    many audi drivers are control freaks and yet also tend to be more mature and less poseur than BMW freaks. they like the 'just so' quality of the interiors.

    A6 don't sell because there's not much of a real substance over and beyond the A4.

    10 years from now, I don't see the Germans having such a proliferation of models with low volume like they do now. They will be forced to consolidate like many other manufacturers.

    Edited by regfootball
    2

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. aust calais owner
      aust calais owner
      (54 years old)
    2. K.C.
      K.C.
      (51 years old)
  • Similar Content

    • By dfelt
      Airbnb comes with an R8 for play!
      Seems you can now book yourself into this bnb in death valley and have access for free to an R8 with the 80 acres of lake bed as your supercar driving playground. Very Cool!
      Story
    • By William Maley
      Smart already finds itself in a small niche by selling small city cars in North America, but a new letter reveals that the brand will be entering an even smaller one.
      Automotive News obtained a letter from Dietmar Exler, CEO of Mercedes-Benz USA which says the brand will cease sales of gas-powered models by the end of this year, becoming an electric-only brand.
      “Developments within the micro-car segment present some challenges for the current Smart product portfolio. Therefore, with the launch of the fourth-generation Smart ForTwo electric drive this summer, the Smart lineup will consist exclusively of the zero-emissions Smart electric-drive coupe and cabrio in the U.S. and Canada,” Exler said in the letter. 
      Mercedes-Benz spokesman Rob Moran tells Automotive News the plan at the moment is to stop production of the gas model for North American in April and continue sales until all of the models are gone.
      Smart has never done well in the U.S. Their best year was in 2014 with 10,453 models sold. Since then, sales have been steadily declining thanks to low gas prices and consumers going towards crossovers. In 2016, Smart only sold 6,211 models.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Smart already finds itself in a small niche by selling small city cars in North America, but a new letter reveals that the brand will be entering an even smaller one.
      Automotive News obtained a letter from Dietmar Exler, CEO of Mercedes-Benz USA which says the brand will cease sales of gas-powered models by the end of this year, becoming an electric-only brand.
      “Developments within the micro-car segment present some challenges for the current Smart product portfolio. Therefore, with the launch of the fourth-generation Smart ForTwo electric drive this summer, the Smart lineup will consist exclusively of the zero-emissions Smart electric-drive coupe and cabrio in the U.S. and Canada,” Exler said in the letter. 
      Mercedes-Benz spokesman Rob Moran tells Automotive News the plan at the moment is to stop production of the gas model for North American in April and continue sales until all of the models are gone.
      Smart has never done well in the U.S. Their best year was in 2014 with 10,453 models sold. Since then, sales have been steadily declining thanks to low gas prices and consumers going towards crossovers. In 2016, Smart only sold 6,211 models.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Hatchbacks have never sold well in the U.S., but that could be changing thanks to new entrants and hotted-up models. According to a forecast done by IHS Markit, sales of hatchbacks are projected climb 19 percent this year. By 2020, the firm projects sales of 567,000 hatchbacks. What has changed?
      Some of this comes down to hatchbacks finding a niche market. Michelle Malcho, spokeswoman for Chevy cars and crossovers tells The Detroit News that active, urban buyers who are wanting a bit more functionality with their vehicle are turning to hatchbacks.
      “I think the U.S. likes the functional thought. The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis,” said Malcho.
      Helping out are new models and hotted-up versions. The Chevrolet Cruze hatchback made up 10 percent of the model's total sales in January. Over at Ford, the sales of hotted-up versions of the Fiesta and Focus grew 21 percent last year.
      But Stephanie Brinley, senior analyst with IHS Automotive cautions this will only cause a slight spur some growth in the compact class.
      “Hatchback sales have not traditionally been good in the U.S. It’s a relatively small opportunity ... they should help stem the losses in the (small car) segment,” said Brinley.
      “The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback). It’s taking a while, but people are starting to understand.”
      Source: The Detroit News

      View full article
    • By William Maley
      Hatchbacks have never sold well in the U.S., but that could be changing thanks to new entrants and hotted-up models. According to a forecast done by IHS Markit, sales of hatchbacks are projected climb 19 percent this year. By 2020, the firm projects sales of 567,000 hatchbacks. What has changed?
      Some of this comes down to hatchbacks finding a niche market. Michelle Malcho, spokeswoman for Chevy cars and crossovers tells The Detroit News that active, urban buyers who are wanting a bit more functionality with their vehicle are turning to hatchbacks.
      “I think the U.S. likes the functional thought. The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis,” said Malcho.
      Helping out are new models and hotted-up versions. The Chevrolet Cruze hatchback made up 10 percent of the model's total sales in January. Over at Ford, the sales of hotted-up versions of the Fiesta and Focus grew 21 percent last year.
      But Stephanie Brinley, senior analyst with IHS Automotive cautions this will only cause a slight spur some growth in the compact class.
      “Hatchback sales have not traditionally been good in the U.S. It’s a relatively small opportunity ... they should help stem the losses in the (small car) segment,” said Brinley.
      “The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback). It’s taking a while, but people are starting to understand.”
      Source: The Detroit News
  • Recent Status Updates

    • Drew Dowdell

      Me: I'll take "Shopping" for $800.
      Alex:"This shopping location is popular on Sundays for groups of gay couples, families with small children, and college kids with parents in tow to gather."
      · 3 replies
    • Drew Dowdell

      @gmc Sierra Denali with manufacturer plates and a never used snow plow. Wonder what's going on here.
      · 2 replies
    • Drew Dowdell

      Wait a minute wait a minute.... Flynn commits an illegal act and the Republican reaction is "OMG! Who told on him? We have to find out who it was!!!"
      · 1 reply
  • Who's Online (See full list)