• Sign in to follow this  
    Followers 0

    Subaru WRX Hatchback? Yeah, It Isn't Happening


    • STOP TOYING WITH OUR HEARTS SUBARU!

    Earlier this month, we reported in the rumorpile that Subaru was possibly reconsidering bringing back the WRX hatchback.

    “We have received strong interest from the US, where the hatchback was 50 per cent (of previous-generation WRX sales), so we're now considering,” said Masuo Takatsu, Subaru's general manager for the WRX. “The main target for WRX is the US, Japan is number two, Australia number three. Basically, we target these three markets."

    However, the dream of the WRX hatchback has been brought to an end. Motor Trend learned from a source at Subaru that the American office was surprised by the comments made by Takatsu and decided to contact the home office to find out what's going on. Long story short, Subaru isn't doing a WRX hatchback because it would be expensive to develop both.

    Sigh... Back to the wishing well then.

    Source: Motor Trend

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Bet it will be even more expensive to Not develop it. This is how niche car companies lose their footing and fall. You don't cancel a body style of a halo vehicle that has a 50% take rate.

    2

    Share this comment


    Link to comment
    Share on other sites

    I agree with Drew, This is the start of a downward decline for Subaru. Here in Seattle where Subaru is not only the official car of the US Ski Team, but is heavily used by the masses to get up to the ski resorts. You see almost exclusively Hatchbacks. On the mountain talking with some coworkers who all had bought new cars in the last 6 months. Everyone of them had the hatchback and said this will make them look at other companies if Subaru is not going to make an AWD Hatchback. The most interesting comment was Steve and Brian both told me they have owned WRX or STI's since they first came to America all due to their game playing habit. Yet if Subaru is not going to have a hatchback, then they will look as AWD CUV's from other companies that have more room in the same size package since they are both married now and starting families.

    They wish they could stay but they said if Subaru is truly going to ignore 50% of their customers, then they will look elsewhere in 2yrs.

    Wrong Move, Bad Move, Idiot move.

    0

    Share this comment


    Link to comment
    Share on other sites

    Believe me there are people in the automotive industry who subscribes to this logic...

    (1) Hatchbacks don't sell in the USA.

    (2) OTHER manufacturers have a 10%/90% take rate split between hatches and "trunked" sedans/coupes

    (3) We sell 50% Hatches and 50% Sedans.

    (4) If we cancel the hatch and focus on the sedan, that 50% will (magically) become 450%.

    1

    Share this comment


    Link to comment
    Share on other sites

    Let's not get started on how the dealerships are now price gouging the few they get on trade in's. I talked to a dealer the other day and he was mentioning that they are now becoming "collectible". It was dumb of subaru to get rid of a widely poplar body style, but the new ones are growing on me. As mentioned earlier they are still producing hatchbacks, but at 148 hp its just not feasible for that target market audience. 

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News

      View full article
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News
    • By William Maley
      Update: In a statement to Mashable, a McLaren spokesperson said "We can confirm McLaren is not in discussion with Apple in respect of any potential investment," So those hoping for an Apple 570S or something else, we're going to be bursting that bubble now. 
      Update 2: Tim Bradshaw, one of the reporters behind the Apple/McLaren story has gone on Twitter saying the FT stands behind its original report. 
      Apple has eyes set on acquiring the McLaren Technology Group - the folks who brought us the F1 supercar and more recently the 570S. The Financial Times reports that Apple and McLaren have been in talks for the past few months about either a full takeover or strategic investment. Why is Apple interested in McLaren? The FT says Apple is interested in McLaren's technology and knowledge of using light-weight materials such as carbon fiber and aluminum. The deal if it goes through is likely to be valued between $1.3 billion and $1.95 billion.
      For the past few years, rumors have been swirling around of Apple building their own self-driving electric vehicle. Apple brought in engineers from various automotive companies such as Diamler and Tesla, and began work on Project Titan two years ago. But the New York Times reports that Apple has hit a few snags in this project and has decided to reset the project. Dozens of employees were laid-off and parts of the project were shuttered. The report goes on to say the Apple is now focusing on building the underlying technology for an autonomous vehicle.
      Sources tell the FT that the deal might not go through because of the change in strategy.
      Apple declined to comment when asked by Roadshow. McLaren hasn't issued a comment at this time. See Update.
      Source: Financial Times (Subscription Required), Bloomberg, New York Times, Roadshow

      View full article
  • Recent Status Updates

  • Who's Online (See full list)