Jump to content
Create New...
  • William Maley
    William Maley

    Subaru WRX Hatchback? Yeah, It Isn't Happening


    Earlier this month, we reported in the rumorpile that Subaru was possibly reconsidering bringing back the WRX hatchback.

    “We have received strong interest from the US, where the hatchback was 50 per cent (of previous-generation WRX sales), so we're now considering,” said Masuo Takatsu, Subaru's general manager for the WRX. “The main target for WRX is the US, Japan is number two, Australia number three. Basically, we target these three markets."

    However, the dream of the WRX hatchback has been brought to an end. Motor Trend learned from a source at Subaru that the American office was surprised by the comments made by Takatsu and decided to contact the home office to find out what's going on. Long story short, Subaru isn't doing a WRX hatchback because it would be expensive to develop both.

    Sigh... Back to the wishing well then.

    Source: Motor Trend

    User Feedback

    Recommended Comments

    Bet it will be even more expensive to Not develop it. This is how niche car companies lose their footing and fall. You don't cancel a body style of a halo vehicle that has a 50% take rate.

    • Agree 2
    Link to comment
    Share on other sites

    I agree with Drew, This is the start of a downward decline for Subaru. Here in Seattle where Subaru is not only the official car of the US Ski Team, but is heavily used by the masses to get up to the ski resorts. You see almost exclusively Hatchbacks. On the mountain talking with some coworkers who all had bought new cars in the last 6 months. Everyone of them had the hatchback and said this will make them look at other companies if Subaru is not going to make an AWD Hatchback. The most interesting comment was Steve and Brian both told me they have owned WRX or STI's since they first came to America all due to their game playing habit. Yet if Subaru is not going to have a hatchback, then they will look as AWD CUV's from other companies that have more room in the same size package since they are both married now and starting families.

    They wish they could stay but they said if Subaru is truly going to ignore 50% of their customers, then they will look elsewhere in 2yrs.

    Wrong Move, Bad Move, Idiot move.

    Link to comment
    Share on other sites

    Believe me there are people in the automotive industry who subscribes to this logic...

    (1) Hatchbacks don't sell in the USA.

    (2) OTHER manufacturers have a 10%/90% take rate split between hatches and "trunked" sedans/coupes

    (3) We sell 50% Hatches and 50% Sedans.

    (4) If we cancel the hatch and focus on the sedan, that 50% will (magically) become 450%.

    • Agree 1
    Link to comment
    Share on other sites

    Let's not get started on how the dealerships are now price gouging the few they get on trade in's. I talked to a dealer the other day and he was mentioning that they are now becoming "collectible". It was dumb of subaru to get rid of a widely poplar body style, but the new ones are growing on me. As mentioned earlier they are still producing hatchbacks, but at 148 hp its just not feasible for that target market audience. 

    Link to comment
    Share on other sites

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

  • google-news-icon.png

  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • Similar Content

  • Posts

    • GMC Hummer EV drivers can now charge their gargantuan EVs on Tesla Superchargers, according to an announcement on GMC's website. Enabling Supercharging requires an update to the myGMC app; however, users can use the Tesla app and register temporarily as a Rivian R1S until the app update completes. Drivers who expect to use the Tesla Superchargers network regularly may wish to sign up for a $12.99 subscription through the Tesla app, which grants a 10c/kWh discount.  With a 200 kWh battery, just two charges from 20% - 80% per month would cover the membership fee. The myGMC app will also allow owners to purchase an official NACS to CCS adaptor.  While third-party NACS to CCS adapters are available for purchase, they are not officially approved for use on Tesla's network. With this change, GMC says that Hummer EV drivers now have access to approximately 195,000 charge points across North America.  Most Tesla Superchargers are of the 250kw variety, and while not specified in GMC's announcement, we suspect that the Hummer EV is not eligible to charge on the 150kw chargers, much like the Ford EVs, which cite the same 15,000 number for eligible Superchargers.  Limited to 250kw charging speeds, Hummer EV drivers may wish to limit the use of Tesla stations to a last resort while traveling as they will not reach the full 350kw charging speeds their vehicle is capable of. GM has also partnered with Flying-J / Pilot to offer 350kw charging at truck stops nationwide and is a founding member of the new IONNA Network that will offer both CCS and NACS charging without an adaptor. There is no announcement yet on Tesla Supercharger Access for their other EVs.  Drivers can identify 250kw chargers by the black collar at the end of the charging cable. View full article
    • COST, Apartment owners are very stingy even here in Liberal PNW, there is city mandates now to get apartment owners to install chargers as renters are complaining. Yet up north by my area where I live around Lynnwood, Mountlake Terrace, Edmonds and Mukilteo Apartment owners who have installed L2 chargers rarely have vacancy so yes, it is valuable I believe and of course the Tesla Supercharger stations are packed all the time. Workwise, Seattle has been very progressive in having building owners install chargers and I had at one time posted pictures of all the chargers at my work where 2 years ago, there were 4 and now there is 20 and still they are filled up, so demand is truly there, but resistance to change is still very hard among older folks. With GOP Trump having control of the Rural he has them sold on Toxic Diesel is the life and EVs need to die, so I doubt rural will get chargers without the Feds forcing the install and then we have to deal with the idiots cutting the cables or icing the chargers. I hope there is a future way to have the cables shock the idiots that attempt to cut the cables as it is just stupid.
    • That's hella ugly, but people will buy it because it says "off road"   Look at how it tackles that gravel road that a Nissan Sentra could easily navigate.
    • True, but some larger apartment complexes or parking garages could put in level 2 chargers, maybe even level 1 for places like an airport extended parking.  If people have their car sit 12 hours at their apartment, or 8 hours in a parking garage while at work, there is opportunity there also for charing without having to build out expensive super chargers. And really it is rural America that should be embracing EV's way more because there aren't many gas stations when you get into farm country, you might have to drive 30-40 minutes to find a gas station in some parts of rural America, but they have houses with electricity and can easily charge.  
    • Meh, just another forgettable appliance...styling very similar to the Polstar something something...
  • Who's Online (See full list)

  • My Clubs

  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search