Toyota's polarizing C-HR crossover went on sale earlier this year and it isn't doing so well in terms of sales. Through November, Toyota has only moved 21,889 units, way less than Chevrolet Trax (72,723 units) and Honda HR-V (86,491).
Speaking to Wards Auto, Toyota Motor Sales USA's president Bob Carter said a key reason the comes down to the C-HR not offering all-wheel drive in North America. Most subcompact crossovers sold in the U.S. have the option of AWD. But if Toyota was to AWD to the C-HR, it would highlight another problem. The C-HR carries a base price of $22,500, making it one of the more expensive models in the class.
The C-HR isn't the only crossover that will only come front-wheel drive. Nissan's upcoming Kicks crossover will also be FWD only. However, Michael Bunce, senior vice president-product planning for Nissan North America tells Wards that only offering FWD on the Kicks shouldn't dent sales due to the low price of under $19,000. Those who want AWD will need to step up to the Rogue Sport which begins at $22,470 for the base S AWD.
Source: Wards Auto