During the reign of former Volkswagen Chairman Ferdinand Piëch, the company was arranged in such a way where each of the twelve brands were given autonomy to encourage competition between them. Many believed this arrangement made controlling almost impossible and was slow to react to changes in the marketplace. But with Piëch out the company, there appears to be a change incoming in how the company is structured.
German publication Handelsblatt reports that Volkswagen will restructure the decentralized system into four holding companies for the 12 brands. Here's how it will break down,
- Holding Company 1: Volkswagen, Skoda, and Seat to be under the leadership of Former BMW manager Herbert Diess.
- Holding Company 2: Audi, Ducati, and Lamborghini to be under the leadership of current Audi CEO Rupert Stadler.
- Holding Company 3: Bentley, Bugatti, and Porsche to be under the leadership of Porsche CEO Matthias Mueller
- Holding Company 4: MAN, Scania, and Volkswagen Commercial to be under the leadership of former Daimler trucks boss Andreas Renschler
This new structure is designed to improve efficiency and help make faster decisions. Each head will be on Volkswagen's board.
Now with this possible change, a number of positions will be cut. Such positions include the groupwide head of sales and marketing.
Source: Reuters via Automotive News (Subscription Required)