As we have been reporting since this summer, Skoda is putting serious consideration into entering the U.S. market. Currently, a decision is expected sometime next year. But ask their parent company, Volkswagen what they think of the idea of Skoda entering the U.S. and they would likely say something to the effect of this,
“We may be crazy, but we’re not mad. Entering this huge market with an unknown brand, a model range focused on Europe, and a non-existent dealer network is pure suicide. Furthermore, the last thing Volkswagen of America needs now is in-house cannibalization,” said an unnamed Volkswagen board member to Automobile Magazine.
Without having any support from the parent company, Skoda's plan of entering the U.S. seems dead in the water. Whether this happens or not remains to be seen.
There is one other interesting tidbit from Automobile Magazine. Reportedly, Volkswagen was considering replacing certain models in U.S. with slightly restyled Skoda vehicles badged as VWs. This idea was scrapped however which is a shame since we could see the likes of the Superb being an excellent replacement for the current Passat as an example.
Source: Automobile Magazine