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July 2008 Sales: Chrysler LLC

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Chrysler LLC Reports July 2008 U.S. Sales

Aug. 1 /PRNewswire/

Link to Press Release

- Chrysler Town & Country up 24 percent in July; drives total minivan sales

5 percent higher; considered fuel-efficient alternative

- Fuel-efficient Jeep® Patriot is a true success in the market

- Dodge Ram performance improves versus previous month's sales

- Dodge Avenger sedan continues strong performance

- All-new Dodge Challenger SRT8® hits the streets with excitement

AUBURN HILLS, Mich., Aug. 1 /PRNewswire/ -- Chrysler LLC today reported

total July 2008 U.S. sales of 98,109 units, which is 29 percent below the

same period last year. Total July sales reflect a continued contraction of

the market of pickup trucks and SUV sales and reductions in fleet sales.

The company's recently completed 'Let's Refuel America $2.99 Gas Guarantee'

promotion boosted showroom traffic and helped sales of Chrysler's newest

highly fuel-efficient vehicles throughout the three-month program period.

All sales figures are reported as unadjusted.

"We are writing a new chapter in the auto industry story as customers,

dealers and companies adjust to a changing environment," Jim Press,

Chrysler LLC Vice Chairman and President, said. "There are many changes

taking place that give us at the new Chrysler cause for optimism. In the

short term, our 2009 model year vehicles with value packages will soon be

arriving in dealerships, and our August incentive packages are the best

deals of the year, helping to make owning as affordable as leasing. Within

the product lineup, our leadership in minivans is well-timed as consumers

look for fuel-efficient alternatives to larger SUVs. Two new fuel-saving

hybrid SUVs, the Dodge Durango and Chrysler Aspen, will be soon hitting the

streets. The Dodge Journey and Jeep Patriot are gaining more customers on

the appeal of fuel efficiency and affordability. And the success of cars

like the Dodge Avenger, Charger and Challenger shows that customers still

want their cars to stand out from the crowd. Lastly, this fall we come to

market with our best new pickup truck ever -- the 2009 Dodge Ram."

July Highlights

The Chrysler Town & Country posted a 24 percent increase with 8,070

sales versus July 2007 sales of 6,513 units. With room for seven

passengers, and the industry-exclusive Swivel 'n Go™ seating system, the

Chrysler Town & Country could be considered as a fuel-efficient alternative

to a full-sized SUV. Town & Country sales in July helped drive total

minivan sales up 5 percent. Total long-wheel-base minivan retail sales

increased 21 percent in July.

The Jeep® Patriot continues to gain traction in the market, offering

excellent fuel economy, interior flexibility and utility at a great value.

Total sales of 3,451 were up 4 percent versus last year due to consumer

interest in the company's most fuel-efficient vehicles. Additionally, Jeep

Patriot 2008 year-to-date sales increased 119 percent, with 40,135 total

sales when compared with July 2007 year-to-date sales of 18,286 units.

Response to sales promotions of the Dodge Ram helped lesson the impact

of slow pickup truck demand. Dodge Ram pickup sales were down 27 percent

(21,328 units) versus 2007 sales of 29,312, but sales increased 32 percent

when compared with June 2008 sales of 16,149 units.

The Dodge Avenger sedan continued with good performance with 4,318

units sold, up 2 percent when compared with July 2007 sales of 4,213.

The highly anticipated all-new Dodge Challenger SRT8® hit the streets

in July with excitement and solid sales results (2,895 units sold). The

return of the iconic Dodge Challenger combines unmistakable design cues

reminiscent of the original Challenger with world-class performance making

it the hottest vehicle on the streets this summer. In total, 3,990 Dodge

Challengers have been delivered to customers.

The Company finished the month with 409,331 units of inventory, or a

108-day supply. As part of a planned reduction in manufacturing and

capacity, inventory is down 12 percent compared with July 2007 when it

totaled 464,875 units.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler,

Jeep®, Dodge and Mopar® brand vehicles and products. Total sales

worldwide in 2007 were 2.68 million vehicles. Sales outside of North

America were the highest in a decade with an increase of 15 percent from

2006. The Company's product lineup features some of the world's most

recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge

Charger.

Chrysler LLC U.S. Sales Summary Thru July 2008

                                                   Month Sales        Vol %
            Model                             Curr Yr       Pr Yr    Change

    Sebring                                    3,816        5,515      -31%
    300                                        3,818        9,009      -58%
    Crossfire                                    197        1,165      -83%
    PT Cruiser                                 3,297        7,113      -54%
    Aspen                                      1,213        2,216      -45%
    Pacifica                                     447        3,100      -86%
    Town & Country                             8,070        6,513       24%
      CHRYSLER BRAND                          20,858       34,631      -40%
    Compass                                    1,401        2,591      -46%
    Patriot                                    3,451        3,317        4%
    Wrangler                                   6,093        8,829      -31%
    Liberty                                    3,766        6,534      -42%
    Grand Cherokee                             5,239       10,101      -48%
    Commander                                  2,755        5,983      -54%
      JEEP BRAND                              22,705       37,355      -39%
    Caliber                                    4,807        5,305       -9%
    Avenger                                    4,318        4,213        2%
    Charger                                    5,475        6,407      -15%
    Challenger                                 2,895            0        0%
    Viper                                         88           74       19%
    Magnum                                       345        1,639      -79%
    Dakota                                     2,593        3,413      -24%
    Ram P/U                                   21,328       29,312      -27%
    Journey                                    3,449            0        0%
    Caravan                                    6,115        6,945      -12%
    Durango                                      384        2,472      -84%
    Nitro                                      1,651        4,602      -64%
    Sprinter                                   1,098        1,360      -19%
      DODGE BRAND                             54,546       65,742      -17%

    TOTAL CHRYSLER LLC                        98,109      137,728      -29%

              TOTAL CAR                       25,839       34,680      -25%
              TOTAL TRUCK                     72,270      103,048      -30%



               Chrysler LLC U.S. Sales Summary Thru July 2008

                                                   Sales CYTD         Vol %
            Model                             Curr Yr       Pr Yr    Change

    Sebring                                   51,838        54,561       -5%
    300                                       43,832        72,004      -39%
    Crossfire                                  1,291         7,417      -83%
    PT Cruiser                                36,127        60,305      -40%
    Aspen                                     14,446        14,994       -4%
    Pacifica                                   4,642        35,463      -87%
    Town & Country                            75,876        81,615       -7%
      CHRYSLER BRAND                         228,052       326,359      -30%
    Compass                                   19,794        24,796      -20%
    Patriot                                   40,135        18,286      119%
    Wrangler                                  52,536        74,480      -29%
    Liberty                                   44,676        56,648      -21%
    Grand Cherokee                            48,032        70,562      -32%
    Commander                                 19,068        39,725      -52%
      JEEP BRAND                             224,241       284,497      -21%
    Caliber                                   63,918        64,684       -1%
    Avenger                                   45,771        44,841        2%
    Charger                                   64,000        72,379      -12%
    Challenger                                 3,990             0        0%
    Viper                                        682           323      111%
    Magnum                                     6,594        17,627      -63%
    Dakota                                    19,972        32,568      -39%
    Ram P/U                                  150,272       214,569      -30%
    Journey                                   26,180             0        0%
    Caravan                                   81,920       110,507      -26%
    Durango                                   15,293        31,377      -51%
    Nitro                                     25,549        41,814      -39%
    Sprinter                                   9,501         7,798       22%
      DODGE BRAND                            513,642       639,965      -20%

    TOTAL CHRYSLER LLC                       965,935     1,250,821      -23%

              TOTAL CAR                      282,986       343,887      -18%
              TOTAL TRUCK                    682,949       906,934      -25%

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Chrysler LLC U.S. Sales Summary Thru July 2008

                                                   Month Sales        Vol %
            Brand                             Curr Yr       Pr Yr    Change

     CHRYSLER BRAND                          20,858       34,631      -40%
     JEEP BRAND                              22,705       37,355      -39%
     DODGE BRAND                             54,546       65,742      -17%
------------------------------------------------------------------------------------
   TOTAL CHRYSLER LLC                        98,109      137,728      -29%

Just ouch for Chrysler...

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I'm surprised at how well the Charger is hanging in there, despite teh fuel prices it hasn't completely fallen off the map.

You know if they could just get a damn diesel in the US market the LX's could pull 30mpg.

Edited by Dodgefan
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mother of GOD THEY are effed.

vans are holding up ok though.

Jeep better put it into 4low and try to pull out of this...man are they down!

Chris

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I'm surprised at how well the Charger is hanging in there, despite teh fuel prices it hasn't completely fallen off the map.

You know if they could just get a damn diesel in the US market the LX's could pull 30mpg.

Charger is doing VERY well for a large RWD car with a design that's a few years old.

Chris

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Well, to those who think the Zeta would have 'saved GM', look at the #'s for the LX cars.

Zetas would have one thing going for them:

Transaction prices that would enable GM to make a buck on cars, not relying on trucks to carry the load.

Chrysler was fleeting 300's heavily (50%+), so that may factor into the #'s, as well as the death of the Magnum.

Unique, upscale product is EXACTLY what GM needs right now. They'll never make money selling Cobalts to deadbeats.

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Zetas would have one thing going for them:

Transaction prices that would enable GM to make a buck on cars, not relying on trucks to carry the load.

Chrysler was fleeting 300's heavily (50%+), so that may factor into the #'s, as well as the death of the Magnum.

Unique, upscale product is EXACTLY what GM needs right now. They'll never make money selling Cobalts to deadbeats.

The problem with this is that the middle class, the traditional buyers of these cars, is shrinking rapidly in this country.

Given our economic situation, perhaps GM needs to build busses for city bus routes instead.

Chris

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YIKES!!!! Chrysler LLC's 2008 Fleet percentages....

Chrysler 300 43.4%

Chrysler Sebring 62.2% (sedan)

Chrysler Sebring 69.9% (convertible)

Chrysler PT Cruiser 63.8%

Chrysler Town & Country 30.4%

Chrysler Pacifica 42.1%

Chrysler Aspen 29.9%

Dodge Journey 28.4%

Dodge Caravan 51.6%

Dodge Caliber 56.6%

Dodge Avenger 65.5%

Dodge Charger 52.0%

Dodge Magnum 75.4%

Dodge Nitro 23.4%

Dodge Durango 56.6%

Jeep Compass 19.4%

Jeep Patriot 16.9%

Jeep Liberty 21.8%

Jeep Commander 23.6%

Jeep Grand Cherokee 22.0%

My personal favorites though:

Avalon 25.6% :rotflmao:

Highlander 21.0% :rotflmao:

Lucerne 13.2% :gitfunky:

Enclave 6.3% :gitfunky:

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Wow, Chrysler fleets practically half the vehicles it makes! :fryingpan:

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1 Mini Cooper was fleeted to the government. I want whatever job it is that allows the use of government fund to get a Mini.

We should have a separate thread for these fleet numbers.

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1 Mini Cooper was fleeted to the government. I want whatever job it is that allows the use of government fund to get a Mini.

CIA or NSA maybe? I could see a spy or assassin driving a Mini Cooper JCW.. :)

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CIA or NSA maybe? I could see a spy or assassin driving a Mini Cooper JCW.. :)

That reminds me of something I was going to p[ost in another thread....

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Wow, Chrysler fleets practically half the vehicles it makes! :fryingpan:

I wonder who will fleet all those vehicles when Chrysler is dead?

Chris

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I wonder who will fleet all those vehicles when Chrysler is dead?

Chris

GM....if they will be building the current Impala 'till 2012, then they will have the supply..

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We should have a separate thread for these fleet numbers.

I think you could make an excellent presentation out of the data from the link. I look forward to reading it :deathwatch: :AH-HA_wink:

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