Jump to content
William Maley

Cadillac News: 2015 Cadillac CTS Getting Price Cuts Up To $3,000

Recommended Posts

15 months ago, Cadillac announced that it would be raising the price of the new CTS. This move worried dealers as it would cause buyers to look away. It seems their fears were founded as sales of the CTS this past year dropped 3.8 percent when compared to last year. Cadillac is doing something about that.

Automotive News got their hands on a memo issued to Cadillac dealers yesterday which announced that it would reduce sticker prices on most 2015 CTS models by $1,000 to $3,000. It also plans on increasing the amount of standard features in the CTS.

"We're taking what we've seen are the more desirable optional features for customers and making them more readily available. Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it," said Cadillac spokesman David Caldwell.

An example of a price cut in action is the CTS Premium Collection equipped with the 3.6L V6. Originally costing $65,765, the model will now have a new price of $62,765.

The price cuts are shift in strategy for Cadillac. Last September, Cadillac President Johan de Nysschen said that price cuts were off the table. de Nysschen believes the brand needs to charge more to be more in line with the German competitors, along with increasing resale values and improve the brand's image.

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

This is good as it shows Cadillac is willing to adjust and change much faster than they did in the past or pre 2007.

Share this post


Link to post
Share on other sites

I think the price cuts are unnecessary.  A 3.8% drop in volume when prices increased about $10k and there is no coupe anymore which was 30% of sales of the old model..... that's a smashing success actually.

  • Upvote 1

Share this post


Link to post
Share on other sites

 

It should be noted that the base CTS 2.0T and VSport models will not be affected by the price cuts.

 

... so basically the V6... which is a bit of a tweener in terms of power.

 

 

and a number of 2.0T models above the base.

Share this post


Link to post
Share on other sites

3.6 really needs to be getting a single turbo to give the perception and grunt of the German and English competitors who have some forced induction for their tweener motors. GM has soldiered the 3.6 for almost 8 years, albeit with updates.

  • Upvote 1

Share this post


Link to post
Share on other sites

3.6 really needs to be getting a single turbo to give the perception and grunt of the German and English competitors who have some forced induction for their tweener motors. GM has soldiered the 3.6 for almost 8 years, albeit with updates.

 

weeeelll... the LFX has only been around since 2012. It is so different from the prior LLT that it is basically all new. It just shares a displacement.

Share this post


Link to post
Share on other sites

Is the current 3.6 part of GM's new ecoboost engine line or a carry over? I will admit that I find it very hard to tell the new engineered engines from the old due to them having the same displacement size.

Share this post


Link to post
Share on other sites

Is the current 3.6 part of GM's new ecoboost engine line or a carry over? I will admit that I find it very hard to tell the new engineered engines from the old due to them having the same displacement size.

 

Ecotec?  No, it isn't part of that.

 

It's best if you think in engine codes

LY7 = original 3.6 

LLT = original 3.6 + direct injection

LFX = Mostly new 3.6 with direct injection

LF3 = LFX plus turbo-charging and other enhancements

LF4 = LF3 plus more boost and other enhancements

Share this post


Link to post
Share on other sites

 

3.6 really needs to be getting a single turbo to give the perception and grunt of the German and English competitors who have some forced induction for their tweener motors. GM has soldiered the 3.6 for almost 8 years, albeit with updates.

 

weeeelll... the LFX has only been around since 2012. It is so different from the prior LLT that it is basically all new. It just shares a displacement.

 

 

That is why I said with updates. The original 3.6DI (LLT) was introduced in 2007 and with redesigned cylinder head and integrated exhaust manifold, and composite intake manifold and other components updated became a LFX.

Share this post


Link to post
Share on other sites

 

3.6 really needs to be getting a single turbo to give the perception and grunt of the German and English competitors who have some forced induction for their tweener motors. GM has soldiered the 3.6 for almost 8 years, albeit with updates.

 

weeeelll... the LFX has only been around since 2012. It is so different from the prior LLT that it is basically all new. It just shares a displacement.

 

The Mercedes 3.5 liter V6 with direct injection came out in 2012, and they are phasing it out now for the 3.0 bi-turbo V6, which itself will be replaced in 2017 by the new inline engines.  So things can change fast.  The market has moved to boosted sixes, Cadillac needs a 350 hp/torque V6 with an 8 speed.

  • Upvote 1

Share this post


Link to post
Share on other sites

 

 

3.6 really needs to be getting a single turbo to give the perception and grunt of the German and English competitors who have some forced induction for their tweener motors. GM has soldiered the 3.6 for almost 8 years, albeit with updates.

 

weeeelll... the LFX has only been around since 2012. It is so different from the prior LLT that it is basically all new. It just shares a displacement.

 

The Mercedes 3.5 liter V6 with direct injection came out in 2012, and they are phasing it out now for the 3.0 bi-turbo V6, which itself will be replaced in 2017 by the new inline engines.  So things can change fast.  The market has moved to boosted sixes, Cadillac needs a 350 hp/torque V6 with an 8 speed.

 

 

Cadillac has two boosted 6es..

Share this post


Link to post
Share on other sites

I think the price cuts are unnecessary.  A 3.8% drop in volume when prices increased about $10k and there is no coupe anymore which was 30% of sales of the old model..... that's a smashing success actually.

 

I would just like to point out that the CTS coupe was, in fact, sold for the 2014 model year. I'm sure it was a negligible percent of the pie, but still... 

Share this post


Link to post
Share on other sites

 

I think the price cuts are unnecessary.  A 3.8% drop in volume when prices increased about $10k and there is no coupe anymore which was 30% of sales of the old model..... that's a smashing success actually.

 

I would just like to point out that the CTS coupe was, in fact, sold for the 2014 model year. I'm sure it was a negligible percent of the pie, but still... 

 

Limited production year and mostly special edition V-series. 

Share this post


Link to post
Share on other sites

I think they should have added more content rather than cut prices.  And simplify the option packages, there are so many levels of standard, luxury, performance and premium, plus individual options on top of that.   Maybe they should just dump the standard car, and start with luxury, then they wouldn't have to drop the price.

 

Although the price drop is somewhat irrelevant, dealers are probably discounting anyway, and if you go on Cadillac's website it says you can get $6,000 off a 2014 CTS, they don't list a 2015 yet.

Share this post


Link to post
Share on other sites

Johan changed his mind awfully fast too, what happened to German level pricing?  A C-class is $40k now, the E-class is $52k.  I will list a complaint on Mercedes pricing though, the E400 is $62,350 (granted the premium and sport packages are included) but the E550 used to be about that price and you got Airmatic, now the E550 is gone.

Share this post


Link to post
Share on other sites

 

 

I think the price cuts are unnecessary.  A 3.8% drop in volume when prices increased about $10k and there is no coupe anymore which was 30% of sales of the old model..... that's a smashing success actually.

 

I would just like to point out that the CTS coupe was, in fact, sold for the 2014 model year. I'm sure it was a negligible percent of the pie, but still... 

 

Limited production year and mostly special edition V-series. 

 

 

No doubt it was probably limited, though, I would like to see the official production numbers. I see far more regular coupes than V's listed online.

Share this post


Link to post
Share on other sites

 

 

 

I think the price cuts are unnecessary.  A 3.8% drop in volume when prices increased about $10k and there is no coupe anymore which was 30% of sales of the old model..... that's a smashing success actually.

 

I would just like to point out that the CTS coupe was, in fact, sold for the 2014 model year. I'm sure it was a negligible percent of the pie, but still... 

 

Limited production year and mostly special edition V-series. 

 

 

No doubt it was probably limited, though, I would like to see the official production numbers. I see far more regular coupes than V's listed online.

 

 

From what I gather, they did a short run of 2015s and that was it. Production wrapped up in the summer. 

Share this post


Link to post
Share on other sites

The coupes were limited period as there were not all that many made V or otherwise compared to the sedan.

 

Coupes are a hard sell and add to it the fact the model is being discontinued that even more slows sales. Who wants an old new car?

 

I loved the coupes but they really were a small slice of the pie as stated.

Share this post


Link to post
Share on other sites

I'm sure a new CTS coupe would again garner around a 30% portion of total production; the same basic shell with the new front clip would be fantastic.
That car is a modern design milestone in a lot of people's book.

Share this post


Link to post
Share on other sites

The company is making a good choice in reducing the cost as, putting a high price on the car will make customers look away and the cars may not sell and would sit there and dealers would have to sell at lower price than they got and not profit as much. The cars would have to have real good features like maybe dvd player in there, using your thumb to open car or start it would be real good and maybe let the car do the driving when you are tired from a hard days work. I think the lower cost is a good way, to start off the year and may get some good sales and more customers wuld come and purchase the cars if discounts given.

Share this post


Link to post
Share on other sites

I think the price cuts are unnecessary.  A 3.8% drop in volume when prices increased about $10k and there is no coupe anymore which was 30% of sales of the old model..... that's a smashing success actually.

 

 

The CTS is selling at almost 95% of its cheaper GEN2 self, while having only 33.3% of its former Gen2 variants.

I'd say dropping the price on a car by $3,000 after raising the price $10,000 isn't exactly a real retreat. It also now will alleviate the additional discounting that Cadillac was doing to compete with that of the E-Class and 5Series. The average incentive on the CTS last year was $9,000, but this does include incentives from trying to move Gen2 models. The 5-series average incentive was $7000; the E class was $7,000.

Quick points of FACT, which most will ignore despite it being the meat and potatoes of the announcement:

The car's base price of $46,340 WON'T change. 

The price of the VSport remains $71,880.

The $3,000 comes off of top level trims of the CTS range. For example, a Premium Collection 3.6L is now $62,765, down from $65,767. A Performance Collection goes down $3,000, to $58,365.   

 

Share this post


Link to post
Share on other sites

I am offering logical reason why sales could be down a massive 3.8% (sarcasm) after raising the price more than 30%. If raising the price by 30% only yielded a blow back of 3.8% I am not seeing a real issue per se. 

I will also reiterate in saying that the sales could be down simply because of the FACT that they are only selling 1/3 of the variations of the Gen2.

 

Again if I, a lover of the CTS, wanted a coupe mid-size luxo car.. no dice.. need to go buy an M6, or EClass coupe.

 

If I wanted a Super-Hi-Po, no dice.. I'd have to go get an M5 or E63AMG.. maybe even a XF-SuperC.

 

If I wanted a wagon.. no dice..
 

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Social Stream

  • Similar Content

    • By William Maley
      The past couple of years has seen a lot of talk about consumers are turning away from cars towards trucks and utility vehicles. U.S. automakers have responded to this trend by announcing cuts to their car lineup - General Motors being the latest one. But other automakers are being more cautious.
      Jim Lentz, CEO of Toyota North America told a gathering at the Detroit Economic Club last week that car sales are reaching the point of bottoming out - just under 30 percent in November sales. Unlike the American brands, Lentz isn't giving up on cars as they represent more than 4 million compact, midsize, and near-luxury cars sold to buyers.
      "There’s no way I’m going to walk away from that. We are always going to have a bias toward passenger cars,” said Lentz.
      The Associated Press reports that sales of passenger cars "are on pace to be 800,000 vehicles below 2017, while truck and SUV sales should increase by the same amount."
      Source: Associated Press

      View full article
    • By William Maley
      The past couple of years has seen a lot of talk about consumers are turning away from cars towards trucks and utility vehicles. U.S. automakers have responded to this trend by announcing cuts to their car lineup - General Motors being the latest one. But other automakers are being more cautious.
      Jim Lentz, CEO of Toyota North America told a gathering at the Detroit Economic Club last week that car sales are reaching the point of bottoming out - just under 30 percent in November sales. Unlike the American brands, Lentz isn't giving up on cars as they represent more than 4 million compact, midsize, and near-luxury cars sold to buyers.
      "There’s no way I’m going to walk away from that. We are always going to have a bias toward passenger cars,” said Lentz.
      The Associated Press reports that sales of passenger cars "are on pace to be 800,000 vehicles below 2017, while truck and SUV sales should increase by the same amount."
      Source: Associated Press
    • By William Maley
      It is already tough for a number of people to afford a new vehicle as the average transaction price keeps rising. According to Kelly Blue Book, the average transaction price for November rose 2.1 percent to $36,978. This isn't being helped by American automakers deciding to stop producing cars due to changing consumer tastes. This was brought to light last week when General Motors announced that it would be cutting a number of cars including the Chevrolet Cruze. Most automakers and dealers believe consumers will move towards utility vehicles, but some dealers believe that consumers may defect from American automakers because they don't offer the vehicle they are looking for.
      Chad Martin, a Bowling Green, Ky., dealer tells Automotive News that consumers feel the "affordability pinch" when automakers decide to drop cars to focus more on utility vehicles. For the most part, consumers "generally seem to be shopping for a particular type of vehicle, such as compact cars." Remove them out of your lineup and consumers are likely going to look elsewhere.
      "What this is going to mean is, you're going to see a somewhat higher defection rate because you don't have the product lineup that particular consumer wants," said Martin.
      Another big hurdle facing consumers who want to stick with the domestics is pricing. Martin explained that there is more than a $5,000 difference in pricing between compact crossovers and compact sedans. 
      Obviously, the consumer is going to have to absorb that $5,000 difference," said Martin.
      The numbers from Kelly Blue Book tell the story.
      Compact Car Average Transaction Price: $20,458 Subcompact Crossover/SUV Average Transaction Price: $24,210 Compact Crossover/SUV Average Transaction Price: $28,765 Jeremy Acevedo, Edmunds' manager of industry analysis agrees with the sentiment said by some dealers that consumers loyal to a segment may look elsewhere.
      "It's easy for shoppers to move from a Cavalier to a Cobalt to a Cruze. But it's a whole different ballgame moving from a car to an SUV."
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      It is already tough for a number of people to afford a new vehicle as the average transaction price keeps rising. According to Kelly Blue Book, the average transaction price for November rose 2.1 percent to $36,978. This isn't being helped by American automakers deciding to stop producing cars due to changing consumer tastes. This was brought to light last week when General Motors announced that it would be cutting a number of cars including the Chevrolet Cruze. Most automakers and dealers believe consumers will move towards utility vehicles, but some dealers believe that consumers may defect from American automakers because they don't offer the vehicle they are looking for.
      Chad Martin, a Bowling Green, Ky., dealer tells Automotive News that consumers feel the "affordability pinch" when automakers decide to drop cars to focus more on utility vehicles. For the most part, consumers "generally seem to be shopping for a particular type of vehicle, such as compact cars." Remove them out of your lineup and consumers are likely going to look elsewhere.
      "What this is going to mean is, you're going to see a somewhat higher defection rate because you don't have the product lineup that particular consumer wants," said Martin.
      Another big hurdle facing consumers who want to stick with the domestics is pricing. Martin explained that there is more than a $5,000 difference in pricing between compact crossovers and compact sedans. 
      Obviously, the consumer is going to have to absorb that $5,000 difference," said Martin.
      The numbers from Kelly Blue Book tell the story.
      Compact Car Average Transaction Price: $20,458 Subcompact Crossover/SUV Average Transaction Price: $24,210 Compact Crossover/SUV Average Transaction Price: $28,765 Jeremy Acevedo, Edmunds' manager of industry analysis agrees with the sentiment said by some dealers that consumers loyal to a segment may look elsewhere.
      "It's easy for shoppers to move from a Cavalier to a Cobalt to a Cruze. But it's a whole different ballgame moving from a car to an SUV."
      Source: Automotive News (Subscription Required)
    • By William Maley
      Back at the New York Auto Show, Cadillac unveiled an all-new twin-turbo 4.2L V8 that produces 550 horsepower and 627 pound-feet of torque. This engine was destined for upcoming CT6 V-Sport. But with the CT6 lineup destined to go away in the near future, what will happen to the new V8.
      Roadshow has learned from a source that Cadillac will be using this engine in the next-generation Escalade and CTS-V (don't you mean CT5-V?!).
      Let's begin with the next-generation Escalade. The current model uses a 6.2L V8 engine that makes 420 horsepower and 460 pound-feet of torque. We know that Cadillac was planning to offer a slightly detuned version of the 4.2L V8 on the regular CT6, producing somewhere in the range of 500 horsepower. Whether Cadillac decides to go with this or push power down a bit further remains to be seen.
      Now to the CTS-V, or CT5-V. This is where we begin to question the source. We know that Cadillac will be retiring the CTS and ATS in the next couple of years for the upcoming CT5. Why the source said, "next-generation CTS-V sedan" has us scratching our heads. Maybe the source misspoke or GM is thinking about continuing forward the CTS-V nameplate. We're likely putting too much thought into this.
      Nevertheless, we would expect Cadillac to bump up horsepower to 600 or so to keep up with the likes of the Germans.
      Source: Roadshow

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×