Jump to content
William Maley

Alfa Romeo Begins Their $6 Billion Plan :Comments

Recommended Posts

With the debut of the Alfa Romeo Giulia last week, Alfa Romeo has begun a product onslaught that will cost around $6 billion and challenge the likes of Audi, BMW, and Mercedes-Benz.

 

Automotive News reports that Alfa Romeo is planning to have three models by the end of 2017, and another five the following year. This is part of plan to overhaul Alfa Romeo and increase sales from 70,000 vehicles last year to 400,000 by 2018. 150,000 sales are expected to come from North America.

 

Alongside the Giuila, there will be flagship sedan and a midsize SUV to arrive by 2017. 2018 will see a second SUV, midsize coupe, a speciality vehicle, and two compact models.

 

But there are a number of problems which could derail this plan. For starters, many believe Alfa Romeo's sales goal is bitting off more than they can chew. IHS Automotive forecasts that the brand will sell around 216,000 vehicles in 2018. There's also the worry of more delays. Suppliers tell Automotive News that production of the Giulia could be pushed back to the end of year, with sales in Europe delayed to next March. A source reports that the company is still having problems with NVH levels.

 

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

Alfa plans to go from 70,000 sales to 400,000 sales in 3 years?  Is it April Fool's day?

 

I can see them taking the Maserati Ghibli (which doesn't sell) and turning that into a flagship sedan for Alfa, turn the Cherokee into an SUV, I think them or Fiat is going to use some Miata tooling for a roadster.  But I don't think that is going to get them anywhere.  I don't really see Alfa Romeo as much of a luxury brand anyway, more like a Buick or Chrysler level brand, Lincoln at best, but in Europe.

Share this post


Link to post
Share on other sites

Actually the Ghibli is doing rather well for a brand that essentially didn't exist in the US 3 years ago playing in a segment with relatively low volumes. 

 

Edit: Looking it up, they sell somewhere around 750 Ghiblis a month.  Like I said, not too bad for the segment it plays in. A little more than double the sales of the 6-series with only a $5k discount over the BMW.

Share this post


Link to post
Share on other sites

Maserati has that mafia hitman sort of look to it, but I wonder how long they'll last.  The Quatroporte has never really gotten any traction against the S-class or Panamera.  The Gran Turismo looks cool, but the AMG GT is faster, newer, more reliable, etc.   There was probably some pent up demand for people that wanted an Italian car, just like how the Fiat 500 at first sold, then it cooled off.

 

The American market likes crossovers and trucks, not exactly Alfa territory.  Look how Jaguar struggles since they have sports cars and sedans only.  Even the home team Cadillac is struggling to move ATS and CTS, the Alfas will probably cost more with half the reliability, and less name recognition.  I don't see them selling anywhere near 150,000 cars a year in North America.

Share this post


Link to post
Share on other sites

Maserati has that mafia hitman sort of look to it, but I wonder how long they'll last.  The Quatroporte has never really gotten any traction against the S-class or Panamera.  The Gran Turismo looks cool, but the AMG GT is faster, newer, more reliable, etc.   There was probably some pent up demand for people that wanted an Italian car, just like how the Fiat 500 at first sold, then it cooled off.

 

The American market likes crossovers and trucks, not exactly Alfa territory.  Look how Jaguar struggles since they have sports cars and sedans only.  Even the home team Cadillac is struggling to move ATS and CTS, the Alfas will probably cost more with half the reliability, and less name recognition.  I don't see them selling anywhere near 150,000 cars a year in North America.

 

It really depends on how they position themselves price wise. If the new Giulia roughly matches the 3-series in price, and they bring a 5-series competitor out, I think they have a chance.  Alfa has three distinct advantages over Cadillac in this segment.  Roughly zero people in the target segment have seen one before so there is the "Brand New! Gotta Have!" factor there, there is no brand baggage in the US, and it is "Euro" which means "More Gooder!" to the general populace.

Share this post


Link to post
Share on other sites

I get all that Drew.. but my only question is why not simply have  Maserati pull this duty over bringing back Alfa? It historically has been a $h!ty brand here in the U.S. Kicked out of our market a coupla times in the past. 

Share this post


Link to post
Share on other sites

I get all that Drew.. but my only question is why not simply have  Maserati pull this duty over bringing back Alfa? It historically has been a $h!ty brand here in the U.S. Kicked out of our market a coupla times in the past. 

 

So has Maz.   I think they are trying to keep Maserati more high end.  The Ghibli with its $65k starting price is likely to be the cheapest model in their lineup.  They seem content to be a small volume ultra premium brand.  They even bring Italian spokeswomen/supermodels to the "local yokal hyuck hyuck"** auto journalist drive events and position themselves away from the other FCA cars to drive home their elite status.

 

Alfa can play in cheaper waters. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Who's Online   0 Members, 0 Anonymous, 35 Guests (See full list)

    There are no registered users currently online



  • Similar Content

    • By William Maley
      Opel is undergoing a major product overhaul as it begins to transition over from General Motors architectures to PSA Group. Some products will not make the change, however.
      Yesterday, Opel announced that the Adam city car, Cascada convertible, and the KARL city car will end production at the end of 2019. The company blames new emission rules for the canceling of these models, but some suspect the low-margin on these vehicles is what ultimately led to their demise.
      "In order to contribute to the CO2 compliance and to focus on high volume segments, the Opel ADAM, KARL and Cascada will not be replaced after the end of their life cycles, but will remain on sale until the end of 2019," the company said in a statement.
      This announcement has some wondering about the future of Buick's Cascada. A spokesman for the brand told Automotive News that Buick "not confirming anything at this point" regarding the brand's plans for the Cascada. Although, AN's Future Product Pipeline reports that the Buick version could be discontinued sooner than later.
      On the flipside, Opel will be launching eight all-new or refreshed vehicles beginning early next year. This will include a new Corsa subcompact and replacement for the Mokka X (what we know as the Buick Encore).
      Source: Reuters, Automotive News (Subscription Required), Opel


      Opel to Launch Eight All-New or Refreshed Models by 2020
      Stronger customer orientation and dealer performance Focus on high volume and high growth segments with three key launches by 2020: all-new Corsa, Vivaro and Mokka X successor Ensure CO2 compliance with state-of-the-art technology: four electrified vehicles by end of 2020; 100 percent electrification by 2024; further improved combustion engines Rüsselsheim.  Opel is continuing to execute the PACE! plan product offensive to meet customer needs and ensure compliance with the drastic Europe-wide CO2 guidelines which become effective in 2020. The future portfolio will ensure a sustainable, successful future for both the company and its dealer network. From early 2019 to the end of 2020, the company will launch eight all-new or refreshed models, investing primarily in high-volume and profitable segments. By then, Opel will be offering one of the newest portfolios of all volume manufacturers.
      With its PACE! plan, Opel has clearly committed to bringing at least one all-new model onto the market every year. In 2019 alone, Opel will launch the new generation of the bestselling Corsa and the successor to the successful Vivaro as LCV and passenger car variants. Additional variants and equipment versions of the Combo will also be on sale, thus significantly renewing the LCV portfolio. The successor to the hugely popular Opel Mokka X will follow in 2020 and will play a pivotal role for the strategy to expand the proportion of the company’s SUV sales from 25 to 40 percent by 2021.
      “Opel goes electric” was one of the commitments made by the company in November 2017 as part of its PACE! plan. Order books for both the all-electric new five-seater Corsa and the Grandland X PHEV which will be produced in Eisenach will be open by the summer of 2019. By the end of 2020, Opel will have a total of four electrified models on offer, providing a lot of driving pleasure and transforming e-car demand from niche to volume. By 2024, there will be an electrified version of every Opel model. Opel will make highly interesting offers, both technically and economically, and will democratise electro-mobility while further improving its combustion engines.
      In order to contribute to the CO2 compliance and to focus on high volume segments, the Opel ADAM, KARL and Cascada will not be replaced after the end of their life cycles, but will remain on sale until the end of 2019. With the new portfolio, Opel will continue to cover around 80 percent of the mainstream market volume in 2020 – with significantly higher efficiency and customer-orientation while simultaneously reducing complexity.
      “In a context of drastic CO2 norms, it’s our responsibility to shape a sustainable future for our company and our dealers with a highly competitive portfolio for passenger and light commercial vehicles. Opel will offer fun to drive and emotionally designed models including highly competitive light commercial vehicles such as the new Combo and Vivaro. The customers will benefit from the broad introduction of innovative technologies and affordable electrification,” said Opel CEO Michael Lohscheller. “The most recent awards – like the IVOTY 2019 for our Combo – demonstrate that we are on the right path.”
      The German manufacturer with almost 120 years of automotive tradition is leveraging Groupe PSA platforms and innovative propulsion technologies for all new models. Opel has impressively demonstrated its efficiency this year: the entire portfolio was and is fully available from dealers in time for the transition to the new Worldwide Harmonized Light Vehicles Test Procedure standard (WLTP). Moreover, Opel is already fully ready for the new Euro 6d-TEMP emissions standard and offers 127 passenger car models that meet the requirements which will come into effect for all new registrations in September 2019. “Our commitment to Euro 6d-TEMP is part of our strategy to become a leader in the reduction of vehicle emissions and a key pillar of our customer-centric approach. Whoever buys a new Opel now must not fear a city driving ban from today’s perspective,” said Lohscheller.

      View full article
    • By William Maley
      Opel is undergoing a major product overhaul as it begins to transition over from General Motors architectures to PSA Group. Some products will not make the change, however.
      Yesterday, Opel announced that the Adam city car, Cascada convertible, and the KARL city car will end production at the end of 2019. The company blames new emission rules for the canceling of these models, but some suspect the low-margin on these vehicles is what ultimately led to their demise.
      "In order to contribute to the CO2 compliance and to focus on high volume segments, the Opel ADAM, KARL and Cascada will not be replaced after the end of their life cycles, but will remain on sale until the end of 2019," the company said in a statement.
      This announcement has some wondering about the future of Buick's Cascada. A spokesman for the brand told Automotive News that Buick "not confirming anything at this point" regarding the brand's plans for the Cascada. Although, AN's Future Product Pipeline reports that the Buick version could be discontinued sooner than later.
      On the flipside, Opel will be launching eight all-new or refreshed vehicles beginning early next year. This will include a new Corsa subcompact and replacement for the Mokka X (what we know as the Buick Encore).
      Source: Reuters, Automotive News (Subscription Required), Opel


      Opel to Launch Eight All-New or Refreshed Models by 2020
      Stronger customer orientation and dealer performance Focus on high volume and high growth segments with three key launches by 2020: all-new Corsa, Vivaro and Mokka X successor Ensure CO2 compliance with state-of-the-art technology: four electrified vehicles by end of 2020; 100 percent electrification by 2024; further improved combustion engines Rüsselsheim.  Opel is continuing to execute the PACE! plan product offensive to meet customer needs and ensure compliance with the drastic Europe-wide CO2 guidelines which become effective in 2020. The future portfolio will ensure a sustainable, successful future for both the company and its dealer network. From early 2019 to the end of 2020, the company will launch eight all-new or refreshed models, investing primarily in high-volume and profitable segments. By then, Opel will be offering one of the newest portfolios of all volume manufacturers.
      With its PACE! plan, Opel has clearly committed to bringing at least one all-new model onto the market every year. In 2019 alone, Opel will launch the new generation of the bestselling Corsa and the successor to the successful Vivaro as LCV and passenger car variants. Additional variants and equipment versions of the Combo will also be on sale, thus significantly renewing the LCV portfolio. The successor to the hugely popular Opel Mokka X will follow in 2020 and will play a pivotal role for the strategy to expand the proportion of the company’s SUV sales from 25 to 40 percent by 2021.
      “Opel goes electric” was one of the commitments made by the company in November 2017 as part of its PACE! plan. Order books for both the all-electric new five-seater Corsa and the Grandland X PHEV which will be produced in Eisenach will be open by the summer of 2019. By the end of 2020, Opel will have a total of four electrified models on offer, providing a lot of driving pleasure and transforming e-car demand from niche to volume. By 2024, there will be an electrified version of every Opel model. Opel will make highly interesting offers, both technically and economically, and will democratise electro-mobility while further improving its combustion engines.
      In order to contribute to the CO2 compliance and to focus on high volume segments, the Opel ADAM, KARL and Cascada will not be replaced after the end of their life cycles, but will remain on sale until the end of 2019. With the new portfolio, Opel will continue to cover around 80 percent of the mainstream market volume in 2020 – with significantly higher efficiency and customer-orientation while simultaneously reducing complexity.
      “In a context of drastic CO2 norms, it’s our responsibility to shape a sustainable future for our company and our dealers with a highly competitive portfolio for passenger and light commercial vehicles. Opel will offer fun to drive and emotionally designed models including highly competitive light commercial vehicles such as the new Combo and Vivaro. The customers will benefit from the broad introduction of innovative technologies and affordable electrification,” said Opel CEO Michael Lohscheller. “The most recent awards – like the IVOTY 2019 for our Combo – demonstrate that we are on the right path.”
      The German manufacturer with almost 120 years of automotive tradition is leveraging Groupe PSA platforms and innovative propulsion technologies for all new models. Opel has impressively demonstrated its efficiency this year: the entire portfolio was and is fully available from dealers in time for the transition to the new Worldwide Harmonized Light Vehicles Test Procedure standard (WLTP). Moreover, Opel is already fully ready for the new Euro 6d-TEMP emissions standard and offers 127 passenger car models that meet the requirements which will come into effect for all new registrations in September 2019. “Our commitment to Euro 6d-TEMP is part of our strategy to become a leader in the reduction of vehicle emissions and a key pillar of our customer-centric approach. Whoever buys a new Opel now must not fear a city driving ban from today’s perspective,” said Lohscheller.
    • By William Maley
      A new automaker will be making its global debut next month at the Paris Motor Show. VinFast, Vietnam's first automaker will be showing off a new sedan and SUV.
      For being their first models, the designs don't look half-baked. This comes down to VinFast reaching out to four major Italian car design houses to give design proposals and then allowing the people of Vietnam to vote for the winner. ItalDesign won the vote, but VinFast selected Pininfarina to do the finishing work. Both the sedan and SUV share a number of design traits such as the chrome V emblem with a set of chrome bars sitting on either side; LED daytime running lights, and faux mesh inserts for the bumper.
      If you're wondering why the sedan looks like a BMW 5-Series and the SUV like a BMW X5, that's due to VinFast using the last-generation platforms of those respective models. According to Autocar, VinFast has "future-proofed" the platforms to meet all global regulations, including side-impact and pedestrian. Power will come from BMW's 2.0L N20 turbo engines producing either 175 or 220 horsepower. The engines will not have BMW's Valvetronic variable valve timing system. This will be paired with an eight-speed ZF transmission.
      VinFast will begin a pilot production program at a plant near Hanoi in March, with full-scale production to take place in September. Alongside these two models, VinFast will also produce an electric scooter, a version of the Vauxhall Viva city car, and an electric bus. The company is hoping to export models sometime in the near future, though it is not said which markets the company is considering.
      Source: VinFast


      VinFast Honours Vietnam's Proud and Dynamic Beauty Through Creativity and World-Class Design
      Debut models feature perfectly balanced proportions with a contemporary, timeless design reflecting the Vietnam’s proud and dynamic beauty Distinctive front grille incorporates asymmetric VF motif Sedan and SUV represent the powerful, progressive spirit of a new, energetic and developing Vietnam VinFast makes its global debut with the presentation of two world premiere models at the Paris Motor Show on 2 October 2018 Hanoi, 10 September 2018 – The first two cars from new Vietnamese car company, VinFast, display its philosophy of ‘Vietnamese – Style – Safety – Creativity – Pioneering’ through a world-class design language developed with the world-renowned Pininfarina design team in Italy. The two premium models – a sedan and a SUV – will be given their world premieres at the Paris Motor Show on 2 October 2018.
      From a starting point of exceptional proportions, designers from VinFast and Pininfarina created timeless cars that each feature a long wheelbase and elegant, truly inspiring styling. A long bonnet, classic trunk and horizontal body lines create a symmetrical, sophisticated and elegant beauty for the premium sedan. The SUV’s more muscular bonnet and bold, purposeful character lines endows it with a more sporty identity, as if it is poised to break free.
      One specific highlight of the debutant’s design language is prominent at the front of both its new cars. The chrome V emblem at the centre of the grille is confidently and distinctively symmetric. To the right is a horizontal chrome splint that combines with the LED daytime running lights to create an italicised F-motif, representing the second syllable of VinFast, and a unique asymmetric flourish. From the central V emblem radiates the bold and lean crease lines that run over the bonnet, creating a fresh and modern look, reflecting the pride of Vietnam’s first car manufacturer to reach for the world.
      “The strong, distinguishable design, enhanced by elegant lines and refined details, gives our cars several distinctive highlights,” explains David Lyon, Director of Design at VinFast. “First and foremost, these emanate around the V logo in the grille which references the country of Vietnam, as well as the Vingroup and VinFast brands. In conjunction with Pininfarina, we have carefully sculptured each body line to express the natural beauty of Vietnam and the warm-hearted and dynamic characteristics of its people through a modern and world-class design language.”
      The proud and energetic styling of the VinFast sedan and SUV are also heavily influenced by the new company’s progressive approach to design. Breaking all traditional car development rules, VinFast gave the people of Vietnam the opportunity to determine the styling direction at the very start of the design process. More than 62,000 people voted when presented with 20 design sketches from four world-renowned Italian car design houses. Starting with ItalDesign’s winning concepts, the cars’ designs have since been developed and completed by Pininfarina. Designed for the Vietnamese people based on a selection made by the Vietnamese people, these debut VinFast models can truly be regarded as national products of Vietnam, embracing the pride and ambition of its citizens.
      As planned, just a year since the public design vote, VinFast will present the sedan and SUV on the international stage at the Paris Motor Show (press conference: 10.45am* CET on 2 October 2018), before introducing them to the Vietnamese public at the end of the year.
      With its debut in Paris, VinFast will become Vietnam’s first automotive manufacturer to participate in a major international motor show, signalling the confidence, pioneering approach and global outlook of a new and energetic brand.

      View full article
    • By William Maley
      A new automaker will be making its global debut next month at the Paris Motor Show. VinFast, Vietnam's first automaker will be showing off a new sedan and SUV.
      For being their first models, the designs don't look half-baked. This comes down to VinFast reaching out to four major Italian car design houses to give design proposals and then allowing the people of Vietnam to vote for the winner. ItalDesign won the vote, but VinFast selected Pininfarina to do the finishing work. Both the sedan and SUV share a number of design traits such as the chrome V emblem with a set of chrome bars sitting on either side; LED daytime running lights, and faux mesh inserts for the bumper.
      If you're wondering why the sedan looks like a BMW 5-Series and the SUV like a BMW X5, that's due to VinFast using the last-generation platforms of those respective models. According to Autocar, VinFast has "future-proofed" the platforms to meet all global regulations, including side-impact and pedestrian. Power will come from BMW's 2.0L N20 turbo engines producing either 175 or 220 horsepower. The engines will not have BMW's Valvetronic variable valve timing system. This will be paired with an eight-speed ZF transmission.
      VinFast will begin a pilot production program at a plant near Hanoi in March, with full-scale production to take place in September. Alongside these two models, VinFast will also produce an electric scooter, a version of the Vauxhall Viva city car, and an electric bus. The company is hoping to export models sometime in the near future, though it is not said which markets the company is considering.
      Source: VinFast


      VinFast Honours Vietnam's Proud and Dynamic Beauty Through Creativity and World-Class Design
      Debut models feature perfectly balanced proportions with a contemporary, timeless design reflecting the Vietnam’s proud and dynamic beauty Distinctive front grille incorporates asymmetric VF motif Sedan and SUV represent the powerful, progressive spirit of a new, energetic and developing Vietnam VinFast makes its global debut with the presentation of two world premiere models at the Paris Motor Show on 2 October 2018 Hanoi, 10 September 2018 – The first two cars from new Vietnamese car company, VinFast, display its philosophy of ‘Vietnamese – Style – Safety – Creativity – Pioneering’ through a world-class design language developed with the world-renowned Pininfarina design team in Italy. The two premium models – a sedan and a SUV – will be given their world premieres at the Paris Motor Show on 2 October 2018.
      From a starting point of exceptional proportions, designers from VinFast and Pininfarina created timeless cars that each feature a long wheelbase and elegant, truly inspiring styling. A long bonnet, classic trunk and horizontal body lines create a symmetrical, sophisticated and elegant beauty for the premium sedan. The SUV’s more muscular bonnet and bold, purposeful character lines endows it with a more sporty identity, as if it is poised to break free.
      One specific highlight of the debutant’s design language is prominent at the front of both its new cars. The chrome V emblem at the centre of the grille is confidently and distinctively symmetric. To the right is a horizontal chrome splint that combines with the LED daytime running lights to create an italicised F-motif, representing the second syllable of VinFast, and a unique asymmetric flourish. From the central V emblem radiates the bold and lean crease lines that run over the bonnet, creating a fresh and modern look, reflecting the pride of Vietnam’s first car manufacturer to reach for the world.
      “The strong, distinguishable design, enhanced by elegant lines and refined details, gives our cars several distinctive highlights,” explains David Lyon, Director of Design at VinFast. “First and foremost, these emanate around the V logo in the grille which references the country of Vietnam, as well as the Vingroup and VinFast brands. In conjunction with Pininfarina, we have carefully sculptured each body line to express the natural beauty of Vietnam and the warm-hearted and dynamic characteristics of its people through a modern and world-class design language.”
      The proud and energetic styling of the VinFast sedan and SUV are also heavily influenced by the new company’s progressive approach to design. Breaking all traditional car development rules, VinFast gave the people of Vietnam the opportunity to determine the styling direction at the very start of the design process. More than 62,000 people voted when presented with 20 design sketches from four world-renowned Italian car design houses. Starting with ItalDesign’s winning concepts, the cars’ designs have since been developed and completed by Pininfarina. Designed for the Vietnamese people based on a selection made by the Vietnamese people, these debut VinFast models can truly be regarded as national products of Vietnam, embracing the pride and ambition of its citizens.
      As planned, just a year since the public design vote, VinFast will present the sedan and SUV on the international stage at the Paris Motor Show (press conference: 10.45am* CET on 2 October 2018), before introducing them to the Vietnamese public at the end of the year.
      With its debut in Paris, VinFast will become Vietnam’s first automotive manufacturer to participate in a major international motor show, signalling the confidence, pioneering approach and global outlook of a new and energetic brand.
    • By William Maley
      During the unveiling of the latest five-year plan for Fiat Chrysler Automobiles, Alfa Romeo revealed that it would have two more SUVs by 2022. At the time, we knew some of the details on the larger of the two new SUVs - would come with a new mild-hybrid system and use a stretched version of the Giorgio platform - what underpins the Giulia and Stelvio. But we had no details on the smaller model, until this week.
      Auto Express reports that the smaller model will use a shrunken version of Giorgio and feature electrification. This will likely include a hybrid system to take the place of a diesel. A possibility is adding a plug-in hybrid system. The new SUV will also come with Level 3 autonomous driving tech.
      The smaller SUV is expected to arrive first in 2020, followed by the larger one in 2021.
      Source: Auto Express

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×