New Logo

[Intrepidation]

Hey guys, we're switching gears and redesigning the logo.

The final design is nearly in place, but there's two versions with different fonts. We like both, so the final choice will come down to the community. Vote for the one you prefer!

V.1

V.2

[David]

Very Cool, my vote went to V.1

Both are nice, but I like the bigger fatter letters.

[balthazar]

Between the 2, #1.

Beyond that, I personally would've preferred something typographically more condensed & with tighter, better kerning (look at 'C-h' and 'a-r' between the 2 versions, for example). Most computer as-typed fonts have marginal kerning that needs manual tweaking.

Also would've liked to have seen such in all caps, with 'we love' a few points smaller (or even in a different font). It's fighting a bit with being read continuously with the upper line; could use a visual 'separation'.

 

EDIT :: I hate whatsoever to stomp on anybody's work/time spent, but in looking at these again today, I think both are... poor choices.

Edited March 24, 2018 by balthazar

[Robert Hall]

I like v. 2, prefer the thinner letters.  Though I might have gone w/ a different font. I like the shifter/gear logo. 

I like Helvetica and Tahoma.

Cheers & Gears

Cheers & Gears

Edited March 25, 2018 by Cubical-aka-Moltar

[Intrepidation]

[Drew Dowdell]

What does everyone think about the 3rd version?

[ccap41]

I like it the most of the 3. 

[Drew Dowdell]

it seems like we might have a winner then

[FAPTurbo]

i've gotten myself demoted...

 

Edited April 1, 2018 by Drew Dowdell

[A Horse With No Name]

On 3/31/2018 at 11:13 AM, Drew Dowdell said:

it seems like we might have a winner then

I like it!

 

[balthazar]

 

EDIT : Something more... 'automotive badge/3-D' might spice things up a bit.

Edited April 7, 2018 by balthazar