I first got into Pontiac when I was 9 years old and my grandfather bought a new, 1973 Catalina four door hardtop, in green with white vinyl top and green vinyl bench interior. It was a 400 2 bbl, power windows and locks, but no a/c. It had an AM radio. I fell in love with it's styling (not the epitome of Pontiac style, to be sure, but still romantic and dashing, to a measure, in comparison to other B-bodies of the time, with its slim front bumper and horizontally slotted taillights). It was a tough, good riding car. He gave it to me when I turned 16 in 1980. I remember blasting the song "Elvira" out of the tinny, single radio speaker in the dash and thinking it was the greatest thing in the world.
The enduring traits I love about Pontiac are their romantic, sensuous styling (epitomized in the modern Solstice and to a slightly lesser extent, the G6), their performance image (even when they shared powertrains with any number of other GM divisions), just their distinctiveness, when the car that carries the arrowhead is done in deference to true Pontiac DNA. Rebadges I like less, but I do prefer the Torrent over the Equinox, for example. I prefer the sensuous, romantic, timeless look of the Solstice over the Sky, although the Sky is very handsome in a baby Corvette sort of way (just like the 1960's Opel GT).
As we enter the abyss of CAFE and ever-increasing fuel prices, I am reminded of the high-tech for the time, OHC inline six cylinder engine used in certain Pontiacs in the 1960s. Tempest Sprint and Firebird Sprint (another reason why I chose "Sprint" when I voted for the name of the new G8 Ute) were economical, yet fun, and the ads for the early Tempests touting the fun character of the 4 cylinder Pontiac engine under the hood, remind me that a big-cube V8 is not a total necessity when applied to Pontiac Driving Excitement.
For me, it is of paramount importance that Pontiac survive, with her own unique style intact. A fleet of rebadges simply will not do any justice to this brand with so much potential left to give.