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    Fumes: Stop Re-naming My Car!


    Cort Stevens

    Editor/Reporter - CheersandGears.com

    March 21, 2012

    Toyota Camry. Honda Accord.

    Since 1982 and 1976 respectively, these two models have evolved and changed with the times, without enduring a name change. Similar history can be traced for such entries as the Honda Odyssey. The first one wasn't much about which to write, but Honda persevered with the name and developed it into a top seller in its segment.

    While some examples of continuous monickers don't celebrate similar history, the names have stuck. For instance, the Nissan Quest, first available in 1993 (with a re-badge model sold as the Mercury Villager), is today in its fourth generation even though none of the variations have particularly resonated with buyers.

    Yet, American manufacturers have a knack for giving us a plethora of different names for virtually the same model. GM, Ford and Chrysler do this, perhaps too well.


    One glaring group from GM's portfolio is the Malibu/Celebrity/Lumina/monte carlo/impala debacle. The front-wheel drive Celebrity, which replaced the last-ever rear-wheel drive Malibu, evolved into the first-generation front-wheel drive Lumina coupe and sedan for 1990. When the Lumina's second generation debuted in 1995, the sedan stuck with the Lumina monicker, while the front-wheel drive coupe shockingly became the monte carlo, through the 2007 model year. When the third-generation Lumina redesign came for the 2000 model year, the monte carlo coupe donned design cues from the original rear-wheel drive Monte Carlos, 1970-1988, and the sedan switched from the Lumina nameplate to a front-wheel drive version of the all-too-familiar impala name, which continues today.

    Speaking of the Impala, for its original rear-wheel drive run, GM saw fit to keep that name continuously 1958-1985. It's sister, Caprice, was also used unchanged, 1965-1996. The Caprice, though, was originally an Impala luxury trim package. The two siblings ran concurrently 1965-1985, when the Impala was dropped in favor of the Caprice nameplate. After the Caprice redesign in 1991, GM delivered an SS model of the Caprice, dubbed Impala. The Caprice/Impala SS were then dropped entirely after 1996. Unlike the Impala, Monte Carlo, Malibu and Nova nameplates, the Caprice, Corvette and Camaro have never been front-wheel drive vehicles...so far.

    For further confusion, today's front-wheel drive Malibu holds its portion of the segment that once included the original rear-wheel drive Nova, front-wheel drive Citation and front-wheel drive Corsica. Other GM flip-flops include the Cavalier, Cobalt and Cruze trio; the LUV, S-10 and Colorado triad; the Metro, Aveo and Sonic combo; the Lumina APV, Venture and Uplander series; and the revived front-wheel drive nova and Prizm duo, which were GM versions of the venerable Toyota Corolla.

    Other GM branches (GMC, Oldsmobile, Pontiac, Buick, Cadillac) have similar name changers, including the GMC S-15, Sonoma and Canyon. Interestingly, some models did not go through the complete name transformation. For instance, when the Lumina APV was renamed Venture, the Oldsmobile mini van remained Silhouette. The cousins to the original 1970-1988 Monte Carlo (Buick Regal, Oldsmobile Cutlass Supreme and Pontiac Grand Prix) all debuted on front-wheel drive cars immediately after the rear-wheel drive versions were axed.

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    Further head-scratching examples include siblings of the original Nova turned Citation. For instance, the Omega was Oldsmobile's version of the Nova, 1973-1979, but remained in 1980 as the nameplate for Oldsmobile's version of the Nova-replacing Citation. When the Citation gave way to the Corsica, the Omega was replaced by the Calais. Want to be further amused? The Nova's Pontiac sibling was originally named Ventura, then switched to Phoenix in 1977 and remained Phoenix through the switch to front-wheel drive in 1980, before being replaced in 1985 with a new front-wheel drive Grand Am, which earlier had been a sibling to the original Malibu/Chevelle line. Buick doesn't escape unscathed. The Apollo debuted in 1973. In 1975, the Skylark name returned on Buick's version of the Nova, but only on the 2-door versions. The 4-door version remained Apollo for 1975. A year later, the Apollo was gone, and Nova's Buick sibling was the Skylark, which lasted through the front-wheel drive switch in 1980 and remained as a sibling to the Grand Am through 1998.

    GM has plenty of company in this nonsense.


    Ford gave us the Falcon, Maverick, Fairmont, Tempo, Contour and Fusion family; the Aerostar, Windstar and Freestar triad; and the Pinto, Escort and Focus trio. These owe the last monicker to Ford's move to rename their cars so that each started with the letter "F", with the obvious exceptions of the Mustang and Crown Victoria. Arguably, though, the Fusion has more brand equity than any of its predecessors, thanks in part to global branding and its use in NASCAR. Mercury received a similar fate, with examples such as the Villager/Monterey and Sable/Montego.

    Back to the Fairmont/Tempo, Ford expected buyers of the Fairmont to turn to the new mid-size LTD rather than the Tempo, which is generally cited as the Fairmont successor. The Tempo was basically a new slot for Ford, set between the Escort and the LTD. The new LTD, though, is credited for replacing the Granada. What was the successor for that mid-size LTD? None other than the Taurus, which then returned to replace the Five Hundred in the late 2000s.

    Regarding the Crown Victoria nameplate and the mid-1980s mid-sized LTD, the Crown Victoria (and its sibling Mercury Grand Marquis) lasted 20 years. But, previous models were dubbed LTD and LTD Crown Victoria. The "Crown Victoria" was needed, in part, to distinguish it from the mid-size vehicle that featured the same LTD monicker.

    And, let's not forget the iconic Thunderbird. This name stuck around for a long time, but on a variety of vehicles. It began as a 2-seat coupe in response to the Corvette, and it ended in similar 2-seater fashion. But, in between, the Thunderbird took on various forms, including a sedan. It eventually became the Monte Carlo's main nemesis during the Monte Carlo's original 1970-1988 run.

    Have a headache yet?


    Dodge has also ventured in the sport, with the Dart, Aspen, Aries, Lancer, Spirit, Stratus (sedan), Avenger (coupe), Stratus (coupe) and Avenger (sedan) revolving door. In the case of those last four, the name change came with nothing more than a refresh of the previous car. Dodge compact cars have their own revolving door running from Omni to Shadow to Neon to Caliber and then to Dart (see above). The full-size Monaco was renamed St Regis, then Diplomat. The Monaco nameplate returned on a rebadge of AMC/Renault. This front-wheel drive version led to the front-wheel drive Intrepid before Daimler dodged in to deliver the rear-wheel drive Charger.

    gallery_51_134_74744.png

    The Charger name itself has had various reincarnations, including the mid-size rear-wheel drive coupe best known as the General Lee and the compact-size, K-car based, front-wheel drive cars of the mid-1980s. The original Charger was renamed Magnum for a brief 2 year stint ('78 and '79) before being renamed Mirada. Yet, the Charger's Chrysler cousin, the Cordoba, did not go through a name change during its 1975-1983 run. From 1975-1979, the Cordoba (and its Dodge counterparts), had a different kind of identity crisis, swiping design cues from the 1973-1977 Monte Carlo.

    To Dodge's credit, another name that didn't stray from the fold was the Dodge Caravan (and its variants and siblings). The Caravan bowed in 1984 and is still in production today, in the midst of its fifth generation, as is the Chrysler Town & Country (and a variant Chrysler Voyager). The only minivan name no longer in production is the Plymouth Voyager, but that's only because Plymouth has since disappeared from the scene altogether.

    So, why so many names?


    Maybe the manufacturers utilize the multi-name strategy to confuse us, partly to make more money. An obvious example of this is the tail end of the aforementioned Malibu/Celebrity/Lumina/monte carlo/impala lineage. When the Lumina debuted in NASCAR, many people thought that the Lumina replaced the Monte Carlo, and GM did nothing to correct that perception, believing the truth would hurt sales of the new Lumina. But, evidence indicates the Lumina replaced the Celebrity. According to the book Chevrolet: The Complete History [copyright 1996, Publications International LTD], on page 348: "With the new Lumina coupe and sedan effectively replacing their Celebrity counterparts...." And, on page 359: "Taking the place of the aging Celebrity sedan was the Lumina sedan ... a coupe version followed in the fall." Further evidence is in the models (Eurosport) and design features (flat/horizontal dashboard; 3 square/horizontal taillights on each side; front-wheel drive) the Lumina shared with the outgoing Celebrity.

    Further complicating things, the monte carlo raced back to NASCAR when the nameplate returned to replace the Lumina coupe in 1995. This switch, along with the Lumina sedan becoming the impala five years later [as well as the return of the nova nameplate in the 1980s and the malibu nameplate in the 1990s], was designed to bring back consumers (make more money) by evoking nostalgia with well-known heritage nameplates. In fact, the 2000 impala dealer brochure featured an image of an older Impala set along a stretch of 2-lane road with a "US 66" sign, designed to elicit memories of the original Impalas and Route 66. When the monte carlo was dropped after the 2007 model year, the impala sedan sped into NASCAR. Now, GM has promised, in its own recent press release, "a new nameplate to the brand's lineup" will replace the NASCAR impala in 2013. So, if GM is true to its word, it will not be the Camaro, Caprice, Chevelle or even Monte Carlo, since all of those are old nameplates to the brand.

    Maybe manufacturers use so many names hoping a name change will breathe new life (in terms of sales/recognition) into a particular model/segment. In some cases, they have. One fine example is the aforementioned Fusion. This new nameplate replaced an old nameplate (Contour) that had a certain stigma to it. The Fusion then raced to new heights its predecessors never touched, thanks, in part, to its NASCAR usage. Other examples of warranted name changes include the Aveo to Sonic and the Pinto (which burned out) to Escort (which wore out), eventually to Focus.

    Whatever the reasons, the cost of such name changes are probably more than we can imagine. After all, with a name change comes paying someone (or people?) to create the name. Then, the company has to spend money to publicize and market that new name. Branding is big business.

    Yet, while GM, Ford and Dodge spew out different names every few years for the same model segment vehicle (with a few notable exceptions), Toyota and Honda seem to do just fine, without the abrupt and confusing name changes. Toyota and Honda don't need the smoke and mirrors of introducing a new name every few years, thanks to the perceived higher quality. Even when the quality isn't quite there, Honda and Toyota are able to move ahead with the same name because of the esteem of the brand (the Honda Odyssey referred to earlier is a premier example). Love them or hate them, the Toyota Camry and Honda Accord have become legendary for their longevity in the marketplace and "growing up" with their buyers.

    To GM's credit, one nameplate has lasted longer than even the Camry and Accord: Suburban.

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    True. The only (partial) defense I can make is the switch from RWD to FWD requiring a new name. The Accord was never a RWD car and the Camry replaced the RWD Corona in '83. Chevy is the worst offender here, but that is mostly because the (car) product line is confused. The trucks (all three domestics) are mostly quite consistent over the last 30 years or more.

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    Why I love my Suburban, Escalade, etc. All of my vehicles are GM trucks or SUV's and so I have not had this name headache to deal wtih. :P

    I do agree, GM and Ford seem to be the worst at changing names for the same bloody car line.

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    Changing the names so often confuses buyers and makes it difficult to achieve brand loyalty! The cars that established GM as a great auto manufacturer had iconic names that endured for decades--Corvette, Bonneville, Eldorado, etc. Learn from history, GM!

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    IT is kinda headache inducing trying to keep up with the name changes, GM take note, stop renaming your vehicles every few years. If you are gonna have a new vehicle put it on a new platfor and call it a day!!

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    IT is kinda headache inducing trying to keep up with the name changes, GM take note, stop renaming your vehicles every few years. If you are gonna have a new vehicle put it on a new platfor and call it a day!!

    Not even that. They should keep the names consistent in a given segment. At least they got Regal right when they brought it back by putting it on a mid-size car as it has always been. Impala is at least going to remain the top of the Chevy sedan heap regardless of which wheels are driving it. Changing the name to Caprice at this point would be a mistake even though the current Impala is at the bottom of the pile in perception in its segment.

    The platform can change over and over, look at how many platforms the Accord has been on, but the naming needs to be consistent.

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    One plus side to the name changing - if you say "I have a Cobalt", you know exactly what they have (outside of particular specs).

    Still, since most of the public doesn't pay enough attention to cars to keep track of the gazillion different model names, I agree that it is probably very helpful toward image building (and thus marketing) to stick with the same names long-term. That way when someone says "I love my Impala", it may help sell a new one, even if the person who said it was talking about their early 90's car that has absolutely nothing to do with the current model.

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    Y'know, Lamborghini, Ferrari, and Rolls-Royce have almost never used the same car name for two generations in a row. Granted, their generations seem to last longer than typical passenger cars, and it probably has more to do with maintaining a perception of exclusivity, but I just thought I'd bring it up.

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    I would not be happy if GM kept changing the name of the Suburban or Yukon. Names need to carry on through good and bad times. This is the name recognition one wants.

    Only time a name change should be warranted is like the Nova I believe in spanish community it ment "No Go" or something like that.

    Names really need to be thought out for the sake of the image of a company, good will it builds.

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    Only time a name change should be warranted is like the Nova I believe in spanish community it ment "No Go" or something like that.

    That was never the case. Snopes has a great debunk of this myth. http://www.snopes.co...sxlate/nova.asp

    Thanks for the post as that was an outstanding read on the history of this story. I actually heard it the first time from a worker at my local family owned Chevy dealership. I had also heard it from my dad and others in the industry and never thought to research it more.

    I forwarded the link to a friend who is a mechanic at that dealership and he read it and could not believe it as he swears that is the truth. Now they have a debate going on as to if snopes has this right or not. :P

    Amazing how someone from a position of knowledge can keep a story like this going on for a long time.

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    The only (partial) defense I can make is the switch from RWD to FWD requiring a new name. The Accord was never a RWD car and the Camry replaced the RWD Corona in '83.

    Trouble with this, as I see it, though, is that GM isn't even consistent, especially when you look at the Citation that replaced the Nova, while the Omega name remained. On TOP of that, while the Accord was never a RWD car, if I remember correctly, the Civic was....

    At any rate ... as I've told Drew and others, I had a blast writing this editorial, partly because I love history & timelines of cars, roads, etc. I hope that shows through in the article....

    Cort | 38.m.IL | pigValve + paceMaker + cowValve | 5 MCs + 1 Caprice Classic

    CHD.MCs.CC + RoadTrips.hobbies.RadioShows.us66 = http://www.chevyasylum.com/cort

    * rNw-CC+event: http://rdwhl-capriceclassic.proboards.com/index.cgi?board=whatsgoingon *

    "We missed a page or 2 somehow" __ Suzy Boggus __ 'Cinderella'

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Knowing that I get $7,500 off I was not put off by this but also not happy that they would not go down on the price. I told them at this point I was interested in leasing and wanted to see what the lease rate would be for 15,000 miles a year for three years. Here is where it got ugly.  The sales rep came back to me and had a handwritten piece of paper with a TRD (Total after Rebates and Discounts) price, Lease money factor number, Residual price and monthly payment including tax. The monthly payment was a little over $1,200 a month. I asked to see firm numbers showing the selling price minus the IRA rebate, tax, etc. all lined up so that I can understand the numbers. I was informed this is how leases are done, your rebate is figured into the residual amount and that this is all the accurate info they provide the buyer. If I agree to this, they can then process and sell me the Lyriq. I told the man that this handwritten paper did not explain any of what I asked to verify and see, so they would need to properly print out or hand write all details in order for me to make a decision. The rep left and was gone for about 10 minutes and then came back with another salesperson who reminded me of a traditional wild west snake oil salesman who tried to use the same paper I was shown and yet tell me I was not able to understand the complexities of leases and should trust him on this awesome monthly cost. When I told him I would not accept that vague random info, he then moved into the terrible game of "What can you afford a month?" Here is where many people either give up and accept or leave as they feel overwhelmed, I on the other hand laughed and told him that I would not play his game. Show me the valid real numbers with a final price on the Lyriq before processing for the Lease monthly amount.  My wife always told me I was a very frustrating person when it came to buying an auto as I would push for facts and have on more than one occasion made salespeople cry when they could not get their way playing their monthly afford game. This is how people get ripped off and taken advantage of. The two folks left and came back with the sales manager who tried again with the paper to spin a different tale. At this point, I said fine, I would consider this as I needed to talk with the wife, and she would need to drive the auto anyway before we would buy.  Leaving the Cadillac dealership, I drove south to Chuck Olson Kia, figured I would see how the EV9 drove again and see what kind of deal I could get. Arriving at the dealership, I saw the EV9 I was interested in on the lot, looked it over and turned around to see if I can get some help and a young man greeted me and said he was with another customer, but would let another salesperson know I was looking at that EV9. Only a few minutes later, the sales rep came out, greeted me and had the keys so he opened up the EV and showed me the SUV.  Here the experience was similar in that we took the EV9 in Ice Green for a drive. As I drove it, I was informed about the various features and how they all worked. An overview that was enjoyable as I drove the near silent EV locally. I did notice that it was not as quiet as the Lyriq, but most would not really notice the difference, everything else on the road was far louder. We returned to the dealership and sat down; I asked the rep for the best price on this EV9 he could give me. He left to talk to his manager. Now I was comparing the price of the Lyriq Sport level 2 to this EV9 AWD Land edition and the MSRP price between the two was within a hundred dollars of each other. The EV9 had a number of features that the Lyriq did not have unless I paid substantially more and go to the top end Sport Level 3. At this point the Kia was winning on features giving it a better value due to the two being priced nearly the same. The sales rep came back to the table with a price that was $5,000 off MSRP. I felt based on internet searching that this was a fair price and felt it was good. I asked him then at this price with my IRA rebate of $7,500 what would a three-year lease with 15,000 miles a year cost me per month. The rep said give him a few minutes to have the manager put this in the system and he would come back with a detailed price for me. The salesperson returned about 10 minutes later with a Deal Sheet for me to review. Here is where the difference became clear between this Kia Dealership and the Cadillac Dealership. The Deal Sheet had all the numbers listed out clearly. Any person could walk through this in full understanding. The lease deal, started off with the Stock number for the EV9, had the MSRP listed, discount, then Selling price of the EV9. This was followed by a blank field for accessories or add on sales items as the sales rep explained. The rebate for $7,500 was clearly listed, blank space for Trade, cash cap reduction, license fee, doc fee ending in a final price of the EV that was then broken down by 36 months @ 15,000 miles a year for a Base monthly rental cost and then the sales tax on the whole deal which was broken down into monthly tax rate added to the monthly lease amount. Residual value at the end of the lease, a residual money factor that is a decimal number used to figure out the monthly lease rate. All in all, a very clear understandable deal and the monthly price for the EV9 was $837 per month compared to $1,200 plus for the Cadillac. I told the salesperson that I would need to talk to my wife when she got home tonight and would give him a call back. As I was getting ready to leave, I realized I had forgotten to ask an important question. Could the front driver and passenger windows be tinted to match the rest of the auto. Due to having had skin cancer, blocking out UV plus just having it darker is what I prefer. The sales rep said he believed so but would have to check with his manager and could call me if I gave him my number later. I left him my cell number and headed home. Sitting at home, I was thinking about the experience at the Cadillac dealership and wondering, can it really be that bad at any other dealership? So, I did a search and found the identical Cadillac Lyriq Sport 2 AWD Celestial Metallic at the Bellevue Cadillac dealership and much farther away at Larson Cadillac of Fife. Off to Bellevue I went. Arriving at the Bellevue Cadillac dealership, I was promptly greeted and professionally questioned on the auto I was interested in. The young man was always polite and more than happy to help me. This dealership is one of the newly built from the ground up dealerships that truly echo's Luxury and what I would expect from a luxury dealership. Due to the knowledge of the salesperson like the other dealership, it started off positive, went out to check and see if the auto their website stated they had on hand was actually there. It was, Identical to the one at Brotherton Cadillac NW in Shoreline Washington. At this point, I gave him the same info I had given the other person to see what the pricing would be. Ten minutes later he returned with a printed sheet of paper, that was better than handwritten. Had a set sale price that was a couple thousand off the MSRP, had a rebate of $1,000 showing a reduced price, document fee, licensing and a theft engraving that he said they do on all autos sold there so nothing I could do about not wanting it. The total at the end showed a lease money factor, term, mileage and residual with a base payment of $1,042 dollars. with no money down.  Now two things I noticed, one was that the IRA rebate was not showing anywhere on the paperwork and the second item was that at least their price was over $200 less than the other dealership. I inquired about the $7,500 rebate and he said he did not know and would go ask. Upon returning he said it was factored into the residual value of the Lyriq when I traded it back in. I pointed out that the rebate does not go into a value of the vehicle but is paid to the dealership and so comes off the price of the auto. Things continued to go downhill from here as I was told by him that I did not understand how leasing worked. His sales manager stopped by, and I pointed this out, same response, I do not understand how leasing works. I informed them that I would need to present this to my wife and discuss it with her. They attempted the pressure response of get her on the phone, we can explain it and you can drive home in your new EV. They were not happy with me and would not let me have the paperwork. When they stepped out to talk, I snapped a quick picture of the printed paperwork. Two Cadillac dealerships, two different lease prices on the identically spec / priced Lyriq Sport 2 and no honest showing of where the rebate would end up at.  Heading home this made me wonder about Cadillac and their EV focus which we have since learned in the news has changed to having ICE and EV through 2030 and beyond. At home, I explained my day of EV shopping to the wife, she was disappointed that Cadillac was not forthcoming with their pricing. She liked the looks of the Lyriq as much as the looks of the Kia EV9. At this point the phone rang, and it was the sales rep for Kia. He informed me that yes, the doors could be tinted and that his sales manager if we were willing to move forward with the deal would throw in the front window tinting. We setup an appointment for Saturday morning to go and test drive the EV9 with the wife to ensure she would be happy driving it. For full details on our EV9 Purchase read this story: Now at this point, I figured I would relax for the evening, but I got another phone call from a sales rep at Larson Cadillac who informed me that the Lyriq I was interested was already sold at their dealership, but he could make me another deal on a like existing Lyriq, different color. I informed him that my wife liked the 800V Lyriq in the Celestial Metallic. The man on the other end of the phone said he could see if they could do a trade to get what we were interested in, but he wanted me to understand that the Lyriq was not a true 800V EV. I was surprised by his comment and asked him why it was not a true 800V EV. I learned and have verified that the only EV GM makes that truly can handle 350 kW fast charging is the Hummers, the Lyriq has an 800V electrical system, but the battery packs are first generation and as such only rated at 400V meaning they have a top charging speed of 150 kW. GM is planning to roll out 800V battery packs starting with the Chevrolet and GMC full size pickups. All other EVs will continue to use the 400V battery packs for now. At this point, I thanked the man for his time and would think on it and get back to him. As a person wanting to be current, this takes me to the Kia EV9 only. I did not say anything to my wife about the tech and hoped she would be happy with how it drove. Luckily that was a success the next day. I have spent half my life on the sales side and in training new sales folks there is a pretty basic 5 step process in sales: 1) Greet the customer inquiring what brought them in today 2) Qualify the person on what they want 3) Trial close to see if they are ready 4) Clarify questions and overcome concerns 5) Close the Sale. To accomplish this basic 5 steps, you first have to fully train the individual in what they are selling. Here Cadillac clearly is not or possibly the dealerships are not wanting to ensure everyone know how to sell an EV. Recap of this whole shopping experience is that Kia is nailing it with a professional sales experience, knowledgeable people on their products and a sales / lease process that is clear hiding nothing from allowing you to commit to buying or leasing a new auto. Cadillac on the other hand has left me with the feeling of snake oil salespersons at both dealerships with vague pricing, vague rebates and me wondering just how much they really want to earn my repeat business as I would love to replace my current Escalade with an Escalade IQ, but at this point, Genesis the luxury brand for Hyundai / Kia will reveal their Full Size GV90 ICE/Hybrid/Electric SUV summer of 2024 and I might just be replacing it with a Genesis. Any questions, ask away.   View full article
    • Rivian? Value? That's hilarious.🤣
    • Let me put it this way, The amount of money I saved with the interior having more room inside than my current Escalade and the silent comfort, It is a win to me with not having to deal with any of the ICE maintenance or gas trips. My leasing / buying story should help enlighten you on why leasing an EV is a good thing right now. I am also putting in a Level 2 charger at the house that will be another story on the research, cost, etc. So you can follow up on that story too.
    • I stumbled upon a small meetup this weekend. There's a new custom/restoration shop about two blocks from my home and I was walking to a Casey's to grab a cake donut for my wife (hahaha) and this is right next to the Casey's.  This grey Chevelle was perfect, absolutely perfect. The plate is the name of the shop, Xtreme (restoration, bodywork, modification). I'm sure this is their show piece, and what a piece of work/art it is! I believe the van is theirs as well.  Later that day we ran to Aldi and came across the International Scout. it was far from mint condition, but it was "pretty good" but even cooler to see it just out and about. 
    • That's an exciting purchase, EV is tempting to me, but I still think all these current Gen EV's are too expensive compared to ICE cars.  If they can cut weight and cost 15% then I think the flood gates open on EV sales.
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