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    William Maley

    Chicago 2019: 2019 Mazda MX-5 Miata 30th Anniversary Edition

      One for the hardcore fans


    30 years ago at the Chicago Auto Show, Mazda pulled the sheet off a small roadster called the MX-5 Miata. Little did anyone know how much of an impact this little car would make in the world. Today, Mazda honored this anniversary by introducing the 2019 MX-5 Miata 30th Anniversary Edition.

    Available both as the soft-top and RF hard-top, it comes in a new Racing Orange paint color that Mazda says evokes "the breaking dawn of an exciting new day." A set of 17-inch Rays ZE40 forged aluminum wheels are based on the wheels used on the MX-5 Cup race car.

    All versions of the 30th Anniversary get Recaro seats, Brembo brakes, Bose sound system and compatibility with Apple CarPlay and Android Auto. Opt for the manual and it includes limited-slip differential, Bilstein shocks, and a front shock tower brace.

    Mazda is planning on building 3,000 MX-5 Miata 30th Anniversary Editions, with 500 coming to the U.S. Pricing ranges from $34,995 for the manual soft-top to $39,995 for the RF automatic. But you have missed your chance to order one. Car and Driver notes that Mazda has sold out of the allotment for the U.S. within four hours of opening the order books.

    Gallery: 2019 Mazda MX-5 Miata 30th Anniversary

    Source: Mazda


    Mazda Announces 2019 MX-5 Miata 30th Anniversary

    • Celebrating 30 years, MX-5 Miata isn't just a car, it's a cultural movement
    • 2019 Mazda MX-5 Miata 30th Anniversary will be available for pre-order with a starting MSRP* of $34,995
    • This special edition MX-5 Miata is equipped with a SKYACTIV-G 2.0L engine rated to deliver 181 horsepower
    • Exclusive features include Racing Orange exterior paint and interior accents, special serial number badging, RAYS 17-inch forged alloy wheels and RECARO sports seats with Alcantara seating surface

    CHICAGO, Feb. 7, 2019 -- In 1989 the Chicago Auto Show played host to one of Mazda's biggest milestones, the debut of the MX-5 Miata. Now, 30 years later, Mazda is proud to share another milestone at the Chicago Auto Show with the world premiere of the 2019 Mazda MX-5 Miata 30th Anniversary.

    Continuing to embrace the philosophy of the original 1989 MX-5 Miata, this special edition represents three decades of history. A history that has been filled with so many people, from the passionate Mazda engineers who created the first-generation MX-5 as a homage to early lightweight European sportscars, to the succeeding development engineers who took up the challenge to build on the high ambitions of their predecessors. Collectively, they all helped the MX-5 reach amazing heights, from being the first car to win both World Car of the Year and World Design of the Year in the same year with the current generation MX-5 Miata in 2016, to achieving production of the one millionth unit in April 2016. In total, the MX-5 has won over 280 awards, as of January 2019, with many of those accolades thanks to the unshakable support of Mazda owners and fans all over the world. This special edition is meant to commemorate all these milestones and the important people that have been part of this special journey, especially Mazda's enthusiastic fans.

    The 2019 Mazda MX-5 Miata 30th Anniversary, offered in both soft top and RF models, builds upon the 2019 Mazda MX-5 Grand Touring, which added many new features including a newly refined powertrain rated to deliver 181 horsepower and 151 pound-feet of torque; a 17 percent increase over the previous model year. The first noticeable new feature is the exclusive Racing Orange exterior paint color. This strikingly vivid color pays homage to the yellow MX-5 Miata Club Racer that also debuted at the 1989 Chicago Auto Show. Racing Orange is meant to represent sunrise and anticipation, while staying true to the characteristics of a pure sports car. The roof on RF is painted Racing Orange, while the soft top will feature a black cloth top. The theme continues to the interior with orange interior louvers and orange piping on the heated RECARO sports seats. The seats in this special edition are wrapped in Alcantara, which is also found in the door inserts and lower instrument panel. All of these features help to further enhance the customer's sense of exclusivity and pride of ownership.

    To contrast the brilliant color, the new RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels play up the MX-5's driving legacy. Customers may notice these wheels are based on the Global MX-5 Cup Car, further connecting the iconic roadster's anniversary edition to its racing roots.

    Standard in all 2019 Mazda MX-5 30th Anniversary models are Apple CarPlayTM and Android AutoTM infotainment technologies. Also standard is SiriusXM with three-month subscription and new SiriusXM three-year Traffic Plus and Travel Link® subscription.

    No special edition would be complete without the appropriate badging. Each 2019 Mazda MX-5 30th Anniversary model will be affixed with a special "30th Anniversary" serialized badging on the driver's side rear quarter panel to help commemorate 30 years of endless gratitude and unbending determination to keep evolving.

    Production of 2019 Mazda MX-5 30th Anniversary model will be limited to a total of just 3,000 units worldwide. In the U.S., there will be a total of 500 non-sequentially badged units available through a custom build to order website at www.mazdausa.com/30th-anniversary. Owners can order their 2019 Mazda  MX-5 30th Anniversary model as either a soft top or RF with either a manual or automatic transmission. Orders can be placed starting on 2/7 at 12 p.m. CST.

    Edited by William Maley

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    Yes I know I DO NOT fit in them, yet as part of the auto industry I really want to like this car but I just do not. The look etc. is just ugly to me. I would rather have a Honda S2000 over this.The Honda had better over all lines.

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    I like it, though I don't think I'd go for bright orange.  A Miata is definitely on the short list of modern cars I'd like to own. 

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    I love the looks, orange is not my color but this one looks great, especially with the black wheels.  Anyway, special edition was gone in 4 hours after going on sale.

    Yesterday was at Philly auto show and sat in the MIata RF.  Asked the Mazda show girl (who was gorgeous btw :) )to close the roof to see if I fit.  I fit ok and I am 6'1".  New Miata fits like a glove, surprisingly comfortable inside.

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    10 hours ago, Robert Hall said:

    I like it, though I don't think I'd go for bright orange.  A Miata is definitely on the short list of modern cars I'd like to own. 

    They need to offer it in more colors.

    22 minutes ago, ykX said:

    I love the looks, orange is not my color but this one looks great, especially with the black wheels.  Anyway, special edition was gone in 4 hours after going on sale.

    Yesterday was at Philly auto show and sat in the MIata RF.  Asked the Mazda show girl (who was gorgeous btw :) )to close the roof to see if I fit.  I fit ok and I am 6'1".  New Miata fits like a glove, surprisingly comfortable inside.

    Ergonomics are fantastic. It is a honey on an autocross course also.

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    1 hour ago, A Horse With No Name said:

    They need to offer it in more colors.

    Ergonomics are fantastic. It is a honey on an autocross course also.

    I remember way back when the first gen Miata had a special edition in dark green w/ a saddle interior...would like to see that color combo again. 

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    2 hours ago, Robert Hall said:

    I remember way back when the first gen Miata had a special edition in dark green w/ a saddle interior...would like to see that color combo again. 

    We had several of those at our local autocross back in the day.

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    $35-40k ???  They are nuts.  The appeal of the Miata is it being a low cost sort of no frills roadster.  $40k puts it in too high a price tier.

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    9 hours ago, smk4565 said:

    $35-40k ???  They are nuts.  The appeal of the Miata is it being a low cost sort of no frills roadster.  $40k puts it in too high a price tier.

    They are all already sold out, so the pricing is a moot point now. 

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      Mitsubishi Motors North America -  Down 13.4% for the month, Up 3.2% for the year
      Nissan Group - Down 9.1% for the month, Down 8.3% for the year
      Porsche Cars North America Inc. -  Up 23.3% for the month, Up 5.3% for the year
      Subaru of America, Inc. - Up 7.9% for the month, Up 5.6% for the year
      Toyota Motor North America - Up 0.2% for the month, Down 2.6% for the year
      Volkswagen of America -  Up 2.2% for the month, Up 6.1% for the year
      Volvo Cars of North America, LLC - Up 2.0% for the month, Up 4.7% for the year

      Brands (Quarterly):
      Alfa Romeo - Not Reported
      Buick -  Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      Chrysler - Not Reported
      Dodge - Not Reported
      Ford - Not Reported
      Fiat - Not Reported
      GMC - Not Reported
      Jeep - Not Reported
      Lincoln - Not Reported
      Ram Trucks - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Down 3.7% - 12,759 MTD / 86,526 YTD
      Audi - Down 0.3% - 19,409 MTD / 101,440 YTD
      BMW - Up 4.7% - 24,842 MTD / 199,865 YTD
      Genesis - Not reported
      Honda - Up 2.5% - 128,537 MTD / 831,765 YTD
      Hyundai - Up 12.3% - 57,340 MTD / 390,668 YTD
      Infiniti - Down 11.2% - 8,660 MTD / 71,718 YTD
      Jaguar - Up 7% - 2,020 MTD
      Kia - Up 0.6% - 53,405 MTD / 358,249 YTD
      Land Rover -  Up 4% - 6,456 MTD
      Lexus - Down 1.5% - 25,025 MTD  / 160,760 YTD
      Mazda - Down 3.5% - 23,292 MTD / 161,847 YTD
      Mercedes-Benz - Up 22.9% - 24,612 MTD / 172,008 YTD
      Mercedes-Benz Vans - Down 1.5% 2,878 MTD / 18,903 YTD
      MINI - Down 34.2% - 2,827 MTD / 20,410 YTD
      Mitsubishi - Down 13.4% - 8,613 MTD / 79,710 YTD
      Nissan - Down 8.9% - 90,220 MTD / 744,198 YTD
      Porsche - Up 23.3% - 4,956 MTD / 35,213 YTD
      Smart - Down 45.6% - 56 MTD / 552 YTD
      Subaru - Up 7.9% - 64,106 MTD / 403,631 YTD
      Toyota - Up 0.4% - 184,179 MTD / 1,200,552 YTD
      Volkswagen - Up 2.2% - 31,188 MTD / 215,796 YTD
      Volvo - Up 2.0% - 8,795 MTD / 58,915 YTD
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