Jump to content
  • William Maley
    William Maley

    Volkswagen I.D. Buzz Concept Is Another Attempt At A New Microbus

      What would a modern Microbus that powered by electricity look like?


    As we accurately judged a few weeks back, Volkswagen's concept for the Detroit Auto Show is another Microbus. But don't call it that, instead call it the I.D. Buzz.

    Volkswagen is clear in their press release that the I.D. Buzz "is not a retro design on 22-inch wheels." We're not fully sure on that because it looks like Microbus with the large Volkswagen emblem up front, two-tone paint, and a large area of glass. The only point you can give Volkswagen about it not being a 'retro design' is the front end not being so blunt. The interior can seat up to eight people and there are some nice details such as a wooden floor and LED ambient lighting. Technology features include a removable tablet for passengers, augmented reality heads-up display, and a steering wheel that retracts when the vehicle is put into an autonomous driving mode.

    Like the first I.D. concept, the I.D. Buzz uses Volkswagen's upcoming Modular Electric Drive Kit (MEB). For the Buzz, the MEB platform is extended to house a 111-kWh battery pack and two electric motors. Volkswagen says output stands at 369 horsepower while range is estimated at 270 miles on a "predicted US driving cycle". As we mentioned a moment ago, the I.D. Buzz will have the autonomous capability thanks to four onboard laser scanners, ultrasonic and radar sensors, and a number of camera around the vehicle.

    The question of course when it comes to Volkswagen and their Microbus concepts is will it go into production or not. In the case of the I.D. Buzz, that is a maybe. We know Volkswagen is working on an electric van due out sometime between 2020-2025 and this could be the one. But given Volkswagen's track record, we're not fully counting on it either.

    Source: Volkswagen
    Press Release is on Page 2


    I.D. BUZZ CONCEPT MAKES ITS WORLD DEBUT AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT

    • Versatile, zero-emissions, all-wheel drive vehicle is a Microbus for the future
    • All-electric driving range of up to 270 miles, comparable to gasoline engined cars
    • Maximum flexibility: I.D. electric drive system allows seating for up to eight and two luggage compartments
    • Focus on people: in the fully autonomous “I.D. Pilot” driving mode, the driver’s seat can be turned 180 degrees to face the rear
    • Traction for any terrain: electric all-wheel drive with two motors and 369 horsepower
    • Head-up display projects information via augmented reality
    • Vehicle features fully autonomous driving capability
    • Flexible center console with tablet display and Beats® Bluetooth® loudspeakers can be used outside the vehicle

    Detroit, January 2017 — The era of electric mobility has begun, and Volkswagen will be shaping it with the I.D. BUZZ concept presented at the North American International Auto Show in Detroit. A Microbus for a new era, the electric concept forges links between the origins of the Volkswagen brand and its electrifying future. The I.D. BUZZ, like the compact I.D. presented at the Paris Motor Show, is another new Volkswagen vehicle that gives compelling design to electric mobility and reflects a transformation of the brand and its models. 

    Dr. Herbert Diess, Chairman of the Board of Management for the Volkswagen brand, says: “The Volkswagen brand’s big electric offensive begins in the year 2020 with a completely new vehicle architecture. That is when we will be launching an entirely new generation of fully connected, all-electric vehicles to the market. By 2025 we want to be selling one million of these vehicles annually. We are making electric mobility the new trademark of Volkswagen.”

    The I.D. BUZZ zero-emissions vehicle conceptually follows the new Volkswagen brand strategy. Its claim is: “We make the future real.” Four fields of innovation form the basis for this strategy: 

    • Smart Sustainability—Volkswagen is advancing the development of innovative high-volume electric car models
    • Automated Driving—Volkswagen will make cars even safer and more comfortable by means of autonomous driving
    • Intuitive Usability—Volkswagen is focusing on cars that are intuitive to operate and feature new display and control concepts
    • Connected Community—In the future, Volkswagen will interconnect humans, cars and the environment with a Volkswagen user identity

    Volkswagen is showing just how multifaceted electric mobility can be in Detroit with the I.D. BUZZ concept vehicle—maximum space utilization with all-wheel drive, electric motors at the front and rear axles, a fully autonomous driving mode (“I.D. Pilot”) and a new generation of display elements and controls.

    The “I.D. BUZZ” name was hardly an arbitrary choice. I.D. stands for “Identity,” “Idea,” “Individual,” “Intelligent” and “Iconic Design”. BUZZ, on the other hand, is a phonetic word play on “bus” and refers to the silent “buzzing” of the drive system. 

    “The I.D. BUZZ is a next-generation vehicle based on the new Modular Electric Drive Kit (MEB), offering comfort and plenty of space,” says Dr. Frank Welsch, Volkswagen Member of the Board of Management responsible for Development. “The overall concept of the I.D. BUZZ points the way to the future. This concept vehicle is the world's first electric multi-purpose vehicle to be equipped with a fully autonomous driving mode. It carries the feeling of freedom of the Microbus over to a completely new era of mobility.”

    Thanks to its MEB underpinnings, space utilization is better in the I.D. BUZZ than in any other electric vehicle. An excursion with two families over the weekend? A gig with the band in another city? A vacation trip with bikes and boards? Driving to a business meeting with colleagues who need to prepare on the way? None of these scenarios pose a problem with the multi-variable seating layout and interactive networking of the I.D. BUZZ. Using an extended MEB-XL platform, this concept vehicle—which is 194.6 inches long, 77.8 inches wide and 77.3 inches tall—offers an extraordinarily spacious interior for its class.

    The I.D. BUZZ is not only huge inside, but its technical concept makes it one of the world's most comfortable cars. It has a silent drive system and an extremely long wheelbase of 129.9 inches. The floor-mounted battery lowers the vehicle’s center of gravity and delivers ideal weight distribution. The suspension layout—including multi-link rear suspension with integrated drive units and decoupled subframes at front and rear, as well as air suspension at the rear axle using electronically controlled dampers—delivers premium class comfort, high cornering power, and ideal acoustics.

    The zero-emissions all-wheel drive system has a total output of 369 horsepower and an NEDC electric driving range of 600 kilometers (270 miles on a predicted U.S. driving cycle). One electric motor at the front axle and one at the rear each deliver a power output of 201 hp, distributed between the two axles by an “electric propshaft.” The I.D. BUZZ shown in Detroit can accelerate from 0 to 60 mph in about 5 seconds, with a governed top speed of 99 mph. 

    The vehicle’s 111 kWh battery can be charged to 80 percent of its capacity within 30 minutes using the Combined Charging System (CCS) or an inductive charging interface, with a charging rate of 150 kW. As an alternative, the battery can be charged from any conventional household outlet and at charging stations. The all-wheel drive configuration is just one of several that are conceivable. Thanks to the MEB, it would be just as easy to equip the I.D. BUZZ with a rear-wheel drive setup producing up to 268 hp and a smaller 83 kWh battery, depending on the region and purpose of use.

    Automated Driving 
    The I.D. BUZZ is the world’s first fully autonomous multi-purpose vehicle. A slight push on the steering wheel makes it retract and merge into the instrument panel, switching the I.D. BUZZ from manual control to the fully autonomous “I.D. Pilot” mode that could make it into production by 2025. In this mode, the wheel is decoupled from the steering gear via a newly developed steering column system. The ambient lighting then switches from white light (“Drive”) to mood lighting that is warm and relaxed. At the same time, the distribution of ambient lighting is extended to the rear seating area. Simultaneously, the status of the I.D. BUZZ can be seen at all times on the tablet and the augmented reality head-up display.

    Now driving on its own, the zero-emissions concept has already activated its onboard laser scanners. Four of them extend from the roof in “I.D. Pilot” mode. The cleanly styled roof sensors call attention to the fully autonomous mode by indirect lighting.

    The I.D. BUZZ is not only able to detect other road users with its laser sensors, but also with the assistance of ultrasonic sensors, radar sensors, side area view cameras and a front camera. Traffic data is also continually acquired and compared with the vehicle data via the cloud. Fully autonomous mode is deactivated by touching the steering wheel or by pressing the brake or accelerator pedal.

    Volkswagen User-ID 
    I.D. knows who will be at the wheel, thanks to the Volkswagen User-ID. This is an individual profile that stores the personal seat and air conditioning settings, favorite radio stations and songs, sound system settings, exterior sound, configuration of the navigation system, type of ambient lighting and contact information for the driver’s friends and business associates. This profile can be retrieved securely via the cloud. 

    Consequently, the I.D. BUZZ also recognizes which person is entering the car or wants to take the steering wheel at any given time via the authorized user’s smartphone—the Digital Key. As soon as a person approaches the vehicle, the sensor surfaces for opening the door light up. If the person’s hand is very close to the surface, that individual door is opened. Using the Volkswagen User-ID and a relevant smartphone app, passengers in the vehicle can also control infotainment functions and input intermediate destinations into the navigation system. The route is shown on a tablet. 

    Exterior Design  
    The original Microbus is a legend all over the world and forms a global community. Although the I.D. BUZZ is designed for a new era, it would fit in perfectly with its predecessors.

    Klaus Bischoff, Volkswagen Head of Design, says: “The I.D. BUZZ is not a retro design on 22-inch wheels; rather, we have taken the logical next step forward in development using what is in all likelihood the most successful design of its kind in the world. The entire design is extremely clean with its homogeneous surfaces and monolithic silhouette. The future and origins of Volkswagen design DNA combine here to create a new icon.”

    The best example of the interplay of familiar and new elements is the front end with its characteristic ”V” and likeable ”face”—it’s clearly a Microbus, but a completely new interpretation. Oliver Stefani, Head of Volkswagen Exterior Design, says, “Instead of the round headlights used in the original model, in designing the I.D. BUZZ we opted for slender LED systems, which not only turn night into day, but also interactively communicate with other road users and pedestrians.” Similar to the compact I.D., the bumpers also integrate a matte aluminum honeycomb design, with illuminated outer sections.

    Extremely short body overhangs also define the vehicle. This applies equally to the roofline with its charismatic front overhang and three stylized air vents in the rear roof pillars, a small tribute to the T1. Each detail has, however, been re-interpreted and implemented in a new context.

    At the front, wrap-around ambient lighting forms a new era equivalent of chrome trim. It is actually an accent strip made of matte aluminum that is embedded in what designers call a sharp undercut. Indirect ambient lighting has been integrated into this full wraparound undercut, which also forms the ”V” of the front hood. When it is dark outside, this creates a unique light signature together with the backlit front and rear VW logos and the lighting elements in the front bumpers.

    The I.D. BUZZ is also unmistakable from the rear. Here, the slender full-LED lights and large painted surfaces make up the iconic design. The tailgate extends far down into the bumper to give a low load sill height of just 23.6 inches. Thanks to its compact electric drive, the I.D. BUZZ not only offers a rear luggage compartment of between 23.3 to 162.5 cubic feet, but also a front trunk of 6.1 cubic feet. The doors and trunklids are power operated: opening the tailgate, front doors and rear sliding doors is initiated by sensors outside the vehicle. Thanks to the Digital Key, all the user needs to do is hold his or her hand over a marked area for entry.

    There are clear design parallels to the I.D. shown in Paris. The front LED lights, wrap-around LED taillights, homogeneously integrated bumpers, side sills stylistically raised at the center of the door area, laser scanners on the roof and the aluminum-alloy wheel design combine to form the design insignia of Volkswagen’s future electric mobility.

    There are few cars in the world that look as good in classic two-tone paint as the Microbus, which is why it was a must for the new I.D. BUZZ. The car is painted in Silver Metallic above the seam that integrates the ambient lighting and in Cyber Yellow Pearl Effect below that line. The yellow hue is also found on the sidewalls of the tires, while the 22-inch aluminum-alloy wheels are painted in Galvano Gray Metallic.

    The I.D. BUZZ communicates with its surroundings via the LED lighting at the front end. The LED headlights interactively mimic the gestures of the human eye and thus interact with other traffic. The concept vehicle masters these light scenarios:

    • Parking. When all systems of the I.D. BUZZ are shut down it looks from the front as if its “eyes” are closed. When the I.D. BUZZ is parked, just a narrow, small LED strip is visible in the headlights.
    • Opening. When the I.D. is “awakened”, it greets its driver and passengers with a 360-degree light show. First, the Volkswagen logos light up. This is followed by the wrap-around ambient lighting. In the final phase of this light show, the I.D. BUZZ opens its “eyes.”
    • Driving. The Volkswagen logos, wrap-round ambient lighting, Daytime Running Lights and the LED headlights are always active while driving. As the car accelerates, the “eyes” adjust to the higher speed by adopting a more dynamic light signature.
    • Automated. A distinctive feature of the fully autonomous driving mode is that the laser scanners in the roof are extended and illuminated. As the car speeds up, the LED “eyes” look ahead, giving the car a sportier appearance. In addition, the “eyes” are interactive in the fully autonomous driving mode. If the I.D. BUZZ wants to turn, for instance, the LED headlights look in the direction the car is going to turn. To top it off, if the vehicle detects people at the side of the road, it looks at them. Through this interaction, the Volkswagen alerts pedestrians and cyclists to its presence.

    Interior Design 
    “The design of the concept places people as the focus; it should appeal to them and invite them to come in,” says Klaus Bischoff. Awaiting them there is an interior that combines the world of the automobile with the atmosphere of a lounge. Tomasz Bachorski, Head of Interior Design of the Volkswagen brand, explains the next era of interior design: “From now on, we will be networking the vehicle much more intensively to make it more interactive. The interior will become a sort of family room, a mobile place where you feel at home.” 

    As a result, the classic cockpit no longer exists in the I.D. BUZZ. In place of traditional instruments or controls is an intuitively operated cockpit consisting of:

    • Touch-sensitive steering wheel (multifunction steering wheel with capacitive surfaces)
    • Augmented reality head-up display
    • “I.D. Box” center console (including a tablet usable outside the vehicle)

    In the “I.D. Pilot” mode, the front seats can be electrically unlatched and rotated so they face the rear, after the “I.D. Box” multifunctional center console is moved rearward. The seating system is flexibly designed to be like the living space at home or a lounge area. This versatility is based on a seat rail system that is integrated in the flat floor and on adjustable and folding seats. The seatbacks of the individual second row seats can be folded to form tables. At stops, the third row can be made into a bed, enabling the I.D. BUZZ to be used for overnight voyages. When the trip is resumed, clever detail solutions make travel more pleasant, such as softly padded rear side sun visors that can be moved and are designed so that a passenger can lean on them. Individually placeable cushions also underscore the cozy atmosphere of the interior, which is flooded with light thanks to its large windows and two-part panoramic roof.

    The warm interior colors are also in keeping with the lounge character. For instance, the dashpad in front of the driver and front passenger transitions from Magnet Metallic to Moon White Metallic, and the dashpad and door panel structures are illuminated by the ambient lighting as well. Stylish details include:

    • Wood floor. The floor is made of fine, Silver Birch wood. The bright color underscores the cozy character of the interior. In the rear seating area, aluminum inlays in the wood take up the honeycomb pattern of the dashpad and touch-sensitive steering wheel as well as the front bumper.
    • Door trim. The top sections of the doors are covered with sophisticated metallic leatherette. The interplay of color is underscored by the transition from the darker driver’s area to the brighter passenger zone. The designers have upgraded the lower sections of the door trim panels with a cream-colored knitted fabric throughout the rear seating area.
    • Seat fabrics. Seats are covered in an innovative knit fabric that features a graduated honeycomb pattern. The refined knitting technique used to produce the individual diamond shapes allows a light metallic background material show through. Accentuated yellow details such as piping and seat belts showcase the fresh look of the I.D. BUZZ while creating a connection between exterior and interior.

    As soon as the driver’s seat is occupied, the steering wheel, which is retracted into the dashpad in parking mode, extends out, and the indicators and buttons on the steering wheel light up simultaneously. In parallel, the I.D. BUZZ activates the augmented reality head-up display and the tablet in the “I.D. Box.” The ambient lighting also greets the driver. Close the doors, buckle up, press the brake pedal and select a gear and the I.D. BUZZ is immediately ready to start. The concept car is shut off by the “P” button on the steering wheel. When finished, the steering wheel retracts flush into the cockpit panel.

    The steering wheel of the I.D. BUZZ does not have any spokes. The wheel, trimmed with Nappa leather, is more of an interactive touchpad. This touch-sensitive steering wheel is a new concept, which allows the driver to operate the drive modes (P, R, N and D), turn signals and various menu functions as well as settings for the head-up display via touch-sensitive areas on its surface. 

    The outer region of the touchpad has a honeycomb-like light signature, as does the dashpad ahead of the driver and front passenger. Pressing on the illuminated VW logo in the middle of the touch-sensitive steering wheel initiates a switch between the “Drive” mode and “I.D. Pilot” mode; the steering wheel then retracts or extends accordingly. 

    The “I.D. Box” fits the character of the I.D. BUZZ perfectly. When the vehicle is being driven by someone, the I.D. Box is positioned between the front seats. In this case, the integrated tablet in the console is positioned to serve as a display and control surface for the driver and front passenger. The I.D. Box is also equipped with loudspeakers from Beats®, which are interconnected with the passengers’ smartphones and the sound system via Bluetooth®. When the driver switches to the “I.D. Pilot” mode, the entire “I.D. Box” moves towards the rear. Other console features include cupholders and a folding table. The console tablet (like the Beats speakers) is easy to unsnap and remove from the vehicle.

    The Volkswagen I.D. lets the I.D. BUZZ know who the driver is. The individual vehicle settings are configured accordingly, and features such as the person’s calendar are shown on the tablet. The I.D. BUZZ also knows the driver’s friends via the Volkswagen I.D. Based on this information, the car might recommend meeting with friends or suggest activities that would fit into the day’s schedule. 

    In “I.D. Pilot” autonomous mode, the system informs the driver on the tablet about changes to the calendar, for instance. If the I.D. BUZZ passes one of the driver’s favorite shops or a favorite restaurant, the car informs the driver via the tablet about the current offerings at these personal points of interest. A new era of interactive and personalized online services is beginning with the I.D. BUZZ.

    Like the compact I.D., the I.D. BUZZ is equipped with an augmented reality head-up display. Information such as navigation directions are projected as virtual images from 23 to 49 feet ahead of the car. The effect is astonishingly realistic. Directions are projected via augmented reality to show exactly where the driver is heading. Thanks to the head-up display, the navigation instructions are now part of three-dimensional surroundings that the driver can experience. Drivers can use the touch-sensitive steering wheel to modify the type and amount of information shown, adapting the system to their individual needs.

    Three levels of information density are available here:

    • Level 1: “Navigation,” “Speed” and “Battery indicator”
    • Level 2: Level 1 plus “Phone” (in “Drive” mode) and “Local offerings” (in “I.D. Pilot” mode)
    • Level 3: Levels 1 and 2 plus “Friends” along the route (in “Drive” mode) and “Messages” (in “I.D. Pilot” mode)

    There are no rearview mirrors in the I.D. BUZZ. Cameras and a display have taken over that function. Where there would normally be a rearview mirror, there is a screen called the e-Mirror. Here, a monitor combines data from the exterior mirror cameras on the left and right of the vehicle and from a camera that faces directly rearward. Doing away with the side mirrors improves the aerodynamics of the vehicle.

    The lighting mood of the interior also changes according to the mode. In “Drive”, illuminated elements are lit in white. When the driver activates “I.D. Pilot”, they switch over to a warm mood color. In addition, the ambient lighting and touch-sensitive steering wheel assume warning and indicator functionality. In “Drive” mode, if the driver wants to change lanes while another vehicle is alongside, a warning signal is shown on the relevant side of the dashpad. This means that the LED warning indicators for the Blind Spot Monitor, which are located in the door mirrors in today’s vehicles, migrate into the interior where they are even more obvious to the driver.

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
      View full article
    • By William Maley
      Volkswagen's electric car offensive has already started in Europe with the ID.3. The next step is taking on the U.S. with the next electric vehicle, the ID.4 introduced today.
      The ID.4 looks very close to the concept that was first shown back in 2017 with such details as the VW logo smack dab in the middle with a light bar running across; wide air dam for the front,  flowing lines, and a full-length lightbar at the rear. In terms of size, the ID.4 is about 4.6 inches shorter, 1.9 inches lower, and 0.5 inches wider than the Tiguan sold in the U.S. No word on weight.
      For the interior, Volkswagen went minimalist. The driver faces 5.3-inch digital display and is able to change gear via a knob on the right side of bezel - similar to the BMW i3. Either a 10 or 12-inch touchscreen display handles the infotainment duties. Interior space is quite generous with 99.9 cubic feet of passenger space and 30.3 cubic feet of cargo space.
      At launch, the ID.4 will only be available with a single electric motor mounted on the rear axle providing 201 horsepower and 228 pound-feet of torque. An 82-kilowatt-hour lithium-ion battery pack provides the juice. Range is estimated at 250 miles. A dual-motor version with 302 horsepower and all-wheel drive will come out sometime next year.
      For charging, Volkswagen says that on a Level Two charger, the ID.4 takes around 7.5 hours from an empty battery. If you can find a DC fast charger, the recharge time drops significantly: Volkswagen claims that the battery can reach an 80% charge in 38 minutes.
      Pricing for the ID.4 will begin at $39,995 for the base Pro when it arrives at dealers at the end of the year. No mention on destination. But Volkswagen is planning to drop the price of the ID.4 once production begins at the Chattanooga Assembly Plant in Tennessee.
       
      Source: Volkswagen
      Press Release is on Page 2


      Volkswagen unveils the all-new 2021 ID.4 electric SUV
      Sep 23, 2020
      Reservations for the ID.4 start online today with 50-state launch in early 2021 MSRP starts at $39,995 for ID.4 Pro before potential $7,500 Federal tax credit Estimated 250 miles of range on ID.4 1st Edition Compact SUV will be available in rear-wheel drive 201-hp 82 kWh (launching first) and all-wheel-drive 302-hp 82 kWh configurations Three years of fast charging with Electrify America at no additional cost Modern design pairs with high-tech features, like DRIVE® advanced driver assistance technology and a smart infotainment system, using voice and touch Localized production in Chattanooga, starting in 2022 with anticipated MSRP around $35,000 Herndon, VA — Volkswagen of America, Inc. revealed the all-new ID.4 electric SUV today—the brand’s first long-range EV to be sold stateside. This compact SUV will offer all the best features of Volkswagen’s current lineup—hallmark driving dynamics, bold design, and advanced technology—along with long-range EV capability and three years of fast charging with Electrify America for no additional cost, to customers in the largest segment in the U.S., all with a price point aimed at the heart of the segment.
      “The ID.4 was engineered, loaded and priced to win the hearts of SUV owners who are simply ready to go electric—and fall in love with Volkswagen again,” said Scott Keogh, CEO, Volkswagen Group of America. “It drives like a GTI, it has the packaging of a Tiguan and the purpose of the Beetle. All the best things about VW in one package.”
      Powertrain & Charging
      The ID.4 electric compact SUV is based on the modular electric drive architecture (MEB). While it is the brand’s newest platform, it also represents a return to Volkswagen’s roots, with the electric motor located at the rear, just like the original Beetle.
      The heart of the ID.4 is a battery pack comprised of 288 pouch cells in 12 modules, positioned in the underbody to create a low center of gravity for optimal driving dynamics as well as extremely well-balanced weight distribution. It is housed in a lightweight aluminum structure that is bolted to the frame, helping to improve rigidity.
      At launch, the vehicle will be offered with an 82kWh (gross) battery and a rear-mounted AC permanent-magnet synchronous motor with 201 horsepower and 228 pound-feet of torque. Volkswagen estimates that the ID.4 82kWh RWD 1st Edition models will have a range of 250 miles with a full charge on the EPA cycle. A powerful, electric all-wheel-drive variant with 302 hp will follow later in 2021.
      The ID.4 also comes with three years of fast charging with Electrify America at no additional cost, helping to reduce range anxiety. The ID.4 can be charged with both alternating current (AC) and direct current (DC) fast-charging capability. The 11 kW onboard charger allows the ID.4 to charge the battery 33 miles in about one hour, and charges to full in around seven and a half hours at a home or public Level 2 charger. At a DC fast-charging station, with 125 kW charging, the ID.4 can go from five to 80 percent charged in about 38 minutes.
      Chassis
      The ID.4 is designed to be strong, yet agile. The chassis and body are made from steel. The front suspension is a strut-type with lower control arms, coil springs, telescopic dampers and anti-roll bar. In the rear, the ID.4 uses a multi-link rear axle with coil springs, telescopic dampers and an anti-roll bar. With 3.5 turns lock-to-lock and a stellar curb-to-curb turning radius of 33.5 feet, the ID.4 feels nimble, especially among other compact SUVs.
      A combination of brake types is used on ID.4. It features disc brakes on the front wheels and drum brakes on the rear—the difference being specific to electric vehicle needs. As EVs rely on regenerative braking, disc brakes on the rear can be less effective than drums after long periods of not being put to heavy use.
      Exterior
      Like the platform, the design of ID.4 represents a move towards the future with a nod to the past. At the front, the Volkswagen logo is able to be positioned centrally because there is no radiator grille, as it was on the Beetle. Large LED headlights flow backwards, hinting at the aerodynamic nature of the car, while a sculpted front bumper with large intake-like scoops and honeycomb accents give the car a powerful presence. Models fitted with the Statement package add an illuminated Volkswagen logo and an illuminated light line that stretches outward from it, creating a striking light signature.
      Front to back, clean, flowing lines alternate with crisp edges for a refined, yet futuristic look. A softly molded side section curves under the crisp rising shoulder line and flush illuminated door handles. The low greenhouse runs out into a strong C-pillar—a classic Volkswagen design feature—and into a long spoiler. The ID.4’s aerodynamically refined exterior helps it achieve an excellent drag coefficient of 0.28.
      The ID.4 sits squarely in the middle of the compact SUV segment, size-wise. It is 4.6 inches shorter than the Volkswagen Tiguan, at 180.5 inches, with a 0.9 inch shorter wheelbase at 108.9 inches. It is 1.9 inches lower than Tiguan at 64.4 inches high for the rear-wheel drive model, and 0.5 inches wider, at 72.9 inches.
      The ID.4 will available in six exterior colors—Glacier White Metallic, Mythos Black Metallic, Moonstone Grey, Scale Silver Metallic, Blue Dusk Metallic and King’s Red Metallic. All models come with a body color roof, black roof rails, and 19-inch aluminum alloy wheels. The Statement package adds a panoramic fixed-glass roof, premium LED projector headlights with Volkswagen’s Adaptive Front-lighting System (AFS) and power-folding side mirrors with puddle lamp signature, while the Gradient package (sold on top of the Statement package) upgrades to 20-inch wheels, black roof, and silver roof rails and accents.
      Interior
      Volkswagen’s first fully-electric SUV features ample space and a modern design. Passenger volume is similar to the Tiguan despite the overall smaller footprint, with 99.9 cubic feet total. Legroom is a comfortable 41.1 inches for front passengers and 37.6 inches in the rear seat. Cargo volume is 30.3 cubic feet behind the second row, and 64.2 cubic feet with the seats folded.
      The interior of the ID.4 mirrors the futuristic look of the exterior, with functionality almost completely controlled by touch or voice control. The 5.3-inch ID.Cockpit (digital driver display) replaces the traditional instrument cluster and is operated with touch-sensitive controls on the leather-wrapped multifunction heated steering wheel. Three tiles show the most important information, with the display for battery status and range underneath. The traditional gearshift is replaced by a large rocker switch on the right of the ID.Cockpit, and a control panel to the left of the steering wheel integrates the lighting functions, including automatic headlights.
      A 10-inch Discover Pro touch infotainment display is located in the middle of the dash panel, angled slightly towards the driver. This screen can be configured to driver preference, and manages the standard navigation system, all telematics, entertainment, driver-assistance systems and vehicle settings; it is upgraded to a 12-inch Discover Pro Max infotainment display with the Statement package. Menus can be moved using gesture control, simply swiping one’s hand in front of the screen. Sliders for volume and temperature adjustment are located on the inclined surface below the display.
      “Hello ID.” natural voice control is standard in the ID.4. The car follows the instructions spoken by the driver and passengers and is capable of understanding many commands from everyday language, such as “Hello ID., I’m cold” to turn up the heat.
      The ID.4 will feature ID. Light—a light strip below the windshield to support drivers in a host of situations with intuitive lighting effects in different colors and sound prompts. For example, ID. Light signals to the driver that the vehicle’s drive system is active and that the car has been unlocked or locked. It accentuates information issued by some of the driver-assistance and navigation systems and signals, both visually and acoustically, details like charge status indicator, braking prompts and incoming phone calls.
      The steering wheel, steering column, and the housings for the display and control panels in the doors are finished in Piano Black. Seats in the ID.4 are finished in black cloth on entry models and Lunar Gray or Galaxy Black leatherette on models with the Statement package. Entry ID.4 models feature six-way adjustable seats with power recline, while the Statement package adds 12-way power seats, with massage lumbar and memory, as well as 30-color ambient lighting.
      ID.4 offers a range of comfort and convenience features found throughout the rest of the brand’s lineup. Standard features include rain-sensing wipers, auto-dimming rearview mirror, dual-zone Climatronic® climate control, and KESSY® keyless access. To manage cold temperatures, the ID.4 features a standard heated steering wheel, heated side mirrors and washer nozzles, and, on all-wheel-drive models, a heated windshield. The Statement package adds SiriusXM® satellite radio with a three-month trial, an adjustable trunk floor, and a power tailgate with Easy Open & Close.
      To complete the high-tech package, ID.4 offers standard wireless mobile charging, wireless App-Connect, and Volkswagen Car-Net® with in-car WiFi capability when you subscribe to a data plan. Car-Net Hotspot allows passengers to access the internet with up to four connected devices simultaneously, including tablets, smartphones, laptops, gaming devices, and more—all at 4G LTE-enabled speed.
      Safety & Driver Assistance Technology
      To help protect occupants, the ID.4 provides a combination of both passive and active safety systems. It features six airbags as standard—front and side airbags for front passengers, and side curtain airbags for outboard seating positions. Additionally there are a number of electronic safety systems, such as an Anti-lock Braking System (ABS) and Electronic Stability Control (ESC).
      With regards to the battery, an extruded aluminum frame protects the battery system against damage in the event of a crash, and a replaceable aluminum underbody panel protects the battery against the road. Additionally, the battery is also disabled if the vehicle is involved in a serious accident.
      With the standard IQ.DRIVE® advanced driver assistance technology, all ID.4 models include Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Blind Spot Monitor (Side Assist); Rear Traffic Alert; Adaptive Cruise Control (ACC); Lane Keeping System (Lane Assist); Travel Assist; and Emergency Assist. In addition to IQ.DRIVE features, the ID.4 includes Dynamic Road Sign Display; Park Distance Control; and High Beam Control (Light Assist).
      Pricing & Sales
      Pricing for the ID.4 starts at $39,995, for the rear-wheel-drive ID.4 Pro (available in the first quarter of 2021), before a potential Federal tax credit of up to $7,500 is applied. With those credits, the entry price of ID.4 is on par with the 2021 Tiguan SEL.  For highly qualified customers through Volkswagen Credit, the monthly lease payment for a 36-month lease with 10,000 miles a year, is $379 per month with $3,579 due at signing, excluding tax, title, license, options and dealer fees.
      Starting later in 2021, the ID.4 AWD Pro ($43,695) will be available. Both Pro models carry largely the same equipment, with AWD models putting out 302 hp, and adding a heated windshield and tow hitch. These models can be additionally outfitted with two packages—Statement ($4,500), and Gradient ($1,500), which is only offered with Statement.
      The ID.4 launches with a limited-run ID.4 1st Edition (MSRP $43,995). The 1st Edition models feature the same content as the Pro model, and Statement package (minus illuminated VW logo) and Gradient package come standard. These models also include unique features including accelerator and brake pedals with “play” and “pause” logos, the steering wheel and column, radio bezel and door island finished in Electric White, 1st Edition badging, black mirror caps, and a tow hitch.
      Volkswagen plans to offer the ID.4 electric vehicle across all 50 states, and throughout its network of more than 600 dealers. A reservation platform debuts today on VW.com, allowing customers to reserve an ID.4 before it hits dealer showrooms, with a fully refundable $100 reservation fee. As vehicle production starts, reservation holders will be invited to confirm their order with an additional fully refundable $400 vehicle deposit. From placing a reservation, to production and through delivery, the customer can see where they stand and when they can expect their ID. 4 to arrive at their preferred local VW dealer in a simple, transparent process. At that time, the customer can transact with their dealer and complete their purchase.

      View full article
  • Posts

  • Social Stream

  • Today's Birthdays

    1. 1978montecarlo
      1978montecarlo
      (35 years old)
    2. Buickfosure
      Buickfosure
      (43 years old)
    3. The DUKE2.5
      The DUKE2.5
      (132 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...