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    By William Maley •

    Audi To Make Future Models Look Different

    Followers 1

      The copy machine is being kicked out of the design studio

    A constant complaint we have about Audis is their one-size fits all design philosophy as it is difficult to tell the difference between an A3 and A4 for example. Thankfully, Audi will be diversifying their designs in future models.

    “This [repetition] design process was used to make Audis more recognisable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look,” said Audi chief executive Rupert Stadler to Autocar.

    “We recognise that there is a place for more differentiation now. Since our cars are in production for a minimum of six years, in today’s world I think each model should have its own design to be attractive for this long time,” said Audi design boss Marc Lichte

    You can see this with the Audi Q2 crossover with a different take on the grille and C-Pillar from other Audi crossovers. But Lichte says the biggest change will come with the launch of the e-tron quattro SUV next year. Due to the compact size of the electric powertrain, this gives designers more space to play with.

    “Design will go in a very different way. [Designers] will have more material space to play with, so we’ll be able to produce [vehicles with] shorter overhangs and lower bonnets. It makes for a more attractive design overall.”

    Source: Autocar

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    ccap41
    10 minutes ago, dfelt said:

    Mercedes-Benz, are you listening , we the people HATE cookie cutter one size fits all design.

    I think MB lineup looks great and wouldn't change it. 

    You should be preaching to every mainstream brand, not just Mercedes. 

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    balthazar

    MB in recent years has had differentiation due to multiple design 'languages' ongoing at once. But in the last few, once they started putting the CLA design on all other lines (coupes), it's homogenized. MB wanders around a decent amount.
    Where the criticism can rightfully be placed is over at BMW.

    Audi doesn't change much, but they don't sell much in the US and half their line no one buys at all, so it seems to work OK here.
    But IMO model consolidation is in order, not struggling to make differences for differences sake.

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    smk4565

    Audi needs this, their cars look super similar.  I liked when Mercedes made the E-class look different than the S-class, and the C-class had those junior S-class styling cues, seemed to work well for them, but the C, E, S classes are all selling well so the current theme works too. 

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    Frisky Dingo

    Out of the 3 German lux brands- Audi, BMW, and MB- Audi by far has the largest styling differences from model to model. 

    And it's not just them. Volvo is a huge offender with their new offerings. Cadillac does it. Jaguar does it. Jeep is doing it with their new crossovers. 

    Just saying, Audi can't be singled out for this.

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    David
    10 hours ago, balthazar said:

    I'd like to know their EV projection for the US market.

    WOW, Talk about so many news sources not linking to Audi's actual news release on this. I did find this Fortune story where Audi Executives are stating that by 2025 the US market will be 1 in 4 Audi sold to be a Plug in EV.

    http://fortune.com/2016/05/12/audi-plans-to-launch-a-new-electric-vehicle-model-every-year/

    Based on this story and others from Wall street journal, CNN, etc. it would appear that Audi believes their US business will be 25% petro, 50% Hybrid and 25% EV by 2025. :scratchchin:

    The consistent 25% makes me wonder about the thought behind this.

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    frogger

    I doubt they will be too radical in their differentiation, their total sales have been growing pretty decently in the USA as is considering it is just a complimentary market for them and the established brands they have been competing with.

    2017 226.511 1,30%
    2016 210.213 1,19%
    2015 202.202 1,16%
    2014 182.011 1,10%
    2013 158.061 1,01%
    2012 139.310 0,97%
    2011 117.561 0,92%
    2010 101.629 0,88%
    2009 82.716 0,79%
    2008 87.760 0,66%
    2007 93.506 0,58%
    2006 80.113 0,48%
    2005 83.066 0,49%
    2004 30.749 0,18%
    2003 35.378 0,21%
    2002 85.726 0,50%
    2001 83.283 0,50%
    2000 80.372 0,50%
    Link to comment
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      At the 2018 LA Auto Show, Audi introduced the E-tron GT Concept, based on the same platform as the Porsche Taycan.  The concept featured a dual-motor all-wheel drive setup producing 582 horsepower and about 600 lb.-ft of torque.  Powering that was a 96 kWh battery that Audi claimed would give a range of 250 miles and a 0-62 mph of 3.5 seconds. The production version will debut at the 2020 LA Auto Show, but we don't know yet if it will sport the same three tiers that the Porsche Taycan has with similar specs.   It is expected that the base E-tron GT will have a lower output and lower price than the Taycan.  The base model and S variant should be available at launch while the RS will follow along later. 
      In addition to the Audi E-tron GT, Audi Sport is busy working on electrified version of their RS models.  These will be plug-in hybrids, the first of which is expected to be the RS4 around the 2022 model year and then proceed up the line.  Since SUVs are all the rage, Audi is also working on an RS version of their E-tron Sportback SUV to compete head to head with the Tesla Model Y Performance.  The current E-tron Sportback makes a maximum of 402 horsepower in boost mode with its dual motors.  Audi has hinted that a third motor could be introduced for even more performance. 
      Audi will also take a second stab at an R8 E-tron.  The first one appeared in 2015 as a second generation R8, but was only in production for 16 months due to low demand, largely blamed on its $1.1 million price tag. Only 100 copies of the original R8 E-Tron were built. It used a dual motor setup pushing 456 hp and 679 lb.-ft of torque to the wheels with a promised range of up to 280 miles.  The next version of the R8 E-tron will likely see a power boost, but Audi is also working on bringing the price down to a more reasonable (for a supercar) price. Even with a substantial reduction in price, the R8 E-tron will likely only be a limited production model.
       

  • Posts

    • oldshurst442
      Beautiful Cars Appreciation Thread

      By oldshurst442 · Posted

      Yeah...that would be a personal opinion.  I like both equally.  But no matter which one you think is better looking, you cannot deny that the other is NOT not good looking.               
    • Robert Hall
      Random Thoughts Thread

      By Robert Hall · Posted

      Lots of Italians, Sicilians, and Greeks in Steubenville, Ohio where I spent my childhood.  Our next door neighbors had immigrated from Palermo.   
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Yes.  Along with a few remote villages in Sicily, some remote villages on the heel of the peninsula have retained modified forms of Greek.  Probably because they're even closer to the Peloponnesus.  Greek (this brings back memories): "Ohi" means "no," but "Ne" means "yes"  My favorite Greek surname:  Papadiamantis, also the name of the main street on the island of Skiathos Italian and Greek: I know of only one word that is common to both Italian and Greek:  pantofoli (bedroom slippers), thought there are surely others Sicilian and French: The 200 years of French Norman rule is seen in the Sicilian dialect, where some words come from French, like some of the ones in the video: where:  "unni" from "ou" work:  "travagghiu" from "travail" buy:  "accattari" from "acheter" and many, many more Sicilian and Italian (per video): Most words in Sicilian use "u" sounds for the "o" sounds in Italian, which makes it sound more guttural... that's the biggest difference. I have rarely heard cheese called "tumazzu," as in the video.  Most people just call it "furmaggiu." But they didn't include one of the most humorous differences of them all:  snail:  "lumaca" (in Italian), but "babbaluccia" (in Sicilian) (bubb-a-looch-cha)!
    • David
      Beautiful Cars Appreciation Thread

      By David · Posted

      This is Lovely!
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      @trinacriabob       I was listening to those clips above and others a few weeks back. I was shocked to see that in some parts of Southern Italy, Greek is spoken still and mixed with Italian.   I knew that about Sicily, but not on mainland Italy.   I was even shocked to learn, this was yesterday, that a classic 1980 Giannis Poulopoulos song was but a cover. An Italian cover. From 1974.  And there is a catch, the song was written and sung by a very popular Italian singer, but the song was written and sung...in Greek.     Original  Mia Martini   Una faccia, una razza!  http://1.bp.blogspot.com/-yDqhw4Vhh-I/Tvr6TfymTmI/AAAAAAAABiw/ia8Zwy4TxDI/s1600/ItaliaGreciaBandiere.jpg    

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