2023 Cadillac LYRIQ Reveal, A New Standard for the 21st Century and Beyond!

It's quite striking... I like the styling inside and out. 

Seems plenty of people are excited by the LYRIQ reveal and even more with the executive comments on a possible V edition.

Cadillac Lyriq V-Series Under Evaluation, Says Executive (motor1.com)

Cadillac Lyriq V-Series Hinted At By Cadillac Executive (cadillacsociety.com)

High-Performance Cadillac Lyriq Under Consideration (gmauthority.com)

Cadillac Lyriq-V Under Consideration As Brand Goes Electric (musclecarsandtrucks.com)

Good Spec comparisons too:

2023 Cadillac Lyriq vs Tesla Model Y, Audi E-Tron, Jaguar I-Pace | Specs compared | Autoblog

Cadillac Lyriq vs Ford Mach-E vs Tesla Model Y: Features, price, and tech comparison (teslarati.com)

2023 Cadillac Lyriq Signals End of Internal-Combustion Cadillacs (caranddriver.com)

This is really gorgeous Iron. I like the new wave of Lincoln Suv's and Like what Audi and Volvo are doing as well. Some really cool Suv's being built. That being said, this thing strikes me as an eleven. On a scale of one to ten...

I think the styling looks good in the front half, that rear end and around that D pillar is way too busy and just a mess.  

$60k is a good price this model, most SUV buyers will expect all wheel drive though, so I wonder what the price jump will be to the dual motor and what that horsepower jump is, because 325 hp is fine, but that isn't going to excite anyone.  

The interior doesn't seem anything special, I'd have to see that in person, too hard to tell the quality by the photos.  

They need more than Silver and Black as the only interior and exterior colors.  Need more choices than that, it is a luxury product, have to offer customization, such as multiple types of wood, metal, carbon fiber interior trim, etc.  

15 minutes ago, smk4565 said:

I think the styling looks good in the front half, that rear end and around that D pillar is way too busy and just a mess.  

 NOW I know why I dont like it the way the others do!  The bolded part is what I agree with you.  

And Im glad that there is another who also feels the way I do.   

Even DeLorenzo praises it  in his last entry of Auto rants.  Well...he praises it and the Audi E-Tron, Lucid Air and Genesis X just to lambaste Mercedes' EV styling direction.   

I like the rear.  The taillight treatment is something new and different, not the same’ol, same’ol CUV rear....they are taking chances with the styling front and rear..

1 hour ago, smk4565 said:

 

I think the styling looks good in the front half, that rear end and around that D pillar is way too busy and just a mess.

 

Looks far better as a CUV than the EQS does as a sedan. 

1 hour ago, oldshurst442 said:

 NOW I know why I dont like it the way the others do!  The bolded part is what I agree with you.  

And Im glad that there is another who also feels the way I do.   

Even DeLorenzo praises it  in his last entry of Auto rants.  Well...he praises it and the Audi E-Tron, Lucid Air and Genesis X just to lambaste Mercedes' EV styling direction.   

 

 

 

I am not a fan of the EQS styling, too much tear drop in the name of aerodynamics.  The S-class is a much better looking car, and a more expensive looking car, I think Mercedes should stick with their 3-box design look and sacrifice .03 cD in the name of styling.  The EQS has an amazing interior though, and the range is the best there is, and their battery can do multiple acceleration runs without over heating, unlike Tesla.  I am hoping EQE and the SUVs look better because the battery/motor combo is strong.

I have found myself looking at Land Rover/Range Rover SUVs from the past few years. 

What I found is that the Lyriq is emulating these rooflines. 

Which I like very much for the Lyriq

I find this Range Rover to be quite elegant. From this vantage point.  This look would not work for a Cadillac. It has to be more arrogant. 

Which I find the Lyriq's front looks do a good job of doing.

But the squarish good looks, the strong aggressive straight lines dont jive with the rounded back side

And while Ill agree that the taillights are unique, they also dont jive with the rest of the package.

The RR Velar also has a rounded rear

The Lyriq's taillights would work better on the RR. The rounded rear also works for the Velar as the Velar, and all Range Rovers  and some Land Rovers have a rounded front end...  

I like the, LOVE the fact that the Lyriq has a strong, tall stance.  Its aggressive. That strong presence starts at the front, but as we roll towards the rear, the Lyriq loses that arrogance that makes Cadillac a Cadillac, and starts to be  apologetic for the way it behaves in the front. I wish THAT arrogance carried its way towards the back too.

Did it need to be a rounded hatchback?

Did it need to be cut short like that in the rear. Why couldnt it have a slightly longer rear over hang.

 I know short overhangs are all the rage. In some circumstances, short overhangs lose the aggressive look that some vehicles need to have.  The offroaders NEED short overhangs...for offroadness and for crawling rocks,  but the aggressive fenders and bulked up fender wells make up for the short overhangs for the aggressiveness...

Maybe an overhang like the Hummer's pick-up  rear would please me for the Lyriq.

1 minute ago, smk4565 said:

and the range is the best there is, and their battery can do multiple acceleration runs without over heating, unlike Tesla.

As per Mercedes.

Not as per real life...

9 minutes ago, oldshurst442 said:

As per Mercedes.

Not as per real life...

The largest battery in any current EV and the most aerodynamic production car ever.  It will have the longest range, the WLTP cycle may be optimistic, but it it should still do 400 miles per charge easily.  Although I think EV range is over rated, people aren't driving 300-400 miles per day 5-7 days a week, which would be 100,000 miles a year.  95% of people would be fine everyday with a 100 mile range.

10 minutes ago, smk4565 said:

 It will have the longest range

You mean that vaporware we’ve been hearing about for years now? 

25 minutes ago, smk4565 said:

The S-class is a much better looking car, and a more expensive looking car

Yet it looks like a lesser priced Genesis on the outside. Much like the EQS, the S-Class is just boring on the outside. 

8 minutes ago, surreal1272 said:

You mean that vaporware we’ve been hearing about for years now? 

Yet it looks like a lesser priced Genesis on the outside. Much like the EQS, the S-Class is just boring on the outside. 

It goes on sale this summer, so EQS is not vaporware.

S-class doesn't look boring, especially in Maybach trim with the 2-tone paint.  But they on purpose use a conservative design because it ages better than bold, outrageous designs that look dated really fast.  If you look at Cadillac, the Gen 1 CTS has aged the best because it had the most simple design, it still looks better today than the Gen 2 or 3 CTS or something ungainly like the XTS. 

The downside to the EV revolution is weight, hopefully they can find a way to make these EV's lighter over time.

EQS is heavily dated, it's the offspring of a '99 Chrysler 300 and a fat slug.

30 minutes ago, smk4565 said:

It goes on sale this summer, so EQS is not vaporware.

S-class doesn't look boring, especially in Maybach trim with the 2-tone paint.  But they on purpose use a conservative design because it ages better than bold, outrageous designs that look dated really fast.  If you look at Cadillac, the Gen 1 CTS has aged the best because it had the most simple design, it still looks better today than the Gen 2 or 3 CTS or something ungainly like the XTS. 

The downside to the EV revolution is weight, hopefully they can find a way to make these EV's lighter over time.

The CUVs are vaporware and that’s what I’m talking about. The EQS is pure bore on the outside but I guess if you like the look of a 2015 Volkswagen CC, that’s fine but at an expected $100K price tag, I expect a little more in the way of distinction on the outside. 
 

And yes, for more than $100K, the S-Class is boring as hell on the outside. Sorry, but this cannot be unseen once it is seen.  
 

2022 S-Class

2019 Genesis G90

2019 Genesis G70

No doubt the Benz has a nice interior, as it should. However, the exterior is boring $h! and if you have to put a two tone paint job on it to make it look better, then it proves me right. 

40 minutes ago, smk4565 said:

 If you look at Cadillac, the Gen 1 CTS

The 1st gen block shaped CTS? Seriously? Gen 2 was far and away design wise and it had a much cleaner look. You don’t even know which gen you’re trying to prop up here.

1st Gen  

2nd Gen  

I mean, I know only come out to troll when it’s about a Cadillac but maybe you should just sit this one out. 

For you @smk4565, since you claim that Benz designs always go from concept to production like hot butter. 
https://www.motortrend.com/news/mercedes-vision-eqs-ev-design/

Gen 1 CTS and the  XLR are the 2 best looking Cadillacs of the past 20 years.  GM design since Ed Welburn left has gone downhill.   
 

I think the Lyric is over styled in back, the front half looks fine, but a lot of car companies try to make EV’s look overly modern and that isn’t what sells and that is why a lot of EVs have had bad sales numbers.   

53 minutes ago, smk4565 said:

 

Gen 1 CTS and the  XLR are the 2 best looking Cadillacs of the past 20 years.  GM design since Ed Welburn left has gone downhill.

 

You and you alone feel that way. Everyone else with eyes knows better. Sorry. Both of those were parts bin specials on the inside and XLR was only nominally better looking than the first gen CTS on the outside, which was all slab and block while the 2nd gen cleaned all that up and actually has a far cleaner look to it, which is what you were touting above when you were making up excuses for the lazy exterior design of the EQS. 

4 hours ago, smk4565 said:

It goes on sale this summer, so EQS is not vaporware.

S-class doesn't look boring, especially in Maybach trim with the 2-tone paint.  But they on purpose use a conservative design because it ages better than bold, outrageous designs that look dated really fast.  If you look at Cadillac, the Gen 1 CTS has aged the best because it had the most simple design, it still looks better today than the Gen 2 or 3 CTS or something ungainly like the XTS. 

The downside to the EV revolution is weight, hopefully they can find a way to make these EV's lighter over time.

EQS is a failure out of the gate and will only really gain a few badge people as it for sure will not have conquest sales.

7 hours ago, David said:

EQS is a failure out of the gate and will only really gain a few badge people as it for sure will not have conquest sales.

And skipping the fact that if we were talking about Cadillac putting out an EV sedan before they released a EV CUV, we would be hearing about how Cadillac dropped the ball by releasing an EV for the low demand sedan market and not putting out a CUV/SUV first. Also skip the fact that one would be paying $100K+ for a Mercedes interior underneath a VW CC skin when they get an EQS.

5 minutes ago, surreal1272 said:

And skipping the fact that if we were talking about Cadillac putting out an EV sedan before they released a EV CUV, we would be hearing about how Cadillac dropped the ball by releasing an EV for the low demand sedan market and not putting out a CUV/SUV first. Also skip the fact that one would be paying $100K+ for a Mercedes interior underneath a VW CC skin when they get an EQS.

The CC looks much better than the EQS...the EQS is very derivative of 80s futuristic concept cars from several mfgrs...it's got the severely dated cab forward proportions, with the base of the A-pillar at least 6 inches forward of the door opening--barf...

I find it funny how passionately people argue and downvote each other about looks of one car or another when it comes to their favorite or disliked brands.

Isn't it in a few other threads same people argued that the beauty is in the eye of the beholder?

41 minutes ago, ykX said:

I find it funny how passionately people argue and downvote each other about looks of one car or another when it comes to their favorite or disliked brands.

Isn't it in a few other threads same people argued that the beauty is in the eye of the beholder?

Why does it matter? Maybe the downvotes have to do with the “logic” itself more so than anything else. 

And yes, while looks are subjective, some things are obvious like trying to say that the 1st Gen CTS is the best looking CTS.😉

53 minutes ago, Robert Hall said:

The CC looks much better than the EQS...the EQS is very derivative of 80s futuristic concept cars from several mfgrs...it's got the severely dated cab forward proportions, with the base of the A-pillar at least 6 inches forward of the door opening--barf...

 

That thing is hideous and that has nothing to do with “beauty being in the eye of the beholder”. That is a $100K Mercedes that looks something that is a cross between the last gen Sebring and a 99 Intrepid. It does not scream luxury from the outside at all.  And here I thought Benz was done with Chrysler/Dodge lol.

3 hours ago, Robert Hall said:

The CC looks much better than the EQS...the EQS is very derivative of 80s futuristic concept cars from several mfgrs...it's got the severely dated cab forward proportions, with the base of the A-pillar at least 6 inches forward of the door opening--barf...

 

This reminds me of a bigger version of the future police cars used in Demolition man. I will totally agree with @balthazar that this auto is so dated now and it has not even gone on sale!

GM did this better.

GM Ultralite

The more I look at the LYRIQ, I am really liking the front end and the funky rear end has grown on me due to being so different. A love / hate rear end, but good especially when you look at it straight on from the rear.

I like the rear in profile also...sleek and sloped.  They don't need a squared off CUV/SUV rear on this, they have the XT6 and Escalade for those that want boxy practical. 

I just cannot get on board that rear 1/4 of the vehicle.  It just doesn't work at all for me.  

2 hours ago, David said:

The more I look at the LYRIQ, I am really liking the front end and the funky rear end has grown on me due to being so different. A love / hate rear end, but good especially when you look at it straight on from the rear.

16 hours ago, David said:

EQS is a failure out of the gate and will only really gain a few badge people as it for sure will not have conquest sales.

It has the longest range of any EV, the best interior of any EV, biggest screen of any car.  They got a lot right.

Personally I am not a fan of the rounded off exterior styling, it doesn't have classic Mercedes proportions which I prefer.

31 minutes ago, smk4565 said:

 

Personally I am not a fan of the rounded off exterior styling, it doesn't have classic Mercedes proportions which I prefer.

It looks very FWD w/ cab forward styling.  The nasty A-pillar treatment reminds me of a Honda Civic sedan from 10 years ago...

2 hours ago, smk4565 said:

It has the longest range of any EV.

Sources are predicting the eqs's 478 mile range will be adjusted to under 400 miles in the U.S..
Tesla claims the Model S Plaid+ range is 520 miles.

They're trying to challenge the dominate Tesla; Daimler needs to have a 600 mile range out of the box and as a base. Then offer a 750-mile range topper. 

4 minutes ago, balthazar said:

Sources are predicting the eqs's 478 mile range will be adjusted to under 400 miles in the U.S..
Tesla claims the Model S Plaid+ range is 520 miles.

They're trying to challenge the dominate Tesla; Daimler needs to have a 600 mile range out of the box and as a base. Then offer a 750-mile range topper. 

Really the EQE is the Model S competitor, the EQS is a much bigger car than the Model S and much more luxurious.   There are also AMG and Maybach versions of EQS coming, it isn't like Mercedes is done.  And EQE will get an AMG trim, so we'll see how that matches up against Tesla.  Tesla will be hard to beat sales-wise, Mercedes will have to be on their A-game for years.  Also as I said, range is over rated and will be more so over rated as charge times drop.  No one buys a gasoline car and compares the range on a Camry to the range on a Sonata and picks the one with longer range.

2 hours ago, Robert Hall said:

It looks very FWD w/ cab forward styling.  The nasty A-pillar treatment reminds me of a Honda Civic sedan from 10 years ago...

I am curious how it sells.  And also how quickly people copy it.  When Mercedes did the CLS in 2004, everyone wanted a 4-door coupe.  BMW and Mercedes made SUV coupes and everyone said they are ugly, then a dozen manufacturers had coupe SUV's.  Mercedes could make a car that looked like a shoe box and at least 5 other luxury brands would copy them.

18 minutes ago, smk4565 said:

Really the EQE is the Model S competitor

If so, the range undoubtedly will be worse there.

18 minutes ago, smk4565 said:

as I said, range is over rated

Then why did you mention a false range claim more than once in this very thread?

20 minutes ago, smk4565 said:

And also how quickly people copy it.

Mercedes already copied it from it's old stable-mate; Chrysler. It's not only not new, it's QUITE old.

3 minutes ago, balthazar said:

If so, the range undoubtedly will be worse there.

Then why did you mention a false range claim more than once in this very thread?

Mercedes already copied it from it's old stable-mate; Chrysler. It's not only not new, it's QUITE old.

I forgot about the Model S claimed 520 mile range because the current car was like 409 miles.

EQE assuming the same battery/motor as the EQS will have longer range since it will weigh less and will be faster too.

1 hour ago, smk4565 said:

EQE assuming the same battery/motor as the EQS

Why would you assume that?
Tesla has different motor ratings in the 3 / S, and even Mercedes uses different engines in the e / s.
There'd be little reason to have separate adjacent models on the same platforms using the same motor outputs.

2 hours ago, smk4565 said:

Really the EQE is the Model S competitor, the EQS is a much bigger car than the Model S and much more luxurious.   There are also AMG and Maybach versions of EQS coming, it isn't like Mercedes is done.  And EQE will get an AMG trim, so we'll see how that matches up against Tesla.  Tesla will be hard to beat sales-wise, Mercedes will have to be on their A-game for years.  Also as I said, range is over rated and will be more so over rated as charge times drop.  No one buys a gasoline car and compares the range on a Camry to the range on a Sonata and picks the one with longer range.

I am curious how it sells.  And also how quickly people copy it.  When Mercedes did the CLS in 2004, everyone wanted a 4-door coupe.  BMW and Mercedes made SUV coupes and everyone said they are ugly, then a dozen manufacturers had coupe SUV's.  Mercedes could make a car that looked like a shoe box and at least 5 other luxury brands would copy them.

AMG and Maybach versions of that jellybean shaped turd just means more expensive versions of the same jellybean shaped turd. Again, a CUV should have been their first EV, not a bland (on the outside) lower demand (since it’s not a CUV) sedan (an argument you have used against the competition for the last four years or so). The fact that you are trying to prop it up on its “largest screen” (ie more distracting) is very telling here. 

2 hours ago, smk4565 said:

And also how quickly people copy it.  When Mercedes did the CLS in 2004, everyone wanted a 4-door coupe.

For the 99th time, Oldsmobile beat Daimler to the 4-door coupe punch almost a decade prior to the CLS. Just stop it already. 

5 hours ago, smk4565 said:

It has the longest range of any EV, the best interior of any EV, biggest screen of any car.  They got a lot right.

Personally I am not a fan of the rounded off exterior styling, it doesn't have classic Mercedes proportions which I prefer.

Let's correct this, ASSUMED best interior, ASSUMED Longest Range, Assumed Biggest screen. As an auto that HAS NOT been released yet, it is all assumptions at this point.

Who is to say that GM is not being very conservative on their 300 miles and the battery pack for the LYRIQ might not actually be 500 miles in RWD and 400 miles in AWD form. 

This is all just conjecture at this point till the actual products are out and able to be tested in the real world. Tesla has failed in this regards. Yes longest range of any EV, but no real competition till this year and they have done that in many interesting ways, so MB could be playing the stretch the truth game too.

42 minutes ago, surreal1272 said:

AMG and Maybach versions of that jellybean shaped turd just means more expensive versions of the same jellybean shaped turd. Again, a CUV should have been their first EV, not a bland (on the outside) lower demand (since it’s not a CUV) sedan (an argument you have used against the competition for the last four years or so). The fact that you are trying to prop it up on its “largest screen” (ie more distracting) is very telling here. 

For the 99th time, Oldsmobile beat Daimler to the 4-door coupe punch almost a decade prior to the CLS. Just stop it already. 

There are EQ GLE and GLS planned for 2023 model year on the EQS chassis.  So they will have a Lyriq competitor at the same time and a full size electric SUV which no one has.  They have electric GLA and GLB already released although those are ICE conversions mainly for Europe emissions regulations.  

7 hours ago, ccap41 said:

Ya might not like it, but in the day of no rear visibility out the corners due to roll over standard now, having those lights there make it very visible from the rear and the side. Good safety point and it is both yours and my personal preference.

Take this over the joke of a BEV EQS.

2 minutes ago, David said:

Let's correct this, ASSUMED best interior, ASSUMED Longest Range, Assumed Biggest screen. As an auto that HAS NOT been released yet, it is all assumptions at this point.

Who is to say that GM is not being very conservative on their 300 miles and the battery pack for the LYRIQ might not actually be 500 miles in RWD and 400 miles in AWD form. 

This is all just conjecture at this point till the actual products are out and able to be tested in the real world. Tesla has failed in this regards. Yes longest range of any EV, but no real competition till this year and they have done that in many interesting ways, so MB could be playing the stretch the truth game too.

The EQS has been shown in production trim and specs released, it goes on sale late summer.  Nothing need be assumed, we know what it is.

The Lyriq has a smaller battery, weighs more and is less aerodynamic so it will have less range, but I think 300 miles is adequate.  More range is just more battery to haul around.  I could have a cell phone with a battery that lasts 2 weeks if I want it to weigh 7 pounds because it has a huge battery.  

1 hour ago, balthazar said:

Why would you assume that?
Tesla has different motor ratings in the 3 / S, and even Mercedes uses different engines in the e / s.
There'd be little reason to have separate adjacent models on the same platforms using the same motor outputs.

We will find out in September at the debut what the motor options are.

32 minutes ago, smk4565 said:

So they will have a Lyriq competitor at the same time and a full size electric SUV which no one has.

With a 122" wheelbase and a 78" width, the Lyric is full-size. That WB is 1 inch off the GLS & 8 inches longer than a GLE. 

19 minutes ago, smk4565 said:

We will find out in September at the debut what the motor options are.

Oh, OK; so let's wait & see the production specs and test results. 

Good idea.

8 hours ago, smk4565 said:

We will find out in September at the debut what the motor options are.

Which is all you had to say to begin with as opposed to making these endless assumptions about something you haven’t even personally seen much less sat in and driven. 

8 hours ago, balthazar said:

With a 122" wheelbase and a 78" width, the Lyric is full-size. That WB is 1 inch off the GLS & 8 inches longer than a GLE. 

Lyriq doesn’t have a 3rd row.  They need an Escalade sized electric suv, although I am sure that is coming.

9 hours ago, smk4565 said:

The EQS has been shown in production trim and specs released, it goes on sale late summer.  Nothing need be assumed, we know what it is.

The Lyriq has a smaller battery, weighs more and is less aerodynamic so it will have less range, but I think 300 miles is adequate.  More range is just more battery to haul around.  I could have a cell phone with a battery that lasts 2 weeks if I want it to weigh 7 pounds because it has a huge battery.  

HELLO McFly!!! Any Brains up there to even turn on a Light! 

Production Trim and Spec is not REAL WORLD ACTUAL!!!

Same here, the LYRIQ is seen in Production trim and Spec, but until actually tested and verified, one cannot make the assumptions and even you CONTRADICT yourself with your September comment. 

There is so much more we DO NOT KNOW about both this LYRIQ and the EQS except for one thing.

MERCEDES FAILED in the Exterior style department especially compared to the LYRIQ! 

LYRIQ for the Win!!!

27 minutes ago, David said:

Production Trim and Spec is not REAL WORLD ACTUAL!!!

No; ‘production = real world’ .

It’s ‘concept‘ thats not real (unless it subsequently becomes real/#never@mercedesbenz).

That said; OEM claims would be certified & tested against, but you’re definitely in the ballpark by then.

1 minute ago, balthazar said:

No; ‘production = real world’ .

It’s ‘concept‘ thats not real (unless it subsequently becomes real/#never@mercedesbenz).

That said; OEM claims would be certified & tested against, but you’re definitely in the ballpark by then.

But “production” does not equal “production trim” being that the Lyriq is not actually in production yet. Semantics, I know but here we are.

1 hour ago, smk4565 said:

Lyriq doesn’t have a 3rd row.  They need an Escalade sized electric suv, although I am sure that is coming.

Deflection and it does not change the facts that Balth mentioned. 

• Lyric has a 2-in longer wheelbase than the Escalade. 

• 3rd rows are vastly overweighted. Families are smaller than in the past, and when sedans ruled the roads as familial transportation, there weren't any 3rd rows there.

• IMO, there's 'concept', I guess we can slip in 'pre-production', and 'production'.
'Pre-production' would be in the neighborhood of 85%-90% (or higher) as 'production' is, and that would include OEM 'numbers' claims. Whereas a concept may be as low as 10% of a production vehicle. Again; IMO.
 

22 minutes ago, surreal1272 said:

But “production” does not equal “production trim” being that the Lyriq is not actually in production yet. Semantics, I know but here we are.

 

Deflection and it does not change the facts that Balth mentioned. 

The Lyriq has roughly the same length as a GLE or XT6, but no 3rd row.  Mercedes will have a Lyriq size competitor and something bigger.  Although like I said, I imagine Cadillac has bigger and smaller BEV’s coming.

Wheelbase is also not a good comparison for size as the Lyriq has a longer wheelbase than an Escalade and no one would call the Lyriq bigger than an Escalade.

5 minutes ago, balthazar said:

• Lyric has a 2-in longer wheelbase than the Escalade. 

• 3rd rows are vastly overweighted. Families are smaller than in the past, and when sedans ruled the roads as familial transportation, there weren't any 3rd rows there.
 

And yet a lot of Tahoe/Yukon/Suburban/Escalade, Expedition/Navigator, Telluride, Palisade, Ascent, Traverse, Enclave, XT6, Acadia, GLE, GLS, X5, X7, Q7, LX570, QX80, Sequoia, Land Cruiser, Armada, Atlas, Explorer, Model X, Range Rover, Highlander, Pilot, MDX, GLB, Sienna, Odyssey, Pacifica, Carnival, get sold every year.  And Jeep sees more room for 3-rows and has  Grand Cherokee, Wagoneer and Grand Wagoneer coming.

Seems like there is demand for 3-rows, that group must make up 2-3 million units a year and with high margins.

34 minutes ago, smk4565 said:

The Lyriq has roughly the same length as a GLE or XT6, but no 3rd row.  Mercedes will have a Lyriq size competitor and something bigger.  Although like I said, I imagine Cadillac has bigger and smaller BEV’s coming.

Wheelbase is also not a good comparison for size as the Lyriq has a longer wheelbase than an Escalade and no one would call the Lyriq bigger than an Escalade.

See Balths response regarding 3rd row usage. I also mentioned nothing about wheelbase so maybe you include the quote of the person who mentioned it.