Earlier this month, Cadillac revealed the CT6 and XT5 in Berlin ahead of their official European launch in September. At the present moment, the brand will be selling the vehicles through 45 dealers in 12 countries. Speaking with Autocar, Cadillac Europe’s head of product management Barnabas Vincze says they plan on doubling that by 2020 as part of a plan to achieve “organic growth” rather than going after volume. This shows in the sales goal as Cadillac wants to boost sales from about 550 vehicles last year to around 900-1000.
For the time being, the CT6 and XT5 will be equipped only with gas engines. Down the road, Vincze says “all types of different powertrains were on the table as options” in the future, and the brand was “looking at them all now. For now, we bring high-performance petrols to market.”
Also, Cadillac will be adding more crossovers to their European lineup. These include a model sitting between the XT5 and Escalade, and two small crossovers.
“Crossovers will be key to us,” said Vincze.