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    William Maley

    Cadillac To Remove Camouflage Sooner To Improve Quality

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      There is some reason to this madness

    Automakers try their hardest to keep new models under wraps for the longest time to keep the prying eyes of competitors and the media. But Cadillac is trying something a bit different.

    According to Automotive News, Cadillac will be revealing new vehicles about six or seven months ahead from the start of production. Currently, Cadillac reveals new vehicles about two to three months ahead. Why are they doing this? This is part of a push by Cadillac to work on improving the quality of new vehicles. Covering vehicles with camouflage hinders testing of aerodynamics and cooling systems in the real world.

    "If we want to achieve different results, we also have to be willing to change the processes we've used in the past," said Cadillac President Johan de Nysschen.

    "We want to put more of our development cars into the hands of ordinary drivers, not just engineers, so people can see how they perform in normal usage conditions, and that really requires the removal of camo."

    This is quite different from what other automakers have been doing recently. Take for example Honda with the latest Accord. They only introduced weeks before its on-sale date. The reasoning behind this is to prevent sales of the outgoing model from going belly-up.

    "The sales guys are concerned about that. That, obviously, is the reason why secrecy has been so paramount. Right now, I think getting the very best Cadillacs out there, that are a standard for the world, is top priority for me. If you do these things well, the sales will follow," said de Nysschen.

    Source: Automotive News (Subscription Required)

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    I totally agree with this in regards to real world testing to get the New Standard of the World auto for everyone! :metal: 

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    It makes sense because car makers are overly cautious about "not commenting on future product" or  trying to hide everything thinking it will affect sales, but it doesn't.

    First off, most people buy a car when they need a car, so if the turbo engine is a year away or the new model is next year, they aren't going to wait.  No one walks into a Toyota dealer to look at a Rav4 and thinks, hmm, maybe I should wait 11 months to get it because they are doing a mid-cycle refresh.

    Maybe on luxury cars buyers are more discerning, but I don't think a lot of buyers are going to be swayed on whether or not the new model is coming in a year.   On the flip side, by showing the car early, maybe they get a buyer who is only considering 3 row crossovers, and the RX wasn't an option before now.

    Plus people know when a new car is coming, these model life cycles are all on line anyway.

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    14 hours ago, smk4565 said:

    It makes sense because car makers are overly cautious about "not commenting on future product" or  trying to hide everything thinking it will affect sales, but it doesn't.

    First off, most people buy a car when they need a car, so if the turbo engine is a year away or the new model is next year, they aren't going to wait.  No one walks into a Toyota dealer to look at a Rav4 and thinks, hmm, maybe I should wait 11 months to get it because they are doing a mid-cycle refresh.

    Maybe on luxury cars buyers are more discerning, but I don't think a lot of buyers are going to be swayed on whether or not the new model is coming in a year.   On the flip side, by showing the car early, maybe they get a buyer who is only considering 3 row crossovers, and the RX wasn't an option before now.

    Plus people know when a new car is coming, these model life cycles are all on line anyway.

    I agree. I love my CTS-V but the more I drive it the more risk I run of seriously taking it to its limits on public roads. The car is so fuckin spectacular it isn't even funny. That being said.. I am actually holding off on a vehicle purchase of the CT6.. because it is promised that a V8 version is coming. I am willing to give up some HP, but not 240HP if I were to simply buy a CT6 3.0L TT. I would easily trade to the CT6 Platinum VSport with a  500HP(+) V8

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    Go figure on why Cadillac would drop hints that an Escalade V was imminent and this was all the rage in 2015 and here we are 3 years later just about and still no V edition. This is a failure of Cadillac leadership. It is not that hard to create a V edition.

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    2 hours ago, dfelt said:

    Go figure on why Cadillac would drop hints that an Escalade V was imminent and this was all the rage in 2015 and here we are 3 years later just about and still no V edition. This is a failure of Cadillac leadership. It is not that hard to create a V edition.

    Agreed and there is room above an Escalade-V for another SUV.

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    1 hour ago, smk4565 said:

    Agreed and there is room above an Escalade-V for another SUV.

    Room above? How much bigger can an SUV get than an ESV?? 

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    24 minutes ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

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    1 hour ago, dfelt said:

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    Ehhhh It might be priced above it but it is definitely much much smaller than an Escalade. It isn't double an Escalade ESV Platinum unless you're buying a G65. ESV Platinum 4WD starts at 100k and a G Wagen starts at 124k and 142k for a G63.

    G65 and 4X4(Squared) are 222k and 227k, respectively. Those are priced way out there but they're pretty extreme in their own manners. Random, but when I was in Orlando last week I saw a 4X4(squared)! 

    AWD EV Escalade would still lack what the Rovers do off road, it'd be a quick son of a B though! 

    Just found out you can get Brembos on an Escalde! Way cool! 

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    2 hours ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    I don't think he was saying size-wise. I think he's saying more premium than the current platinum

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    3 hours ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    Drew is correct, I mean more expensive than an Escalade not bigger.  You can run a mid-size SUV over $100k easily.

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    2 hours ago, dfelt said:

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    The G-wagon is above the Escalade and the problem with the Escalade is at the end of the day it is on a pick up truck frame and doesn’t have a glass panoramic roof like every other top luxury suv, it is super heavy, I think it has a solid rear axel, it has a lot of platform compromises.  

    What they need is an Omega platform SUV with CTS-V suspension and CT6 4 wheel steering and some sort of 500-600 hp V8 option.  Electrictified anything is welcome too.

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    53 minutes ago, Drew Dowdell said:

    I don't think he was saying size-wise. I think he's saying more premium than the current platinum

    Ah, gotcha. Makes sense. 

    1 minute ago, smk4565 said:

    doesn’t have a glass panoramic roof like every other top luxury suv

    This is an option on much smaller and less luxurious vehicles.. My Escape had a panoramic roof and I don't think they're alone at this point. The F150, Edge, Explorer, and MUSTANG all have pano sun roofs. Everything Lincoln does as well, I think. 

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    Not every luxury vehicle must have every luxury option to be considered luxury..... I mean gosh, the Escalade doesn't even have those luxury plastic seats like the GLS has.... it only comes with real leather and it is still considered a luxury vehicle. 

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    19 minutes ago, smk4565 said:

    The G-wagon is above the Escalade and the problem with the Escalade is at the end of the day it is on a pick up truck frame and doesn’t have a glass panoramic roof like every other top luxury suv, it is super heavy, I think it has a solid rear axel, it has a lot of platform compromises.  

    What they need is an Omega platform SUV with CTS-V suspension and CT6 4 wheel steering and some sort of 500-600 hp V8 option.  Electrictified anything is welcome too.

    Who Cares?

    MB uses their car platforms to build all their CUVs. So Guess based on your statement of the Escalade is a cheap SUV because it is built on a truck platform or the GM900 series then MB CUVs are even cheaper since they use the low class car platforms to build them.

    C Class MRA platform is also used to build the small CUVs.

    E class is on MHA as is the mid size CUVs.

    Seems the G-Wagon is the only body on frame SUV they offer and with that you get next storage section, plastic ring with next bottom as cup holders. 

    That is better than the heated or cooled cupholders in an Escalade? :stupid:

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    Actually, the mid& large MB SUVs (GLE and GLS) are on a dedicated SUV platform...not the E class platform.   The subcompact (GLA) and compact (GLC) CUVs are car-based, though.  

    Edited by Cubical-aka-Moltar
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    7 minutes ago, Cubical-aka-Moltar said:

    Actually, the real MB SUVs (GLE and GLS) are on a dedicated SUV platform...not the E class platform.   

    I was curious and looked up their current 4 platforms and MB is stating that the MHA is was is used for the GLE, GLS and E class sedan unless all the news companies who reported this info is wrong. Just going by the news reports.

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    1 hour ago, dfelt said:

    Who Cares?

    MB uses their car platforms to build all their CUVs. So Guess based on your statement of the Escalade is a cheap SUV because it is built on a truck platform or the GM900 series then MB CUVs are even cheaper since they use the low class car platforms to build them.

    C Class MRA platform is also used to build the small CUVs.

    E class is on MHA as is the mid size CUVs.

    Seems the G-Wagon is the only body on frame SUV they offer and with that you get next storage section, plastic ring with next bottom as cup holders. 

    That is better than the heated or cooled cupholders in an Escalade? :stupid:

    The E-class is on the MRA platform, as is the s-class.  MHA platform is GLE and GLS only, the G-wagon is body on frame, with all new chassis for 2018.

    And I am pretty sure Cadillac fans would go nuts if there was a CTS-V crossover, or a Corvette ZR-1 powered mid-size crossover with a carbon fiber roof.

    Edited by smk4565

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    2 hours ago, dfelt said:

    I was curious and looked up their current 4 platforms and MB is stating that the MHA is was is used for the GLE, GLS and E class sedan unless all the news companies who reported this info is wrong. Just going by the news reports.

    The W166/X166 platform (2011+ ML/GLE and 2013+ GL/GLS) is the platform jointly developed as the WK2 Grand Cherokee and Durango (and evolved from the previous WK).  Not a car platform.  

     

    Edited by Cubical-aka-Moltar
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    2 hours ago, Cubical-aka-Moltar said:

    The W166/X166 platform (2011+ ML/GLE and 2013+ GL/GLS) is the platform jointly developed as the WK2 Grand Cherokee and Durango (and evolved from the previous WK).  Not a car platform.  

     

    Yep and the new platform goes into use next year, the base GLE is said to weigh under 4,000 lbs in base trim which would be huge because that thing is obese now.   And not a car platform but the GLE63 is already on the Nurburgring...

    2020-mercedes-amg-gle-63-spy-photo.jpg

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      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
    • By David
      Cadillac division sent out this email saying that the Cadillac Lyriq reveal will be August 6th 2020 @ 7PM. 
      Now the interesting part is what time zone? EST, MST, PST,.......... 🤔

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