Jump to content
  • William Maley
    William Maley

    Cadillac To Remove Camouflage Sooner To Improve Quality

    Sign in to follow this  

      There is some reason to this madness

    Automakers try their hardest to keep new models under wraps for the longest time to keep the prying eyes of competitors and the media. But Cadillac is trying something a bit different.

    According to Automotive News, Cadillac will be revealing new vehicles about six or seven months ahead from the start of production. Currently, Cadillac reveals new vehicles about two to three months ahead. Why are they doing this? This is part of a push by Cadillac to work on improving the quality of new vehicles. Covering vehicles with camouflage hinders testing of aerodynamics and cooling systems in the real world.

    "If we want to achieve different results, we also have to be willing to change the processes we've used in the past," said Cadillac President Johan de Nysschen.

    "We want to put more of our development cars into the hands of ordinary drivers, not just engineers, so people can see how they perform in normal usage conditions, and that really requires the removal of camo."

    This is quite different from what other automakers have been doing recently. Take for example Honda with the latest Accord. They only introduced weeks before its on-sale date. The reasoning behind this is to prevent sales of the outgoing model from going belly-up.

    "The sales guys are concerned about that. That, obviously, is the reason why secrecy has been so paramount. Right now, I think getting the very best Cadillacs out there, that are a standard for the world, is top priority for me. If you do these things well, the sales will follow," said de Nysschen.

    Source: Automotive News (Subscription Required)

    • Upvote 1
    Sign in to follow this  


    User Feedback

    Recommended Comments

    I totally agree with this in regards to real world testing to get the New Standard of the World auto for everyone! :metal: 

    Share this comment


    Link to comment
    Share on other sites

    It makes sense because car makers are overly cautious about "not commenting on future product" or  trying to hide everything thinking it will affect sales, but it doesn't.

    First off, most people buy a car when they need a car, so if the turbo engine is a year away or the new model is next year, they aren't going to wait.  No one walks into a Toyota dealer to look at a Rav4 and thinks, hmm, maybe I should wait 11 months to get it because they are doing a mid-cycle refresh.

    Maybe on luxury cars buyers are more discerning, but I don't think a lot of buyers are going to be swayed on whether or not the new model is coming in a year.   On the flip side, by showing the car early, maybe they get a buyer who is only considering 3 row crossovers, and the RX wasn't an option before now.

    Plus people know when a new car is coming, these model life cycles are all on line anyway.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    14 hours ago, smk4565 said:

    It makes sense because car makers are overly cautious about "not commenting on future product" or  trying to hide everything thinking it will affect sales, but it doesn't.

    First off, most people buy a car when they need a car, so if the turbo engine is a year away or the new model is next year, they aren't going to wait.  No one walks into a Toyota dealer to look at a Rav4 and thinks, hmm, maybe I should wait 11 months to get it because they are doing a mid-cycle refresh.

    Maybe on luxury cars buyers are more discerning, but I don't think a lot of buyers are going to be swayed on whether or not the new model is coming in a year.   On the flip side, by showing the car early, maybe they get a buyer who is only considering 3 row crossovers, and the RX wasn't an option before now.

    Plus people know when a new car is coming, these model life cycles are all on line anyway.

    I agree. I love my CTS-V but the more I drive it the more risk I run of seriously taking it to its limits on public roads. The car is so fuckin spectacular it isn't even funny. That being said.. I am actually holding off on a vehicle purchase of the CT6.. because it is promised that a V8 version is coming. I am willing to give up some HP, but not 240HP if I were to simply buy a CT6 3.0L TT. I would easily trade to the CT6 Platinum VSport with a  500HP(+) V8

    Share this comment


    Link to comment
    Share on other sites

    Go figure on why Cadillac would drop hints that an Escalade V was imminent and this was all the rage in 2015 and here we are 3 years later just about and still no V edition. This is a failure of Cadillac leadership. It is not that hard to create a V edition.

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    Go figure on why Cadillac would drop hints that an Escalade V was imminent and this was all the rage in 2015 and here we are 3 years later just about and still no V edition. This is a failure of Cadillac leadership. It is not that hard to create a V edition.

    Agreed and there is room above an Escalade-V for another SUV.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, smk4565 said:

    Agreed and there is room above an Escalade-V for another SUV.

    Room above? How much bigger can an SUV get than an ESV?? 

    Share this comment


    Link to comment
    Share on other sites
    24 minutes ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, dfelt said:

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    Ehhhh It might be priced above it but it is definitely much much smaller than an Escalade. It isn't double an Escalade ESV Platinum unless you're buying a G65. ESV Platinum 4WD starts at 100k and a G Wagen starts at 124k and 142k for a G63.

    G65 and 4X4(Squared) are 222k and 227k, respectively. Those are priced way out there but they're pretty extreme in their own manners. Random, but when I was in Orlando last week I saw a 4X4(squared)! 

    AWD EV Escalade would still lack what the Rovers do off road, it'd be a quick son of a B though! 

    Just found out you can get Brembos on an Escalde! Way cool! 

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    I don't think he was saying size-wise. I think he's saying more premium than the current platinum

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    3 hours ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    Drew is correct, I mean more expensive than an Escalade not bigger.  You can run a mid-size SUV over $100k easily.

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    The G-wagon is above the Escalade and the problem with the Escalade is at the end of the day it is on a pick up truck frame and doesn’t have a glass panoramic roof like every other top luxury suv, it is super heavy, I think it has a solid rear axel, it has a lot of platform compromises.  

    What they need is an Omega platform SUV with CTS-V suspension and CT6 4 wheel steering and some sort of 500-600 hp V8 option.  Electrictified anything is welcome too.

    Share this comment


    Link to comment
    Share on other sites
    53 minutes ago, Drew Dowdell said:

    I don't think he was saying size-wise. I think he's saying more premium than the current platinum

    Ah, gotcha. Makes sense. 

    1 minute ago, smk4565 said:

    doesn’t have a glass panoramic roof like every other top luxury suv

    This is an option on much smaller and less luxurious vehicles.. My Escape had a panoramic roof and I don't think they're alone at this point. The F150, Edge, Explorer, and MUSTANG all have pano sun roofs. Everything Lincoln does as well, I think. 

    Share this comment


    Link to comment
    Share on other sites

    Not every luxury vehicle must have every luxury option to be considered luxury..... I mean gosh, the Escalade doesn't even have those luxury plastic seats like the GLS has.... it only comes with real leather and it is still considered a luxury vehicle. 

    Share this comment


    Link to comment
    Share on other sites
    19 minutes ago, smk4565 said:

    The G-wagon is above the Escalade and the problem with the Escalade is at the end of the day it is on a pick up truck frame and doesn’t have a glass panoramic roof like every other top luxury suv, it is super heavy, I think it has a solid rear axel, it has a lot of platform compromises.  

    What they need is an Omega platform SUV with CTS-V suspension and CT6 4 wheel steering and some sort of 500-600 hp V8 option.  Electrictified anything is welcome too.

    Who Cares?

    MB uses their car platforms to build all their CUVs. So Guess based on your statement of the Escalade is a cheap SUV because it is built on a truck platform or the GM900 series then MB CUVs are even cheaper since they use the low class car platforms to build them.

    C Class MRA platform is also used to build the small CUVs.

    E class is on MHA as is the mid size CUVs.

    Seems the G-Wagon is the only body on frame SUV they offer and with that you get next storage section, plastic ring with next bottom as cup holders. 

    That is better than the heated or cooled cupholders in an Escalade? :stupid:

    Share this comment


    Link to comment
    Share on other sites

    Actually, the mid& large MB SUVs (GLE and GLS) are on a dedicated SUV platform...not the E class platform.   The subcompact (GLA) and compact (GLC) CUVs are car-based, though.  

    Edited by Cubical-aka-Moltar
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    7 minutes ago, Cubical-aka-Moltar said:

    Actually, the real MB SUVs (GLE and GLS) are on a dedicated SUV platform...not the E class platform.   

    I was curious and looked up their current 4 platforms and MB is stating that the MHA is was is used for the GLE, GLS and E class sedan unless all the news companies who reported this info is wrong. Just going by the news reports.

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, dfelt said:

    Who Cares?

    MB uses their car platforms to build all their CUVs. So Guess based on your statement of the Escalade is a cheap SUV because it is built on a truck platform or the GM900 series then MB CUVs are even cheaper since they use the low class car platforms to build them.

    C Class MRA platform is also used to build the small CUVs.

    E class is on MHA as is the mid size CUVs.

    Seems the G-Wagon is the only body on frame SUV they offer and with that you get next storage section, plastic ring with next bottom as cup holders. 

    That is better than the heated or cooled cupholders in an Escalade? :stupid:

    The E-class is on the MRA platform, as is the s-class.  MHA platform is GLE and GLS only, the G-wagon is body on frame, with all new chassis for 2018.

    And I am pretty sure Cadillac fans would go nuts if there was a CTS-V crossover, or a Corvette ZR-1 powered mid-size crossover with a carbon fiber roof.

    Edited by smk4565

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    I was curious and looked up their current 4 platforms and MB is stating that the MHA is was is used for the GLE, GLS and E class sedan unless all the news companies who reported this info is wrong. Just going by the news reports.

    The W166/X166 platform (2011+ ML/GLE and 2013+ GL/GLS) is the platform jointly developed as the WK2 Grand Cherokee and Durango (and evolved from the previous WK).  Not a car platform.  

     

    Edited by Cubical-aka-Moltar
    • Thanks 1

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, Cubical-aka-Moltar said:

    The W166/X166 platform (2011+ ML/GLE and 2013+ GL/GLS) is the platform jointly developed as the WK2 Grand Cherokee and Durango (and evolved from the previous WK).  Not a car platform.  

     

    Yep and the new platform goes into use next year, the base GLE is said to weigh under 4,000 lbs in base trim which would be huge because that thing is obese now.   And not a car platform but the GLE63 is already on the Nurburgring...

    2020-mercedes-amg-gle-63-spy-photo.jpg

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.
      “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.
      “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”
      According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.
      When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."
      A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.
      On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,
      "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”
      Other studies have come to the same conclusion.
      There's also the question of how many perfectly good used cars were taken off the road due to the program.
      Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars

      View full article
    • By William Maley
      The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.
      “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.
      “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”
      According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.
      When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."
      A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.
      On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,
      "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”
      Other studies have come to the same conclusion.
      There's also the question of how many perfectly good used cars were taken off the road due to the program.
      Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars
    • By William Maley
      The coronavirus has caused a number of auto shows to either be pushed back (New York) or cancelled (Geneva). Add another show to the list as the Detroit Free Press is reporting tonight at the Detroit Auto Show has been cancelled.
      In a memo that was sent to sponsors today, organizers of the show said that the TCF Center (formally known as Cobo Hall) has been designated as field hospital by Federal Emergency Management Administration [FEMA] for the next six months.
      "The health and welfare of the citizens of Detroit and Michigan is paramount. TCF Center is the ideal location for this important function at this critical and unprecedented time,” NAIAS executive director Rod Albert wrote in the memo obtained by the Free Press.
      The news was confirmed by ABC affiliate WXYZ after speaking with the chair of the 2020 show, Doug North.
      "The North American International Auto Show is officially canceled. TCF is working with FEMA to use the center to deal with the COVID-19 outbreak," said North.
      Ford and General Motors also confirmed the cancellation to The Detroit News.
      Michigan is becoming one of the hardest hit states with COVID-19. State officials announced today that there are 4,650 confirmed cases and 111 deaths linked to COVID-19. Wayne County, where the show takes place has the highest numbers of the state - 2,316 confirmed cases and 46 deaths.
      This was going to be a big year for the Detroit Auto Show with the move to the summer. Plans included rides and drives; an off-road course, and demonstration of autonomous vehicles.
      Source: Detroit Free Press, The Detroit News, WXYZ

      View full article
    • By William Maley
      The coronavirus has caused a number of auto shows to either be pushed back (New York) or cancelled (Geneva). Add another show to the list as the Detroit Free Press is reporting tonight at the Detroit Auto Show has been cancelled.
      In a memo that was sent to sponsors today, organizers of the show said that the TCF Center (formally known as Cobo Hall) has been designated as field hospital by Federal Emergency Management Administration [FEMA] for the next six months.
      "The health and welfare of the citizens of Detroit and Michigan is paramount. TCF Center is the ideal location for this important function at this critical and unprecedented time,” NAIAS executive director Rod Albert wrote in the memo obtained by the Free Press.
      The news was confirmed by ABC affiliate WXYZ after speaking with the chair of the 2020 show, Doug North.
      "The North American International Auto Show is officially canceled. TCF is working with FEMA to use the center to deal with the COVID-19 outbreak," said North.
      Ford and General Motors also confirmed the cancellation to The Detroit News.
      Michigan is becoming one of the hardest hit states with COVID-19. State officials announced today that there are 4,650 confirmed cases and 111 deaths linked to COVID-19. Wayne County, where the show takes place has the highest numbers of the state - 2,316 confirmed cases and 46 deaths.
      This was going to be a big year for the Detroit Auto Show with the move to the summer. Plans included rides and drives; an off-road course, and demonstration of autonomous vehicles.
      Source: Detroit Free Press, The Detroit News, WXYZ
    • By William Maley
      Cadillac's Super Cruise system is getting a major upgrade just in time for the 2021 CT4 and CT5. The system will now be able to automatically change lanes whenever the driver taps or fully engages the turn signal stalk. The vehicle will signal and look for a safe gap before making the maneuver. Information as to which step the system is on is shown to driver in the instrument cluster.
      “This is our most extensive update we’ve made to Super Cruise since its debut. We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, we’ve made improvements to the user interface and hands-free driving dynamics,”  said Mario Maiorana, Super Cruise chief engineer in a statement.
      This upgrade is due in part to GM's new digital vehicle platform that allows for more "electrical bandwidth and data processing power." Other improvements include better rear-facing sensors and updated software.
      Following the CT4 and CT5, the updated Super Cruise system will appear on the upcoming 2021 Escalade. That brings us to an interesting item caught by the folks at Roadshow. The picture Cadillac used in the press release has the rear end of the next-generation model expected to debut next month.

      Source: Cadillac, Roadshow
      Press Release is on Page 2

      View full article
  • Posts

    • The list has changed over the years, that is for sure. I grew up around dogs as both my mom and aunt raised show dogs. Lots of cool dogs out there... 🙂  Our dogs (Lhasa Apso) is at 78
    • ^ A few years after I got my Duramax in '06, a guy at a gas station said to me : 'That's a turbo-diesel, right?' "Yep." 'How many miles you have on it?' Then it was about 75K. 'Good luck; around 120K the turbo will likely explode.' he advised. Now it has 198,500 miles on the same turbo.
    • Did some work on the parking brake cabling assembly. After carefully cutting the front cable's steel jacket off, the cable is likely too short by about 4 or 6 inches. Probably most of that is that the car this assembly is from has a 8 inch shorter wheelbase. Here's a shot of the rear & intermediate cabling loosely hanging. Routing it to the underbody will take up more linear length. Also held the center sections of the exhaust up underneath, planning the routing. Looks like it'll be fine but will need a few more pieces of pipe to fabricate. Again- this universal X system is likely all for shorter wheelbase cars.  You know; cars for girls. 😛 Finished sound deadening the package shelf tonight :
    • If I were to buy a crossover, should I get one with a turbo 4cyl (e.g. Equinox, Terrain) or get a V6 (Cadillac XT5)?  I have heard that turbocharged engines have some issues with lasting a long period of time.  Maybe I am wrong about this.
  • Social Stream

  • Today's Birthdays

    1. Charger4U
      Charger4U
      (27 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...